The paper unpacks the far-reaching theoretical and practical issues that underlay the classical debate between cognitive psychologist Ulric Neisser and discursive social psychologists Derek Edwards and Jonathan Potter on Watergate witness John Dean's memory. Accounting for their disagreements, Neisser claimed the mantle of the cognitive-ecological approach to memory and emphasized the psychologist's ultimate priority of truth over discourse, while Edwards and Potter claimed that of discursive/rhetorical psychology and focused exclusively on discourse over truth. As such, the debate at (...) the time ended in mutual misunderstanding and the shadow of theoretical incommensurability. However, a rhetorical analysis of the arguments suggests that Neisser was right about truth when he intuitively sensed the importance of discourse, and Edwards and Potter were right about discourse when they did not lose sight of truth. Therefore, beyond the impasse there has remained a promise inherent in the debate: it demonstrated an imaginative attempt to undermine the absolute dichotomy of truth and rhetoric and demonstrate their mutual inter-dependence. As will be argued, such integration of traditional concerns of the psychologist entails the re-conceptualization of the discipline as political and moral science. (shrink)

Notwithstanding the numerous critiques that have been leveled at the field of positive psychology over its short history, the field and its practitioners continue to enjoy substantial growth and popularity. Although several factors have no doubt contributed to their advancement, work in the field of science studies suggests that rhetorical demarcation in scientific writing, by which scientific fields establish their domains and distinguish themselves from other forms of intellectual activity, may be equally significant. Such “boundary work” is an (...) important means through which fields defeat their competitors, persuade their public, and compete for legitimacy. In light of this, I examine the discursive demarcation and legitimization of positive psychology as performed through historical narratives of its origins in its own writings. I offer an analysis of the ways in which these narratives exploit alternating and contradictory images of scientists, legitimate scientific activity, and in particular, images of American society, to perform the ideological and rhetorical work of describing, and making visible, the kinds of issues and problems for which positive psychology presents itself as the natural solution. 2012 APA, all rights reserved). (shrink)

The ArgumentEuropean ethology and North American comparative psychology have been the two most prominent approaches to the study of animal behavior through most of the twentieth century. In this paper I analyze sets of popular articles by ethologist Nikolaas Tinbergen and psychologist Frank Beach, in an effort to understand the contrasting rhetorical styles of the two. Among the numerous ways in which Tinbergen and Beach differed were with respect to expressing the joy of research, the kind of scientific (...) approach adopted, their treatment of animals, their sense of history, and the types of illustrations they chose. In general, Tinbergen‘s articles placed him closer to nature and Beach‘s more in the tradition of dispassionate scientific inquiry. These differences in rhetoric may have been one factor in the greater success of ethology after World War II. (shrink)

L'importance de l'analyse psychologique dans ce que l'on pourrait appeler, à la suite de George Briscoe Kerferd, « le mouvement sophistique », n'est pas en soi une découverte. De nombreuses études se sont en effet attachées à en souligner la portée, notamment dans ses rapports avec l'art rhétorique et son application pratique dans le cadre de la πόλις athénienne du Ve siècle où la parole — sous forme d'ἀγών, de débat contradictoire à l'assemblée ou au tribunal — prévalait sur tous (...) les autres instruments de pouvoir, violence et contrainte physique notamment. Dans un monde où « l’art politique, pour l'essentiel, maniement du langage », selon les mots de Jean-Pierre Vernant, analyser les mécanismes du logos, en connaître les règles, permettait de se rendre maître en persuasion, de posséder un instrument privilégié de victoire. Néanmoins, en marge de cet intérêt manifeste pour l'analyse du pouvoir du λόγος dans le corpus sophistique, on ne trouve, de manière assez paradoxale, qu'un nombre très limité de travaux s'attachant à questionner le sens, le statut et, in fine, la légitimité d'une « psychologie » au sens plein du terme. Et pourtant, la question se pose : peut-on parler d'une psychologie sophistique ou faut-il considérer que pour ces penseurs la ψυχή se donnait comme un état de fait dont il suffisait de connaître empiriquement le mécanisme? Y a-t-il quelque chose en-deçà de la psychagogie chez les sophistes? Dans cet article, nous tenterons de montrer qu’il est possible de voir en Alcidamas, disciple de Gorgias et auteur du Sur ceux qui composent des discours par écrit ou Sur les Sophistes, un éloge paradoxal, puisqu’écrit, de l’improvisation, un penseur de la ψυχή et non plus seulement de la potentialité psychagogique du λόγος. En effet, le développement d'une réflexion riche et complexe sur l’organisation logique et syntactique du discours d’une part, et sur l'âme et ses opérateurs d’autre part – réflexion qui conduit Alcidamas à réévaluer les modalités de relation entre l'orateur et son auditoire — permet de mettre en évidence une redéfinition (bien qu'en filigrane) de l'art rhétorique qui, ne pouvant plus dès lors reposer sur une revendication du pouvoir de la persuasion a maxima, devra accorder à la notion de vraisemblance une place centrale. (shrink)

This paper develops the ideas of rhetorical psychology by applying them to some basic Freudian concepts. In so doing, the paper considers whether there might be a ‘Dialogic Unconscious’. So far rhetorical psychology has tended to concentrate upon conscious thought rather than on the unconscious. It has suggested that thinking is modelled on argument and dialogue, and that rhetoric provides the means of opening up matters for thought and discussion. However, rhetoric may also provide the means (...) for closing down topics and, thereby, provide the means of repression. It will be suggested that language is not merely expressive but it is also repressive. Moreover, the repressive aspects of language are built into the very practices of dialogue. In learning language, we learn the codes for socially appropriate ways of speaking. These must be acquired as habits, so that we learn to repress routinely the desire to transgress the codes of appropriate speech. Thus, the routine use of language provides the resources for repression. If language is repressive, then this applies equally to the language of psycho-analysis itself. Freud's famous case histories, such as that of Dora, can be re-examined, in order to see what Freud's own theory of repression was itself repressing. (shrink)

Argues that from a feminist perspective the history of clinical psychology reveals a troubled relationship with women. Diagnoses and treatments have at times controlled and victimized women. Over the past 25 yrs, feminist scholarship, activism, and practice have contributed to knowledge. Yet, these accomplishments may go unnoticed in the field of abnormal psychology. Besides sexism, there may be other sources of resistance. Textbooks present disorders as abstracted, medicalized entities. Within this frame of reference, everyday identities, social categories , (...) and cultural politics are rendered irrelevant. Textbooks present an idealized image of psychology as a scientific, objective discipline that is humane and beneficent. That image could not be sustained if an accurate account of its history and social relations were given as well. 2012 APA, all rights reserved). (shrink)

When "Aristotle on Emotion" was first published it showed how discussion within Plato's Academy led to a better understanding of emotional response, and how that understanding influenced Aristotle's work in rhetoric, poetics, politics and ethics. The subject has been much discussed since then: there are numerous articles, anthologies and large portions of books on emotion and related topics. In a new epilogue to this second edition, W.W. Fortenbaugh takes account of points raised by other scholars and clarifies some of his (...) earlier thoughts, focusing on the central issue: how Aristotle conceived of emotional response. Among other matters, he considers laughter, emotion in relation to belief and appearance, the effect of emotion on judgement, and the involvement of pain and pleasure in emotional response. (shrink)

Rhetoric and the Familiar examines the rhetorical practice of Francis Bacon and John Donne in both their writing and public speaking. It explores how their rhetorical planning negotiates the need both to use and combat familiar ideas, images, and emotions, when engaging different audiences. The book’s main selling points are that it explores well-known texts from the neglected angle of faculty psychology. Its ability to illuminate familiar ground in an important but neglected way will be its main (...) selling point in the academic market. (shrink)

: An Aristotelian conception of practical ethics can be derived from the account of practical reasoning that Aristotle articulates in his Rhetoric and this has important implications for the way we understand the nature and limits of practical ethics. An important feature of this conception of practical ethics is its responsiveness to the complex ways in which agents form and maintain moral commitments, and this has important implications for the debate concerning methods of ethics in applied ethics. In particular, this (...) feature enables us to understand casuistry, narrative, and principlism as mutually supportive modes of moral inquiry, rather than divergent and mutually exclusive methods of ethics. As a result, an Aristotelian conception of practical ethics clears the conceptual common ground upon which practical ethicists can forge a stable and realistic self-understanding. (shrink)

How is reality really manufactured? The idea of social construction has become a commonplace part of much social research, yet precisely what is constructed, how it is constructed, and what constructionism means are often left unclear or taken for granted. In this major work, Jonathan Potter explores the central themes raised by these questions. Representing Reality explores the different traditions in constructivist thought--including sociology of scientific knowledge; conversation analysis and ethnomethodology; and semiotics, poststructuralism, and postmodernism--to provide a lucid introduction to (...) several key strands of work that have overturned the way we think about facts and descriptions. Potter illustrates his points throughout with varied and engaging examples taken from newspaper stories, relationship counseling sessions, accounts of paranormal events, social workers' assessments of violent parents, informal talk between program organizers, political arguments, and everyday conversations. Representing Reality offers the student and scholar in social psychology, rhetoric and discourse, and related fields a critical introduction to constructivism. (shrink)

Aristotle’s analysis of emotion and his moral psychology are discussed, as are the relation of virtue to emotion, the status of animals, human friendship and the subordinate role of slaves and women. Persuasion through words and character also receive attention.

Artificial intelligence has historically been conceptualized in anthropomorphic terms. Some algorithms deploy biomimetic designs in a deliberate attempt to effect a sort of digital isomorphism of the human brain. Others leverage more general learning strategies that happen to coincide with popular theories of cognitive science and social epistemology. In this paper, I challenge the anthropomorphic credentials of the neural network algorithm, whose similarities to human cognition I argue are vastly overstated and narrowly construed. I submit that three alternative supervised learning (...) methods—namely lasso penalties, bagging, and boosting—offer subtler, more interesting analogies to human reasoning as both an individual and a social phenomenon. Despite the temptation to fall back on anthropomorphic tropes when discussing AI, however, I conclude that such rhetoric is at best misleading and at worst downright dangerous. The impulse to humanize algorithms is an obstacle to properly conceptualizing the ethical challenges posed by emerging technologies. (shrink)

Rhetorical Structure Theory has enjoyed continuous attention since its origins in the 1980s. It has been applied, compared to other approaches, and also criticized in a number of areas in discourse analysis, theoretical linguistics, psycholinguistics, and computational linguistics. In this article, we review some of the discussions about the theory itself, especially addressing issues of the reliability of analyses and psychological validity, together with a discussion of the nature of text relations. We also propose areas for further research. A (...) follow-up article will discuss applications of the theory in various fields. (shrink)

Aku Visala takes a closer look at the role of naturalism in CSR. The cognitive-evolutionary study of religion takes itself as “naturalizing” not only the study of religion, but the humanities as a whole. Apart from the obvious denial of non-supernatural causal factors, it is sometimes difficult to see whether this naturalization involves anything more than a general rhetorical strategy meant to play up the “science” part. In his paper, Visala seeks to identify the basic philosophical assumptions of the (...) naturalization project, present some critical points about them, and suggest what he considers to be more plausible assumptions instead. The basic assumptions of the naturalization project include a commitment to a specific kind of unity of science, a commitment to a certain kind of inter-level reduction and explanatory fundamentalism and a deep suspicion towards causal factors above the cognitive/psychological level. He suggests that these commitments suffer from a number of problems and the goals of the cognitive-evolutionary study can be achieved just as well, or even better, by adopting weaker and more plausible commitments. Here he briefly discusses some new accounts of mechanistic explanation, Robert McCauley’s model of inter- and intra-level relationships and the idea of explanatory pluralism. He conjectures that loosening the “naturalistic” constraints of the cognitive-evolutionary study of religion might result in a more pluralistic approach to religion. (shrink)

In this article we examined Ben-Gurion’s scare rhetoric reflected in the antithesis relation as a device used to bolster the fighting and pioneering spirit of the Jewish people. We tried to show how Ben-Gurion strove to skew and manipulate the political discourse in order to raise the soldiers’ fighting morale, promote ideological positions on Zionist pioneering, and the Jewish people’s psychological fortitude, and, thus amplify its fighting spirit based on the belief that it would be the soldiers’ fighting spirit and (...) faith in the justness of the war that would ultimately determine the outcome. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Classical Rhetoric and the Promotion of the New WorldAndrew FitzmauriceFor many years historians have characterized the relation between the Old World and the New as an encounter in which the New was assimilated to the Old. There is a striking uniformity in the reasons given for this process. It is argued that in their “discovery” the Europeans encountered a world which was radically different from their own and for (...) which they did not possess the concepts to provide a true account. The only available descriptive tools were the categories of European experience. I shall argue that this historical characterization is unsupported by the first English representations of the New World. While it is true that the New World was represented in terms familiar to English audiences, the reason for this translation was dramatically different from that given by historians. The process of conversion to Old World values arises not from an epistemic shock but from the psychology of persuasion found in classical and humanist rhetoric.The purpose of this essay is not to superimpose a new model for under-standing the interaction between Europe and the New World but rather to contribute to recent challenges to precisely the idea that there was a collective European “response” to the New World. Historians who have stressed that the translation of the new into the familiar was imposed by the limits of the European episteme have based these interpretations largely upon accounts of the Spanish conquest, ethnography, and natural history. It has recently been stressed that Europeans differed on the basis of their nationality in their understanding of the issues raised by the conquest of the New World. 1 In this paper I shall argue that the genre of intellectual engagement was equally important to that understanding. [End Page 221]In his seminal lectures The Old World and the New J. H. Elliott compares the Europeans’ discovery of the New World with the response of the Chinese of the T’ang dynasty to the conquest of Nam Viet. Like the Europeans, the “minds and imaginations” of the Chinese “were preconditioned, so that they saw what they expected to see, and ignored or rejected those features of life in the southern lands for which they were mentally unprepared.” 2 Elliott is careful to observe that “what Europeans saw” on the “far side of the Atlantic” inevitably would “depend on the kind of Europeans involved.” 3 From the example of the Chinese experience of Nam Viet, however, he suggests that Europeans shared in a process through which the New World was assimilated, and he argues that this was epistemic: “it may well be that the human mind has an inherent need to fall back on the familiar object and the standard image, in order to come to terms with the shock of the unfamiliar.” 4Stephen Greenblatt has described this process as rhetorical. He stresses that Europeans possessed “many different and conflicting ways of seeing and describing the world” but claims that “the variety is not infinite,” arguing that Europeans shared “a lumbering, jerry built, but immensely powerful mimetic machinery.” 5 “Wonder,” he argues, is “the central figure in the initial European response to the New World, the decisive emotional and intellectual experience in the presence of radical difference.” 6 For Greenblatt the rhetorical process by which wonder reifies and appropriates the alien arises from an epistemic crisis; that is, wonder is provoked by the “presence of radical difference.” 7 [End Page 222]Underlying many of these accounts, as Mary Fuller has recently observed, is the sense of a New World outside language, a sense that “there is something self-evident, unambiguous, unified on the other side of language.” 8 Fuller explores the rhetoric of New World narratives by demonstrating that this referent is always absent and that the “other” is inside language.For the majority of authors writing in English about the New World, however, it is not the presence or absence of the “other” that produces their conversion of the alien to the familiar. Most Elizabethan and Jacobean tracts concerning the New World were promotional: their mode was persuasion. The tracts were written in terms of the classical and humanist art... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Sophistics, Rhetorics, and Performance; or, How to Really Do Things with WordsBarbara CassinTranslated by Andrew Goffey"How to do things with words?" How can you really do things with nothing but words? It seems to me that sophistics is in a way the paradigm of discourse that does things with words. Doubtless it is not a "performative" in Austin's sense of the word, although Austin's sense varies considerably in extension (...) and intension. But it is for real a discourse that operates, that transforms or creates the world, and has what I call a "world effect."Making the connection with performativity is all the more tempting, as epideixis, the word that serves in Plato to designate sophist discourse, cannot be rendered better than by "performance," on condition that "performance" is also understood in the sense of contemporary aesthetics as a "happening," an "event," an improvisation that requires engagement (Gorgias is the inventor of discourse ex tempore, according to Philostratus)—something like an "exploit."1"Performative" is Austin's own invention, acclimated to French by Austin himself at a colloquium held at Royaumont (Austin 1962); thereafter it was immediately adopted and popularized by Émile Benveniste (1966). "Performance" is a much older term, which, after ceaseless borrowings to and fro between English and French, has seen its meaning shifted and extended accordingly. Klein's Comprehensive Etymological Dictionary of English Language (Klein 1971) maintains that in English "performer" [End Page 349] was coined from Old French parfournir (from medieval Latin perfurnire) and/or parformer; in addition French borrowed the term at least three times, if the Dictionnaire culturel de la langue francaise (Rey 2005) is to be believed: in 1869, by analogy with the vocabulary of horse races to mean the "manner of developing a subject, of executing a work in public"; in 1953, to denote "individual result in the accomplishment of a task"; and in 1963, in the wake of Chomsky, to mean the opposite of "competence." In sum, the word is a fluid, bilingual term that bridges sport (performance in the sense of a record), technique (performance in the sense of the output of a machine), psychology (performance of a test), linguistics (performance/competence), and modern art (performance in the sense of happening).Let us start with the relationship between performance and performative. It is a way to interrogate the status of rhetorics, for which Austin, without naming it, reserves a somewhat unstable place between the "locutionary" on the one hand and the "illocutionary" or performative on the other, calling it the "perlocutionary" ("per" precisely as in "performative").2But it is not of Austin that I will speak. Austin is simply the contemporary frame of reference that informs us today: he "invented" the performative as such for us, by trying to isolate it. And he never hides the difficulty, the permeability, of his taxonomy. Just one citation is enough to show the difficulty. In the seventh lecture of the twelve that make up How to Do Things with Words (quite late then) he writes: "It is time [...] to make a fresh start on the problem. We want to reconsider more generally the senses in which to say something may be to do something, or in saying something we do something (and also perhaps to consider the different case in which by saying something we do something). Perhaps some clarification and definition may help us out of our tangle. For after all, 'doing something' is a very vague expression. When we issue any utterance whatsoever, are we not 'doing something'?" (1975, 91–92).In the framework of the generalized theory of speech acts, the difference between the locutionary, the illocutionary, and the perlocutionary has for a long time been in a "tangle". It is not so easy to differentiate between the three. All three are, precisely, "acts" of language, and without doubt the categories are at once abstract, slippery, and overlapping. The "locutionary" or "constative," a "normal" statement, is an utterance that "says something"; it is an "act of saying something" (1975, 100): "The cat is on the mat" has a meaning (both a "sense" and a "reference") and is susceptible of being either true or false. For... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:New Rhetoric's Empire:Pragmatism, Dogmatism, and SophismRomain LauferPragmatism vs. RationalismThere are at least two reasons to devote some attention to sophism when dealing with the relationship between philosophy and rhetoric in the context of Franco-American intellectual exchanges. The first reason is that it lies at the very origin of classical philosophy which could be described as resulting directly from the way in which Plato and Aristotle succeeded in separating the (...) realm of rhetoric from the realm of philosophy. The second reason arises out of the way in which Durkheim, the founder of French academic sociology, thought it necessary to establish a clear distinction between sociology and pragmatism. This was done in a course given at the Sorbonne during the academic year 1913–14. The course could be considered a direct answer to the lectures on pragmatism given by William James at the Lowell Institute in Boston in 1906–7 (Durkheim 1955).From the very beginning of his talk, Durkheim expresses an extremely ambivalent point of view. On the one hand, pragmatism, better than any other doctrine, allows one to feel the necessity of reforming or renovating the type of "traditional rationalism" that dominated the French intellectual atmosphere of the time. On the other hand, it represents a real threat for this same rationalist tradition. Is it not a declaration of war that pragmatism launches on rationalism when William James writes that "against [End Page 326] rationalism as a pretension and a method pragmatism is fully armed and militant" (1975, 32)? In the face of this attack Durkheim declares that what is at stake are the very foundations of French culture: "Our whole French culture is essentially based on rationalism. Here the eighteenth century lives on. Thus, a radical negation of rationalism would constitute a danger: it would imply a complete disruption of our national culture. The whole French spirit would have to be transformed if the form of irrationalism that pragmatism represents were to be admitted" (1955, 28). Durkheim adds that this threat is not limited to the French tradition: "Not only our culture but the whole of the philosophical tradition has been, since the very beginnings of philosophical speculation—apart from a single exception that will be dealt with later—of a rationalist tendency. Therefore it is toward the disruption of all this tradition that one would have to proceed if pragmatism were valid" (1955, 28).Durkheim insists that what pragmatism tends to destroy is the "cult of truth," the fact that there are judgments that are necessary, which he will allude to throughout his analysis as corresponding to a dogmatic conception of truth that is repeatedly criticized by William James. James writes in his lectures on pragmatism that "rationalism is comfortable only in the presence of abstractions[;]... objective truth must be something non-utilitarian, haughty, refined, remote, august, exalted. It must be the absolute correspondence of our thoughts with an equally absolute reality.... Down with psychology, up with logic, in all this question!" (1975, 38).This allows Durkheim to declare that by stating that the human mind is free in front of the truth, pragmatism approaches the single exception he mentioned, namely, sophism, which in a similar manner negated truth. This connection is not arbitrary: it is avowed by the pragmatists themselves (1955, 28–29). Thus F. C. S. Schiller proclaims himself a "Protagorean" and recalls the axiom that "man is the measure of all things."Thus the debate between rationalism and pragmatism—between, according to Durkheim, a French philosophical tradition characterized by its link with a Cartesian dogmatic form of rationalism and an American philosophy characterized by its link with pragmatism—can be seen as the continuation of the debate between Plato and Aristotle, on the one hand, and the Sophists, on the other, at the origin of Western philosophy. Moreover, Durkheim tells us that the resurgence of the debate between pragmatism and philosophy corresponds to a historical transformation that affects the whole Western world. Pragmatism is becoming the only and dominant philosophy of the time. The central trait of this intellectual orientation is its [End Page 327] focus on action, a focus it shares with sociology itself: both are "daughters of... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 33.1 (2000) 94-96 [Access article in PDF] Book Review Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition. Janet M. Atwill. London: Cornell University Press, 1998. Pp. xvi + 235. $35.00 hard cover. Much like Weimar, Germany, American civil society has been buffeted for a half-century by both the lunatic right, hiding behind the mask of religious freedom, and (...) the lunatic left, sporting "pomo" (postmodern) tribal colors in the garb of academic freedom. In an earlier age, both might be burned at the stake; today, they are granted tax-exempt status. Readers seeking contributions to the life of the mind find their harangues both unpleasant and unrewarding. This book is unfortunately no exception.Atwill's title is deceptive. Her work is only marginally about either Aristotle or his rhetoric. She is more concerned to "reclaim" the liberal arts held hostage by the received tradition of Athenian democratic ideals. Vide: At issue are the character of the social identities of gender, race, and class and the nature of the social ties by which we are bound.... (3) Challenges to the... humanist paradigm... became the subject of... debates over cultural diversity, political correctness, and revisionist literary canons and historical accounts. Just what is at stake... is the type of subjectivity produced by the paideia of a multicultural curriculum (that subjects values, views of reality, and relationships to cultural and political authority. (12-13) So we are in for another salvo of pomo evangelism, with the usual suspects trotted out (Stanley Fish, Jacques Derrida, Pierre Bourdieu, Gilles Deleuze, Michel Foucault, Julia Kristeva, and Edward Said) all with a view to rectifying the hegemonic white male biases of E. M. Cope, and rhetoric's four B's (Baldwin, Burnet, Burkhardt, and Hans Baron).Were Atwill offering a New Age update of Cope's commentary, her project might hold promise. Embers of such potential glow throughout the [End Page 94] book. Thus, her passing remarks on the relation of techne and theoria to Greek medicine (74-79) and to the cultural demands of what amounts to a plantation society (107-8) bear consideration. And her deconstruction of Cope's work as a managerial art grounded in associationist psychology (192-200) is especially insightful.Where the book disappoints is its clumsiness: it is simultaneously pedantic and superficial. On the first count, the author shows wide acquaintance with the standard commentaries on classical culture, but she seems often to be adrift in an ocean of secondary sources. For example, she is more likely to discuss Kennedy's treatment of Aristotle than Aristotle himself (58). And so it goes: Wright on Empedocles (90), Crane on Cicero (31), Woods on Cope (200). Indeed, it is difficult to tell from the book if the author's command of classical Greek extends much beyond Liddell and Scott.In addition to her overdependency on secondary sources, Atwill disregards historical contexts in pushing her quirky pomo readings to the fore. To cite only a few of these: For Plato, expertise is equivalent to function, and function determines one's place in the hierarchical order of the state. (30)... Physis (nature) or faculty equals function equals place in the social order. (141) [For Aristotle,] private property is the means of both self-expression and self-knowledge; knowledge of the self would be impossible without the procurement of private property. The subject and object distinction, usually made in the context of epistemology, is relocated at the center of the notion of private property. (184-85) If Protagoras, Isocrates, and Cicero were appointed deans... today, I doubt that they would institute a curriculum based on principles of radical democracy. (209) Perhaps Atwill would prefer to pick her dean from among Che, Mao, Pol Pot, or Lenin. While such eccentric inferences may fit the bill for cultural studies, they flunk the test of impartiality. This is a commodification of pedantry--recycling fragments of academic publications to advocate a partisan position. But advocacy resting on innuendo, resentment, and polite sneering can never meet the standards of serious scholarship... (shrink)

This paper seeks to develop the rhetorical approach to the study of social psychology, by looking at the rhetorical aspects of British attitudes towards the monarchy. The rhetorical approach stresses that attitudes are stances in public controversy and, as such, must be understood in their wider historical and argumentative context. Changes in this context can lead to changes in attitudinal expression, such as the phenomenon of Taking the Side of the Other, which should be distinguished from (...) the sort of attitudinal changes normally described by social psychological theories of attitudes. One needs to assume that attitudinal stances contain both explicit and implicit aspects, and also that these may be contrary to each other. The change in James Gillray's cartoons from anti-monarchical themes in 1792 to pro-monarchical themes in 1793 is discussed as an example of Taking the Side of the Other in response to changing historical contexts. Contemporary monarchical attitudes are also examined to show the rhetorical nature of implicit criticisms and justifications, as well as the rhetorical complexity of these attitudes. General implications for the rhetorical study of implicit and explicit aspects of attitudes are discussed. (shrink)

In the field of philosophy, Plato's view of rhetoric as a potentially treacherous craft has long overshadowed Aristotle's view, which focuses on rhetoric as an independent discipline that relates in complex ways to dialectic and logic and to ethics and moral psychology. This volume, composed of essays by internationally renowned philosophers and classicists, provides the first extensive examination of Aristotle's Rhetoric and its subject matter in many years. One aim is to locate both Aristotle's treatise and its subject within (...) the more general context of his philosophical treatment of other disciplines, including moral and political theory as well as poetics. The contributors also seek to illuminate the structure of Aristotle's own conception of rhetoric as presented in his treatise. The first section of the book, which deals with the arguments of rhetoric, contains essays by M. F. Burnyeat and Jacques Brunschwig. A section treating the status of the art of rhetoric features pieces by Eckart Schütrumpf, Jürgen Sprute, M. M. McCabe, and Glenn W. Most. Essays by John M. Cooper, Stephen Halliwell, and Jean-Louis Labarrière address topics related to rhetoric, ethics, and politics. The final section, on rhetoric and literary art, comprises essays by Alexander Nehamas and André Laks. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. (shrink)

Organisational psychological defences protect the self-esteem and moral integrity of the organisational personality even at the expense of sacrificing the morality of actions. This paper analyses the spectrum of defences used by an oil refinery and its parent company during an oil spill incident. A hypothetical model of defences built on Swajkowski’s four responses to accusations of organisational misconduct – refusals, excuses, justifications and concessions – is tested through this case. On the basis of empirical findings it is obvious that (...) defences delay, impede and interrupt the mitigation and recovery actions of incidents. It is not possible to break the defence behaviour of individuals because it is a built-in psychological mechanism in all humans serving a valuable purpose of dosing the pain of injury. However, it is possible to separate individual and organisational behaviour so that automatic organisational procedures mitigate, recover and, ultimately, prevent incidents. The organisational psychological task of crisis management is to mitigate the organisation’s ego defences, recover from its emotional turmoil and prevent further traumas by making its ego stronger and more flexible. The argument of this paper is that in practice organisational defences act as bumpers against becoming too conscious of the gap between the corporate rhetoric and reality, as subconscious breaks against too fast change demands, and as batteries in their preconscious effort to prepare for the change. Organisational refusals act as bumpers, excuses as breaks and justifications as batteries, while concessions imply that a change towards a more responsible corporation is taking place. (shrink)

The study describes a method created for the analysis of persuasive strategies, called rhetorical heuristics, which can be applied in speeches where the argument focuses primarily on questions of fact. First, the author explains how the concept emerged from the study of classical oratory. Then the theoretical background of rhetorical heuristics is outlined through briefly discussing relevant aspects of the psychology of decision-making. Finally, an exposition of how one could find these persuasive strategies introduces rhetorical heuristics (...) in more detail. (shrink)

The thesis argues for the need to reexamine current theoretical conceptions or assumptions regarding Romantic self-consciousness and its perceived dependency on a productive dimension of expression. The origins of the allegedly aporetic relation between an inward form of consciousness and its linguistic "presentation" are traced in the Idealist reflection on self-consciousness by Kant, Fichte, and Schelling. Inadvertently, language as a productive force reveals itself as the contingent "ground" for the highly elusive, though philosophically essential, "unity" of self-consciousness. Thus the respective (...) conception of self-consciousness as a relation , production , or re-membring is always grounded in a stratum of "immediacy" that can no longer be contained within a systematic philosophical idiom. Through an incisive critique of the Idealists, Schleiermacher demonstrates that any notion of "immediacy" is essentially homologous to the transformation that all language undergoes in each individual utterance. Pointing to the "coinherence" of the psychological and the grammatical poles of interpretation, Schleiermacher develops a theory of "style" whereby consciousness becomes readable rather than being postulated as an autonomous transcendental agency. ;Wordsworth's narrative poetry conceives of self-consciousness as originating in a purportedly primordial affect. Beginning with the dialogic poems in the Ballads, yet also in Tintern Abbey and in the 1799 Prelude, Wordsworth experiments with a densely figurative form of "presentation" of these affective origins. Yet as his revisions--both between discrete narrative segments in his poetry yet also between earlier and later versions of the Prelude--evidence, Wordsworth becomes increasingly weary of the opacity that inheres in the figurative presentation of this "original" affect. The densely allusive and deliberately self-referential diction of later versions of the Prelude not only compromises the earlier paradigm of self-consciousness as originating in an inward affect, but it also highlights the mutual and irreducible "coinherence" of rhetorical and psychological structures. The final chapter examines Shelley's ironic response to the Wordsworthian impasse in Epipsychidion where the autobiographical vision of a perfect self continues to disintegrate under the verbal onslaught of the very language that constituted it in the first place. (shrink)

This article explores the celebratory aspect of psychological theories. In particular, it examines the celebration of dialogue, argumentation, and negativity, which is contained within recent critical theories of psychology. This psychological approach is compared with cognitive psychology's celebration of monologue. The relations between dialogical/rhetorical psychology and feminist critiques are examined. Following Habermas, it is suggested that it is necessary to point to instances of unconstrained argumentation in order to show that the utopian elements in the celebration (...) of argument are based upon a realized psychology. It is suggested that one can look to the voices of women for such instances, in order to avoid incorporating patriarchal structures into the celebration. One such instance reveals the self-reflexivity of argumentation, and that the celebration of argument also involves preserving argumentation's ‘other’. Thus, the resulting argumentative psychology should not only be self-reflexive but should itself express and preserve its own sense of otherness. (shrink)

The first part of this two-part article suggested that William Paley’s Natural theology should be viewed as the culmination of a complex psychological strategy for inculcating religious and moral sentiments. Having focused in Part 1 on Paley’s rhetoric, we now turn our attention to the philosophical part of the programme. This article attempts to settle the vexed question of how far Paley responded to the devastating critique of the teleological argument contained in Hume’s posthumously published Dialogues concerning natural religion. It (...) also identifies tensions that arose in Natural theology between the rhetorical and intellectual sides of the stratagem. In response to Erasmus Darwin’s evolutionary theories, Paley asserted that the divinely designed architecture of nature had remained unchanged since the creation. But the more he emphasized the preordained nature of providence, its effectuation through mechanical dispositions, the less room there appeared to be for particular interventions. Section 2 concentrates on Paley’s efforts to reconcile this model of a law-governed, mechanical universe, with the belief in a personal God who was active in worldly affairs. It therefore challenges the view, long unquestioned in the historical literature, that Paley’s Deity was merely a watchmaker, who had remained idle since the Creation.Keywords: William Paley; Natural theology; David Hume; Watchmaker. (shrink)

This book focuses on how 'cult rhetoric' affects our perceptions of new religious movements (NRMs). 'Cult' Rhetoric in the 21st Century explores contemporary understandings of the term 'cult' by bringing together a range of scholars from multiple disciplines, including sociology, anthropology, psychology, and religious studies. The book provides a renewed discussion of 'new religious movements', whilst also considering recent approaches toward a nuanced study of contemporary religion. Topics explored include online religions, political 'cults', 'apostate' testimony and the current 'othered' (...) position of the study of minority religions. (shrink)

This article reconstructs the historical and philosophical contexts of William Paley’s Natural theology. In the wake of the French Revolution, widely believed to be the embodiment of an atheistic political credo, the refutation of the transmutational biological theories of Buffon and Erasmus Darwin was naturally high on Paley’s agenda. But he was also responding to challenges arising from his own moral philosophy, principally the psychological quandary of how men were to be kept in mind of the Creator. It is argued (...) here that Natural theology was the culmination of a complex rhetorical scheme for instilling religious impressions that would increase both the virtue and happiness of mankind. Philosophy formed an integral part of this strategy, but it did not comprise the whole of it. Equally vital were those purely rhetorical aspects of the discourse which, according to Paley, were more concerned with creating ‘impression’. This facet of his writing is explored in part one of this two-part article. Turning to the argumentative side of the scheme, part two examines Paley’s responses to David Hume and Erasmus Darwin in the light of the wider strategy of inculcation at work throughout all his writings.Keywords: William Paley; Natural theology; David Hume; Rhetorical strategy. (shrink)

The later works of Charles Sanders Peirce (1839–1913) offer an extended metaphor of mind and a rich conception of the dynamics of knowledge and learning. After a ‘rhetorical turn’ Peirce develops his early ‘semiotics’ into a more general theory of sign and sign use, while integrating his pragmatism, phenomenology, and semiotics. Therefore, in this article I bring Peirce's notion of semiosis—the sign's action—to the forefront. In doing so, I hope to disclose how Peirce's rhetorical turn not only opens (...) up towards a richer conception of the dynamics of knowledge and learning, but also invites a shift of perspective from the psychological processes of learning to the semeiotic processes that characterizes the very dynamics of knowledge production. (shrink)

This article identifies and describes the rhetorical organization of the Textbook genre, based on a corpus-based approach and on part of PUCV-2006 Corpus of Academic Spanish. This subcorpus includes 126 textbooks collected from four scientific disciplines at undergraduate university programmes: Social Work, Psychology, Construction Engineering and Industrial Chemistry. In order to fulfil the goals, the article determines and describes the communicative purposes of each of the moves and steps identified, and gives examples from the four disciplinary domains. A (...) new macro-level to fully account for the analysis is introduced and justified, which turned out to be essential for a better description of an extensive textual unit as these texts are. This is named as macro-move. The main findings reveal a well-organized organization directed towards educational instruction. The genre fundamental nucleus is formed by the macro-move Conceptualization and Exercising, which is repeated as many times as the contents are displayed. By the end of the article, the question appearing in the title is answered and arguments are offered to explain why the genre’s rhetorical organization is described as a ‘colony-in-loops’. (shrink)

Essays on Aristotle's Rhetoric offers a fresh and comprehensive assessment of a classic work. Aristotle's influence on the practice and theory of rhetoric, as it affects political and legal argumentation, has been continuous and far-reaching. This anthology presents Aristotle's Rhetoric in its original context, providing examples of the kind of oratory whose success Aristotle explains and analyzes. The contributors—eminent philosophers, classicists, and critics—assess the role and the techniques of rhetorical persuasion in philosophic discourse and in the public sphere. They (...) connect Aristotle's Rhetoric to his other work on ethics and politics, as well as to his ideas on logic, psychology, and philosophy of language. The collection as a whole invites us to reassess the place of rhetoric in intellectual and political life. (shrink)

Political figures engage rhetoric and exalted speech to excite the imagination, stir up the emotions, and prompt their listeners to embrace and act on an ideological perspective. However, there is more to excellent public oratory than eloquence. Rational persuasion is also a key component, emphasizing facts, evidence, and reasoning. Hume acknowledges that rational persuasion alone is not terribly effective in the public arena. His corpus contains many references to eloquence. Dispassionate delivery of evidence does not have the psychological impact of (...) eloquent delivery. What explains the difference? My aim in this paper is to use Hume’s theory of belief and “the feeling of conviction” to explain his analysis of effective oratory. Furthermore, I point to the abuses of eloquence in the political arena. Given these abuses, I ask why Hume considers eloquence a virtue. Although eloquence is immediately agreeable to us (one category of virtue for Hume), it can have detrimental, even deadly, consequences. Does this make it vicious in certain cases, since it has disutility, and given that usefulness to the public is another category of virtue for Hume? I suggest that skilled and elegant oratory is pleasing, but such oratory, when used for inhumane ends, could undermine the pleasure of the oratory experience itself. (shrink)

This article contributes to the development of a rhetorical approach to the public understanding of science or science literacy. It is argued that rhetoric promises an alternative approach to deficit models that treat people as faulty scientists. Some tensions in the relevant rhetorical literature need resolution. These center on the application to science of an Aristotelian conception of rhetorical reasoning as enthymematic, without breaking from the Platonic/aristotelian division between technical and public spheres. The former opens science to (...) the potential of public critique; the latter closes this, effectively reinstating a deficit model. Gross’s writings are used to bring this point out sharply. A resolution is proposed, building on a view of rhetoric as socially constitutive and leading to a conception of public understanding as witcraft. Here, Billig’s rhetorical psychology provides the basis for reconfiguring the enthymeme in a manner that construes the division between spheres as itself rhetorically constituted. Creationism is used to provide brief illustration. (shrink)

This chapter contains sections titled: The Dialectical Approach The Moral‐psychological Approach Rhetoric as Dealing with Accepted Beliefs (endoxa) The Stylistic Approach The Conventional Approach The Purpose Of Rhetoric Note Bibliography.

Evolutionary psychology is put forward by its defenders as an extension of evolutionary biology, bringing psychology within the integrated causal chain of the hard sciences. It is extolled as a new paradigm for integrating psychology with the rest of science. We argue that such claims misrepresent the methods and explanations of evolutionary biology, and present a distorted view of the consequences that might be drawn from evolutionary biology for views of human nature. General theses about adaptation in (...) biology are empty schemata, not laws of nature allowing the subsumption of mind under biology. Functional thinking is an indispensable tool for psychology, mostly of value in abstractive unification and as a heuristic, but it gains little from association with evolutionary notions of selection. Thus, we argue, the cherished integrative causal model evaporates, and evolutionary phraseology serves no more than rhetorical purposes. Moreover, the universality of human nature and the evolutionary irrelevance of individual variation are presented as biological truths that psychologists should respect in their approach to mind. On closer inspection, this turns out to be rather dubious biology. Psychology might conceivably be better off as a continuation of biology by different means, but evolutionary psychology does not provide the conceptual integration leading to such a happy union. (shrink)

This paper focuses on discourse analysis, particularly persuasive discourse, using pragmatics and rhetoric in a new combined way, called by us Pragma-Rhetoric. It can be said that this is a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a new reading of Aristotle’s Rhetoric, extending his notion of discourse to meso- and micro-discourses. Two kinds of intentions have to be considered: first, communicative intention, and, then, persuasive intention. The fulfilment of those intentions is achieved (...) by a successful persuasive-communicative action. The psychological, philosophical and logical aspects derived from the pragma-rhetorical perspective are crucial in view of its applications in several practical domains. (shrink)

Within the second book of his Rhetoric, intent upon the art of persuasion, Aristotle sets forth theearliest known methodical explication of human emotions. This placement seems rather peculiar,given the importance of emotional dispositions in both Aristotle’s theory of moral virtues and in hismoral psychology. One would expect to find a full account of the emotions in his extensivetreatment of virtues as it appears in his ethical treatises, or as part of his psychological system in DeAnima. In none of these (...) places, however, does a systematic treatment of this part of Aristotle’spsychology emerge as it does in the Rhetoric. Such is a surprising, seemingly unusual phenomenonin consideration of Aristotle’s extreme care for and obsession with organization and categorization.Earnest analysis, however, reveals the intricate ingeniousness of Aristotle’s innovative project.Emotion, based upon the interplay between what Aristotle deems to be the ‘uniquely human’rational and irrational parts of the human soul, involves Being and Being’s cognition of itself, andits dialectical encounter with the faculty of pure reason. Within this encounter is born humanemotion.According to this formula, emotion is a phenomenon that is linked to concrete human existencewhile at the same time being fundamentally involved with cognition. Emotion bridges the gapbetween the this-worldliness of the human and his keen logic as a rational being. Such anunderstanding allows Aristotle to assert that emotional appeal, which often stands at the core ofrhetoric, is not necessarily a way of tricking people or avoiding critical response, but can be used topersuade by bringing facts to people’s awareness. Through his novel rhetoric of emotion, Aristotlenot only sheds light on the human condition, he brings rhetoric itself into the realm of the rationaland the valid as a suitable means of human discourse. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Plato on the Rhetoric of Philosophers and SophistsMichael SvobodaPlato on the Rhetoric of Philosophers and Sophists by Marina McCoy New York: Cambridge University Press, 2008. vii + 212 pp. $74.00, hardcover.With her new book, Marina McCoy, an assistant professor of philosophy at Boston College, succeeds in opening up new lines of inquiry into Plato’s formative engagement(s) with rhetoric: first, by involving other Platonic dialogues in the ongoing interrogations (...) of the Gorgias and Phaedrus and, second, by patiently considering the implications of the different accounts of sophists and philosophers that result. These new investigations are aided by the diverse disciplinary voices with which Marina McCoy herself converses—works by classicists, critics, philosophers, political theorists, and rhetoricians, works taken from a wide range of journals. In her interpretation of the Gorgias, for example, one encounters the names one would expect from a thorough and up-to-date review of these different literatures: Arieti, Dodds, Fussi, Gordon, McComiskey, Nightingale, Saxonhouse, and Yunis. Thus, Plato scholars from both rhetoric and philosophy will find much of interest in this book.McCoy provides a clear overview of her project in her introduction (1–22). In separate readings of the Apology, Protagoras, Gorgias, Republic, Sophist and Theaetetus, and Phaedrus, three interrelated claims are presented and developed: first, consistently distinguishing the philosopher from the sophist was a difficult challenge for Plato—and for the ancient Athenians; second, Plato’s conception of philosophy includes “important rhetorical dimensions,” and third, Plato ultimately differentiates the philosopher [End Page 191] from the sophist on the basis of character (3). To substantiate these claims, the dramatic and historical elements of Plato’s dialogues are interpreted in tandem with their explicit arguments. McCoy notes that the experience of reading the dialogues often reproduces the psychological tensions captured by them. In other words, Plato uses rhetorical techniques to cause his readers both to question philosophy and to engage in it as they do so (7). At the same time, McCoy recognizes that the terms of these discussions were hotly contested: “The Greek mindset at the time of Plato is one of passionate interest in the nature, power, and danger of logos : terms such as philosophia, rhetorike, sophist, and rhetor become part of the weaponry in the battle” (11). By attending to these elements in the seven dialogues examined in the following six chapters, McCoy seeks to show that philosophy is better defined as an interaction of souls than as a collection of analytical techniques, that the approach of Plato’s Socrates “relies more on phronesis and kairos than techne ” (15).These broad claims are immediately tested in the second chapter of the book, “Elements of Gorgianic Rhetoric and the Forensic Genre in Plato’s Apology ” (23–55). Here McCoy further develops two observations about the Apology. First, Socrates’ claims to the contrary, the Apology actually incorporates a number of elements common in forensic speeches at the time of his trial: a standard speech structure, arguments from probability ( eike ), and portrayal of character ( ethopoioa ) (26, 40). But perhaps more provocatively, second, in the Apology Plato seems to allude to Gorgias’ In Defense of Palamedes ; both speeches portray their speakers as public benefactors who cannot have committed the crimes of which they are accused but who nonetheless cannot defend themselves effectively under the conditions of their trial (32–39). When McCoy then calls our attention to the historical elements in the Apology —the life and death of Chaerophon, the role played in Athenian culture and politics by the oracle at Delphi, and the rules governing testimony—we must consider the possibility that Socrates may successfully be using rhetorical techniques, not to win his juror’s favor but to confuse and challenge them. Thrown off their moral balance, McCoy argues, his jurors might be led to question themselves. “Socrates’ risky choice to appeal to the oracle story forces each juror to make a choice: he must decide whether Socrates’ philosophical activity is a moral and even religious virtue” (51). In and through the Apology, Plato may be doing something very similar for his readers: “If Gorgias’ Encomium of Helen is a forensic piece disguised as [an] encomium, perhaps Plato’s Apology... (shrink)

Jeffrey J. Maciejewski’s Thomas Aquinas on Persuasion: Action, Ends, and Natural Rhetoric reveals why human nature is dependent on an internally constituted form of persuasive discourse to bring about human action. This book puts forth that use of rhetorical discourse is natural to the human person and makes possible the fullest apprehension of human goods.

Tocqueville's contradictory writings on imperialism have produced interpretations that range from unrepentant realism to lapsed universalism. This essay considers the moral psychology that underlies his position. It argues that Tocqueville's writings on colonialism exemplify his resort to apologia when his deepest apprehensions are aroused and offers a typology of Tocquevillean rhetorical evasions: the mechanisms by which he attempts to quell perceptions of moral dissonance. It also argues that Tocqueville's evasion of the challenge of Algeria illustrates a particular kind (...) of liberal failure and a peculiar liberal temptation. By avoiding rather than confronting the conflicting intuitions underlying his moral judgments, Tocqueville betrays the promise of his liberalism by failing to explore the tensions implicit in the practice of liberal democracy. These strategies to deaden awareness of complicity in colonial violence appear disturbingly familiar in a world in which national interests and universally acknowledged "human maxims" increasingly collide in the liberal conscience. (shrink)

Aristotle's Rhetoric defines fear as a kind of pain or disturbance and pity as a kind of pain . In his Poetics, however, pity and fear are associated with pleasure: ‘ The poet must provide the pleasure that comes from pity and fear by means of imitation’ . The question of the relationship between pleasure and pain in Aristotle's aesthetics has been studied primarily in connection with catharsis. Catharsis, however, raises more problems than it solves. Aristotle says nothing at all (...) about the tragic catharsis in the Poetics except to state that tragedy accomplishes it. Though he gives a more complete account of catharsis in the Politics, the context of this passage is so different from that of the Poetics that its relevance is questionable. A more promising, but largely neglected, approach to Aristotle's theory of tragic pleasure and pain is through a study of his psychological works. Here, Aristotle describes a number of emotional and cognitive responses to kinds of objects that include works of art. These descriptions support an interpretation of the Poetics according to which a tragedy is pleasurable in one respect and painful in another, and pity and fear, though painful and not in themselves productive of pleasure, are nevertheless essential to the production of the oikeia hēdonē, ‘proper pleasure’, of tragedy. This interpretation has the advantage of not depending on a particular view of catharsis. It also makes much better sense than alternative views, once its seemingly paradoxical aspects are explained with the help of the psychological works. (shrink)

Stauffer demonstrates the complex unity of Plato's Gorgias through a careful analysis of the dialogue's three main sections. This includes Socrates' famous argumentative duel with Callicles, a passionate critic of justice and philosophy, showing how the seemingly disparate themes of rhetoric, justice and the philosophic life are woven together into a coherent whole. His interpretation of the Gorgias sheds new light on Plato's thought, showing that Plato and Socrates had a more favourable view of rhetoric than is usually supposed. Stauffer (...) also challenges common assumptions concerning the character and purpose of some of Socrates' most famous claims about justice. Written as a close study of the Gorgias, Stauffer also treats broad questions concerning Plato's moral and political psychology and uncovers the view of the relationship between philosophy and politics that guided Plato as he wrote his dialogues. (shrink)