Consumer Ethics

Our actions in the marketplace often harm others. For instance, buying and consuming petroleum contributes to climate change and thereby does harm. But there is another kind of harm we do in almost every market interaction: market harms. These are harms inflicted via changes to the goods and/or prices available to the victim in that market. (Similarly, market benefits are those conferred in the same way.) Such harms and benefits may seem morally unimportant, as Judith Jarvis Thomson and Ronald Dworkin (...) have argued. But, when those harms or benefits are concentrated on the global poor, they can have considerable impacts on wellbeing. For instance, in 2007-2008, commodity traders invested heavily in wheat and other staple foods, caused a dramatic price rise, and thereby pushed 40 million people into hunger. In such cases, intuition suggests that the traders act wrongly. In this paper, I argue that market harms and benefits are morally equivalent to harms and benefits imposed through other means (contra Thomson and Dworkin). I also demonstrate that, in practice, these harms and benefits are often great in magnitude. For many common products, buying that product results in a considerable financial loss for one group and a considerable gain by another. For instance, for every $10 we spend on wheat, we cause the global poor to lose between $5 and $67 (in expectation) and the global rich to gain the same amount. In light of these effects, I argue that we have moral duties to adopt certain consumption habits. (shrink)

In this article we wonder how a person can discharge the political responsibility for supporting and benefiting from unjust social structures. Firstly, we introduce the concept of structural injustice and defend it against three possible objections: ‘explanatory nationalism’, a diachronic interpretation of the benefits of industry-led growth, being part of a social structure does not automatically mean being responsible for its negative consequences. Then, we hold that both Iris Marion Young’s ‘social connection model’ and Robin Zheng’s ‘role-ideal model’ provide clear (...) indications on how to unload responsibility for supporting/participating in unjust social structures, but fail to explain how to get rid of responsibility for unjust enrichment. We maintain that both models should be complemented with a global redistributive scheme that allows to disgorge the benefits that are unfairly obtained in the global economic system, besides undertaking collective transformative actions and assuming ideal-role responsibilities. (shrink)

Die Aufgabe dieses Beitrages besteht in der Synthese so verschiedener Disziplinen wie der praktischen Philosophie und der Marketing- und Konsumentenforschung. Vor diesem interdisziplinären Hintergrund werden folgende Forschungsfragen untersucht: Erstens, wie bewerten Endverbraucher*innen moralisches Fehlverhalten entlang der globalen Wertschöpfungsketten? Zweitens, welche normativen Kriterien sind für die Zuschreibung von Verantwortung in Bezug auf die Einhaltung ethischer Standards innerhalb der globalen Wertschöpfungsketten aufzustellen? Der Beitrag ist wie folgt aufgebaut: Der erste Abschnitt gibt einen Überblick über globale Standards entlang der Lieferketten. Dabei werde ich (...) auf die einzelnen Inhalte ausführlich eingehen und deren Bezug auf Governance von globalen Lieferketten im Kontext der Rolle der Verbraucher erläutern. Im zweiten Abschnitt werden die im Governancekontext verbreiteten philosophischen Theorien vorgestellt und die Implikationen dieser Theorien für die Verbraucher*innen analysiert. In dem Beitrag geht es primär um die Anwendung von bestehenden normativen Konzepten und nicht um deren Begründung. Zum Schluss werde ich auf die geteilte Verantwortung von Verbraucher*innen, Staaten und Unternehmen entlang der globalen Wertschöpfungsketten eingehen. (shrink)

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West. The paper first covers Eastern and Western theoretical and normative approaches of virtue ethics (...) in the field of consumer research. The subsequent systematic literature review then synthesizes empirical works in this field. Since only a few papers adopt a cross-cultural consumer research perspective, one of the main aims of this review is to encourage scholars to pursue both theoretical and empirical cross-cultural consumer research on virtue ethics. To this end, the paper closes by suggesting some fruitful directions for future research to stimulate this relatively under-researched area. (shrink)

Epicurus thought that the conventional values of Greek society—in particular, its celebration of luxury and wealth—often led people astray. It is by rejecting these values, reducing our desires, and leading a moderately ascetic life that we can attain happiness. But Epicurus’ message is also pertinent for those of us in modern Western culture, with an economy based on constant consumption and an advertising industry that molds us to serve that economy by enlarging our desires. This paper begins with an outline (...) of some of the basic tenets of Epicurean ethics, followed by an explanation of how these tenets lead to an Epicurean diagnosis of what ails modern consumers and of the cure they would propose. The paper closes with a consideration of recent psychological research in well-being and how it supports the Epicurean position. (shrink)

There is widespread consensus that present patterns of consumption could lead to the permanent impossibility of maintaining those patterns and, perhaps, the existence of the human race. While many patterns of consumption qualify as ‘sustainable’ there is one in particular that deserves greater attention: virtual consumption. We argue that virtual consumption — the experience of authentic consumptive experiences replicated by alternative means — has the potential to reduce the deleterious consequences of real consumption by redirecting some consumptive behavior from shifting (...) material states to shifting information states. (shrink)

Consumer boycotts have become a frequent form of social protest in the digital age. The corporate malpractices motivating them are varied, including environmental pollution, lack of minimum labour standards, severe mistreatment of animals, lobbying and misinformation campaigns, collaboration or complicity with illegitimate political regimes, and systematic tax evasion and tax fraud. In this article, I argue that organised consumer boycotts should be regarded as a legitimate and purposeful instrument for structural change, provided they conform to a number of normative criteria. (...) In order to show this, the practice and empirical context of consumer boycotts are first outlined. I then lay out and refute three general objections to this practice. Although each of these objections fails, their discussion generates insights concerning the normative standards with which boycotters must comply if they want their campaigns to be both legitimate and successful. These normative criteria are detailed along the lines of two guiding principles, proportionality and transparency. In the final step, I elaborate on structural change as the deeper purpose of consumer boycotts. (shrink)

Some people feel that they should boycott Israel or their local anti-LGBTQ bakery, despite it being difficult to establish these obligations based on standard consequentialist or deontic considerations. I develop a framework on which such self-reports are accurate: I propose that we see some boycotting as akin to a public mourning practice, such as the Jewish tradition of sitting shiva. Mourning practices are complex and socially recognized ways of honoring the dead, as well as expressing and directing the range of (...) emotions we have in the face of loss. Likewise, I suggest that some boycotts are a way of standing in solidarity with victims, as well as expressing and giving direction to our reactive attitudes in the face of injustice. And just as your obligations to mourn are grounded in community membership and your relationships with others, I say the same about your obligations to participate in those boycotts. (shrink)

We should disassociate ourselves from wrongdoing. If Hobby Lobby is against LGBTQ rights, we shouldn’t shop there. If Old Navy sources their clothing from sweatshops, we shouldn’t buy them. If animals are treated terribly in factory farms, we shouldn’t eat the meat, eggs, and dairy products that come from them. Let’s call these disassociation intuitions. What explains the existence and force of disassociation intuitions? And based on that explanation, are they intuitions worth taking seriously? In other words, depending on the (...) etiology of these intuitions, should we accept that you ought to dissociate yourself from wrongdoing? Our aim here is to outline a hypothesis that would, if true, answer the first question, and which suggests a way to vindicate some disassociation intuitions as morally correct. (shrink)

Many argue that consumers possess a “right to know” when products contain ingredients derived from genetically modified organisms, on the grounds that it would protect consumer autonomy. In this paper, I critically evaluate that claim. I begin by providing a version of the “consumer autonomy” argument, showing that its success relies on ambiguities in the notion of autonomy. I then distinguish four approaches to autonomy and articulate the circumstances under which they would support active disclosure of a product property. I (...) argue that none of these conceptions would support active disclosure of the presence of ingredients derived from genetically modified organisms. (shrink)

The paper examines the moral choices of consumers from the perspective of virtue ethics. The paper starts with an outline of consumption ethics in the context of a critique of consumerism assuming a lack of consumer autonomy. I dispute the latter assumption, which leads me to consider the consumer as a moral agent and focus on the role that specific dispositions of character can play in consumer choices. The question of subjective or situational conditioning of consumer choices is answered by (...) acknowledging the basic freedom of decision, albeit limited, concerning not individual acts but the possibility of choosing the style of consumption. The next step is an attempt to build a model of consumer excellence. It is constituted by the virtues of prudence, activity, and environmental responsibility. In the last part of the paper, the structure of these virtues is analyzed and their in-depth interpretation offered. (shrink)

Life is the center of our existence. One would be tempted to say that first of all we live. However, our existence does not seem to pass in that modality. The exacerbated materialism in which our existence takes place, displaces life from the center of the scene. Our society is organized around production, consumerism, exploitation, efficiency, trade and propaganda. That is to say, our existence seems to have economy as the center of organization of our activities. The struggle of this (...) century that is beginning is to put life at the center of our existence, and to put economy in its proper place, that is, in the service of life. (shrink)

Dieser Aufsatz ist der begrifflichen Fassung und Begründung von Konsumentenverantwortung im globalen Zeitalter gewidmet. Dabei wird die Frage nach der globalen Verantwortung von Konsumenten affirmativ beantwortet: Konsumenten haben eine Verantwortung von prinzipiell globaler Reichweite, die jedoch nicht zu eng konzipiert werden darf. Hierzu werden zunächst der empirische Hintergrund und Kernaspekte der allgemeinen Theorie globaler Verantwortung dargelegt. Darauf aufbauend wird zunächst ein enges Verständnis von globaler Konsumentenverantwortung entwickelt, demzufolge diese innerhalb von interpersonalen Beziehungen mittels verschiedener Initiativen des ethischen Welthandels einzulösen sei. (...) Dem wird in einem letzten Schritt ein weites Verständnis von Konsumentenverantwortung gegenübergestellt, das zwar die Teilnahme an solchen Initiativen einschließt, aber nicht durch sie erschöpft wird. Eine zentrale Rolle spielt dabei die Annahme, dass globale Verantwortung wesentlich als strukturelle Verantwortung zu verstehen ist. (shrink)

This essay examines the ethics of boycotting as a social response to injustice or wrongdoing. The boycotts in question are collective actions in which private citizens withdraw from or avoid consumer or cultural interaction with parties perceived to be responsible for some transgression. Whether a particular boycott is justified depends, not only on the reasonableness of the underlying moral critique, but also on what the boycotters are doing in boycotting. The essay considers four possible interpretations of the kind of act (...) in which boycotting consists: the avoidance of complicity, protest speech, social punishment, or social coercion. Each interpretation provides a plausible account of at least some cases of boycotting, yet each raises distinct challenges to justifying boycotting activities. (shrink)

Previous research demonstrates that consumers support firms’ CSR activities, and increasingly demand socially responsible products and services. However, an implicit assumption in the extant literature is that the purchaser and the consumer of the product are the same person. The current research focuses on a unique form of socially responsible consumption behavior: gift-giving. Through 30 depth consumer interviews, we develop a typology of consumers based on whether consumers integrate CSR-related information into purchases, and whether the purchases are for themselves or (...) for others. We find that in some instances, consumers actively avoid purchasing products from socially responsible organizations and do so with the intention of managing their impressions with the gift recipient. This is counter to previous research that suggests consumers often choose to make socially responsible consumption decisions in efforts to satisfy self-presentation concerns. In addition, the decision to engage in socially responsible consumption for oneself but not for others was motivated by a variety of factors including the role of the recipient and a concern over the credibility of socially responsible gifts. Finally, some participants who do not incorporate CSR into their own personal consumption chose gifts based on a variety of CSR activities in an effort to build awareness for socially responsible organizations. (shrink)

It is natural to assume that it can only be morally permissible for consumers to buy meat products if the breeding and killing of animals for the purpose of meat production is morally acceptable. is assumption presupposes a stable and morally relevant connection between the consumption and the production of meat. While both act-consequentialism and the Kantian idea of generalizability initially appear to support that view, neither of them succeeds in establishing a connection of the required kind.

In many countries around the world, the mechanisms of civil society have become very commonplace. Large companies are under constant pressure from civil society organizations to change their policies, strategies and approaches. The tobacco industry in particular is under heavy pressure in many parts of the world. Smoking has been prohibited in many public as well as private or semi-private areas in a large number of countries. However, while smoking as an addiction seems to be declining in some countries, in (...) others it is not. This paper presents an example of a country (Indonesia) in which smoking is still on the rise. We discuss how mechanisms of civil society are a chance to at least improve the situation and effectively combat a grave social problem. (shrink)

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers’ propensity (...) to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption. (shrink)

As a moral foundation for vegetarianism and other consumer choices, act consequentialism can be appealing. When we justify our consumer and dietary choices this way, however, we face the problem that our individual actions rarely actually precipitate more just agricultural and economic practices. This threshold or individual impotence problem engaged by consequentialist vegetarians and their critics extends to morally motivated consumer decision-making more generally, anywhere a lag persists between individual moral actions taken and systemic moral progress made. Regan and others (...) press just this point against Singer's utilitarian basis for vegetarianism; recently Chartier criticizes act-consequentialist vegetarianism by identifying many factors weakening the connection between individual meat purchases and changes in animal production. While such factors are relevant to act-consequentialist moral reasoning, I argue, they need not defeat the act-consequentialist case for vegetarianism and consumer ethics. This is shown by offering a probabilistic account of the threshold issue and discussing the positive and negative role-modelling effects of our morally motivated dietary and consumer choices. (shrink)

This paper describes Wittgenstein's pre-theoretical transcendentalist conception of ethics and the challenge it presents for the kind of global cosmopolitan perspective required of any multinational social responsibility strategy. It is argued that this challenge can be overcome through establishing a sense of solidarity with all stakeholders via a corporate social compact rooted in what Wittgenstein refers to as spontaneous agreement and sympathy. Contemporary examples of successful strategies are provided.

This paper argues that the Fairtrade certification system represents an illuminating example of the challenge of systematically determining consumer and entrepreneurial responsibilities in our global age. In taking up the central question of what, if anything, may be called ‘just’ or ‘fair’ in Fairtrade, I more precisely argue for a two-fold thesis: that a meaningful evaluation of Fairtrade must consider both an interactional and an institutional understanding of global responsibilities to promote justice and that Fairtrade can be better defended against (...) several popular objections from the perspective of a theory that adequately differentiates between interactional responsibilities and institutional responsibilities of promoting justice under unjust circumstances. (shrink)

Cet article présente et discute certains résultats spécifiques provenant d’une étude plus large qui visait à explorer le rapport qu’entretiennent les consommateurs responsables aux biens de consommation. Sur la base de données empiriques collectées auprès de citoyens qui se sont tournés vers des modes de consommation à moindres impacts écologiques, il a été remarqué que l’adoption d’habitudes de « consommation durable » n’est pas seulement motivée par des considérations altruistes et environnementales, mais également par des bénéfices personnels et/ou familiaux perçus, (...) incluant une augmentation attendue du bien-être. Ces dernières motivations, ainsi que la manière avec laquelle elles s’expriment à travers des préférences pour certaines caractéristiques que présentent des produits de consommation, sont exposées. Tout en reconnaissant les dangers que peuvent représenter la définition et la valorisation d’une approche de la consommation responsable qui se limite aux profits et intérêts individuels, l'article suggère que la compréhension de tels motifs, et leurs implications pour la manière dont les produits et services sont conçus et positionnés, demande à être davantage explorés et compris en vue de, potentiellement, supporter un avenir davantage durable. (shrink)

There are strong indications that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values indicated in several countries. However, little is known about the motives that drive some toward, or deter others from, higher levels of ethical concern and action in their purchasing decisions. Following a qualitative investigation using ZMET and focus group discussions, a questionnaire was developed and administered to a representative sample of consumers; nearly 1,000 usable questionnaires were (...) collected. The degree of awareness, concern and action regarding 16 ethical issues was quantified, using a measure developed from the Stages of Change concept within the Transtheoretical model. Motivations for ethical behaviour, in relation to each individual’s most salient ethical issue, were investigated using initially 22 motive statements within the framework of the Decisional Balance Scale (DBS). The findings suggest that the DBS and Stages model have an explanatory value within the ethical decision-making context, and that the motives identified do reflect the Decisional Balance Constructs. Indeed the study suggests that respondents’ motivational attitudes are a function of their stage of ethical awareness, concern and action. Therefore, the Decisional Balance Scale may well prove useful for designing appropriate interventions and communications to facilitate movement towards more ethical decision-making. These findings yield strategic insight for communicating messages to ethical consumers and for better understanding their purchasing decisions. (shrink)

Nearly all studies of consumers’ willingness to engage in ethical or socially responsible purchasing behavior is based on unconstrained survey response methods. In the present article we ask the question of how well does asking consumers the extent to which they care about a specific social or ethical issue relate to how they would behave in a more constrained environment where there is no socially acceptable response. The results of a comparison between traditional survey questions of “intention to purchase” and (...) estimates of individuals willingness-to-pay for social attributes in products reveal that simple survey questions are too “noisy” to provide operationally meaningful information and overstate intentions to a considerable extent. (shrink)

This study uses best–worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more (...) telling are the similarities seen and the extent to which individual variation dominates observable demographics and country-based variables. (shrink)

Most consumer morality studies focus on consumer immorality, i.e. different types and degrees of consumer dishonesty or deviance. This paper follows this tradition, by looking at insurance customer dishonesty. For looking at insurance customer dishonesty in a wider perspective, the paper drafts a sociology of insurance customer morality, including outlines of micro-level, meso-level and macro-level moral sociologies of insurance fraud, as well as a discussion of moral heterogeneity and a critical understanding of deviance. As a next step a few empirical (...) rsearch questions are formulated and illustrated with data from a Norwegian-German pilot study. (shrink)

The paper takes a look at insurance customer dishonesty as a special case of consumer ethics, understood as a way of situation handling, as a moral choice between right and wrong, such as between self-interest vs. common-interest, in other words, a “moral temptation”. After briefly raising the question if different schools, of moral philosophy would conceptualize such moral temptations differently, the paper presents ‘moral psychology’ as a frame of reference, with a focus on cognitive moral development, moral attitude and moral (...) neutralization. Conceptualization questions can’t be answered finally without thinking at the same time of empirical research design and instrument design decisions, e.g. choosing between experiment vs. questionnaire studies, designing suitable moral temptation situations as an experiment vs. questionnaires with scenario vignettes. The paper discusses then experiences from a 2004 pilot survey, with a main focus on a few insurance dishonesty scenarios with follow-up questions. The paper has an open end, i.e. outlines desirable future theoretical, empirical and practical work with insurance customer dishonesty. (shrink)

The paper suggests that consumers and their behaviors deserve more attention in our field. After a few website references and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument.

Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least (...) wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers. (shrink)

The tendency to denigrate consumerism derives from the widespread acceptance of sociological theories that represent consumers as prompted by such reprehensible motives as greed, pride, or envy. These theories are largely unsubstantiated and fail to address the distinctive features of modern consumption, such as the apparent insatiability of wants and the preference for the novel over the familiar. A more plausible view of consumerism regards it as an aspect of hedonism, and links consumption to the widespread practice of daydreaming. Seen (...) in this light, one can discern an idealistic dimension to modern consumption. (shrink)