It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic approach, we (...) show that we need to develop a much more critical sense of how these diagrams and flowcharts can easily abstract, conceal and substitute actual causalities, work roles and relationships. We demonstrate this using the example of a series of interrelated flows-charts used to implement a new system of target-based learning in preschool/kindergartens in Sweden – a system which works highly in favor of a rapidly privatizing education sector. Here, the flow charts shape how school processes and learning are presented to devalue the former system and value the new. (shrink)

First published in 1921, and originally intended as a textbook for students entering secondary school, this book gives an overview of the human and physical geography of the occupied areas of the earth's surface. The text is richly illustrated with diagrams, tables, and contemporary photographs of places of interest. This book will be of value to anyone with an interest in the history of education.

This paper discusses a series of case studies on observations, experiments, and the theoretical interpretation between 1890 and 1960 of a shift of dark Fraunhofer lines in the solar spectrum. I argue for the use of flow charts to analyze interconnections and to identify sequences of research strategies. Also I advocate using a newly-developed tool called "block diagram" representation of experimental systems as an appropriate method to identify recurrent patterns in the interplay of instrumentation, experiment, and theory in (...) research episodes. (shrink)

This title was first published in 2000. Philosophers have been greatly concerned with the nature of explanation, but no account has been fully satisfactory within science or plausible in the wider world. The author asserts that this is due to a misplaced focus and that instead of focusing on explanation, philosophers should consider understanding. This work outlines his theory and defends it against some objections. Attempts to understand understanding can become self-referential, but the book is intended to enable readers to (...) build a good mental model of the author's theory. (shrink)

Inference to the Best Explanation and Bayesianism have both been proposed as descriptions of the way that people make inferences. This paper argues that one result from cognitive psychology, the "feminist bank teller" experiment, suggests that people use Inference to the Best Explanation rather than Bayesian techniques.

One effect of information technology is the increasing need to present information visually. The trend raises intriguing questions. What is the logical status of reasoning that employs visualization? What are the cognitive advantages and pitfalls of this reasoning? What kinds of tools can be developed to aid in the use of visual representation? This newest volume on the Studies in Logic and Computation series addresses the logical aspects of the visualization of information. The authors of these specially commissioned papers explore (...) the properties of diagrams, charts, and maps, and their use in problem solving and teaching basic reasoning skills. As computers make visual representations more commonplace, it is important for professionals, researchers and students in computer science, philosophy, and logic to develop an understanding of these tools; this book can clarify the relationship between visuals and information. (shrink)

In this article, the diagram is used to chart the movement from Deleuze's transcendental empiricism and engagement with structuralism in the 1960s to Deleuze and Guattari's ethico-aesthetic constructivism of the 1970s and 1980s. This is shown to culminate in a biopolitical critique and decoding of philosophy, which is part of the unfolding of a transdisciplinary research programme where art is seen to come ontologically ahead of philosophy.

On 4 January 1971, Ti-Grace Atkinson delivered a talk entitled ‘Strategy and Tactics: A Presentation of Political Lesbianism’. The talk was later published in her collected essays, Amazon Odyssey. The essay contains thirty-five diagrams: ten ‘Strategy Charts’, three ‘Tactical Charts’ and twenty-two ‘Tactical-Strategy Charts’, which map a strategy of the ‘Oppressor’ (men) and the tactics that the ‘Oppressed’ (women) might develop to lead to a revolution – lesbians, significantly, are the ‘Buffer Zone’ between these two classes. (...) In the only reference I have managed to find to these diagrams, they are referred to as ‘crazy’. This article re-visits these diagrams, exploring the role of the diagram in how Atkinson attempts to map patriarchal relations and also imagine a feminist revolution. Taking Atkinson’s diagrams as a starting point, the article then uses them to begin to narrate a genealogy of the diagram in feminist theory, exploring a diagrammatic imaginary that is an often-used but rarely discussed tactic in feminist writing. Finally, the article opens out to consider how this history of feminist diagrams might be a precursor to more contemporary feminist data visualisations. (shrink)

Sociologists, philosophers and historians of science are gradually recognizing the importance of visual representation. This is part of a more general movement away from a theory-centric view of science and towards an interest in practical aspects of observation and experimentation. Rather than treating science as a matter of demonstrating the logical connection between theoretical and empirical statements, an increasing number of investigations are examining how scientists compose and use diagrams, graphs, photographs, micrographs, maps, charts, and related visual displays. (...) This paper focuses on diagrams in biology, and tries to demonstrate how diagrams are an integral part of the production of scientific knowledge. In order to disclose some of the distinctive practical and analytical uses of diagrams, the paper contrasts the way diagrams and photographs are used in biological texts. Both diagrams and photographs are shown to be “constructions” that separately and together mediate the investigation of scientific phenoman. (shrink)

The Distributional Compositional Categorical model is a mathematical framework that provides compositional semantics for meanings of natural language sentences. It consists of a computational procedure for constructing meanings of sentences, given their grammatical structure in terms of compositional type-logic, and given the empirically derived meanings of their words. For the particular case that the meaning of words is modelled within a distributional vector space model, its experimental predictions, derived from real large scale data, have outperformed other empirically validated methods that (...) could build vectors for a full sentence. This success can be attributed to a conceptually motivated mathematical underpinning, something which the other methods lack, by integrating qualitative compositional type-logic and quantitative modelling of meaning within a category-theoretic mathematical framework. The type-logic used in the DisCoCat model is Lambekʼs pregroup grammar. Pregroup types form a posetal compact closed category, which can be passed, in a functorial manner, on to the compact closed structure of vector spaces, linear maps and tensor product. The diagrammatic versions of the equational reasoning in compact closed categories can be interpreted as the flow of word meanings within sentences. Pregroups simplify Lambekʼs previous type-logic, the Lambek calculus. The latter and its extensions have been extensively used to formalise and reason about various linguistic phenomena. Hence, the apparent reliance of the DisCoCat on pregroups has been seen as a shortcoming. This paper addresses this concern, by pointing out that one may as well realise a functorial passage from the original type-logic of Lambek, a monoidal bi-closed category, to vector spaces, or to any other model of meaning organised within a monoidal bi-closed category. The corresponding string diagram calculus, due to Baez and Stay, now depicts the flow of word meanings, and also reflects the structure of the parse trees of the Lambek calculus. (shrink)

In _Life-Destroying Diagrams_, Eugenie Brinkema brings the insights of her radical formalism to bear on supremely risky terrain: the ethical extremes of horror and love. Through close readings of works of film, literature, and philosophy, she explores how diagrams, grids, charts, lists, abecedaria, toroids, tempos, patterns, colors, negative space, lengths, increments, and thresholds attest to formal logics of torture and cruelty, violence and finitude, friendship and eros, debt and care. Beginning with a wholesale rethinking of the affect of (...) horror, orienting it away from entrenched models of feeling toward impersonal schemes and structures, Brinkema moves outward to consider the relation between objects and affects, humiliation and metaphysics, genre and the general, bodily destruction and aesthetic generation, geometry and scenography, hatred and value, love and measurement, and, ultimately, the tensions, hazards, and speculative promise of formalism itself. Replete with etymological meditations, performative typography, and lyrical digressions, _Life-Destroying Diagrams_ is at once a model of reading without guarantee and a series of generative experiments in the writing of aesthetic theory. (shrink)

A generation before Beardsley, legal scholar John Henry Wigmore invented a scheme for representing arguments in a tree diagram, aimed to help advocates analyze the proof of facts at trial. In this essay, I describe Wigmore's "Chart Method" and trace its origin and influence. Wigmore, I argue, contributes to contemporary theory in two ways. His rhetorical approach to diagramming provides a novel perspective on problems about the theory of reasoning, premise adequacy, and dialectical obligations. Further, he advances a novel solution (...) to the problem of assessing argument quality by representing the strength of argument in meeting objections. (shrink)

This paper follows the Salt-Wind and subterraneous freshwater flows in Hawaiian poet Brandy Nālani McDougall's collection of poetry The Salt-Wind/ka Makani Pa'akai. McDougall illustrates that in order to begin again in the aftermath of American imperialism and environmental destruction, one must return to the salt-water and sub-surface waterings, and the ancestral connections and voices therein who beckon her (and others) home. In this way, her work is situated within contemporary movements within the Pacific, presently coming together in deimperializing efforts to (...) restructure a future for the Pacific that is ‘beyond empires’ (Fujikane, 2012: 191). Selecting two poems in particular from McDougall's collection—'Hāloanaka’ and ‘On a Routing Slip from the U.S. Postal Service, Pukalani Branch'—I illustrate how they chart the ancestral, cosmological, and historical flows of kinship between Kānaka Maoli and their near and distant earthly and spiritual relations. In particular, the water that passes through the taro plant infuses all manner of kinship, economic, and social relations in Hawai'i, connecting Kānaka Maoli to their ancestor Hāloa, and to land, sea, and each other, as well as—through the formative oceanic movements of Moana Nui—to other Pacific islanders. A thirst for water—sacred, imaginative, mobile, past, present—underwritten by an assertion of Hawaiian sovereignty, language, and tradition flows just beneath the surface of McDougall's words. (shrink)

The usual metaphor for time is a flow. Edmund Husserl, in describing experience of our inner temporality, uses the term often: Fluss. In the final three decades of his life (1900s to 1930s), he gives us a well-articulated theory of time, especially the experience of its ongoingness and of our- selves in the processing of time. He refers to this latter, our immanent temporality, as a "flux" or flow and thus calls up the image of the river moving (...) along with its contents comprised in that flowing, gaining their fluent qualities from it. Yet Husserl's theory is not limited to a mechanistic understanding of flow as pure series, but in fact incorporates both a serial- ized aspect and a decentering, highly complex aspect of inner time-con- sciousness. The theory, then, requires a new metaphor, a re-mapping from serialistic diagrams to more dynamic ones. The challenge lies not only in achieving this re-mapping, but in showing the relation of dynamic diagrams to the serialistic ones that are still vital to the full descriptions of inner time- consciousness. (shrink)

The leading art theorist takes on art in the age of the Internet In the early twentieth century, art and its institutions came under critique from a new democratic and egalitarian spirit. The notion of works of art as sacred objects was decried and subsequently they would be understood merely as things. This meant an attack on realism, as well as on the traditional preservative mission of the museum. Acclaimed art theorist Boris Groys argues this led to the development of (...) “direct realism”: an art that would not produce objects, but practices (from performance art to relational aesthetics) that would not survive. But for more than a century now, every advance in this direction has been quickly followed by new means of preserving art’s distinction. In this major new work, Groys charts the paradoxes produced by this tension, and explores art in the age of the thingless medium, the Internet. Groys claims that if the techniques of mechanical reproduction gave us objects without aura, digital production generates aura without objects, transforming all its materials into vanishing markers of the transitory present. (shrink)

In Culture, Genre, and Literary Vocation, Michael Davitt Bell charts the important and often overlooked connection between literary culture and authors' careers. Bell's influential essays on nineteenth-century American writers—originally written for such landmark projects as The Columbia Literary History of the United States and The Cambridge History of American Literature—are gathered here with a major new essay on Richard Wright. Throughout, Bell revisits issues of genre with an eye toward the unexpected details of authors' lives, and invites us to (...) reconsider the hidden functions that terms such as "romanticism" and "realism" served for authors and their critics. Whether tracing the demands of the market or the expectations of readers, Bell examines the intimate relationship between literary production and culture; each essay closely links the milieu in which American writers worked with the trajectory of their storied careers. (shrink)

This book charts the historical development of 'forensic objectivity' through an analysis of the ways in which objective knowledge of crimes, crime scenes, crime materials and criminals is achieved. Taking an interdisciplinary approach, with authors drawn from law, history, sociology and science and technology studies, this work shows how forensic objectivity is constructed through detailed crime history case studies, mainly in relation to murder, set in Scotland, England, Germany, Sweden, USA and Ireland. Starting from the mid-nineteenth century and continuing (...) to the present day, the book argues that a number of developments were crucial. These include: the beginning of crime photography, the use of diagrams and models specially constructed for the courtroom so jurors could be ‘virtual witnesses’, probabilistic models of certainty, the professionalization of medical and scientific expert witnesses and their networks, ways of measuring, recording and developing criminal records and the role of the media, particularly newspapers in reporting on crime, criminals and legal proceedings and their part in the shaping of public opinion on crime. This essential title demonstrates the ways in which forensic objectivity has become a central concept in relation to criminal justice over a period spanning 170 years. (shrink)

Peerages and baronetages were successful commercial directories sold by a number of prominent London booksellers from the beginning of the 18th century. They provided an account of most titled families (peers as well as baronets). As serial publications, they were intended for a larger public in need of identification tools in a context of expanding urban sociability and of major recomposition within the elites. In these pocket books, there were no longer the elaborate tree diagrams that had ornamented most (...) of the visitation books of the College of Arms, and which still could be found among ancient family papers. This transition was required for technical, commercial, and also ideological reasons. The selling point for publishers was to provide an up-to-date account of the ‘modern’ families, which could be better achieved through alphabetical listings, biographical discourses, or tabular charts. However, this formal reconfiguration led to many criticisms. These family directories were accused of compromising the dignity of titled families. The idea of a lost Golden Age when ancient lineages had been exhibited on stone, wooden panels, or vellum regained some appeal among social commentators. After 1760, with the renewal of radicalism and the onset of the age of revolutions, tree thinking came to be rehabilitated, but was also reinvented to better defend and naturalise social hierarchies. In this context, trees were increasingly used as powerful national emblems and less as dynastic emblems. The changing fortunes of family trees in 18th-century British prints enable us to reflect on the ideological aspects of the visualisation of kinship. (shrink)

" Biosemantics " was the title of a paper on mental representation originally printed in The Journal of Philosophy in 1989. It contained a much abbreviated version of the work on mental representation in Language Thought and Other Biological Categories. There I had presented a naturalist theory of intentional signs generally, including linguistic representations, graphs, charts and diagrams, road sign symbols, animal communications, the "chemical signals" that regulate the function of glands, and so forth. But the term " (...) biosemantics " has usually been applied only to the theory of mental representation. Let me first characterize a more general class of theories called "teleological theories of mental content" of which biosemantics is an example. Then I will discuss the details that distinguish biosemantics from other naturalistic teleological theories. (shrink)

This book examines the logical foundations of visual information: information presented in the form of diagrams, graphs, charts, tables, and maps. The importance of visual information is clear from its frequent presence in everyday reasoning and communication, and also in compution. Chapters of the book develop the logics of familiar systems of diagrams such as Venn diagrams and Euler circles. Other chapters develop the logic of higraphs, Pierce diagrams, and a system having both diagrams (...) and sentences among its well-formed representations. Syntax, semantics, rules of inference and soundness and completeness results are provided for each of the systems. In addition to developing the logic of diagrams, key questions about the status of visual information Hammer discusses, such as the relationship between the language and visually-presented information. (shrink)

Feng shui is a system of beliefs and practices originating some three to four thousand years ago that is concerned with identifying, charting, and utilizing the supposed all-encompassing flow of chi or qi, the putative universal life force, so that people’s lives and their habitat can be brought into harmony with it, made more natural, and so improved. It is a worldview and is a significant feature of Chinese and south-east Asian cultures. But it has long migrated from Asia (...) and has an increasing international commercial and personal presence. As a writer in the American Institute of Architects newsletter commented: ‘Feng Shui is no longer just an ancient Chinese secret. While slow to take root outside of its original heartland, it is now global and transcends culture and politics’. Feng shui is a growth industry, yet it is a neglected topic in science education. It is also ignored in most philosophical discussions of pseudoscience and the demarcation dispute; discussions where it might be expected to be mentioned and used as a case study. (shrink)

This volume is the first book-length study of disguised forms of plagiarism that mar the body of published research in humanities disciplines. As a contribution to applied research ethics, this practical guide offers a typology of the principal forms of disguised plagiarism. It provides detailed analyses, in-depth case studies, and useful flow charts to assist researchers, editors, and publishers in protecting the integrity of the body of published research literature. Disguised plagiarism is more subtle than copy-and-paste plagiarism; all (...) its varieties involve some additional concealment that creates further distance between the plagiarizing text and its source. These disguised forms are the most difficult forms of plagiarism to detect. Readers of the volume will become acquainted with the subtler forms of plagiarism that corrupt the production and dissemination of knowledge in humanities fields. The book is valuable not only to those interested in research ethics, but also to those in humanities fields including philosophy, theology, and history. (shrink)

Abductive conclusions are drawn in a special, co-hortative mood. Abductive conclusions are representative interpretants that represent abduction as a form of reasoning that can convey a general conception of the truth. The truth is not asserted; abduction merely delivers the idea of a matter of course, rendering that idea comparatively simple and natural, hence assuring us of its justified assertibility. Hence abductive reasoning is at home in addressing ‘How Possible’-questions in science. Abductive reasoning concerns the question of how things might, (...) could or would conceivably be such that they can be plausibly asserted. Peirce took all reasoning to be diagrammatic and representable using the graphical method of logic. Yet no examples have previously been found in his large manuscript corpus of what such non-deductive graphs might look like. This paper proposes a new interpretation of a sole exception, a sketch of two graphs from a rejected page from 1903, which might be the only surviving example of Peirce’s abductive graphs. The proposed interpretation takes them to be representative interpretants of this special inverse type of inference. (shrink)

This book is part of aaThe Minimum You Need to Knowaa family of books by Logikal Solutions. As the family expands they will cover an increasing variety of topics. This book is designed to be used as a text book for classes in logic from high school to college level. It should be one of the first courses you have on IT and this should be one of the first books you read when starting in IT. Not only does this (...) book cover flow charting and pseudocode, it teaches the reader to think before they start mapping out the logic to solve a problem. The author of this book is an industry veteran with nearly 20 years in the field. It has been his experience that recent graduates, from any country, are nearly useless at problem solving. If they cannot point, click, and drag, they cannot solve the problem. This book is an attempt to teach them how to solve the problem. An instructoraas guide is available for schools looking to make this book the basis of coursework. (shrink)

The following two review papers have a common origin. Pietarinen’s book Signs of Logic and Stjernfelt’s book Diagrammatology were both published in the same Synthese Library Series being published by Springer. The two books also share the common topic of diagrammatic reasoning in Charles Peirce’s work. Beginning in a conference Applying Peirce held in Helsinki in conjunction with the World Congress of Semiotics in June 2007, two authors have commented upon these books under the headline of Synthese Library Book Session (...) on several occasions, including the Aarhus meeting on Signs and Meaning held in February 2008, the Diagrammatology and Diagram Praxis workshop in Lisboa in March 2009, and the Peirce and Early Analytic Philosophy symposium in Helsinki in June 2009. Therefore, these two review papers form a continuing discussion on the contributions Peirce’s diagrammatic epistemology and logic will have to a broad range of issues at the intersections of philosophy, logic, cognitive sciences and beyond. (shrink)

Much of the excitement about virtual reality and its potential for things like entertainment, art, education, and activism is its ability to generate experiences that are powerfully immersive. However, discussions of VR tend to invoke the notion of immersive experience without subjecting it to closer scrutiny; and discussions often take it for granted that immersive experience is a single unified phenomenon. Against this, we argue that there are four distinct types or aspects of immersive experience that should be distinguished: representational (...) immersion, which corresponds roughly to what is sometimes called “psychological presence”; participatory immersion, which is related to the interactive aspects of VR experience; affective immersion, which has to do with the subject’s emotional relation to the experience; and narrative immersion, which captures the phenomenon of being caught up in the flow of events experienced. We argue that this four-way distinction helps us understand the powerfully immersive character of VR, while also recognizing its continuity with the immersion we experience with media such as novels, films, and music. We also argue that the account of immersion we offer here lets us better understand the connection between VR and empathy, charting a middle course between extreme enthusiasts who view VR as the ultimate “empathy machine” and extreme skeptics who argue that this attitude is misguided. (shrink)

In Anti-Oedipus, Deleuze and Guattari claim that a general theory of society must be a generalised theory of flows. This is hardly a straightforward claim, and this paper attempts to examine the grounds for it. Why should socio-political theory be based on a theory of flows rather than, say, a theory of the social contract, or a theory of the State, or the questions of legitimation or revolution, or numerous other possible candidates? The concept of flow (and the related (...) notions of code and stock), I argue, is derived from contemporary economic theory, and most notably John Maynard Keynes. Deleuze and Guattari remained Marxists, not only because they held that contemporary political philosophy must inevitably be centred on the analysis of capitalism, but also because they held, following Marx himself, that the Marxist analysis of capital must constantly be transformed and adapted to new conditions. Thus, while certain aspects of Marx's analysis disappear from Capitalism and Schizophrenia, they are supplemented by the addition of new concepts adequate to the contemporary state of capitalism. The paper concludes, then, with an analysis of the role played by the concepts of flow, code and stock in Deleuze and Guattari's political philosophy. (shrink)

Features include a comprehensive review of existing material, combined with new perspectives to equip students for the challenges in the work environment; chapter overviews and student learning objectives offer a solid and useful framework in which to organise study; diagrams and charts present overviews and contexts for the subject to act as useful revision aids; effective pedagogy including a review of the arguments considered, a menu of seminar topics, and questions in every chapter, serving as an ideal basis (...) for seminar study; and additional open-ended simulations to allow students to work through unfolding scenarios. (shrink)

The past twenty years have witnessed extensive collaborative research between computer scientists, logicians, linguists, philosophers, and psychologists. These interdisciplinary studies stem from the realization that researchers drawn from all fields are studying the same problem. Specifically, a common concern amongst researchers today is how logic sheds light on the nature of information. Ancient questions concerning how humans communicate, reason and decide, and modern questions about how computers should communicate, reason and decide are of prime interest to researchers in various disciplines. (...) _Words, Proofs and Diagrams_ is a collection of papers covering active research areas at the interface of logic, computer science, and linguistics. Readers of the volume will find traditional research on process logics, issues in formal semantics, and language processing. In addition, the volume also highlights a particularly new area where all three disciplines meet—the study of images and graphics as information carriers and the diagrammatic reasoning supported by them. (shrink)

This article explores aspects of Rosenzweig’s Star of Redemption from the perspective of systems theory. Mosès, Pollock, and others have noted the systematic character of the Star. While “systematic” does not mean “systems theoretic,” the philosophical theology of the Star encompasses ideas that are salient in systems theory. The Magen David star to which the title refers, and which deeply structures Rosenzweig’s thought, fits the classic definition of “system” – a set of elements (God, World, Human) and relations between the (...) elements (Creation, Revelation, Redemption). The Yes and No of the elements and their reversals illustrate the bridging of element and relation with the third category of “attribute,” a notion also central to the definition of “system.” In the diachronics of “the All,” the relations actualize what is only potential in the elements in their primordial state and thus remedy the incompleteness of these elements, fusing them into an integrated whole. Incompleteness is a major theme of systems theory, which also explicitly examines the relations between wholes and parts and offers a formal framework for expressing such fusions. In this article, the systems character of Parts I & II of the Star is explored through extensive use of diagrams; a systems exploration of Part III is left for future work. Remarkably, given its highly architectonic character, diagrams are absent in Rosenzweig’s book, except for the triangle of elements, the triangle of relations, and the hexadic star, which are presented on the opening page of each part of the book. While structures can be explicated entirely in words, diagrams are a visual medium of communication that supplements words and supports a nonverbal understanding that structures both thought and experience. (shrink)

Returning genomic research results to family members raises complex questions. Genomic research on life-limiting conditions such as cancer, and research involving storage and reanalysis of data and specimens long into the future, makes these questions pressing. This author group, funded by an NIH grant, published consensus recommendations presenting a framework. This follow-up paper offers concrete guidance and tools for implementation. The group collected and analyzed relevant documents and guidance, including tools from the Clinical Sequencing Exploratory Research Consortium. The authors then (...) negotiated a consensus toolkit of processes and documents. That toolkit offers sample consent and notification documents plus decision flow-charts to address return of results to family of living and deceased participants, in adult and pediatric research. Core concerns are eliciting participant preferences on sharing results with family and on choice of a representative to make decisions about sharing after participant death. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:'You Belong Outside':Advertising, Nature, and the SUVShane Gunster (bio)And which driver is not tempted, merely by the power of his engine, to wipe out the vermin of the street, pedestrians, children and cyclists?—Theodor Adorno, Minima MoraliaImages of nature are among the most common signifiers of utopia in commercial discourse, tirelessly making the case that a certain commodity or brand will enable an escape from the malaise and drudgery of (...) urban existence. The invocation of natural themes has been especially prominent in the marketing and promotion of sport utility vehicles over the past decade. Speeding through deserts and jungles, fording raging rivers, and even scaling the heights of Mt. Everest, the SUV is routinely depicted in the most spectacular and remote natural locations. These fanciful themes now attract the scorn of many who draw upon them to underscore the rather glaring contradictions between how these vehicles are marketed and how they are actually used: the irony of using pristine images of a hyper-pure nature to motivate the use of a product that consumes excessive amounts of natural resources and emits high levels of pollutants lies at the core of the growing public backlash against the SUV. While generally sympathetic to this critical perspective, I argue that we need to think through the role of nature in constructing the promotional field of these vehicles in a more [End Page 4] rigorous fashion than is often the case. Otherwise, we risk failing to fully understand the complexity of the SUV's appeal; even worse, simplistic criticism can have the perverse effect of reinforcing the ideological conceptions of nature that constitute a cornerstone of that appeal. Through an examination of recent print and television advertising campaigns, I develop an alternative account of the significance of natural imagery based upon the dialectical relation between nature and society that dominates the SUV's promotional field.1 Instead of reifying the conceptual distance that divides these two categories, we must look to how they flow into and define each other, often blending together into a dense cluster of associations in which the images of one connote and invoke ideas of the other.Welcome to the (not So) Great Outdoors: The Many Faces of NatureSince the emergence of the automobile as a commodity in the early twentieth century, natural themes and imagery have been used to attach a utopian flavor to movement through space. From the 1920s onward, car advertising has often invoked the fantasy of leaving behind the constraints of a crowded, mundane, and polluted urban environment for the wide open spaces offered by nature. In words that have guided advertisers (and urban planners) ever since, Henry Ford once quipped, "we shall solve the city problem by leaving the city."2 Charting the evolution of automotive promotional discourse, Andrew Wernick argues that the reliance upon natural imagery intensified in the 1970s and 1980s as people grew disenchanted with technology (and its militaristic overtones) and expressed concerns over growing traffic congestion, energy consumption, and road construction. Among the easiest tactics for advertisers wishing to deflect the negative associations invoked by the car was, and remains, an image-based rearticulation of cars with nature.3 Invoking nature as the endpoint of vehicular travel affirms one of automobility's most precious and fiercely guarded illusions, namely, that spatial mobility offers access to places, experiences, and events that are fundamentally different from everyday life, that one can escape to somewhere other than where one is now. Furthermore, as Martin Green explains, the use of nature to frame flight to the countryside summons up a powerful nostalgia for the simpler times and lives connoted by idealized scenes of rural life.4Nevertheless, SUV marketing takes the appropriation of natural themes and imagery to new 'heights,' with epic campaigns that place vehicles atop [End Page 5] mountain peaks, in the midst of dense forests, or racing across vast deserts. Leading the way in this appropriation of nature has been the Ford Motor Company. Although its market share has suffered recently, Ford spearheaded the promotion of the SUV in the 1990s with the Explorer which quickly became the best selling family vehicle of the decade, producing immense... (shrink)