Alan Gross applies the principles of rhetoric to the interpretation of classical and contemporary scientific texts to show how they persuade both author and audience. This invigorating consideration of the ways in which scientists--from Copernicus to Darwin to Newton to James Watson--establish authority and convince one another and us of the truth they describe may very well lead to a remodeling of our understanding of science and its place in society.

(1994). The rhetoric of science and the challenge of post‐liberal democracy. Social Epistemology: Vol. 8, Public Indifference to Population Issues, pp. 261-271.

In this paper, I contend that evidence-focused strategies of science communication may be complemented by possibly more effective rhetorical arguments in current public debates on vaccines. I analyse the case of direct science communication - that is, communication of evidence - and show that it is difficult to effectively communicate evidential standards of science in the presence of well-equipped anti-science movements. Instead, I argue that effective rhetorical tools involve ad hominem strategies, that is, arguments involving claims (...) of expertise. I provide a rationale, and sketch a methodology, for using ad hominem arguments in science communication. (shrink)

This article reviews the recent work of Alan G. Gross , with prominent notice, as well, of works by Leah Ceccarelli, Celeste Condit, and Jeanne Fahnestock, among others, in order to sketch out developments in the rhetoric of science.--------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- -----------------------------------------.

Berichte zur Wissenschaftsgeschichte, EarlyView.

Some classic historical vignettes depict scientists achieving breakthroughs without effort: Archimedes grasping the principles of buoyancy while bathing, Galileo Galilei discovering the isochrony of the pendulum while sitting in a cathedral, James Watt noticing the motive power of steam while passing time in a kitchen, Alexander Fleming finding penicillin in Petri dishes that he had omitted to clean before going on holiday. These stories suggest that, to establish important findings in science, hard work is not always necessary. In this (...) article, I suggest that such stories capture an important aspect of scientific.. (shrink)

Recently, oysters have been identified by the US Food and Drug Administration (USFDA) as a risky food to eat because they may or may not contain the pathogenic bacteria Vibrio parahaemolyticus. The USFDA's attempts to manage the risk manifest themselves in a “Quantitative Risk Assessment”, a report that attempts to quantify and predict the number of oyster eaters that will fall ill from Vibrio. In seeking to produce knowledge and eliminate uncertainty, the USFDA, through the use of a discourse of (...) quantification, does the opposite. Instead, we argue, documents such as risk assessments are best understood as kinds of rhetorical practice. According to this perspective, these documents are epistemologically and ontologically reductive, produce uncertainty, politicize the act of eating, and serve an ironic function. (shrink)

This article contributes to the development of a rhetorical approach to the public understanding of science or science literacy. It is argued that rhetoric promises an alternative approach to deficit models that treat people as faulty scientists. Some tensions in the relevant rhetorical literature need resolution. These center on the application to science of an Aristotelian conception of rhetorical reasoning as enthymematic, without breaking from the Platonic/aristotelian division between technical and public spheres. The former opens (...) class='Hi'>science to the potential of public critique; the latter closes this, effectively reinstating a deficit model. Gross’s writings are used to bring this point out sharply. A resolution is proposed, building on a view of rhetoric as socially constitutive and leading to a conception of public understanding as witcraft. Here, Billig’s rhetorical psychology provides the basis for reconfiguring the enthymeme in a manner that construes the division between spheres as itself rhetorically constituted. Creationism is used to provide brief illustration. (shrink)

Examines the nature of rhetorical theory and criticism, the rhetoric of science, and the impact of poststructuralism and postmodernism on contemporary accounts of rhetoric.

This article seeks to provide a research agenda for the study of animal protection politics. It looks firstly at the animal protection movement's organization and maintenance in the context of Olson's theory of collective action. While existing research suggests that activists tend to be recruited because of the purposive and expressive benefits they offer rather than the material ones emphasized by Olson, these alternative forms of selective incentives can hinder the achievement of the movement's goals. Secondly, the article outlines alternative (...) models of policy-making and shows how they might be operationalized to explain the development of animal welfare policy-making in Britain and the United States. Preliminary observations suggest thatBritain's animal welfare record is more substantial because policy communities have been able to manage and limit change through concessions and cooptation. No such mechanism is available in the American political system where the greater openness and fragmentation often results in severe confrontation and ultimately, stalemate. (shrink)

Populists are often cast as deniers of rationality, creators of a climate of “post-truth,” and valuing tribe over truth and the rigors of science. Their critics claim the authority of rationality and empirical facts. Yet the critics no less than populists enable an environment of spurious claims and defective argumentation. This is especially true in the realm of science. An important case study is the account of scientific trust offered by a leading public intellectual and historian of (...) class='Hi'>science, Naomi Oreskes, and the misapplication of that theory during the coronavirus pandemic. (shrink)

Hobbes's concept of the natural condition of mankind became an inescapable point of reference for subsequent political thought, shaping the theories of emulators and critics alike, and has had a profound impact on our understanding of human nature, anarchy, and international relations. Yet, despite Hobbes's insistence on precision, the state of nature is an elusive concept. Has it ever existed and, if so, for whom? Hobbes offered several answers to these questions, which taken together reveal a consistent strategy aimed at (...) providing his readers with a possible, probable, and memorable account of the consequences of disobedience. This book examines the development of this powerful image throughout Hobbes's works, and traces its origins in his sources of inspiration. The resulting trajectory of the state of nature illuminates the ways in which Hobbes employed a rhetoric of science and a science of rhetoric in his relentless pursuit of peace. (shrink)

Notwithstanding the numerous critiques that have been leveled at the field of positive psychology over its short history, the field and its practitioners continue to enjoy substantial growth and popularity. Although several factors have no doubt contributed to their advancement, work in the field of science studies suggests that rhetorical demarcation in scientific writing, by which scientific fields establish their domains and distinguish themselves from other forms of intellectual activity, may be equally significant. Such “boundary work” is an important (...) means through which fields defeat their competitors, persuade their public, and compete for legitimacy. In light of this, I examine the discursive demarcation and legitimization of positive psychology as performed through historical narratives of its origins in its own writings. I offer an analysis of the ways in which these narratives exploit alternating and contradictory images of scientists, legitimate scientific activity, and in particular, images of American society, to perform the ideological and rhetorical work of describing, and making visible, the kinds of issues and problems for which positive psychology presents itself as the natural solution. 2012 APA, all rights reserved). (shrink)

Since Plato’s massive critique of the Sophists rhetoric’s ill repute runs through the history of western philosophy denunciating methods of rhetoric as in large part dishonest persuasion strategies which are at most marginally interested in dealing with truths. This judgement falls way too short insofar as it distorts the historically grown stock labeled “rhetoric” not only in the Aristotelian work. With reference to Olaf Müller’s philosophical book addressing the “controversy” between Goethe and Newton about the nature of (...) light, I will study the different rhetorical models and methods used by Newton and Goethe and also Müller himself. It becomes apparent that even works attempting to decide who was right in the long run do far more than trying to evoke true “representations” of facts or truths in the reader. The specific use of language patterns provides deeper insight into an author’s mindset towards the subject area discussed in his work and generally speaking the investigation of the rhetoric of science and philosophy leads to a better understanding of different epistemic cultures both in philosophy and science. (shrink)

In an epoch marked by the threat of global warming, the conflicts between science and religion are no longer simply matters that concern only intellectual elites and armchair philosophers; they are in many ways matters that will determine the degree to which we can meet the challenges of our times. John H. Evans's Morals Not Knowledge represents an important provocation for those committed not only to using scientific method as a resource for making moral judgments but also to creating (...) political alliances with religious constituencies. In this important work, Evans argues that most conflicts between science and religion do not concern a clash between two contradictory ways of knowing, but rather a clash over our moral responsibilities and ultimate values. In my response to his work, I suggest that integrating both John Dewey's pragmatic understanding of the moral situation and Kenneth Burke's rhetorical interpretation of motives helps bolster Evans's cause and provides support for a political movement that aims to bridge the divide between science and religion in the epoch of the Anthropocene. (shrink)

Fuller's program of social epistemology engages a rhetoric of inquiry that can be usefully compared and contrasted with other discursive theories of knowledge, such as that of Richard Rorty. Resisting the model of “conversation,” Fuller strikes an activist posture and lays the groundwork for normative “knowledge policy,” in which persuasion and credibility play key roles. The image of investigation is one that overtly rejects the “storehouse” conception of knowledge and invokes the metaphors of distributive economics. Productive questions arise as (...) to how notions of creation and distribution might guide this rhetoric. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:A RHETORIC OF MOTIVES: THOMAS ON OBLIGATION AS RATIONAL PERSUASION THOMAS s. HIBBS Thomas Aquinas College Santa Paula, California 'TIHE PROMINENCE of moral obligation in modern hies is l'ooted in an early modern claim, which reached uition in Kant, concerning the primacy of the right ov;er the good.1 Although Kant was not the first to make such a claim, his texts have had the most palpable influence on (...) modern moral discourse.2 Many contemporary moral philosophers, however, have!attempted to discredit the Kantian p11oject.3 In so doing, they often advance wlternative views 1 In his highly influential work, John Rawls comments on the importance of the g-0od and the right in contemporary moral philosophy, "The two main concepts of ethics are those of the right and the good.... The structure Df an ethical theory is... largely determined by how it defines and connects these two basic notions," A Theory of Justice (Cambridge: Harvard University Press, 1971), p. 24. 2 There are numerous precursors of Kant, both in the nascent rationalism of early modern science and -0£ late scholasticism and in the project of the "rationalization" of human life characteristic of classical Protestant moral thought. It was Nietzsche, of course, who saw Kant as a most heinous example of secularized Christianity. On the "rationalization" of the moral life in Protestantism, see Max Weber, Die protestantisohe Ethik und der Geist des Kapitalismus, in Gesammelte Aufsatze zur Religionssoziologie, Volume l (TU.bingen: Mohr, 1920), pp. 17-206. Given the convergence of these discursive fields in early modern thought and society, one might be inclined to see Kant as providing the theoretical foundations for the common moral consciousness. a I am thinking -0f Philippa Foot, "Virtues and Vices," and "Morality as a System of Hypothetical Imperatives," in Virtues and Vices and Other Essays in Moral Philosophy (Berkeley: University of California Press, 1978), pp. 1-18, 157-173; Bernard Williams, Ethics and the Limits of Philosophy (Cambridge: Cambridge University Press, 1983) and " Ought and Moral Obligation," in Moral Luck (Cambridge: Cambridge University Press, 1981), 293 ~94 THOMAS S. HIBBS characteristic of pre-modern moral philosophy, particularly of rthe 1 writings of Aristotle and Aquill!as. While consensus appears to have exnnerated Aristotle of the taint of Kantianism, the status of Tihomas's moral philosophy is still uncertain in the minds of many.4 Thomas's1 moral iphilosophy is, I believe, pre-modern. Throughout his writings he maintains the primaicy of the good ovier rthe right, the exact inverse of the Kantian position. By modern standards, Thomas's conception of obligation,seems impov;erished, almost naive. He devotes no independent treatise, or.for that matter no single quaestio, to the question of mom1l obligation. Francisco Suarez, one of Thomas's early modern oommenta.tors, found the latter's view to be muddled and unworkable. While Sua11ez criticizes Thomas's view, he fails to note that he 1and Thomas do not sha11e the same universe of discourse. What Suarez is after-a " theory of obligation "--is not extant in Thomas's texts. In fact, Suarez contributes to the deontological turn in the history of ethics. He pp. 114-123; Peter Geach, "Good and Evil," in Theories of Ethics, edited by Philippa Foot (New York: Oxford University Press, 1980), pp. 64-73; Elizabeth Anscombe, "Modern Moral Philosophy" in her Oolleoted Philosophical Papers. Volume 3, l!Jthios, Religion and Politios (Minneapolis: University of Minnesota Press, 1981), pp. 26-42; Alasdair Macintyre, "Hume on 'Is' and 'Ought'," in Against the Self-Images of the Age (Notre Dame: University of Notre Dame Press, 1978), pp. 109·129. While all are critical of Kant, none of these writers advocates a straightforward return to Aristotle or Thomas. Williams, in fact, is sceptical about the viability of Aristotelianism. This litany, moreover, of Kantian critics is not intended to give the impression that there is a consensus on the failure of Kant's project. There are formidable contemporary representatives of the Kantian school. See, for instance, William Frankena, Thinking About Morality (Ann Arbor: University of Michigan Press, 1980); Thomas Nagel, The Possibility of Altruism (Oxford : Clarendon Press, 1970); and Alan Donagan, The Theory of Morality (Chicago: The University of Chicago... (shrink)