Recent rhetorical critiques of philosophy and science assume a contrast between rational argument and rhetoric that is inherited from an antirhetorical tradition in philosophy. This article rejects that assumption. Rhetoric is compatible with reasoned discourse in a strong sense originally outlined by Aristotle. Rhetorical analysis reveals the inadequacy of purely demonstrative accounts of rational argument and cognitive accounts of the conditions for rational assent to propo sitions. Social studies of the rhetoric of science, and in particular of credibility claims, need (...) not fall into the forms of relativism and global antirealism with which they have become associated. (shrink)

As the principle of timing or opportunity,kairos serves both as a powerful theme within technological discourse and as an analytical concept that explains some of the suasory force by which such discourse maintains itself and its position in our culture. This essay makes a case for a rhetoric of technology that is distinct from the rhetoric of science and illustrates the value of the classical vocabulary for understanding contemporary rhetoric. This case is made by examining images and models of technological (...) change that underlie and justify the thematizations ofkairos that appear in so much technological discourse and by exploring the phenomenon of “technological forecasting,” in which the characterization and construction of moments in the present are crucial to the projection of the future. One example of forecasting is examined in detail: the Japanese “Fifth Generation” computer project, which illustrates the twin themes of opportunity and threat. (shrink)

This paper examines the ideas of Communication and Accountability in relation to professional discourse and the teaching of Professionals. Language does not merely express values, but embodies values, without which it could not function as a medium of communication — Grice''s Cooperative Principle. In practice communication and accountability have become separated, as have ethics and communication in the schools, and this is reflected in assumptions about science and scientific language which characterise professional discourses.The modern professions exist on a continuum between (...) two extremes of collegiate and corporate values, with a trend toward the latter. The place on this continuum determines what stance an organisation takes in its attempts to communicate with its publics. An analysis of the assumptions which underlie the discourses of academic economics and public relations shows how the dissociation of values and communication works in practice. (shrink)

This article examines the recent construction of human milk's immune-protective qualities as scientific fact, demonstrating that long-standing controversies about human milk's immune-protective effects have not been resolved by a particular scientific discovery. Rather, experts’ consensus on how to respond to this uncertainty has been transformed, and this transformation has had as much to do with a change in the metaphor that governs interpretation of evidence about immune protection as it has with discovering new evidence about either human milk or the (...) antibodies in it. (shrink)

The introduction of digital games and simulations into science museums has prompted excitement about a new "post-museum" pedagogy emphasizing egalitarianism, interactivity, and personalized approaches to learning. However, many post-museums of science, this article aims to show, enact rhetorical performances that lead visitors to narrowly targeted answers and hide the authority of the expert in a play of tactile and affective activities, thus operating in opposition to many of the basic ideals of the post-museum. The Brain and Cognition Exhibit at the (...) Hong Kong Science Museum serves as a case study for how a post-museum exhibit, through embracing interactivity and visitor-centered tasks, becomes a site where science is tested on and performed through visitors' bodies such that institutional prescriptions are applied. Visitors are not merely encouraged at this exhibit to learn about the brain through doing but are trained to see functional and dysfunctional brains and to then diagnose themselves and their children by playing games and taking brain-measurement tests. As a result, the interactive engagement of the exhibit creates a new space of public medicalization. Reflections and suggestions are offered at the end of the article. (shrink)

This essay argues that scientific discourse is amenable to interpretation and assessment from the perspective of the narrative paradigm and its attendant logic, narrative rationality. It also contends that this logic entails a revised conception of knowledge, one that permits the possibility of wisdom. The text analyzed is James D. Watson and Francis H. Crick's proposal of the double helix model of DNA.

An analysis is provided for one possible practical link between rhetorical and social scientific inquiry. That link is found in the rhetoric of the reasoned social scientific fact. Understanding this point of intersection involves grounding a rhetorical theory of how to create and to evaluate arguments (a rhetorical theory of invention and judgment) in the practical problems that confront contemporary social scientists during their efforts to construct reasoned social facts. The applicability of this invention and judgment framework to analysis of (...) the rhetoric of social science is illustrated with reference to a controversy over the legitimacy of rules theoretic explanations of human communication processes. Implications of the practical link between rhetorical and social scientific inquiry are then drawn out. (shrink)

Fleck's Genesis and Development of a Scientific Fact foregrounds claims traditionally excluded from reception, often regarded as opposed to fact, scientific claims that are increasingly seldom discussed in connection with philosophy of science save as examples of pseudoscience. I am especially concerned with scientists who question the epidemiological link between HIV and AIDS and who are thereby discounted—no matter their credentials, no matter the cogency of their arguments, no matter the sobriety of their statistics—but also with other classic examples of (...) so-called pseudoscience including homeopathy and other sciences, such as cold fusion. The pseudoscience version of the demarcation problem turns out to include some of the details that Latour articulates multifariously under a variety of species or kinds in his essay/interactive research project/monograph, ‘Biography of an Investigation’. Given the economic constraints of the current day, especially in the academy, the growing trend in almost all disc.. (shrink)