When a word is used metaphorically (for example “walrus” in the sentence “The president is a walrus”), some features of that word's meaning (“very fat,” “slow-moving”) are carried across to the metaphoric interpretation while other features (“has large tusks,” “lives near the north pole”) are not. What happens to these features that relate only to the literal meaning during processing of novel metaphors? In four experiments, the present study examined the role of the feature of physical containment during processing (...) of verbs of physical containment. That feature is used metaphorically to signify difficulty, such as “fenced in” in the sentence “the journalist's opinion was fenced in after the change in regime.” Results of a lexical decision task showed that video clips displaying a ball being trapped by a box facilitated comprehension of verbs of physical containment when the words were presented in isolation. However, when the verbs were embedded in sentences that rendered their interpretation metaphorical in a novel way, no such facilitation was found, as evidenced by two eye-tracking reading studies. We interpret this as suggesting that features that are critical for understanding the encoded meaning of verbs but are not part of the novel metaphoric interpretation are ignored during the construction of metaphorical meaning. Results and limitations of the paradigm are discussed in relation to previous findings in the literature both on metaphor comprehension and on the interaction between language comprehension and the visual world. (shrink)

The theory of embodied semantics holds that verbal metaphors are strongly grounded in sensorimotor experience. Many studies have proven that besides sensorimotor simulation, the comprehension of verbal metaphors also requires semantic abstraction. But the interaction between simulation and abstraction, as well as the time course of metaphorical meaning integration, is not well understood. In the present study, we aimed to investigate whether embodiment or abstraction, or both, is employed in the processing of Chinese verbal metaphor. (...) Participants were asked to read subject-verb metaphorical, verb-object metaphorical, literal-concrete and literal-abstract sentences, and the target words were measured at the verb and the object of each sentence. The results revealed that a similar N400 effect was elicited by the target verbs in the verb-object metaphorical and the literal-concrete sentences, and a similar P600/LPC effect was induced by the target verbs in the subject-verb metaphorical and the literal-abstract sentences, reflecting that the verb-object metaphors trigger a simulation process, while the subject-verb metaphors trigger an abstraction process in the verb processing stage. Moreover, the subject-verb metaphors elicited a stronger P600/LPC effect by the target verbs than the verb-object metaphors, but there was no difference of the P600/LPC caused by the target objects between the two kinds of metaphors, revealing that the metaphorical meaning of a subject-verb metaphor is integrated in the verb processing stage, while that of a verb-object metaphor is reanalyzed in the object processing stage. These results suggest that a verbal metaphor is processed both by simulation and abstraction, and the metaphorical meaning is integrated immediately with the unfolding of the sentence meaning. The position where the semantic conflict lies in a sentence modulates the time course of metaphor sentence comprehension. (shrink)

This paper presents the notion that verbal discourse is structured, in form and contents, by metaphorical reasoning. It discusses the concept of “metaphorical network” as a framework for relating the parts of a speech act to each other, since such an act seems to cohere into a meaningful text on the basis of “domains” that deliver common concepts. The basic finding of several research projects on this concept suggest that source domains allow speakers to derive sense from a (...) class='Hi'>verbal interaction because they interconnect the topic of discussion to culturally-meaningful images and ideas. This suggests, in turn, that language is intertwined with nonverbal systems of meaning, reflecting them in the contents of verbal messages. Overall, the concept of metaphorical networks implies that human cognition is highly associative in structure. (shrink)

In this paper, I examine Kumārila Bha ṭṭ a's account of figurative language in Tantravārttika 1.4.11-17, arguing that, for him, both metonymy and metaphor crucially involve verbal postulation, a knowledge-conducive cognitive process which draws connections between concepts without appeal to speaker intention, but through compositional and contextual elements. It is with the help of this cognitive process that we can come to have knowledge of what is meant by a sentence in context. In addition, the paper explores the relationship (...) between metonymy and metaphor, the extent to which putatively literal language involves metonymy, and the objective constraints for metaphorical interpretation. (shrink)

Metaphor plays a unique role in cognitive development by structuring abstract concepts and leading to conceptual change. Existing work suggests early emergence of metaphorical abilities, with five-year-olds understanding and explaining metaphors that involve cross-domain comparisons (e.g., SPACE to TIME). Yet relatively little is known about the factors that explain this developmental change. This study focuses on spatial metaphors for time, and asks whether cognitive and/or verbal factors best explain developmental changes in three- to six-year-old children's comprehension and (...) explanation of metaphors. The results show that children's grasp of the time concept—but not verbal ability—predicts their metaphor comprehension. Verbal ability, on the other hand, is a predictor of metaphor explanation, even after controlling for age. The results thus suggest that cognitive and verbal factors selectively predict children's emerging metaphorical abilities. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

The metaphor “ARGUMENT IS WAR” looms large in the conceptualist and experientialist approach of CitationLakoff and Johnson (1980). Despite extensive discussion of this metaphor by critics and supporters of Lakoff and Johnson, it has so far escaped serious scrutiny on several key points. English-speakers can identify verbal exchanges as arguments without resort to metaphorical comparisons or transfers, and speakers' use of war metaphors to characterize verbal dispute depends on conventional understandings rather than personal experience of war or (...) of other kinds of physical struggle. Much of the evidence for Lakoff and Johnson's claims—a culture that metaphorizes argument as dance; the historical and personal priority of force over verbal dispute; the influence of metaphor on action; even the experience supposedly shaping source domains—depends on supposition and ungrounded assertion. In making sense of how people use this metaphor, the discourse-based program elaborated by Naomi CitationQuinn (1991, Citation1997) carries analysis further than a purely conceptualist approach. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

This paper explores metonymical and metaphorical expressions of verbal behaviour in Chinese. While metonymy features prominently in some of these expressions and metaphor in others, the entire dataset can be best viewed as spanning the metonymy-metaphor-continuum. That is, we observe a gradation of conceptual distance between the source and target which corresponds to the gradation of figurativity. Specifically, roughly half of the expressions we encounter are based on the ORGAN OF SPEECH ARTICULATION FOR SPEECH metonymy and can be considered (...) as clustering around the metonymic pole. The other half can be seen as tending towards the metaphoric pole, as they are largely motivated by conceptual metaphors: (a) VERBAL BEHAVIOUR IS PHYSICAL ACTION, (b) SPEECH IS CONTAINER, (c) ARGUMENT IS WAR (or WORDS ARE WEAPONS) and (d) WORDS ARE FOOD. The interaction between metonymy and metaphor is an important cognitive strategy in the conceptualisation of verbal behaviour. The findings (i) evidence the gradient predictability of idiom meanings based on semantic compositionality, (ii) confirm the hypothesis of a bodily and experiential basis of cognition, (iii) suggest the existence of culture-specific models in the utilization of basic experiences, and (iv) point to the role of emotion in the metaphorisation of verbal behaviour as a socio-emotional domain. (shrink)

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating what it (...) must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

Metaphor has been considered as a cognitive process, independent of the verbal versus visual mode, through which an unknown conceptual domain is understood in terms of another known conceptual domain. Metaphor might instead be viewed as a cognitive process, dependent on the mode, which leads to genuinely new knowledge via ignorance. First, I argue that there are two main senses of ignorance at stake when we understand a metaphor: we ignore some existing properties of the known domain in the (...) sense that we disregard or neglect them; we ignore some “non-existing” properties of the known domain in the sense that they are not a piece of information belonging to the known domain, but emerge in metaphor interpretation. Secondly, I consider a metaphor as a reasoning device, guiding the interpreters along a path of inferences to a conclusion, which attributes to the target some properties of the source. In this path, interpreters might discover the ignored existing properties of the known domain and/or recover the “non-existing” properties, inferring or imagining the missing piece of information. Finally, I argue that, especially in visual metaphors, this process is guided by a “sentiment of rationality”, tracking a disruption of existing familiar conceptualisations of objects and/or actions and a recovery of ignored properties. (shrink)

A cross-linguistic/cultural study of verbal metaphor compares responses to terrorism in the UK (N = 96) and to urban violence in Brazil (N = 11). Focus groups discussed how violence changes perceptions of risk, decisions of daily life, and attitudes to others. Metaphor vehicles were identified in transcribed data, then grouped together semantically; 15 vehicle groupings were used with similar frequencies, 16 groupings more in UK data, 14 more in Brazil data. Systematic and framing metaphors were found inside (...) vehicle groupings. A small set of frequent verbal metaphors work as predicted by conceptual metaphor theory. Other verbal metaphor vehicles work much more specifically, as posited by discourse dynamics theory, metaphorizing contextually distinct aspects of living with violence. Major differences were found in responses to violence: UK participants demonstrate feelings of powerlessness and lack of agency through metaphor vehicles relating to Games of Chance, the Concealed nature of terrorist activity, and Body Postures negatively evaluating response from the authorities; Brazilian participants use metaphor vehicles of Violence to emphasize how the threat of urban violence itself becomes a powerful social force that constrains daily activities. (shrink)

The metaphorical components of two cognitive models of moral/political systems, presented in Lakoff (1996 [2002]), were tested empirically, using a set of televised debates between two candidates for US president as data. Few verbal metaphoric expressions were found in the data which directly reflected the conceptual metaphors proposed in the models. However, a large number of mostly non-metaphoric expressions were found which constitute entailments of the models. This suggests a form of reasoning according to the logic of the (...) proposed metaphors. The speakers’ metaphoric gestures in one of the debates were then coded and analyzed. Quantitative analysis produced results similar to the linguistic analysis, but qualitative analysis highlighted significant differences between the models, both in terms of their composition and how they can be expressed. The study raises methodological issues for metaphor research, and theoretical questions about the ways of identifying and labeling conceptual metaphors and about the status of cognitive and cultural models. (shrink)

Languages play an essential role in communicating aesthetic, scientific and religious convictions, as well as laws, worldviews and truths. Additionally, metaphors are an essential part of many languages and artistic expressions. In this paper I will first examine the role metaphors play in religion and art. Is there a specific focus on symbolic and metaphoric language in religion and art? Where are the analogies to be found in artistic metaphors and religious ones? How are differences to be (...) described? How do various concepts of aesthetics and theological concepts explain those different kinds of language and how, if at all, do they make use of them? Lastly: what could be added to aesthetics, philosophy and theology by examining carefully the role and importance of language, including nonverbal, sign language and especially metaphorical language? Without the human capacity for language, religions are scarcely imaginable. A widening of traditional exegesis and hermeneutics by taking into account nonverbal semantics is needed. Religion is a cognitive and linguistic phenomenon. By taking this seriously, we set and enable an agenda to discuss religion scientifically, leaving aside for the purpose of a scientific understanding and discourse about the inter-religious and the inner-religious claims of truth and absolutist claims. To sum it up: metaphor is introduced as an important means of language when it comes to religious conceptualization. Next, I will show that art, more than religion, deals with visual metaphor – the latter being an image that suggests a particular association, similarity or analogy between two generally unconnected visual elements. This often, but not always, functions in a roughly comparable fashion to the better-known concept of verbal metaphor. In addition, visual metaphor has developed many original and unique characteristics. These two sections are followed by another one dealing with cultural philosophy of religion and aesthetics, as well as the meaning of metaphors for these disciplines. The next section is on metaphor and metaphorical language in mathematics, natural sciences and art and how they are related, i.e. influence and help each other. I will discuss the critical approach to metaphors in natural science and provide a short introduction to the cultural history of mathematics and art. Mathematicians and artists have long been on the quest to understand the physical world they see before them and the abstract objects they know by thought alone. How have art and mathematics helped each other in representing each other’s concepts? A final section provides a summary and an outlook: theology is contextual as is science – and so is art. All these disciplines partly rely upon metaphor and by the help of metaphor get closer to an intercultural and interdisciplinary understanding. I shall argue that, by dealing more carefully with their metaphorical language and their own metaphors, together they become better equipped to map the world. (shrink)

In this paper, I argue that, first, there is a non-verbal metaphor, specifically pictorial metaphor, second, there are differences between verbal and non‐verbal metaphor but their differences are not as big as some people expect. Theorists who argue for visual/pictorial metaphor have used some analogy withverbal metaphor in order to justify their position. This approach itself is not wrong but sometimes their analogy goes to the wrong direction. I introduce two theorists, Noel Carroll and Richard Wollheim, who (...) have a theory of visual metaphor and make an analogy with verbal metaphor. Their theories doom to fail because their analogy with verbal metaphor based on misunderstanding about verbal metaphor. Verbal metaphor is not to pair two objects belongs to unrelated realms, as pictorial metaphor is not recognize two different aspect alternatively, aspect seeing. Of course, paring two unrelated objects and aspect seeing may trigger off metaphor, but metaphor is not only about these two objects but also related to whole picture, sentence, discourse, or phrase and these things bringus to a pretense context in which metaphorical elements works and we are engaging in order to appreciate metaphor. When we see the metaphor in a whole picture, we enhance our understanding not only about visual metaphor but also verbal metaphor. Their differences lies in the way they get their primary meaning, but beyond it, there is no fundamental difference as metaphors between them. (shrink)

The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a (...) search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized. (shrink)

In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of (...) the image guides the viewer in the construction of ad hoc concepts, and it is these ad hoc concepts that contribute to the overall meaning that is communicated. The analysis in this article is rooted in the relevance-theoretic claim that pragmatic interpretive processes are triggered by all and any ostensive acts of communication. I also draw heavily on Deirdre Wilson’s work on lexical pragmatics to show how this plays out in the case of a multimodal digital text. Memes, like verbal metaphors, do not require a special theory or framework. They can be understood as ostensive stimuli which trigger the search for an optimally relevant interpretation. (shrink)

In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of (...) the image guides the viewer in the construction of ad hoc concepts, and it is these ad hoc concepts that contribute to the overall meaning that is communicated. The analysis in this article is rooted in the relevance-theoretic claim that pragmatic interpretive processes are triggered by all and any ostensive acts of communication. I also draw heavily on Deirdre Wilson’s work on lexical pragmatics to show how this plays out in the case of a multimodal digital text. Memes, like verbal metaphors, do not require a special theory or framework. They can be understood as ostensive stimuli which trigger the search for an optimally relevant interpretation. (shrink)

I am going to attempt to argue, given certain premises, there are reasons, not only empirical, but also logical, for expecting a certain division of labor in the processing of information by the human brain. This division of labor consists specifically of a functional bifurcation into what may be called, to a first approximation, "verbal" and "nonverbal" modes of information- processing. That this dichotomy is not quite satisfactory, however, will be one of the principal conclusions of this chapter, for (...) I shall attempt to show that metaphor, which in its most common guise is a literary, and hence a fortiori a "verbal" phenomenon, may in fact be more a function of the "nonverbal" than the "verbal" mode. (For alternative attempts to account for cognitive lateralization, see e.g. Bever, 1975; Wickelgren, 1975; Pendse, 1978.). (shrink)

In the cognitivist paradigm, metaphor's conceptual nature is investigated almost exclusively in its verbal manifestations. Research on nonverbal expressions of conceptual metaphors is still surprisingly scarce. Although some pioneering work has been done in the area of pictorial metaphor, the work has hitherto focused on specific instances of isolated metaphors. For better insight into the nature of conceptual metaphors, it is necessary to examine if they can be rendered pictorially and mixed-medially, and if so, what forms (...) they could take. In this case study, a structural metaphor from Ian McEwan's novel The Comfort of Strangers is analyzed and compared to its counterpart in the film that Paul Schrader based on the book. The article ends with suggestions for generalizations across different media, including a distinction between explicitly and implicitly signaled metaphors. (shrink)

Conceptual metaphor theory (CMT) has become prominent in metaphor scholarship because of its explanation of the relations between people's metaphoric thoughts and their use of metaphoric discourse. Our aim in this article is to explore the temporal characteristics of how conceptual metaphors shape verbal metaphor use. We argue that cognitive linguistics and psycholinguistics mostly adopt simplistic, and psychologically implausible, views of how conceptual metaphors are activated and then constrain people's comprehension of metaphoric language. But more contemporary ideas (...) on how cognitive processing unfolds over time in human experience provide better models of how conceptual metaphors shape verbal metaphor use. The implications of this newer vision of CMT are discussed, particularly in regard to methods for studying how conceptual metaphors support interpretation of linguistic metaphor. (shrink)

The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored. Based on a food design event called EATAIPEI that took place in the London Design Festival in 2015, one aimed at promoting Taipei as World Design Capital 2016, this article analyzes how the multimodal metaphors of food were creatively represented and elaborated within it. This study proposes an analytical framework that combines insights (...) from cognitive linguistics with an intercultural performative view of food presentation and food metaphor. More specifically, it treats complex metaphors as resulting from the interactions of primary metaphors, proposition schemas and intercultural performance. The multimodal metaphors of food are complex metaphors composed of combined sets of primary metaphors, enriched by schema propositions and embedded within food performance. The experience of eating in the event reactivates the sensorimotor experiences that underpin the complex metaphors. (shrink)

What is the role of language in constructing knowledge? In this article, we ask whether learning new relational language can create new ways of thinking. In Experiment 1, we taught English speakers to talk about time using new vertical linguistic metaphors, saying things like “breakfast is above dinner” or “breakfast is below dinner”. In Experiment 2, rather than teaching people new metaphors, we relied on the left–right representations of time that our American college student participants have already internalized (...) through a lifetime of visuospatial experience reading and writing text from left to right. In both experiments, we asked whether the representations are susceptible to verbal interference. We found that learning new metaphors created new space–time associations that could be detected in a nonlinguistic implicit association task; these newly learned representations were not susceptible to verbal interference; and with respect to both verbal and visual interference, representations newly learned from linguistic metaphor behaved just like those on the left–right axis that our participants had acquired through years of visuospatial experience. Taken together, these results suggest that learning new relational language can be a powerful tool in constructing new representations and expanding our cognitive repertoire. (shrink)

Salvador Dalí’s oilpainting Hallucination partielle. Six apparitions de Lénine sur un piano (1931) has been considered to be one of the most difficult works to interpret. O. Zaslavskii has analyzed it, using the sound of the words in title and the items depicted on the masterpiece, “the phonetic subtext”. Obviously, Zaslavskii’s interpretation is based on Osip Mandelstam’s poem “Grand piano” (1931), that in the context of Russian language associates the piano ( ) with the French Revolution. Nevertheless, Zaslavskii’s final conclusion (...) of the connections between Dalí’s painting and the French Revolution turns to be accurate, because it is possible to find iconographic parallels between Dalí’s “Partial hallucination…” and Jacques-Louis David’s “The death of Marat” (1793). On at least four most significant oil paintings from the beginning of Dalí’s surreal period we can observe his “emblem of love and death” as the combination of fellatio and bleeding. Obviously, he understood in the same code also Marat’s murdering by the knife of a woman. This allows us to insist, that Dalí was inspired to paint“Partial hallucination…” by “The death of Marat”. The shadow of a grand piano on his painting “Diurnal illusion: the shadow of a grand piano approaching” (1931) directly bears the meaning of “terror” and “fear”. In such motif combination and graphic parallel, the complex cultural metaphoric relations of these two paintings can be viewed. This complex can be considered as rhetorical in the sense of Juri Lotman’s conception. But it is evidently a case of “pure visual metaphor”, not an illustration of verbal metaphors. (shrink)

ABSTRACTPsychotherapy is a mental health activity where therapists assist clients through verbal interaction. The phenomenon of transference, where clients superimpose their past experiences onto present life situations, occurs frequently in psychotherapy, and may have varied effects on treatment outcome depending on how it is managed or “worked through.” While previous work has linked transference to metaphor based on their theoretical similarity, this article explores the relationship on the basis of actual psychotherapy talk between a therapist–client dyad at a Chinese (...) university counseling center. It combines clinical and discourse analytic observations to the model working through transference as an interactional process of constructing a “PRESENT IS PAST” conceptual metaphor, and suggests that the process involves guiding the client to move from an awareness of correspondences at the conceptual level, to the transferential level (between feelings,.. (shrink)

Salvador Dalí’s oilpainting Hallucination partielle. Six apparitions de Lénine sur un piano (1931) has been considered to be one of the most difficult works to interpret. O. Zaslavskii has analyzed it, using the sound of the words in title and the items depicted on the masterpiece, “the phonetic subtext”. Obviously, Zaslavskii’s interpretation is based on Osip Mandelstam’s poem “Grand piano” (1931), that in the context of Russian language associates the piano ( ) with the French Revolution. Nevertheless, Zaslavskii’s final conclusion (...) of the connections between Dalí’s painting and the French Revolution turns to be accurate, because it is possible to find iconographic parallels between Dalí’s “Partial hallucination…” and Jacques-Louis David’s “The death of Marat” (1793). On at least four most significant oil paintings from the beginning of Dalí’s surreal period we can observe his “emblem of love and death” as the combination of fellatio and bleeding. Obviously, he understood in the same code also Marat’s murdering by the knife of a woman. This allows us to insist, that Dalí was inspired to paint“Partial hallucination…” by “The death of Marat”. The shadow of a grand piano on his painting “Diurnal illusion: the shadow of a grand piano approaching” (1931) directly bears the meaning of “terror” and “fear”. In such motif combination and graphic parallel, the complex cultural metaphoric relations of these two paintings can be viewed. This complex can be considered as rhetorical in the sense of Juri Lotman’s conception. But it is evidently a case of “pure visual metaphor”, not an illustration of verbal metaphors. (shrink)

This article presents an exploratory analysis of the metaphoric structure of five artistic paintings within “Think aloud” protocols, in which a group of 14 English speakers with a low self-rated level of expertise in art and history of art expertise were asked to verbalize all their thoughts, ideas and impressions of the artworks. The main findings of this study can be summarized as follows: (1) multiple interpretations for the same artwork are possible, (2) the interpretations of the metaphorical structures described (...) by the participants often diverge from those advanced by the researchers. These findings challenge the methods by which metaphor identification and analysis in pictorials is currently approached. As a matter of fact, most of the research in pictorial metaphors tends to reduce stimuli such as artistic paintings to unique metaphoric interpretations generally produced by a single researcher by means of introspection. By addressing this methodological problem in metaphor research, this article contributes to the development of a theoretical and operational participant-based framework that takes into account the role of metaphoric conceptualization within the domain of art and art cognition. (shrink)

We explored the differential impact of auditory information and written contextual information on the recognition of verbal irony in spontaneous speech. Based on relevance theory, we predicted that speakers would provide acoustic disambiguation cues when speaking in situations that lack other sources of information, such as a visual channel. We further predicted that listeners would use this information, in addition to context, when interpreting the utterances. People were presented with spontaneously produced ironic and nonironic utterances from radio talk shows (...) in written or auditory form, with or without written contextual information. When the utterances were read without written contextual information, all utterances were rated as equally ironic. But when they were heard as opposed to read, or when they were presented in irony-biasing contexts, originally ironic utterances were rated as more sarcastic than originally nonironic utterances. This evidence suggests both acoustic and contextual information are used when inferring ironic intent in spontaneous speech, and validates previous manipulations of intonation in studies of irony understanding. (shrink)

Metaphor influences the construction of biological models and theories and the analysis of its use can reveal important tools of thought. Some aspects of biological organisation are investigated through the analysis of metaphors associated with treating biosystems as a kind of text. In particular, the use of glue and verbs is considered. Some of the reasons why glue is important in the construction of hierarchies are pursued in the light of specific examples, and some of the conceptual links between (...) glue in biology and other domains is discussed. Verbs are shown to be important in the construction of networks. Some of the relations between glue, verb and text are considered and the text metaphor is placed within a much broader context of ideas associated with form, relation and system. The paper concludes with comments on the nature of biological information and the need for extending or better understanding the verbal vocabulary. (shrink)

Recent work in relevance-theoretic pragmatics develops the idea that understanding verbal utterances involves processes of ad hoc concept construction. The resulting concepts may be narrower or looser than the lexical concepts which provide the input to the process. Two of the many issues that arise are considered in this paper: (a) the applicability of the idea to the understanding of metaphor, and (b) the extent to which lexical forms are appropriately thought of as encoding concepts.

“Parting is such sweet sorrow.” Taste metaphors provide a rich vocabulary for describing emotional experience, potentially serving as an adaptive mechanism for conveying abstract emotional concepts using concrete verbal references to our shared experience. We theorized that the popularity of these expressions results from the close association with hedonic valence shared by these two domains of experience. To explore the possibility that this affective quality underlies the semantic similarity of these domains, we used a behavioral “odd-one-out” task in (...) an online sample of 1059 participants in order to examine the semantic similarity of concepts related to emotion, taste, and color, another rich source of sensory metaphors. We found that the semantic similarity of emotion and taste concepts was greater than that of emotion and color concepts. Importantly, the similarity of taste and emotion concepts was strongly related to their similarity in hedonic valence, a relationship which was also significantly greater than that present between color and emotion. These results suggest that the common core of valence between taste and emotion concepts allows us to bridge the conceptual divide between our shared sensory environment and our internal emotional experience. (shrink)

Satirical news is often characterized as a hybrid genre that consists of three important communicative functions: it is (1) humoristic, (2) informative, and (3) evaluative. The Humoristic Metaphors in Satirical News (HMSN) typology demonstrates that metaphors can be utilized by satirists to express this hybridity by consisting of a combination of one or more of satire’s core communicative functions. Nevertheless, the underlying principles through which metaphors are capable of humorously explaining and/or criticizing current affairs are less clear. (...) To broaden our understanding of how metaphorical humor is used in satirical news to fulfill these functions, we integrate the HMSN typology with the General Theory of Verbal Humor (GTVH). The GTVH assumes that all verbal humor must draw from six interdependent Knowledge Resources (KRs). Through a content analysis of metaphorical humor used across various American satirical news shows, we investigated how these KRs are used to fulfill satire’s core communicative functions across the various metaphorical sub-types of the HSMN typology. We found that: (1) some KRs can help fulfill the communicative function(s) of metaphorical jokes, while (2) some KRs constrain the options available for the expression of certain communicative function(s) or other KRs. (shrink)

F. Nietzsche does interesting indications on the anthropological foundation of language in his lessons on classical rhetoric, at the University of Basel in 1874. Many quotations of Gerber and Humboldt, and older notions, drawn from the Aristotle's Rhetoric are discussed in this dissertation. Many studies highlighted Nietzsche's attempts during thirty years (1976-2006) to draw a consistent anthropological foundation of the language. Some of them shed light on the metaphor, described from the point of view of anthropology, as an innovative perspective (...) on the philosophy of rhetoric. Would metaphor be a verbal vehicles for conveying scientific and philosophical concepts by attaching unusual importance to the veracity or the truthfulness of a claim? Is that in contradiction to any conceptual truth? Some interpreters suggest that metaphors seen as linguistic products fail to explain the unnatural way meaning is transmitted from the unconscious musicality of language. If imperceptible bonds move the meaning of a word in the musicality of language, then to transmit a message by non verbal means or metaphors relates to a subjectively felt musicality of language. Meaning is expressed, not because there are words with fixed meaning in a conventional way, but because the word is seen in the first place as an action. Living language, seen as metaphorical by essence, is a view shared by German idealism, on the so-called origins of language. A consequence of this view on language is a wide reinterpretation of the reason, from the point of view of a rhetorical turn. Schopenhauer, Von Hartmann and Lichtenberg are some thinkers who pointed out the possibility of a pan-psychist notion of reason that inspired Nietzsche, and later Piaget (e. g. his theory of analogy is built on similar roots). A first part of this dissertation presents the historical genesis of doctrines that don't see language as an innate substratum of the conscious mind, but as rhetorical and conditioned by environment in the wide sense. In the second part, we read the main arguments of contemporary studies in cognitive sciences, discovering new structural similarities compared to the 19th Century views of Nietzsche. In the third part, we discuss the form of poetic imagination regarding a relation between metaphor and melancholy in Greek empirical medicine. (shrink)

Research on metaphor has over the past decades increasingly been extended to its visual and multimodal varieties. While analysts of verbal metaphors are helped by the fact that languages have grammars and vocabularies, researchers of visual and multimodal metaphors need to rely on other methods for identification and interpretation. One approach that claims to have developed a robust method for analyzing metaphor in moving images is FILMIP, which has hitherto focused on the specific genre of commercials. In (...) this paper it is argued that there are serious problems with FILMIP. First, the theoretical basis of FILMIP and two empirical studies drawing on it are discussed. Subsequently, its limited use for analyzing metaphors in the genre of feature films is demonstrated on the basis of four case studies. The paper ends with sketching some general advice pertaining to researching metaphor in film, and provides a cautious alternative to FILMIP. (shrink)

On the relevance-theoretic approach outlined in this paper, linguistic metaphors are not a natural kind, and ―metaphor‖ is not a theoretically important notion in the study of verbal communication. Metaphorical interpretations are arrived at in exactly the same way as literal, loose and hyperbolic interpretations: there is no mechanism specific to metaphors, and no interesting generalisation that applies only to them. In this paper, we defend this approach in detail by showing how the same inferential procedure applies (...) to utterances at both ends of the literal-loose-metaphorical continuum, and how both literal and metaphorical utterances may create poetic effects. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Journal of the History of Ideas 61.2 (2000) 263-283 [Access article in PDF] Contesting Metaphors and the Discourse of Consciousness in William James Jill M. Kress Ah, not to be cut off,not by such slight partitionto be excluded from the stars' measure.What is inwardness?What if not sky intensified,flung through with birds and deepwith winds of homecoming? --Rainer Maria Rilke William James's lifelong attention to questions about human mental (...) experience elucidates the development of the concept of consciousness through its realization in fields as disparate as natural science, radical empiricism, and religious mysticism. 1 Over the course of a career that both establishes and traverses disciplinary boundaries, James's work embodies tensions between scientific explanations for mental phenomena and the inescapability of metaphysical arguments. Jamesian psychology thus alternates between materialist and spiritualist assumptions of scientists and philosophers at the turn of the century, joining their compulsive investigations into the nature of consciousness. 2 Most readers [End Page 263] of James puzzle over the theoretical contradictions within his work, debating central philosophical dilemmas concerning the status of the conscious self. Perhaps the most paradoxical aspect of James's theories, his response to dualism, emerges as he attempts to negotiate ethereal explanations for consciousness with bodily processes. 3 The mind-body problem disrupts James's more delicately balanced theories, a disruption registered explicitly through the metaphors in his texts.Reading The Principles of Psychology (1890) alongside "Does 'Consciousness' Exist" (1904), this essay demonstrates how figurative language directs James's study of consciousness. I argue that metaphor does more than describe consciousness; metaphor constructs James's arguments, governs his conflicting theories of mind through a series of rhetorical configurations and provokes the continual reconstruction of his ideas of human subjectivity. Furthermore, while it is impossible for James to explain and to study consciousness without metaphor, he experiences great anxiety about using language, figurative or otherwise, to represent his object of study. The language becomes more powerful than his intentions or designs and, indeed, raises implications that James cannot control. James possesses a heightened awareness of what he crafts with words; he also, perhaps more penetratingly, acknowledges the inadequacy of any linguistic system to realize concepts thoroughly. 4 Struggling over appropriate "names" and "terms" for consciousness, James presupposes some clearly delineated concept around which we might wrap a verbal expression; yet he also seems painfully aware that every new metaphor launches an entirely new theory. Fluid and unpredictable, consciousness becomes like language itself, yielding its power precisely because it can be so many things at once. The ultimate principle of Jamesian consciousness seems to be its creative capacity; still, once James admits that the problem of consciousness is a problem of language, his carefully constructed designs begin to unravel. Though consciousness will be translated into James's notion of "pure experience" by the time he writes the radical empiricism [End Page 264] essays, James remains simultaneously committed to his figures (especially of the "stream of consciousness") and ambivalent about the account of consciousness that they provide. James helps create the modern self with its enhanced individuality, though his metaphors at once direct us inward to a centered, private self and propel us outward to find consciousness materializing in the fluxional cycle of the natural world.In presenting his initial theory of the stream of our thoughts, James argues for its coherence. His most famous metaphor of the "stream" of consciousness appears to saturate the varied material of the mind, its water washing over and through any distinctions or separations which the mind might present: Consciousness, then, does not appear to itself chopped up in bits. Such words as "chain" or "train" do not describe it fitly as it presents itself in the first instance. It is nothing jointed; it flows. A "river" or a "stream" are the metaphors by which it is most naturally described. In talking of it hereafter, let us call it the stream of thought, of consciousness, or of subjective life. 5James's desire to find words that are more "natural... (shrink)