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Multimodal Metaphor
Mouton de Gruyter (2009)
Abstract
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.Links
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Chapters
Chapter 10. Visual metaphoric conceptualization in editorial cartoons.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 12. Pictorial metaphors of emotion in Japanese comics.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 16. The role of non-verbal sound and music in multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 18. multimodal expressions of the human victim is animal metaphor in horror films.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 3. Brand images: Multimodal metaphor in corporate branding messages.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies.Eduardo Urios-Aparisi & Charles J. Forceville
Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study.Eduardo Urios-Aparisi & Charles J. Forceville
Similar books and articles
Chapter 15. Music, language, and multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Chapter 16. The role of non-verbal sound and music in multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Chapter 9. Image Alignment in Multimodal Metaphor.Norman Y. Teng - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter. pp. 197–212.
Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films.Charles Forceville - 2024 - Metaphor and Symbol 39 (1):40-54.
Chapter 3. Brand images: Multimodal metaphor in corporate branding messages.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
Beijing Olympics and Beijing opera: A multimodal metaphor in a CCTV Olympics commercial.Ning Yu - 2011 - Cognitive Linguistics 22 (3):595-628.
Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study.Chuanrui Zhang & Cihua Xu - 2018 - Argumentation 32 (4):501-517.
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Citations of this work
Acting like a Hedgehog in Times of Pandemic: Metaphorical Creativity in the #reframecovid Collection.Paula Pérez-Sobrino, Elena Semino, Iraide Ibarretxe-Antuñano, Veronika Koller & Inés Olza - 2022 - Metaphor and Symbol 37 (2):127-139.
A comparative study of multi-modal metaphors in food advertisements.Yuan Liang & Guirong Kou - 2022 - Semiotica 2022 (249):275-291.
Multimodal argumentation: Beyond the verbal/visual divide.Assimakis Tseronis - 2018 - Semiotica 2018 (220):41-67.
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