||Questions in moral motivation are broad, but often focus on the source and content of one's motivation to do what one judges to be right. For example, is the source of moral motivation more of a cognitive matter, involving reasoning or belief? Or is it primarily a matter of sentiment, desire, or emotion? Is the content of moral motivation, say, a desire to do whatever one believes is right. Or is it something more direct, such as empathy or a concern for features that make the action right? Related questions dealt with in other areas as well concern the apparently internal connection between moral judgments and moral motivation (internalism) and whether benevolent action is always ultimately self-interested (egoism). The notion of "right" throughout may encompass more than morality, since often philosophers interested in moral motivation have a broader concern for what we might call "normative motivation." This involves, for example, motivation to do what one believes one has most reason to do, whether these reasons are moral or not. Familiar questions can then arise, such as whether it's possible for us to judge that following a strict diet is most prudent, yet lack any motivation to do it.