Alan Gross applies the principles of rhetoric to the interpretation of classical and contemporary scientific texts to show how they persuade both author and audience. This invigorating consideration of the ways in which scientists--from Copernicus to Darwin to Newton to James Watson--establish authority and convince one another and us of the truth they describe may very well lead to a remodeling of our understanding of science and its place in society.

This accessible book examines the philosophical foundations of Chaim Perelman's rhetorical theory. In addition to offering a brief biography, it explores Perelman's deep philosophical commitments and his concern for the ways in which the details of actual texts realize those commitments. The authors show that Perelman still reigns supreme when it comes to the elucidation of actual texts. His is a microanalysis of arguments, one that is endlessly suggestive of ways of analyzing texts at the level of the word and (...) phrase, the arrangement of parts, and the structure of arguments. Book jacket. (shrink)

Examines the nature of rhetorical theory and criticism, the rhetoric of science, and the impact of poststructuralism and postmodernism on contemporary accounts of rhetoric.

The ArgumentConflicts between scientists over credit for their discoveries are conflicts, not merely in, but of science because discovery is not a historical event, but a retrospective social judgment. There is no objective moment of discovery; rather, discovery is established by means of a hermeneutics, a way of reading scientific articles. The priority conflict between Roger Guillemin and Andrew Schally over the discovery of the brain hormone, TRF, serves as an example. The work of Robert Merton, Thomas Kuhn, Augustine Brannigan, (...) and Grygory Markus shows that scientists read scientific articles by means of the application of a set of pragmatic rules that subtend the normative requirements of what counts as a scientific discovery. In other words, there is a hermeneutics of science, but it is internal to that form of life. Recategorization of priority conflicts has an impact on our view of scientific controversy generally. The impact is the revision of the boundary lines of scientific controversy and the further specification of its fine-structure. (shrink)

In this collection edited by Alan G. Gross and Arthur E. Walzer, scholars in communication, rhetoric and composition, and philosophy seek to “reread” Aristotle’s Rhetoric from a purely rhetorical perspective.

This paper examines Ian Hacking's arguments in favor of entity realism. It shows that his examples from science do not support his realism. Furthermore, his proposed criterion of experimental use is neither sufficient nor necessary for conferring a privileged status on his preferred unobservables. Nonetheless his insight is genuine; it may be most profitably seen as part of a more general effort to create a space for a new form of scientific and philosophical certainty, one that does not require foundations.

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 33.4 (2000) 319-335 [Access article in PDF] Rhetoric as a Technique and a Mode of Truth: Reflections on Chaïm Perelman Alan Gross In memoriam: Henry Johnstone, fons et origo.In one of his many criticisms of The New Rhetoric, the philosopher Henry W. Johnstone Jr. complains about its chapter "The Dissociation of Concepts" that "one is never sure whether [Chaïm Perelman is] thinking of rhetoric primarily as (...) a technique or primarily as a mode of truth. One wonders, too, what status [he is] claiming for the book itself" (1978, 99). 1 Since the chapter in question largely concerns philosophical argument, the doubt is very much apropos. But the response to Johnstone's implied question--a response that Johnstone does not think available--is that the correct answer legitimately varies in a systematic way. While in philosophical contexts, and, incidentally, in scientific ones, rhetoric is invariably a mode of truth, in contexts of public address it need not be. To see how this systematic variation might be the case, I will focus, as does Johnstone, on the dissociation of concepts as a test case of the robustness of a rhetoric oriented toward truth. To do so, I must first define dissociation and then come to terms with the way in which concepts are dissociated in public address, in philosophy, and in science. In treating these examples, however, I must be wary. While they will vary systematically according to field, they are not each instances of any general "law" of dissociation. Johnstone is surely right to "doubt whether there is any general logic of dissociation; there is only the logic of each particular dissociation, generated in each case by a particular problem" (99). When I have run through my examples, I can return to Johnstone's question about the status of rhetoric and of Perelman's study of it.Suppose that, in a campaign for the United States Senate, my opponent says that the central issue is high taxes, not the rise of medical costs, while I say that the central issue is medical costs, not high taxes. Neither of us [End Page 319] need be engaged in the dissociation of concepts; we may simply be excluding taxes and medical care, respectively, from political matters that deserve our immediate and full attention; we may simply be breaking the link between these issues and those of high political salience. In Perelman's words, "[T]he technique of breaking up a liaison consists... in asserting that elements that should remain separated and independent are improperly associated" (Perelman and Olbrechts-Tyteca 1969, 411). Yet, if we think that adequate medical care for all Americans is a moral issue, that it transcends politics, we are dissociating this issue from the category of campaign issues of the ordinary sort, those that deal "merely" with expediency. In the process, we are devaluing matters of mere expediency. Dissociation is a way of taking the argumentative high ground, of putting an issue on a different plane, an act that in this case turns a political race into a moral contest. In Perelman's words, "[T]he dissociation of notions brings about a more or less profound change in the conceptual data that are used as a basis of argument. It is then no more a question of breaking the links that join independent elements, but of modifying the very structure of these elements" (412).To illustrate this difference, I will use two parallel passages on the same topic: one from Stephen Douglas and the other from Abraham Lincoln, both from the debate between them in Alton, Illinois, on 15 October 1858. In his passage, Douglas stoutly defends states' rights: This government was made on the great basis of the sovereignty of the States--the right of each state to regulate its own domestic institutions to suit itself, and that right was conferred with the understanding and expectation that inasmuch as each locality had separate and distinct interests, each state must have different and distinct local and domestic institutions, corresponding to the wants... (shrink)

A reading of a sample of taxonomical papers leads to the conclusion that new species identification is both taxonomically plausible and philosophically incoherent. As a result, taxonomy becomes a science that apparently violates a necessary condition of its rationality. It is this apparent violation that is the focus of the philosophical debate, a debate whose goal for taxonomy is theoretical coherence at a global level. In this paper, I assess the appropriateness of this goal.

ArgumentA growing cross-disciplinary literature has acknowledged the importance of verbal-visual interaction in the creation and communication of scientific texts. I contend that the proper understanding of these texts must flow from a hermeneutic model that takes verbal-visual interaction seriously, one that is firmly grounded in cognitive constraints and affordances. The model I propose has two modules, one for perception, derived from Gestalt psychology, the other for cognition, derived from Peirce's semiotics. I apply this model to an important but largely neglected (...) text in the history of nineteenth-century science, Charles Lyell'sThe Geological Evidences of the Antiquity of Man, and to two accounts by well-respected historians of science, both of the same key discovery in quantum physics. In doing so, I hope to demonstrate the advisability of incorporating the exegetical practices my model entails into the everyday practices of historians of science. (shrink)

Although generally informed by an intimate knowledge of evolutionary biology and taxonomy, the controversy over the nature of species is clearly philosophical; it consists almost entirely of the clarification of old, and the invention of new arguments for or against calling the species category a class, The debate seems firmly divided between those, like Kitts and Bernier, who see homo sapiens as a class, and those, like Hull and Ghiselin, who see it as an individual. In the first case, particular (...) human beings are members; in the second case, parts. To the champions of class, the essentialists, each species can be defined by means of a unique set of necessary and sufficient conditions, and every organism can be placed without equivocation into a particular species. To the individualists, nothing could be further from the truth. As a contingent, product of evolution, each species shares that crucial characteristic of an individual, spacio-temporal identity; each is a chunk of genealogical nexus. (shrink)

In a recent paper (1989), Ian Hacking has extended his discussion of entity realism, a discussion begun six years ago in the final chapter of Representing and Intervening (1983). This extension allows us to examine for the first time the whole of one impressive attempt to rescue scientific realism from the ever more subtle skepticism of post-positivist thinking (Laudan 1984; Fine 1986). Hacking’s approach complements that of Nancy Cartwright. Like Cartwright, he implies that a full-blown realism about scientific theories and (...) entities can survive neither the facts of history nor the arguments of opponents. Hacking is a realist only about some unobservable entities, those he thinks durable enough to survive most alterations in theory. This is the science that Kuhn said survived even paradigm change.Electrons are Hacking’s example of a real unobservable entity. Their behavior is so consistent and so well-known that they are used as tools: they are manipulated in the engineering of scientific experiments designed to extend the bounds of the known. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric, Narrative, and the Lifeworld: The Construction of Collective IdentityAlan G. GrossAt the beginning of King Lear, at the point of ceding his throne to his three daughters, Lear asks each for a public acknowledgment of her love. Goneril and Regan flatter their father with effusive declarations, but Lear’s youngest, and his favorite, Cordelia, refuses to do so:I love your Majesty According to my bond; no more or less...................... (...) Good my lord, You have begot me, bred me, lov’d me; I Return those duties back as are right fit, Obey you, love you, and most honour you. Why have my sisters husbands, if they say They love you all? Haply, when I shall wed, That lord whose hand must take my plight shall carry Half my love with him, half my care and duty. Sure I shall never marry like my sisters, To love my father all.(1936, 1.1.94–107) [End Page 118]Furious, Lear disinherits his daughter.Cordelia’s speech is remarkable only in its articulation of what Lear should have known; its dramatic impact is a consequence of Lear’s reaction to his daughter’s argument for divided loyalty that is based on a string of commonplaces that are part of the lifeworld that Lear and his daughter—and every other person in the play—inhabit. Any part of this lifeworld may be thematized, of course; it may be brought out into the open as a topic of discussion. That is what Cordelia does; under duress, she shifts from what Jürgen Habermas calls communicative action to a level he calls discourse, a level that reveals the relationship between the personal and the social as well as their underlying cultural presuppositions. Because Lear refuses to grasp the obvious, the narrative progress of the play is temporarily interrupted and permanently veers off course. Although on occasion we can thematize aspects of our lifeworld, the lifeworld as a whole cannot be subject to scrutiny; it is the totality of certainties, skills, practices, and interpretative frames that we take for granted as we each find our way in the everyday worlds that form the changing horizons of our experience. I take it for granted that too many cooks spoil the broth; telephoning is a skill I do not puzzle over; waiting patiently in line is a social behavior I practice without thinking; with no special effort, I interpret the intimacy of a couple’s relationship by the way they publicly behave toward each other.The lifeworld, a concept initiated by Edmund Husserl and elaborated by Alfred Schütz, Martin Heidegger, and Jürgen Habermas, has been largely neglected by rhetorical theorists and critics. It is the purpose of this paper to show that remedying this neglect opens up fruitful avenues of critical practice and theory. I proceed, first, by defining the lifeworld. Next, I shift perspectives: I analyze how collectivities make sense of their lives by telling stories about themselves grounded in their lifeworld values. It is in the lifeworld’s role in storytelling that, I claim, Aristotle’s Rhetoric becomes an important part of the picture. This is because the Rhetoric is, at bottom, a theory of the way lifeworld values enter into the public sphere. This characterization of the Rhetoric permits us to reconcile two important instantiations of the lifeworld, Habermas’s and Aristotle’s, a reconciliation in which communicative action becomes a special case of rhetorical interaction. Finally, from the perspective of the lifeworld, I reflect on the significance of an exemplary case of the construction of collective identity, the Selma march. [End Page 119]Defining the LifeworldEdmund Husserl’s The Crisis of the European Sciences contains the first explicit philosophical analysis of the lifeworld as “the world that is constantly pregiven, valid constantly and in advance as existing.... Every end presupposes it; even the universal end of knowing it in scientific truth presupposes it, and in advance” (1970, 382). Because the lifeworld is presupposed in everyday communication, it can be entered only by disciplined reflection: “Contemplation is privileged to the extent that it reveals the structures of the world and has them as theme” (1973, 65). Although the lifeworld... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric, Narrative, and the Lifeworld: The Construction of Collective IdentityAlan G. GrossAt the beginning of King Lear, at the point of ceding his throne to his three daughters, Lear asks each for a public acknowledgment of her love. Goneril and Regan flatter their father with effusive declarations, but Lear’s youngest, and his favorite, Cordelia, refuses to do so:I love your Majesty According to my bond; no more or less...................... (...) Good my lord, You have begot me, bred me, lov’d me; I Return those duties back as are right fit, Obey you, love you, and most honour you. Why have my sisters husbands, if they say They love you all? Haply, when I shall wed, That lord whose hand must take my plight shall carry Half my love with him, half my care and duty. Sure I shall never marry like my sisters, To love my father all.(1936, 1.1.94–107) [End Page 118]Furious, Lear disinherits his daughter.Cordelia’s speech is remarkable only in its articulation of what Lear should have known; its dramatic impact is a consequence of Lear’s reaction to his daughter’s argument for divided loyalty that is based on a string of commonplaces that are part of the lifeworld that Lear and his daughter—and every other person in the play—inhabit. Any part of this lifeworld may be thematized, of course; it may be brought out into the open as a topic of discussion. That is what Cordelia does; under duress, she shifts from what Jürgen Habermas calls communicative action to a level he calls discourse, a level that reveals the relationship between the personal and the social as well as their underlying cultural presuppositions. Because Lear refuses to grasp the obvious, the narrative progress of the play is temporarily interrupted and permanently veers off course. Although on occasion we can thematize aspects of our lifeworld, the lifeworld as a whole cannot be subject to scrutiny; it is the totality of certainties, skills, practices, and interpretative frames that we take for granted as we each find our way in the everyday worlds that form the changing horizons of our experience. I take it for granted that too many cooks spoil the broth; telephoning is a skill I do not puzzle over; waiting patiently in line is a social behavior I practice without thinking; with no special effort, I interpret the intimacy of a couple’s relationship by the way they publicly behave toward each other.The lifeworld, a concept initiated by Edmund Husserl and elaborated by Alfred Schütz, Martin Heidegger, and Jürgen Habermas, has been largely neglected by rhetorical theorists and critics. It is the purpose of this paper to show that remedying this neglect opens up fruitful avenues of critical practice and theory. I proceed, first, by defining the lifeworld. Next, I shift perspectives: I analyze how collectivities make sense of their lives by telling stories about themselves grounded in their lifeworld values. It is in the lifeworld’s role in storytelling that, I claim, Aristotle’s Rhetoric becomes an important part of the picture. This is because the Rhetoric is, at bottom, a theory of the way lifeworld values enter into the public sphere. This characterization of the Rhetoric permits us to reconcile two important instantiations of the lifeworld, Habermas’s and Aristotle’s, a reconciliation in which communicative action becomes a special case of rhetorical interaction. Finally, from the perspective of the lifeworld, I reflect on the significance of an exemplary case of the construction of collective identity, the Selma march. [End Page 119]Defining the LifeworldEdmund Husserl’s The Crisis of the European Sciences contains the first explicit philosophical analysis of the lifeworld as “the world that is constantly pregiven, valid constantly and in advance as existing.... Every end presupposes it; even the universal end of knowing it in scientific truth presupposes it, and in advance” (1970, 382). Because the lifeworld is presupposed in everyday communication, it can be entered only by disciplined reflection: “Contemplation is privileged to the extent that it reveals the structures of the world and has them as theme” (1973, 65). Although the lifeworld... (shrink)

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I define and refine Habermas’s notion of systematically distorted communication by means of focused, structured comparison among three of its instances. Next, I show that its critique is possible within the confines of his theory by recourse to (...) a minimalist concept of rationality and a version of the truth that avoids the unwelcome metaphysical baggage of truth with a capital T. For critique to be complete, however, it must be supplemented by the full range of rhetorical proofs. Even so, there are limits to the power of critique. In the end, only social and political action can alter oppressive institutional arrangements. (shrink)

Explanations of the cause of the Challenger disaster by the Presidential Commission and by communication scholars are flawed. These explanations are characterized by a common tendency to emphasize the technical and procedural aspects of organizational life at the expense of the cognitive and ethical. Rightly construed, the Challenger disaster illustrates both the need for a revived art of rhetoric and the importance of putting in place the political and social conditions that make this art efficacious in furthering cognitive understanding and (...) ethical conduct. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 34.4 (2001) 275-291 [Access article in PDF] The Conceptual Unity of Aristotle's Rhetoric 1 - [PDF] Alan G. Gross and Marcelo Dascal The standard view--that the Rhetoric lacks conceptual unity--has strong and prestigious support, stretching over most of the century. To David Ross in 1923 the unity of the Rhetoric was practical, not theoretical; to misunderstand this fact was to see this work, mistakenly, as "a (...) curious jumble of literary criticism with second-rate logic, ethics, and politics, and jurisprudence, mixed with the cunning of one who knows well how the weaknesses of the human heart are to be played upon" (285). So unaltered has been this view over the years that, in 1995, Jonathan Barnes could turn Ross's metaphor into an argument concerning the Rhetoric's lack of intellectual focus: it presents, not one art, but fragments of three arts, and of three arts that exist quite independently of rhetoric. The sections on logic have the closest connections with dialectic and in part overlap with what Aristotle says in the Topics; the sections on the emotions are linked to the ethical and psychological writings; Book III... shares its subject matter with the Poetics. Rhetoric... is a magpie, thieving a piece of one art and a piece of another, and then botching a nest of its own. (Companion 263-64) To Ross and Barnes, while logos, êthos, and pathos are essential to rhetorical invention, and style and arrangement are essential to rhetorical performance, they have nothing conceptually in common. Insofar as disciplinary identity depends on such conceptual unity, rhetorical studies lack such identity.William Grimaldi offers an alternate view; beneath Ross's jumble, he sees as the work's fundamental unifying principle, the enthymeme, which serves both as a form of argument and as a source for arguments about fact, character, and emotion. On this view, the factual content of a rhetorical argument is structured logically, a structure that is then molded linguistically [End Page 275] by means of êthos and pathos to suit the requirements of the particular case: "The content of... statements, the manner in which propositions will be expressed, the language, and images in casting the statements will be determined by the topical examination of the ethos and pathos of [a] particular speaker-auditor's situation" (Commentary I, 335n). Grimaldi convinced no one that this was the case; as Jakob Wisse has pointed out, Grimaldi's interpretation takes unacceptable hermeneutic liberties (27-28); nothing in the Rhetoric supports his view of the enthymeme as the central organizing principle of the work.Although we agree that Grimaldi was mistaken, we would like to argue that he was correct in seeing inferential processes as the key to the Rhetoric's conceptual unity. We would like to claim, however, that, contrary to Grimaldi's view, each of the three pisteis is inference-based, as is the canon of style. Moreover, the canon of arrangement, while not inference-based for Aristotle, plays a vital role in strengthening the patterns of inference that speakers prefer; in addition, it can be inference-based, as Perleman and Olbrechts-Tyteca have shown. So much conceptual unity seems to us consistent with Aristotle's definition of rhetoric; if such unity exists, it would mean that Aristotle was correct in calling rhetoric a tekhnê, which was, like dialectic or medicine, a unified body of knowledge (1.1.2-1354a1-14)We are not going to argue that the text as we have it is conceptually unified; obviously, no text that contains inconsistent views and serious ambiguities can be unified and there is little doubt that the Rhetoric contains such inconsistencies and ambiguities. With the aid of current scholarship, however, we intend to construct from the text a consistent theory of persuasion with inference as its base. In our construction, we will add nothing to Aristotle. But we will omit some passages--especially, a crucial one in which he seems clearly to spurn emotional and ethical means of persuasion (1.1.3-1354a16-45). We will also prefer some interpretations--especially an... (shrink)

The sublime evokes our awe, our terror, and our wonder. Applied first in ancient Greece to the heights of literary expression, in the 18th-century the sublime was extended to nature and to the sciences, enterprises that viewed the natural world as a manifestation of God's goodness, power, and wisdom. In The Scientific Sublime, Alan Gross reveals the modern-day sublime in popular science. He shows how the great popular scientists of our time--Richard Feynman, Stephen Hawking, Steven Weinberg, Brian Greene, Lisa Randall, (...) Rachel Carson, Stephen Jay Gould, Steven Pinker, Richard Dawkins, and E. O. Wilson--evoke the sublime in response to fundamental questions: How did the universe begin? How did life? How did language? These authors maintain a tradition initiated by Joseph Addison, Edmund Burke, Immanuel Kant, and Adam Smith, towering 18th-century figures who adapted the literary sublime first to nature, then to science--though with one crucial difference: religion has been replaced wholly by science. In a final chapter, Gross explores science's attack on religion, an assault that attempts to sweep permanently under the rug two questions science cannot answer: What is the meaning of life? What is the meaning of the good life? (shrink)

ArgumentHeidegger's philosophy of science is notable for the prominence it gives to visuals and visualization. This is because for Heidegger, truth – including scientific truth – is the consequence of unconcealment, the lifting of a veil. But as scientific truth is a special kind, its visualization is also special: scientific truth reveals itself to us as, in Heidegger's words, “a calculable nexus of forces.” This nexus unconceals itself largely by means of instrumentation: it is this process of revelation that turns (...) objects into objects of science. Despite its focus on visualization, however, Heidegger's philosophy of science cannot be applied directly to scientific visuals. His categories are not designed with visual exegesis in mind. For that purpose, semiotics, the science of meaning as defined by Charles Peirce, is a necessary intermediary between the abstract and the concrete, a taxonomy of icon, index, and symbol that can be employed as a set of hermeneutic probes that permit the exploration of scientific visuals as embodiments and carriers of scientific meaning. But not their sole embodiments and carriers. In achieving scientific semiosis, the verbal and visual must combine their particular strengths. This is also in accord with a Heideggerian view: science moves methodically from the visual to the propositional, though it never leaves the visual behind. (shrink)