Public policy decisions often require rhetorically-engaged citizens to have some understanding of the science and technology involved. On many current issues sectors of the public hold views differing from those of most scientists, and they often do not support proposals based on the scientists’ views. The overall cultural authority of science has also been challenged in the last decade by several negative trends in the sciences themselves, including widely-reported cases of fraud and failures in replication. With the support of professional (...) science organizations, science communication specialists have stepped in aggressively to address science’s communication problems scientifically. This paper will examine the assumptions behind their advice on scientific information, their recommended strategies of framing, narration, and projecting trustworthiness, and their characterizations of audiences and the nature of science itself. From the perspective of rhetorical argumentation, the science communication literature does not promote addressing audiences as citizens capable of rational argumentation. But the science of science communication is likely to remain the dominant approach to public science with the professional science community. (shrink)

Archaeologists have long disagreed about when and how humans first migrated into the Americas; a point particularly in contention is whether there is any convincing evidence of human occupation earlier than about 12,000 years ago. This article ex amines some recent publications on the controversy, selected especially from review articles and from a recent series, written by professional archaeologists, that appeared in a popular magazine, Natural History. The sample texts are analyzed from a rhetorical perspective with emphasis on textual features (...) such as word choice, hedging, arrange ment, self-reference, argumentative topic, and figure. Such features are taken to be signs of the writer's accommodation to audience and situation as determined in part by the place of publication. The analysis reveals some of the rich variety of persuasive techniques employed in popular and review publications by scientists who find themselves in a disciplinary stalemate, for example, the attempt of each side to depict itself as in the minority. The well-crafied popular pieces also use explicit appeals left only im plicit in the review articles; for example, the popular pieces describe the writer's status based on years of experience and support conclusions by narrating the long process of inquiry followed before a verdict was reached. (shrink)

The editors of the “Argumentation Library” have done students of argument worldwide a great favor in assembling and publishing this collection of essays by David Zarefsky, The twenty essays, which originally appeared as journal articles, book chapters, and invited presentations, span 30 years, the earliest from 1979 and the latest from 2012. Their selection and grouping reflect Zarefsky’s choices, and the resulting anthology provides readers, whether students new to argumentation studies or established scholars, with valuable theoretical perspectives as well as (...) models of analysis. The whole, however, is greater than the sum of its parts, for it represents the scholarly achievement of the leading US scholar in argumentation studies and a rhetorical critic nonpareil.As the title of this collection indicates, Zarefsky brings a rhetorical perspective to argumentation studies. As he clarifies in the introduction and again in Chapter 11 , there are three main approaches .. (shrink)

ABSTRACT The sections devoted to dissociation in The New Rhetoric identify many verbal forms that can express this reconceptualizing line of argument. This article reviews the linguistic options offered in English for epitomizing dissociations, including tautologies and constructions that prompt diverging meanings, orthographical devices like capitalization or subscripts that produce variants of a single word, word schemes like agnominatio and polyptoton that alter core forms, and affixes or modifiers that are either available as antonyms or require forcing apart by subsequent (...) antitheses. Paying attention to the verbal expression of dissociations highlights cases that may or may not qualify as the rich reconceptualizations Perelman and Olbrechts-Tyteca had in mind. Arguments that involve three distinguished terms may, for example, reach a limit where dissociations merge into arguments from division, a long recognized device in traditional rhetoric/dialectic. (shrink)

From the seventeenth through the nineteenth centuries, scientists such as Kekule, Mendel, Lavoisier and Harvey argued for insights that depended critically on antithetical expressions and reasoning. The heuristic and persuasive use of devices like the antithesis has roots in the in combined grammatical, rhetorical and dialectical training established during the early modern educational reforms of the humanists. While the entire array of figures includes devices which inscribe all the rhetorical appeals, the set of devices derived from parallel phrasing illustrates how (...) certain figures of speech express lines of reasoning iconically. But the continued use of such devices invites a general rationale for their persuasiveness based on the importance of pattern completion in language processing. (shrink)