Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?

Metaphor and Symbol 33 (4):253-266 (2018)
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Abstract

The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized.

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Author Profiles

Amitash Ojha
International Institute of Information Technology, Hyderabad (Alumnus)
Bipin Indurkhya
Jagiellonian University

References found in this work

Features of similarity.Amos Tversky - 1977 - Psychological Review 84 (4):327-352.
Conceptual metaphor in everyday language.George Lakoff & Mark Johnson - 1980 - Journal of Philosophy 77 (8):453-486.
The Philosophy of Rhetoric.I. Richards - 1937 - Philosophical Review 46:676.
Bilateral brain processes for comprehending natural language.Mark Jung-Beeman - 2005 - Trends in Cognitive Sciences 9 (11):512-518.

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