This paper explores The New Rhetoric’s concept of universal audience in the contexts of philosophical and traditional rhetorical discourse. It argues that, since Perelman’s final English-language article, published in 1984 to clarify misunderstandings among rhetorical scholars about his theory, rhetorical scholars have persisted in three primary misconceptions of the concept of universal audience: appeals to the real are made only to universal audiences, only universal audiences are qualified to establish the reasonableness of arguments, and only universal audiences prevent The New (...) Rhetoric’s rhetorical theory from degenerating into relativism. It explains why each of these misconceptions is inaccurate and provides a corrected view of universal audience that places it exclusively in the province of philosophical discourse. Finally, it questions whether constructed audiences in general add explanatory power to rhetorical analyses or are merely unnecessary constructs that should be dispensed with for the sake of theoretical parsimony. (shrink)

Universality has become a predominant focus of critique. To take just three examples: the purported universality of Western values has been exposed as a major justification for violent imperial enterprises, feminist thought has exposed so-called universal norms as having a specifically masculine provenance and nature, and the study of whiteness has largely been the exposure of specifically white features of institutions, practices, arts, norms, and laws that have been taken to be universal and colorless. All these examples follow the general (...) Marxian form of critique that is guided by the proposition that all existing universalities conceal a factional interest. Universalities that function effectively and guide .. (shrink)

Socratic irony can be understood independently of the immortal heroics of Plato’s Socrates. We need a systematic account and criticism of it both as a debate-winning strategy of argumentation and teaching method. The Speaker introduces an issue pretending to be at a lower intellectual level than her co-debaters, or Participants. An Audience looks over and evaluates the results. How is it possible that the Speaker like Socrates is, consistently, in the winning position? The situation is ironic because the Participants fight (...) from a losing position but realize it too late. Socratic irony compares with divine irony: divine irony is a subtype of Socratic irony since you lose when you challenge gods. Socratic irony is also, prima facie, a subtype of dramatic irony when the Audience knows more than the Participants on the stage. We must distinguish between the ideal and realistic elements of Socratic Irony. The very idea of Socratic irony looks idealized, or it is an ideal case, which explains the Speaker’s consistently winning position. In real life, the debate must be rigged, or the Dutch Book argument applies to the Participants, if the Speaker is so successful. (shrink)

There is a widely held concern that using war and sport metaphors to describe argument contributes to the breakdown of argumentative processes. The thumbnail version of this worry about such metaphors is that they promote adversarial conceptions of argument that lead interlocutors with those conceptions to behave adversarially in argumentative contexts. These actions are often aggressive, which undermines argument exchange by either excluding many from such exchanges or turning exchanges more into verbal battles. These worries are legitimate as far as (...) they go, and given that well-run argumentation is a good thing, we would be remiss not to consider whether our vocabulary inhibits argument's proper functioning. .. (shrink)

The rhetorical theory of argument, if held as a conclusion of an argument, is self-defeating. The rhetorical theory can be refined, but these refinements either make the theory subject to a second self- defeat problem or tacitly an epistemic theory of argument.