In lieu of an abstract, here is a brief excerpt of the content:Perelmanian Universal Audience and the Epistemic Aspirations of ArgumentScott F. AikinIThe notion of universality in argumentation is as fecund as is it is controversial. Chaïm Perelman and Lucie Olbrechts-Tyteca’s notion of universal audience (UA), given their requirement that all arguments be evaluated in terms of their audiences, clearly promises a rich account of argumentative norms. It equally yields a variety of questions. For the most (...) part, the questions come in three forms: what, precisely, is the universal audience; whether it is, in the end, a coherent notion; and how its norms actually constrain argument. Many objections to the notion claim that it is either incoherent or too empty to constrain. My objective here is to provide an account of Perelman’s notion of UA that avoids these objections. I will argue that the UA can be clarified with a distinction between two functions it plays in argumentation— one pragmatic and another epistemic. Perelman and Olbrechts-Tyteca do not explicitly disambiguate these roles themselves, though they do use the notion in two distinct ways in The New Rhetoric (TNR [1969]), and so it seems clear that although the view in the end may be Perelmanian, it is arguably not Perelman’s. No matter. The purpose of this essay is not to exhume Perelman but to resurrect and exercise his views. That is, historical work in philosophy must straddle the demands of two distinct goals— fidelity to the author in question and defensibility of the views developed. My case [End Page 238] will jointly depend on the comparative plausibility of my account as an interpretation of Perelman’s universal audience and of the view as correct regarding argumentative norms in relation to the other competing interpretations of Perelman’s UA. So if my argument for a divided universal audience is at least Perelmanian in spirit, and if it survives the objections to UA that other interpretations do not survive, it should be the philosophically preferable interpretation.IIThe first principle of Perelmanian rhetoric is that arguments are addressed to audiences for the purpose of inducing or increasing adherence to a view (TNR, 14). Consequently, the less reliant arguments are on a specific audience’s idiosyncratic commitments, the more effective the arguments will be in generating assent and resolving disagreements in wider and wider groups of people. Perelman describes the universal audience in The Realm of Rhetoric (RR [1982]) as “itself... made up of an infinite variety of particular audiences” (14). The UA is the regulative ideal of maximal intersubjective agreement. That is, we see both the relative weakness of arguments that depend on the commitments of particular audiences and “the value attached to opinions that enjoy unanimous approval” (TNR, 31). This unanimity is reached at its highest point in the universal audience. As such, UA is an agglomerative notion that functions as a criterion for how widely an argument may be given credence. Call this trajectory toward unanimity the pragmatic element of UA.However, the universal audience’s assent is used to define facts for arguments, and as such, it is a marker of the objectivity of a conclusion, not just the breadth of the effectiveness of an argument. Perelman and Olbrechts-Tyteca stipulate that “from the standpoint of argumentation, we are confronted with a fact only if we can postulate uncontroverted, universal agreement with respect to it” (TNR, 67). Facts and truths are defined in terms of the “agreement of the universal audience” (TNR, 67). This, of course, is not to say that arguments make facts but, instead, that their universal acceptability is a criterion for whether some purported fact is or is not the case. Agreement on this level does not play a metaphysical role of explanation but, rather, a cognitive role of justification for taking a commitment as a premise for further argument. The agreement in a universal audience, further, must be uncontroverted, which means that this UA must have some shared commitment that survives scrutiny (or at least is [End Page 239] not defeated): “The agreement of a universal audience is... a matter, not of fact, but of right” (TNR, 31). And further, this right has a very powerful normative element: “Argumentation... (shrink)

While still subject to differing interpretations Perelman’s theory of audience has potential as an evaluative tool in rhetorical criticism as demonstrated by Gross and Crosswhite. I compare their explanations of how politicians address the universal audience and the respective implications for evaluating the argumentation and then argue that although Gross provides a more immediately applicable theory, Crosswhite’s interpretation recommends itself by virtue of its wider scope in regard to deliberative rhetoric.

While still subject to differing interpretations Perelman’s theory of audience has potential as an evaluative tool in rhetorical criticism as demonstrated by Gross and Crosswhite. I compare their explanations of how politicians address the universal audience and the respective implications for evaluating the argumentation and then argue that although Gross provides a more immediately applicable theory, Crosswhite’s interpretation recommends itself by virtue of its wider scope in regard to deliberative rhetoric.

This paper explores The New Rhetoric’s concept of universal audience in the contexts of philosophical and traditional rhetorical discourse. It argues that, since Perelman’s final English-language article, published in 1984 to clarify misunderstandings among rhetorical scholars about his theory, rhetorical scholars have persisted in three primary misconceptions of the concept of universal audience: appeals to the real are made only to universal audiences, only universal audiences are qualified to establish the reasonableness of arguments, and (...) only universal audiences prevent The New Rhetoric’s rhetorical theory from degenerating into relativism. It explains why each of these misconceptions is inaccurate and provides a corrected view of universal audience that places it exclusively in the province of philosophical discourse. Finally, it questions whether constructed audiences in general add explanatory power to rhetorical analyses or are merely unnecessary constructs that should be dispensed with for the sake of theoretical parsimony. (shrink)

Humanist concerns to empower human beings and to promote justice inspired the modern argumentation movement. Turning to audience adherence and acceptability of inferential links raised a spectre of pernicious relativism that undermines concerns for justice. Invoking Perelman’s universal audi-ence as a remedy only begs the question with ‘whose universal audience?’ and frustrates fulfilling the jus-tice commitment. Turning discourse toward the common good better addresses concerns of justice and social justice.

Despite announcing that this introduction to the nominalism–realism dialectic is pitched at “upper level undergraduates, graduate students and professional philosophers” —a seemingly unrealistically broad audience—the book succeeds admirably in its first two chapters and quite well in the remaining five chapters. There is not too much that would be difficult for students and what there is could easily be explained. For everyone, including professional philosophers, the book provides a clear taxonomy of the contending positions and some of the arguments (...) pro and con. Some prominent recent issues, namely, the relations between determinates and determinables, the relations between universals and causation, and some specialized uses of trope theory, are deliberately not covered. (shrink)

This Is A Concise Narrative Of The Beginnings, History, Schisms, Social Organization And Cosmology Of The Living Jain Tradition. The Study Is Covered In 7 Chapters - Atheistic Jainism? - Textual Sources And Ethnographic Literature - The Grand Transition In Jainism: Digambar And Shvetambar As Continuity And Change - The Shvetambar `Church` - The Digambar Case Reconsidered: Contemporary Period - The Digambar Jains Of North India: Society And Religion In Baraut, Uttar Pradesh - The Kanji Swami Panth: Contestation, Cosmology And (...) Confrontation. Condition Good. (shrink)

Not long ago I found myself at a metaphysics conference in which one of the speakers right at the outset declared dismissively that he would be doing metaphysics ‘of the last five minutes’. Everybody laughed. I was horrified. A traditional metaphysical problem was presented and discussed as it had been set out by a contemporary philosopher, and we were all expected to take for granted the parameters of the debate as they were being presented, without further questioning and examining of (...) the assumptions, and without looking back at the history of the problem and why it had been set out in such a way. What the laughing audience did not seem to realize was that no solid progress in metaphysics can be made in this way, for there is really no such thing as the metaphysics of the last five minutes. Contemporary metaphysicians, whether they are aware of it or not, whether they credit their predecessors or not, frequently end up importing very problematic assumptions from historical debates previously enacted. Unless such assumptions are properly explored and questioned, we cannot feel confident that we are making any genuine progress in contemporary metaphysics rather than just repeating the same mistakes of our philosophical forebears. (shrink)

The role of audiences in mathematical proof has largely been neglected, in part due to misconceptions like those in Perelman and Olbrechts-Tyteca which bar mathematical proofs from bearing reflections of audience consideration. In this paper, I argue that mathematical proof is typically argumentation and that a mathematician develops a proof with his universal audience in mind. In so doing, he creates a proof which reflects the standards of reasonableness embodied in his universal audience. Given this (...) framework, we can better understand the introduction of proof methods based on the mathematician’s likely universal audience. I examine a case study from Alexander and Briggs’s work on knot invariants to show that we can fruitfully reconstruct mathematical methods in terms of audiences. (shrink)

This paper approaches legal argumentation from a rhetorical perspective. It discusses the nature of the audiences that are targeted by judges in the legal process. Judicial opinions reach diverse groups of people with very different attitudes and expectations: other judges, lawyers, litigants, concerned citizens, etc. One important way in which these groups differ is that some of them are more likely to be persuaded by legalistic, precedent or statute-based arguments, while others expect judges to decide on grounds of justice or (...) equity. So, judges face the challenge of determining whether they should select particular groups for special attention, or whether they have alternative rhetorical means to approach the problem of audience diversity. One strategy that is likely to be recommended by rhetorical scholars is that judges should not try to accommodate the various preferences of their actual readership, but that they should rather invoke an idealized audience or some version of Chaïm Perelman’s universal audience. However, the paper tries to show that the universal audience is of limited value for a discussion about how judges ought to proceed in the face of audience diversity. In particular, the idea of a universal audience does not help judges to make the choice between a legalistic or an equity-based approach to legal decision-making. By showing that this is so, the paper also raises doubts about the common thought that to invoke the universal audience in law is to appeal to natural law. (shrink)

The author compares two theoretical models which develop constructs of an ideal audience. Chaim Perelman's universal audience serves a methodological function within the New Rhetoric which provides for the examination of philosophical arguments on values. Implicit within the work of Isocrates is a competing image which asserts that the ideal audience is empowered by the conditions of argument to engage the advocate in discursive praxis to construct and embody a consensus on contingency-driven value debates. The author (...) concludes that the concept of an ideal audience will be most valuable where interest in adherence to theses is less central than attendance to relationships born in and borne by discourse. Such a view has purchase within a constitutive view of rhetorical relations which asserts that the most useful role for argument is as an invitation to engagement. The situation of argumentation within a deontological ethics requires the partnership and participation of individuals in a mutually constructed discursive praxis. (shrink)

The problem of internal audience is thus that no such audience exists, that the X or abstract boundary of intentionality to which we want to give the name audience cannot be described in the terms of a world in which audiences listen to utterance. For that is the world that is annihilated in our objective comprehension of the work, and the X becomes the sole reality. Yet the only terms available to us to describe the reality that (...) is the work must be taken from the only world we know, and the only escape from theoretical confusion is to see that such terms have, in their new use, a purely analogous function, that they draw on the world only as an unreal analogy of the X that is real. I'm not certain that Rabinowitz's discussion of Pale Fire is in any way central to his "four audience" theory, but I'd like to end by saying that it misses an essential point. William C. Dowling is an associate professor of English at the University of New Mexico and the author of The Boswellian Hero. (shrink)

This study examines technological horror films focusing mainly on social media-themed films that feed people’s anxieties. The study examines social media-themed films’ place, importance, and effect on people’s lives and explains social media-themed films using the concept of technological determinism. The study considers social media, characters, and the universe, arguing that horror films are moving away from the natural universe and increasingly taking place in a virtual universe. The evolutionary angle of this paper explores how horror cinema has evolved to (...) reflect societal changes, with a particular focus on the influence of social media on the genre. This discussion delves into the ways in which horror films have adapted to the digital age and how they mirror our shifting anxieties and fears. With technological advances, anxiety is experienced in a more abstract universe, lending new shapes to people’s fears and adding complexity to the relationship between the horror film and the audience. (shrink)

In this piece, I propose a reading of Plato’s Gorgias that pays special attention to the role that the fictional audience plays in the unfolding of the dialogue. To this end, I use some of the insights that Chaïm Perelman and Lucie Olbrechts–Tyteca conveyed in their seminal work, The New Rhetoric: A Treatise on Argumentation in order to argue that thinking about the way in which Socrates’ arguments are shaped by the different audiences that Gorgias, Polus, and Callicles aim (...) to address and represent provides us with a new hermeneutical understanding of what is at stake in each of the different interactions Socrates engages in throughout the dialogue. In unpacking the way in which Socrates appropriates Gorgias’ particular audience, transforms Polus’ universal audience, and challenges Callicles’ elite audience, I provide an outline of the difficulties that Plato’s Socrates has to overcome in order to achieve the ‘community of minds’ that Perelman and Olbrechts–Tyteca identify as the bedrock of fruitful argumentation. Having done this, in the last section I turn to Plato’s Phaedrus, for the purpose of making evident that thinking about Plato’s deployment of rhetorical audiences is a crucial step in the effort to expose the implicit continuity that links the discussion of rhetoric delivered by the Gorgias to that of the Phaedrus. (shrink)

Flow describes a state of intense experiential involvement in an activity that is defined in terms of nine dimensions. Despite increased interest in understanding the flow experience of musicians in recent years, knowledge of how characteristics of the musician and of the music performance context affect the flow experience at the dimension level is lacking. In this study, we aimed to investigate how musicians’ general music performance anxiety level and the presence of an audience influence the nine flow dimensions. (...) The participants were 121 university music students who performed solo a music piece once by themselves and once in front of an audience. Their general MPA level was measured with an adapted version of the STAI and ranged from 27 to 76. The level of the nine flow dimensions was assessed with the Flow State Scale-2 after each performance. The levels of “concentration on task at hand,” “sense of control,” and “autotelic experience” decreased significantly with increasing general MPA level. The levels of “unambiguous feedback” and “loss of self-consciousness” decreased significantly with increasing general MPA level during the public performance only. The level of “sense of control” was significantly lower during the public performance than the private performance across participants. The level of “unambiguous feedback” was significantly lower during the public performance than the private performance for participants with a general MPA level higher than 47. The level of “loss of self-consciousness” was significantly lower during the public performance than the private performance for participants with a general MPA level higher than 32. In contrast, the general MPA level and the audience did not significantly affect the levels of “challenge-skill balance,” “clear goals,” and “action-awareness merging.” These results show that the effects of general MPA level and audience vary greatly across flow state dimensions. We conclude that musicians’ flow state should be analyzed at the dimension level rather than as a global score. We discuss how our findings could inform the development and implementation of interventions. (shrink)

The Audience Effect. On the Collective Cinema Experience HANICHJULIAN edinburgh university press. 2017. pp. 256. £19.99.

This is an examination of the criteria for identifying, evaluating, and appreciating art forms that require performance for their full realization. Unlike his contemporaries, Paul Thom concentrates on an analytical approach to evaluating music, drama, and dance. Separating performance art into its various elements enables Thom to study its nature and determine essential features and their relationships. Throughout the book, he debates traditional thought in numerous areas of the performing arts. He argues, for example, against the invisibility of the performer (...) - "the vehicle of representation in performance" - then critiques Diderot's Paradox of Performance, calling it "the most extreme formulation of the traditional valorization," and declaring that such thinking must be abandoned. Developing several lines of reasoning regarding music, Thom considers questions of incompleteness and authenticity in relation to the score, the score's function, and the sense in which musical performances are interpreted, or are open to interpretation. It is this audience interpretation that is the final ingredient in the blending and interrelating of the performers, the performance, and the audience. Thom discusses the impact of music, drama, and dance performances on audiences, and evaluates their expectations, reception, and interpretations. He contends that audiences play an active role as interpreters, without becoming performers themselves. Author note: Paul Thom is head of the Philosophy Department, The Faculties, Australian National University. (shrink)

University of Keele, England This article analyzes the strategies and means by which universalist claims about human nature become successful in science. Of specific interest are the conditions under which claims of this sort are taken to be inherently superior to those which are particularistic or context-specific (a hierarchy of values which we term "universality bias"). We trace the birth of universalists claims in neglected fields, their growth through methodological agreements and the use of invisible referents, and their roots in (...) multiple audiences with different evaluation criteria. Our analysis complements philosophical and political critiques of theories about human nature and demonstrates the historical specificity of universalist claims. (shrink)

Higher education and the institution of the university exist in time, their essential nature now continually subject to change; change in students, in knowledge, in structure and in their own communities and those service. The nature of time in all the contemporary work on the university has been largely overlooked. This is an important omission and Universities in the Flux of Time has gathered leading academics whose contributions to the volume raise a debate as to the influence and use of (...) time in the university. They do this in an exploration of how these changes are perceived in higher education and how these affect its temporality from local, national and global perspectives. The book opens new spaces for the development of the university and civic society. The book develops an interdisciplinary understanding of the temporal issues of engaging with the past, present and future of higher education and its institutions, through consideration of the increased speed demanded for the production of able students and innovative research, to the accountability pressures from central governments and commerce. Reflecting on these issues in the higher education sector, Universities in the Flux of Time is split into three parts, with each one addressing time and its multiple relationships with the university: - Past, Present and Future - Knowledge and Time - Living with Time This volume will provide essential reading for those on Higher Education Studies courses as well as a wider audience of managers, practitioners, policy makers, academics and students and from many disciplinary perspectives including sociology, organisation studies, social psychology and the philosophy of education. (shrink)

Ultralogic as Universal? is a seminal text in non-classcial logic. Richard Routley presents a hugely ambitious program: to use an 'ultramodal' logic as a universal key, which opens, if rightly operated, all locks. It provides a canon for reasoning in every situation, including illogical, inconsistent and paradoxical ones, realized or not, possible or not. A universal logic, Routley argues, enables us to go where no other logic—especially not classical logic—can. Routley provides an expansive and singular vision of (...) how a universal logic might one day solve major problems in set theory, arithmetic, linguistics, physics, and more. It circulated in typescript in the late 1970s before appearing as the Appendix to Exploring Meinong's Jungle and Beyond. With engaging, forceful prose, unsparing criticism of entrenched institutions, and many tantalizing proof sketches, Ultralogic? has had a major influence on the development of paraconsistent and relevant logic. This new edition makes this work available for a modern audience, newly typeset and corrected, along with extensive notes, and new commentary essays. (shrink)

Generative AI appears to threaten argument creativity. Because of its capacity to generate coherent texts, individuals are likely to integrate its ideas, and not their own, into arguments, thereby reducing their creative contribution. This article argues that this view is mistaken—it rests on a misunderstanding of the nature of creativity. Within arguments, creative and critical thinking cannot be separated. Because creativity is enmeshed with skills such as analysis and evaluation, the use of generative AI in the construction of arguments, especially (...) in the role as universal audience, has the potential to heighten, not diminish argument creativity. (shrink)

Ultralogic as Universal? is a seminal text in non-classcial logic. Richard Routley presents a hugely ambitious program: to use an 'ultramodal' logic as a universal key, which opens, if rightly operated, all locks. It provides a canon for reasoning in every situation, including illogical, inconsistent and paradoxical ones, realized or not, possible or not. A universal logic, Routley argues, enables us to go where no other logic—especially not classical logic—can. Routley provides an expansive and singular vision of (...) how a universal logic might one day solve major problems in set theory, arithmetic, linguistics, physics, and more. It circulated in typescript in the late 1970s before appearing as the Appendix to Exploring Meinong's Jungle and Beyond. With engaging, forceful prose, unsparing criticism of entrenched institutions, and many tantalizing proof sketches, Ultralogic? has had a major influence on the development of paraconsistent and relevant logic. This new edition makes this work available for a modern audience, newly typeset and corrected, along with extensive notes, and new commentary essays. (shrink)

Sports are an excellent venue for demonstrating evolutionary principles to audiences not familiar with academic research. Team sports and sports fandom feature dynamics of in-group loyalty and intergroup competition, influenced by our evolved coalitional psychology. We predicted that reactions to expressions signaling mutual team/group allegiance would vary as a function of the territorial context. Reactions should become more prevalent, positive, and enthusiastic as one moves from the home territory to a contested area, and from a contested area to a rival’s (...) territory during active rival engagement. We also predicted that men would be more responsive than women based on sex differences in evolved coalitional psychology. The research team visited public places immediately prior to 2016–2017 collegiate football and basketball games. A male research confederate wore a sweatshirt displaying the logo of one of the competing university teams and vocalized the team’s most popular slogan when he saw a fan displaying similar logos. Observers followed 5 m behind, recording reactions and response positivity/enthusiasm. Reaction tone was most positive in the rival territory, least positive in the home territory, and intermediate in the periphery and contested territory. Rates of “no reaction” were lowest in the rival territory but were highest in the periphery. Men had higher reaction rates and more positive and enthusiastic reaction tones than women. Reactions generally followed predictions based on expected signal value. This project provides evidence that coalitional psychology influences dynamics related to university sports team rivalries and that context matters for expressions of alliance. (shrink)

The present article starts with the question: Is the thinking practiced in philosophy universal? This question is unfolded and partially answered from five perspectives: the object, the claim, the audience, the thinker, and the method of philosophy. The author gives special attention to the question of how the thought of a catholic philosopher relates to faith and theology. /// O presente artigo parte da seguinte questão: Serà o modo de pensamento praticado na filosofia universal? Esta questào é (...) desenvolvida e parcialmente respondida a partir de cinco perspectivas diferentes: o objecto, a intenção, a audiência, o pensador, e o método da filosofia. O autor dá especial atenção à questão de saber de que modo o pensamento do filósofo católico se relaciona com a fé ea teologia. (shrink)

Janet Staiger _Perverse Spectators: The Practices of Film Reception_ New York and London: New York University Press, 2000 ISBN 0-8147-8139-X 242 pp.

Abstractabstract:What lessons can Catholic theology learn from Shinran (1173–1263), one of the leading Japanese proponents of Pure Land Buddhism, in matters regarding the universality and particularity of religions? How can Catholic theology move from Christological and ecclesiological exclusivism to a position that acknowledges religious pluralism? This essay attempts an answer to these questions by comparing the shift in Catholic pre-Vatican II theology of religion from exclusivism to pluralistic inclusivism to Shinran's abandonment of his monastic life and its practices at the (...) Tendai monastery of Enryakuji on Mount Hiei in 1201 at the age of twenty-nine and adoption of the teaching of Hōnen (1133–1212) on the recitation of the Nembutsu is all that is required for rebirth in the Pure Land.Part I of the essay gives an exposition of the Catholic theology of Christ as the unique and universal Savior, the church as the necessary and universal sign and instrument of salvation, the reversal of ecclesiological exclusivism by Vatican II's affirmation of the possibility of salvation for non-Christians, and the theological developments in Catholic theology that lead to Vatican II's inclusivist theology of religion.Part II begins with a narrative of Shinran's journey toward religious pluralism starting from his rejection of the monastic tradition and its practices to gain rebirth in the Pure Land and his six-year discipleship of Hōnan from whom he learned that salvation cannot be earned by one's effort and that salvation is available to all. Next follows an exposition of Shinran's teaching under four expressions: kyō, gyō, shin, and shō. Central to Shinran's teaching and three-stage conversion is the Amida Buddha's Primal Vow or Eighteenth Vow to save all sentient beings, which is the "other-power" and not the "self-power" that saves. Finally, attention is drawn to the kind of people that followed Shinran's teaching.Part III studies the areas where Catholic theology can learn from Shinran and Shin Buddhism by drawing the parallels between Shinran's context and that of Catholic theologians that require a new interpretation of traditional teachings on Christ and the church, between the Primal Vow and the Holy Spirit, and between Shinran's targeted audience and the "poor" for whom God has a preferential love. (shrink)

This review concentrates on Chaim Perelman's concept of the implementation of human rights as the gradual construction of the universal audience. Perelman's essay first converted me to human rights-based normative ethics in 1982.

Leading Particular Baptist theologian Benjamin Keach came to prominence just as an antitrinitarian theology native to England gained a stronghold. What had previously been deemed off-limits by the Establishment became a commonplace by the end of the seventeenth century based on a strict biblicism that eschewed the extra-biblical language of trinitarian orthodoxy. As one who considered himself a strong biblicist, Keach deftly maneuvered his theological writings between what he saw as two extremes: the one that refused to consider any language (...) that moved beyond the mere words of scripture, represented by many of his General Baptist contemporaries and the other that over-emphasized the role of tradition with no eye toward biblical truth, represented by the Roman Catholics. Keach’s explication of trinitarianism demonstrated that these two extremes did not have to be seen as competing with each other. Instead, the correct understanding of the Bible included ‘the just and necessary consequences’ that could be deduced from Scripture, and the ‘universal tradition’ aided the pastor theologian in ascertaining the truth. The result, for Keach and his audience, was an ancient view of trinitarianism that offered a way of peace between the the two extremes vying for the public ear in the late seventeenth century. (shrink)

This paper explores the issue of Leibniz's commitment to the doctrines of eternal punishment and universal salvation. I argue against the dominant view that Leibniz was committed to eternal punishment, but rather than defending the minority position that Leibniz believed in universal salvation, I suggest that the evidence for his adherence to each is indicative of the way in which he regards religious doctrine as instrumentally valuable. My hypothesis is that Leibniz thought that the appropriateness of advocating eternal (...) damnation, universal salvation or any other eschatological position was a function of the role that it would play in engendering the virtue of true piety in a given audience. (shrink)

Although rhetoric is not a category of ancient Indian philosophy, this paper argues that Śāntarakṣita and Kamalaśīla, 2 eighth-century Indian Buddhist philosophers, can nonetheless be seen to embrace a rhetorical conception of rationality. That is, while these thinkers are strong proponents of rational analysis and philosophical argumentation as tools for attaining certainty, they also uphold the contingent nature of all such processes. Drawing on the categories of the New Rhetoric, this paper argues that these Buddhist thinkers understand philosophical argumentation to (...) be directed at a universal audience of rational beings, where this universal audience is not an actual audience but a rhetorical one constructed through the author’s particular and historically contingent conception of what counts as rational. A reception theory of rationality is one that holds that the rationality of an argument depends upon its acceptance by a rational audience. When philosophers recognize the historically contingent nature of what counts as rational, they can embrace a reception theory of rationality that neither reduces the rational to mere opinion nor restricts it to a single, absolute, and timeless standard. (shrink)