Illusionism about phenomenal consciousness is the thesis that phenomenal consciousness does not exist, even though it seems to exist. This thesis is widely judged to be uniquely counterintuitive: the idea that consciousness is an illusion strikes most people as absurd, and seems almost impossible to contemplate in earnest. Defenders of illusionism should be able to explain the apparent absurdity of their own thesis, within their own framework. However, this is no trivial task: arguably, none of the illusionist theories currently on (...) the market is able to do this. I present a new theory of phenomenal introspection and argue that it might deal with the task at hand. (shrink)

Common sense has it that animals matter considerably less than humans; the welfare and suffering of a cow, a chicken or a fish are important but not as much as the welfare and suffering of a human being. Most animal ethicists reject this “speciesist” view as mere prejudice. In their opinion, there is no difference between humans and other animals that could justify such unequal consideration. In the opposite camp, advocates of speciesism have long tried to identify a difference that (...) would fit the bill, but they have consistently seemed to fail. In light of this, some naturally began to appeal to Moorean arguments: the case against speciesism must be flawed somehow, these philosophers maintain, because speciesism is supported by a strong and widespread intuition. This chapter draws on recent findings in social psychology to criticize this defence of speciesism. It argues that the strong and widespread intuition that humans count more than animals is epistemically defective because it is causally shaped by a pair of irrelevant influences: cognitive dissonance and tribalism. Accordingly, it is no suitable basis for a Moorean argument. (shrink)

Many people believe that human interests matter much more than the like interests of non-human animals, and this “speciesist belief” plays a crucial role in the philosophical debate over the moral status of animals. In this paper, I develop a debunking argument against it. My contention is that this belief is unjustified because it is largely due to an off-track process: our attempt to reduce the cognitive dissonance generated by the “meat paradox”. Most meat-eaters believe that it is wrong to (...) harm animals unnecessarily, yet they routinely and deliberately behave in ways that cause great unnecessary suffering to animals. As recent research suggests, this practical inconsistency puts them in an unpleasant state of dissonance, which they try to escape by resolving the paradox. And they do so in part by adopting the speciesist belief—if animal suffering matters much less than human suffering, then harming animals cannot be so wrong after all. Since this belief-forming process does not track moral truth, I conclude that we are not justified in believing that human interests matter more than the similar interests of non-humans. (shrink)

Phenomenal consciousness appears to be particularly normatively significant. For this reason, sentience-based conceptions of ethics are widespread. In the field of animal ethics, knowing which animals are sentient appears to be essential to decide the moral status of these animals. I argue that, given that materialism is true of the mind, phenomenal consciousness is probably not particularly normatively significant. We should face up to this probable insignificance of phenomenal consciousness and move towards an ethic without sentience.

Illusionism about consciousness is the thesis that phenomenal consciousness does not exist, but merely seems to exist. Embracing illusionism presents the theoretical advantage that one does not need to explain how consciousness arises from purely physical brains anymore, but only to explain why consciousness seems to exist while it does not. As Keith Frankish puts it, illusionism replaces the “hard problem of consciousness” with the “illusion problem.” However, a satisfying version of illusionism has to explain not only why the illusion (...) of consciousness arises, but also why it arises with its particular strength: Notably, why we are so deeply reluctant to recognize the illusory nature of consciousness. Explaining our strong intuitive resistance to illusionism means solving what I call the “illusion meta-problem,” which I think is a part of the illusion problem. In this paper, I argue that current versions of illusionism are unable to solve the illusion meta-problem. I focus on two of the most promising recent illusionist theories of consciousness, and I show why they fail to explain the peculiar reluctance we encounter whenever we try to accept that consciousness is an illusion. (shrink)

We propose a new approach to the study of introspection. Instead of asking what form introspection actually takes in humans or other animals, we ask what forms it could take, in natural or artificial minds. What are the dimensions along which forms of introspection could vary? This is a relatively unexplored question, but it is one that has the potential to open new avenues of study and reveal new connections between existing ones. It may, for example, focus attention on possible (...) forms of introspection radically different from the human one and help to integrate competing theories of human introspection in a non-adversarial manner. We introduce and motivate the project, provide a preliminary mapping of the space of possible forms of introspection, and sketch a programme for interdisciplinary research on the topic. (shrink)

Illusionists about phenomenal consciousness claim that phenomenal consciousness does not exist but merely seems to exist. At the same time, it is quite intuitive for there to be some kind of link between phenomenality and value. For example, some situations seem good or bad in virtue of the conscious experiences they feature. Illusionist views of phenomenal consciousness then face what I call the normative challenge. They have to say where they stand regarding the idea that there is a link between (...) phenomenality and value. If they accept that there is such a link, they might be committed to revisionary normative consequences (and some of them may prove to be uncomfortable). If they deny that there is such link, they might avoid revisionary normative consequences (without being guaranteed against them) but then they have to give reasons to deny that such link obtains, which is not a trivial task. The existence of the normative challenge does not show that illusionism is false, but it shows that illusionism might have important consequences in the normative domain, which have to be clarified. (shrink)

Over the past two decades, the study of moral reasoning has been heavily influenced by Joshua Greene’s dual-process model of moral judgment, according to which deontological judgments are typically supported by intuitive, automatic processes while utilitarian judgments are typically supported by reflective, conscious processes. However, most of the evidence gathered in support of this model comes from the study of people’s judgments about sacrificial dilemmas, such as Trolley Problems. To which extent does this model generalize to other debates in which (...) deontological and utilitarian judgments conflict, such as the existence of harmless moral violations, the difference between actions and omissions, the extent of our duties of assistance, and the appropriate justification for punishment? To find out, we conducted a series of five studies on the role of reflection in these kinds of moral conundrums. In Study 1, participants were asked to answer under cognitive load. In Study 2, participants had to answer under a strict time constraint. In Studies 3 to 5, we sought to promote reflection through exposure to counter-intuitive reasoning problems or direct instruction. Overall, our results offer strong support to the extension of Greene’s dual-process model to moral debates on the existence of harmless violations and partial support to its extension to moral debates on the extent of our duties of assistance. (shrink)

In 'Illusionism as a Theory of Consciousness', Frankish argues for illusionism: the thesis that phenomenal consciousness does not exist, but merely seems to exist. Illusionism, he says, 'replaces the hard problem with the illusion problem -- the problem of explaining how the illusion of phenomenality arises and why it is so powerful'. The illusion of phenomenality is indeed quite powerful. In fact, it is much more powerful than any other illusion, in the sense that we face a very special and (...) unique intuitive resistance when trying to accept that phenomenality is an illusion. This is bad news for illusionists, because this means that they cannot entirely model their explanation of the illusion of consciousness on the explanation of other illusions. Explaining this unique intuitive resistance to illusionism may therefore constitute the hardest aspect of the illusion problem. However, I think that this aspect of the problem is solvable. I will outline a possible solution, which is based on the hypothesis that our (illusory) introspective representations of phenomenal states characterize them as having unique epistemological properties and as playing a special epistemological role. (shrink)

Illusionism is the thesis that phenomenal consciousness does not exist, but merely seems to exist. Many opponents to the thesis take it to be obviously false. They think that they can reject illusionism, even if they conceded that it is coherent and supported by strong arguments. David Chalmers has articulated this reaction to illusionism in terms of a “Moorean” argument against illusionism. This argument contends that illusionism is false, because it is obviously true that we have phenomenal experiences. I argue (...) that this argument fails by showing that its defenders cannot maintain that its crucial premise has the kind of support needed for the argument to work, without begging the question against illusionism. (shrink)

In this strikingly original contribution to our understanding of Chinese philosophy,Françle;ois Julien, a French sinologist whose work has not yet appeared in English usesthe Chinese concept of shi - meaning disposition or circumstance, power or potential - as atouchstone to explore Chinese culture and to uncover the intricate and coherent structure underlyingChinese modes of thinking.A Hegelian prejudice still haunts studies of ancient Chinese civilization:Chinese thought, never able to evolve beyond a cosmological point of view, with an indifference toany notion of (...) telos, sought to interpret reality solely on the basis of itself. In thisgroundbreaking study, prejudices toward the simplicity and "naiveté" of Chinese thought, Hegelianand otherwise, are dismantled one by one to reveal the intricate and coherent structure underlyingChinese modes of thinking and representing reality.Jullien begins with a single Chinese term, shi,whose very ambivalence and disconcerting polysemy, on the one hand, and simple efficacy, on theother, defy the order of a concept. Yet shi insinuates itself into the ordering and conditioning ofreality in all its manifold and complex representations. Because shi neither gave rise to anycoherent, general analysis nor figured as one of the major concepts among Chinese thinkers, Jullienfollows its appearance from one field to another: from military strategy to politics; from theaesthetics of calligraphy and painting to the theory of literature; and from reflection on historyto "first philosophy."At the point where these various domains intersect, a fundamental intuitionassumed self-evident for centuries emerges, namely, that reality - every kind of reality - may beperceived as a particular deployment or arrangement of things to be relied upon and worked to one'sadvantage. Art or wisdom, as conceived by the Chinese, lies in strategically exploiting thepropensity that emanates from this particular configuration of reality. (shrink)

I present and I implement what I take to be the best approach to solve the meta-problem: the evidential approach. The main tenet of this approach is to explain our problematic phenomenal intuitions by putting our representations of phenomenal states in perspective within the larger frame of the cognitive processes we use to conceive of evidence.

Our societies are marked by anthropocentrism: most people treat animals in ways in which they would by no means treat fellow humans. One might nonetheless expect this prejudice to be much less prevalent in animal shelters since these places are created for the very sake of non-humans and generally managed by people who truly care about animal welfare. This chapter questions this expectation. It discusses three practices that are widespread in animal shelters and yet could be suspected of anthropocentrism: killing (...) animals for lack of resources, partnering with the livestock industry, and feeding animals meat. Drawing on the distinction between ideal and non-ideal theory, the chapter argues that management euthanasia and cooperation with animal agriculture are acceptable in non-ideal theory even though they would be condemned by ideal theory. Then it argues that meat-based pet food should be rejected even in the non-ideal circumstances faced by animal shelters. (shrink)

The 'Metaphysics of Dasein ' is the name which Heidegger gave to a new philosophical project developed immediately after the partial publication of his masterwork Being and Time. As Heidegger was later to recall, an 'overturning' took place at that moment, more precisely right in the middle of the 1929 treatise On the Essence of Ground. Between the fundamental-ontological formulation of the question of being and its metaphysical rephrasing, Heidegger discovered that a 'metaphysical freedom' stood at the root of Dasein (...) 's relation to his world and, thus, at the basis of his whole ontological questioning. This article will show how the very structure of the 1929 essay clearly illustrates the path Heidegger followed between Being and Time and the new philosophical beginning of the mid 1930s. It will conclude with a few critical remarks concerning Heidegger 's attempt to free his thinking from traditional philosophy and to overcome metaphysics. (shrink)

Many philosophers have tried to defend physicalism concerning phenomenal consciousness, by explaining dualist intuitions within a purely physicalist framework. One of the most common strategies to do so consists in interpreting the alleged “explanatory gap” between phenomenal states and physical states as resulting from a fallacy, or a cognitive illusion. In this paper, I argue that the explanatory gap does not rest on a fallacy or a cognitive illusion. This does not imply the falsity of physicalism, but it has consequences (...) on the kind of physicalism we should embrace. (shrink)

In 'Ethics Without Sentience: Facing Up to the Probable Insignificance of Phenomenal Consciousness' (Kammerer, 2022), I argued that phenomenal consciousness is probably normatively insignificant, and does not play a significant normative role. In 'Preserving the Normative Significance of Sentience' (Dung, 2024), Leonard Dung challenges my reasoning and defends sentientism about value and moral status against my arguments. Here I respond to Dung's criticism, pointing out three flaws in his reply. My conclusion is that the view that phenomenal consciousness is distinctively (...) significant is still very much under threat. (shrink)

In a recent paper, Eric Schwitzgebel argues that if materialism about consciousness is true, then the United States is likely to have its own stream of phenomenal consciousness, distinct from the streams of conscious experience of the people who compose it. Indeed, most plausible forms of materialism have to grant that a certain degree of functional and behavioral complexity constitutes a sufficient condition for the ascription of phenomenal consciousness – and Schwitzgebel makes a case to show that the United States (...) as a whole fulfills this condition. One way to avoid this counter-intuitive consequence of materialism about consciousness is to adopt what Schwitzgebel calls an “anti-nesting principle”: a principle that states that there can be no nested forms of phenomenal consciousness and that therefore a conscious whole cannot have parts that are themselves conscious. However, Schwitzgebel then proceeds in his paper to draw up various objections, notably based on thought experiments, in order to dismiss these kinds of “anti-nesting” principles. My aim in this paper is to present a version of a sophisticated anti-nesting principle that avoids Schwitzgebel’s objections. This principle is reasonable, intuitive, and as non-arbitrary as possible. Moreover, it can resist the objections mounted by Schwitzgebel against simple anti-nesting principles. This principle helps materialists avoid the implication that the United States has its own stream of consciousness, while granting consciousness to some entities which, in many cases, are intuitive instantiators of phenomenal consciousness. This principle therefore constitutes a way out for a materialist who wants to deny that the United States is conscious. (shrink)

On the basis of two thought experiments, I argue that self-building technologies are possible given our current level of technological progress. We could already use technology to make us instantiate selfhood in a more perfect, complete manner. I then examine possible extensions of this thesis, regarding more radical self-building technologies which might become available in a distant future. I also discuss objections and reservations one might have about this view.

Illusionists claim that phenomenal consciousness does not exist, but merely seems to exist. Most debates concerning illusionism focus on whether or not it is true—whether phenomenal consciousness really is an illusion. Here I want to tackle a different question: assuming illusionism is true, what kind of illusion is the illusion of phenomenality? Is it a “rich” illusion—the cognitively impenetrable activation of an incorrect representation—or a “sparse” illusion—the cognitively impenetrable activation of an incomplete representation, which leads to drawing incorrect judgments? I (...) present this distinction and I classify the most influential illusionist theories along this line of divide. I then offer an argument against the accounts of the illusion of phenomenality in terms of sparse illusion. (shrink)

This paper articulates what it would take to defend representationalism in the case of emotions – i.e. the claim that emotions attribute evaluative properties to target objects or events. We argue that representationalism faces a significant explanatory challenge that has not yet been adequately recognized. Proponents must establish that a representation relation linking emotions and value is explanatorily necessary. We use the case of perception to bring out the difficulties in meeting this explanatory challenge.

Numerous philosophers have recently tried to defend physicalism regarding phenomenal consciousness against dualist intuitions, by explaining the existence of dualist intuitions within a purely physicalist framework. David Papineau, for example, suggested that certain peculiar features of some of our concepts of phenomenal experiences (the so-called “phenomenal concepts”) led us to commit what he called the “Antipathetic Fallacy”: they gave us the erroneous impression that phenomenal experiences must be distinct from purely physical states (the “intuition of distinctness”), even though they are (...) not. Papineau’s hypothesis has been accepted, though under other names and in different forms, by many physicalist philosophers. Pär Sundström has tried to argue against Papineau’s account of the intuition of distinctness by showing that it was subjected to counterexamples. However, Papineau managed to show that Sundström’s counterexamples were not compelling, and that they could be answered within his framework. In this paper, I want to draw inspiration from Sundström, and to put forth some refined counterexamples to Papineau’s account, which cannot be answered in the same way as Sundström’s. My conclusion is that we cannot explain the intuition of distinctness as the result of a kind of “Antipathetic Fallacy”. (shrink)

In premodern China, painters used imagery not to mirror the world, but to evoke unfathomable experience. Considering this art alongside the philosophical traditions that inform it, this book explores the 'nonobject', a notion exemplified by paintings that do not seek to represent observable surroundings.

Heidegger’s critique addressed to philosophical anthropology often leads readers to forget the importance of the question of human beings in his writings. The recent publication of the Black Notebooks and some unpublished lectures shed new light on these philosophical problems and help us define more clearly what it would mean to develop the foundation of anthropological knowledge ontologically. This paper argues that while dealing with mythical existence and with the difference between animals and human beings, Heidegger seized the opportunity to (...) speculate on the ontological origins of ethical life. The paper concludes by showing how Sloterdijk’s attempt to “anthropologize” Heidegger fails to follow the demands of fundamental ontology. (shrink)

We introduce non-associative linear logic, which may be seen as the classical version of the non-associative Lambek calculus. We define its sequent calculus, its theory of proof-nets, for which we give a correctness criterion and a sequentialization theorem, and we show proof search in it is polynomial.

Why do we tend to think that phenomenal consciousness poses a hard problem? The answer seems to lie in part in the fact that we have the impression that phenomenal experiences are presented to us in a particularly immediate and revelatory way: we have a sense of acquaintance with our experiences. Recent views have offered resources to explain such persisting impression, by hypothesizing that the very design of our cognitive systems inevitably leads us to hold beliefs about our own experiences (...) with certainty. I argue against this kind of “designed certainty” views. First, I claim that it is doubtful that we really hold beliefs about our own experiences with certainty—in any sense of certainty that would make our phenomenal beliefs special. Second, I claim that, even if it were the case that we hold beliefs about experiences with certainty, this would fall short of explaining our sense of acquaintance. (shrink)

la 4e de couverture indique : "Nietzsche demandait : pourquoi avons-nous voulu le vrai plutôt que le non-vrai (ou l'incertitude ou l'ignorance)? La question se voudrait radicale, et même la plus radicale, mais elle est encore conçue du dedans de la tradition européenne, bien que la prenant à revers : elle ose toucher à la valeur de la vérité, mais sans sortir de sa référence : elle ne remet pas en question le monopole que la vérité à fait à la (...) pensée. Du point de vue de la sagesse, la question deviendrait : comme a-t-on pu - et fallait-il? - faire une " fixation " sur la vérité? Et si, au lieu que ce soit la sagesse qui n'aurait pas accédé a la philosophie qui, en Grèce, en se braquant sur le vrai, avait dérapé hors de la sagesse? Car si le sage est " sans idée ", comme il est dit le Confucius, c'est que toute idée avancée est déjà un parti pris sur la réalité. Aussi, en partant sur les traces estompées de la sagesse, souhaité-je revenir sur ce qui a pu échapper à la philosophie ; comme redonner consistance à son autre enfoui, expliciter sa cohérence. Autrement dit, que faisons-nous aujourd'hui de la sagesse? Et que peut être une logique de la sagesse - une " logique " sans logos?". (shrink)

Phenomenology was born as an attack against the false constructions of traditional philosophy. Nevertheless, it soon discovered that it had an important bond to Plato’s, Descartes’ or Kant’s philosophical systems. As I show in this paper, both in Heidegger and in Husserl’s last writings, the philosophical endeavor is interpreted as a retrieval of earlier philosophical intentions. However, this does not lead them to a common interpretation of the meaning of philosophy’s history.

In this article, I argue against a widely accepted model of utterance interpretation, namely the LS model (literality‐based serial model), according to which the literal interpretation of an utterance (the proposition literally expressed by that utterance) must be computed before nonliteral interpretations can be entertained. Alleged arguments in favor of this model are shown to be fallacious, counter‐examples are provided, and alternative models are sketched.

When Heidegger takes the decision at the end of the 1920’s to « risk again the step into an authentic metaphysics », a very strong solidarity is already established between his philosophical project and that of Kant’s Critique of Pure Reason. This solidarity is testified in the recuperation Heidegger does of the idea – proper to Kant and Baumgarten – of a metaphysica naturalis. The « Metaphysics of Dasein » constitutes the last attempt – after the hermeneutics of facticity and (...) the fundamental ontology – to define philosophy starting from « human nature ». After this « step into metaphysics », Heidegger’s thought will dedicate its efforts to the well-known « Overtaking of metaphysics ». (shrink)

La philosophie morale est traditionnellement divisée en trois sous-disciplines : l’éthique appliquée, qui, comme son nom l’indique, s’intéresse aux positions à adopter sur des sujets pratiques ; l’éthique normative, où s’opposent un ensemble de théories sur ce qui devrait être, sur ce qui est bon/mauvais, etc. ; et la méta-éthique, qui étudie des questions non morales, mais relatives à la morale 1 . Cette dernière définition peut paraître floue, mais c’est un flou que rend nécessaire l’hétérogénéité propre à la discipline. (...) En effet, celle-ci est elle-même divisée en plusieurs domaines : l’épistémologie morale, l’ontologie morale, la psychologie morale, la phénoménologie morale et la logique morale (l’analyse des concepts moraux). Il n’est pas impossible de croiser les domaines, à l’instar de David McNaughton qui oppose une théorie ontologique – le réalisme – à une théorie épistémologique – le non-cognitivisme. Le réalisme moral affirme l’existence de propriétés morales non réductibles à des propriétés non morales : un acte est condamnable si et seulement s’il possède, à côté de ses propriétés non morales (il s’agit d’un acte délibéré, prémédité, etc.), la propriété d’être condamnable. Et, quant à lui, le cognitivisme soutient qu’une opinion morale n’est rien de plus qu’un état cognitif, qu’une croyance. Ce que nie le non-cognitivisme. Ainsi, selon McNaughton, le principal argument contre le réalisme moral est non cognitiviste. (shrink)

On reproche fréquemment aux plaidoiries de ralentir le temps du procès et de ne pas avoir de vraie utilité. En réalité, conclusions écrites et observations orales sont complémentaires. Une justice accessible et à l’écoute suppose un temps d’échange adapté à la nature du procès, à la complexité de l’affaire et aux enjeux du dossier. Un juge actif pendant la phase orale permet aussi de rassurer le justiciable sur la prise en considération de son dossier. Dans le souci d’une bonne administration (...) de la justice, il existe différentes manières de rétablir une forme d’harmonie entre l’écrit et l’oral. À toutes les étapes du procès, en première instance, en appel et devant le juge de cassation, la boîte à outils est, désormais, bien achalandée pour faire du sur-mesure. ll reste à en faire la promotion et se saisir pleinement de ces outils. (shrink)

ABSTRACTWhen it comes to explaining life and living organisms, it is as insufficient to see in Descartes a proponent of radical mechanicism and in Kant a proponent of radical finalism, as it is to see in Bergson nothing other than an opponent of mechanicism. In fact in Creative Evolution Bergson “dreams” of a “mechanism of transformation” that should consist of a reform of mechanicism, the conditions of possibility of which are based not only on the progress of chemistry, but first (...) of all on the progress of mathematics, and more precisely of infinitesimal calculus, the only method able to objectively grasp movement. (shrink)

La publication d'Etre et temps en 1927 a fait de Martin Heidegger une figure d'importance dans le panorama philosophique allemand des annees 1920. Au cours des annees suivantes, il voyage pour donner des conferences qui attirent tant les philosophes que les curieux captives par la reputation du penseur de la Foret Noire. Or, plutot que de se contenter de presenter le projet de 1927, ces conferences ont deja l'ambition de le depasser. Ce livre examine le contenu de quatre conferences inedites (...) (L'anthropologie philosophique et la metaphysique du Dasein, Hegel et le probleme de la metaphysique, La consideration sur le temps de Saint Augustin, Philosopher et croire) tout en retracant les evenements importants qui ont marque la vie de Heidegger durant ces annees de transition que furent 1929 et 1930. (shrink)

During the decade of the 1920s, Martin Heidegger tried to show that a series of unsolved problems was to be found in Aristotle. Besides the problem of being, Heidegger also highlighted the traditional misinterpretations of Aristotle’s problem of the world, which had always understood it as an antecedent of a religious question. Heidegger believed it was still possible to ‘retrieve’ this basic metaphysical problem and sought help from Kant’s concept of a ‘transcendental ideal’ to show that Aristotle’s concept of the (...) divine was the basis of a reflection on the world and not of a theological science. Interpreting Aristotle’s Metaphysics from this Kantian perspective, Heidegger brought new insights into the history of metaphysics and revealed an untapped field of questions for contemporary metaphysics. (shrink)

La lección de metafísica que imparte Heidegger durante el invierno de 1929/30 caracteriza el pensamiento metafísico como un pensamiento comprensivo, es decir, un pensamiento que “entiende” y que “incluye”. En este contexto, Heidegger busca definir con mayor precisión el vínculo que une su propia metafísica con la tradición moderna criticada unos años antes por “incluir”, precisamente, al sujeto humano en su propia elaboración. Es la ocasión para Heidegger de presentar un retrato mucho más matizado de su vinculación con la filosofía (...) moderna, retrato que pone de manifiesto lo que el Dasein ha heredado del sujeto moderno. (shrink)

D'où nous vient l'efficacité? Comment la penser sans construire un modèle à poser comme but, donc sans passer par le rapport théorie-pratique, et hors de tout affrontement héroïque? A la difficulté européenne à penser l'efficacité - même sur le versant " réaliste " de notre philosophie (d'Aristote à Machiavel ou Clausewitz) - s'oppose l'approche chinoise de la stratégie : quand l'efficacité est attendue du " potentiel de la situation " et non d'un plan projeté d'avance, qu'elle est envisagée en termes (...) de conditionnement et non de moyens à fin, de transformation et non d'action, de manipulation et non de persuasion, etc. : " l'occasion " à saisir n'est plus alors que le résultat de la tendance amorcée, et le plus grand général ne remporte que des victoires " faciles ", sans même qu'on songe à l'en " louer ". De ce clivage, on percevra mieux en quoi consiste la possibilité d'effet ; et notamment, qu'il faut sortir d'une conception spectaculaire de l'effet pour comprendre qu'un effet est d'autant plus grand qu'il n'est pas visé, mais découle indirectement du processus engagé, et qu'il est discret. J'appellerai fonds d'effet ce dont nous vient cette efficacité sans dépense, et qui ne rencontre pas de résistance. Il nous conduira à concevoir une stratégie qui serait de l'efficience plus que de l'efficacité. (shrink)