Vivemos nos desdobramentos daquilo que Manuel Castells (2005) nomeou de Sociedade em Rede, em cujo cerne estão as Tecnologias de Informação (TIs). Ele indicou as características-chave do novo cenário que diagnosticou, a saber, são tecnologias que agem sobre a própria informação e que também introduziram a lógica das redes; que promovem a convergência tecnológica e, por conseguinte, um sistema altamente integrado de aparatos técnicos; e que acentuadamente penetram pelos diferentes processos e âmbitos sociais. De lá para cá testemunhamos grandes e (...) rápidos saltos tecnológicos bem como o adensamento das transformações na dinâmica econômico-política organizacional e institucional e na construção das vidas humanas e não-humanas no planeta. Essas mudanças alcançaram não apenas modos informais de aprendizagem, mas também a educação formal. O objetivo desse artigo é discutir aspectos atuais da plataformização educacional presentes na educação básica brasileira, tendo como referência o ensino de Filosofia no Ensino Médio. Para tanto será desenvolvida reflexão sobre a plataformização educacional, fenômeno que diz respeito ao modelo de negócios presente na atual fase do capitalismo e que utiliza as plataformas sustentadas pela IA e também a constante extração de dados de quem transita pelas infovias do ciberespaço; sobre o que nomeamos como Escola do Cansaço, em diálogo com o conceito de Sociedade do Cansaço desenvolvido por Byung Chul Han; e sobre algumas implicações decorrentes que já se fazem presentes na administração do trabalho docente, na realização do trabalho docente e nas relações de ensino-aprendizagem. (shrink)

We address the problem of combining intuitionistic and S4 modal logic in a non-collapsing way inspired by the recent works in combining intuitionistic and classical logic. The combined language includes the shared constructors of both logics namely conjunction, disjunction and falsum as well as the intuitionistic implication, the classical implication and the necessity modality.We present a Gentzen calculus for the combined logic defined over a Gentzen calculus for the host S4 modal logic. The semantics is provided by Kripke structures. The (...) calculus is proved to be sound and complete with respect to this semantics. We also show that the combined logic is a conservative extension of each component. Finally we establish that the Gentzen calculus for the combined logic enjoys cut elimination. (shrink)

El metaverso, como nuevo espacio prometido de interacción social, no configura en sí mismo la posibilidad del encuentro, porque no es el espacio lo que propicia el “entre” sino la disposición de las personas. Por ello en este artículo se dirige la mirada al interior del ser humano y se centra en la reflexión ética del ser en el estar; precisamente, porque toda herramienta configura un nuevo ethos con el sujeto. En primer lugar, tras problematizar la pregunta por el metaverso, (...) se desarrolla el concepto de relación social, para pasar, en segundo lugar, al espacio como configurador de la utopía y a la pregunta de cómo el ser humano se construye en lo que él mismo crea. De esta manera, se llega al último punto, en el que se plantea que la promesa del metaverso no guarda en sí misma la posibilidad de ser mejores personas, sino que, en cuanto herramienta, depende exclusivamente del uso que se le dé. (shrink)

The diagnosis of idiopathic short stature refers to children who are considerably shorter than average without any identified medical reason. The US Food and Drug Administration authorised marketing of recombinant human growth hormone for ISS in 2003, while the European Medicines Agency refused it in 2007. This paper examines the arguments for these decisions as detailed in selected FDA and EMA documents. It combines argumentative analysis with an approach to policy analysis called ‘What’s the problem represented to be’. It argues (...) that the FDA presents its approval as an argument for equity of access to the treatment, describing short stature as a potential disadvantage, and assuming that height normalisation is a clinically meaningful result. The EMA, instead, refuses marketing authorisation with an argument that there is an imbalance of risks and benefits, describing ISS as a healthy condition, and arguing that hGH should provide some psychosocial and/or quality of life benefits to children with ISS other than height gain. This paper then discusses how these arguments could be read through different models of disability, particularly through the medical model of disability and the relational, experiential, and cultural understandings of disability. (shrink)

Qual é o objeto da lógica? Seria a arte de bem conduzir o discurso? Mas conduzí-lo para onde, com que finalidade? Haveria uma normatividade independente, que definisse o racional independente do real? É Lacan que pergunta e nos responde no sem. XIX: “eu proponho definir o objeto da lógica como aquilo que produz a necessidade de um discurso. E afirmo que o simbólico, o imaginário e o real se afirmam nos impasses da lógica. ” (LACAN, 2011, p. 40). Muitos comentadores (...) encaram os recursos lógicos de Lacan como uma provocação, mas entendo que não, pois são muito coerentes com seus princípios, tanto lógicos, quanto linguísticos, antropológicos e principalmente matemáticos. (shrink)

The main objective of this paper is to define a logic for reasoning about distributed time-stamped claims. Such a logic is interesting for theoretical reasons, i.e. as a logic per se, but also because it has a number of practical applications, in particular when one needs to reason about a huge amount of pieces of evidence collected from different sources, where some of the pieces of evidence may be contradictory and some sources are considered to be more trustworthy than others. (...) We introduce the time-stamped claim logic including a sound and complete sequent calculus. In order to show how time-stamped claim logic can be used in practice, we consider a concrete cyber-attribution case study. (shrink)

The costs of agricultural inputs added to those of labor represent almost a third of the total cost of Brazilian sugarcane production. This study analyzes the behavior of the price per ton of sugarcane in Brazil, relating it to the main production costs of this cultivation. Twelve price indicators from January 2015 to December 2020 were evaluated. First, the data were adjusted to a multiple linear regression model to identify the significant variables on variation in the price per ton of (...) sugarcane. Then, the Monte Carlo simulation was used to measure the level of certainty of occurrence of these variables, and forecasts were obtained from the adjustment of ARIMA models. The results showed the influence of the costs of diesel oil, two agricultural pesticides, and daily laborers on the price of sugarcane, besides an increasing trend of its, providing relevant short-term projections for decision-making about investments in the agribusiness sector. (shrink)

In Democracy Reloaded, Cristina Flesher Fominaya tells the story of: Spain's Indignados or 15-M, one of the most influential social movements of recent times. In the wake of the global financial crisis and harsh austerity policies, 15-M movement activists occupied public squares across the country, mobilized millions of Spanish citizens, gave rise to new hybrid parties such as Podemos, and inspired pro-democracy movements around the world.

Level of processing and generation effects were replicated in separate experiments in which recognition memory was tested using either short or long response deadlines. These effects were similar at each deadline. Moreover, at each deadline these effects were associated with subsequent reports of remembering, not of knowing. And reports of both knowing and remembering increased following the longer deadline. These results imply that knowing does not index an automatic familiarity process, as conceived in some dual-process models of recognition, and that (...) both remembering and knowing increase with the slower, more controlled processing permitted by the longer response time. (shrink)

The history of organizations and collectives is something alive. It is a network of memories, actions, collaborations, dreams, encounters, and disconnections that live within each of its members. The EcoDialogue Center is an academic space of the University of Veracruz for promoting dialogue between disciplines. In this article we are presenting the stories, both personal and collective, and the values and ideals that create our Center. We are using this opportunity to reflect on the cultural, geographical, emotional, intellectual, and societal (...) conditions that have allowed this innovative process within the rules and customs of a university. (shrink)

El presente trabajo estudió la relación entre el derecho a la identidad en toda su esfera y la prohibición del anonimato de donantes de gametos en la aplicación de técnicas de reproducción humana asistida. La metodología se desarrolló desde un enfoque cualitativo, se utilizaron los métodos inductivo-deductivo, dogmático, histórico-lógico, comparativo y analítico-sintético, la técnica aplicada fue la revisión bibliográfica de ley, doctrina y jurisprudencia. Como conclusión se estableció la vulneración de derechos al inexistir una ley que regule el anonimato de (...) donantes. Adicionalmente se sugiere que, el Estado ecuatoriano cuente con una normativa completa, rígida y sobre todo garantista de los derechos de los intervinientes en las técnicas de reproducción humana asistida, de manera especial a las personas nacidas a través de gametos donados. (shrink)

This study explores the intra-organizational antecedents of sustainable governance by examining the impact of female presence at the corporate apex. Drawing upon the upper echelon theory, we investigate whether women in top positions influence sustainable governance practices. Our research focuses on a sample of companies operating within two distinct market economies: liberal market economies (LMEs) and coordinated market economies (CMEs). The United States, represented by the S&P100, and the United Kingdom, represented by the FTSE100, serve as examples of LMEs. Conversely, (...) Germany (DAX30), France (CAC40), Spain (IBEX35), and Switzerland (SMI) are illustrative of CMEs. Analyzing archival data spanning from 2010 to 2019, we confirm that the presence of a critical mass of women on the board of directors significantly increases the likelihood of establishing a sustainability committee within organizations. This relationship holds true across both LMEs and CMEs, highlighting the universal importance of gender diversity in driving sustainable governance initiatives. Interestingly, we observe that the impact of women with structural power on sustainability committee formation is specific to LMEs, suggesting the context-dependent nature of female leadership in sustainable governance. (shrink)

From the beginning of history sounds have played a fundamentally important role in humanity’s development as ways of expression and of communication. However in contemporary western society, and indeed globally, we are experiencing an excess of speech and a relentless encouragement to expression. Such excess indicates a misunderstanding about what expression and dialogue should be. This condition encourages us to think about silence, solitude and contemplation and the role they might play in restoring the realm of personal understanding of the (...) Self and of one’s authentic experience of the Other. The purpose of this article is to explore the potency of a silence that arises from our participation in the world. We present first some ideas about silence as a human phenomenon. This is followed by an examination of silence and language, an investigation of silence in dialogue, and of its educational implications. The article concludes by emphasising the value of silence as potency in itself, assisting in recovering the expressive powers of language. We argue that it is important to understand the positive status of silence in order to recognise and avoid repressive speech and to introduce its potential for reflective learning. (shrink)

El artículo se concentra en el cruce conceptual y político de dos escrituras, las de Frantz Fanon y Gilles Deleuze y Félix Guattari, en el momento en que trabajan una crítica a la representación como categoría filosófica y política. Aprovechamos las inducciones que están en él para trazar nuestra propia intervención en dicha crítica. Hemos puesto en contacto estas dos escrituras porque apostamos a comprenderlas dentro de un movimiento crítico de la modernidad, pero también de la colonialidad. Esta última categoría, (...) con frecuencia escamoteada, permite conectar textos, conceptos y escrituras para entender la dimensión organizacional de los cuerpos en la diferencia colonial y en la racialización. Los textos de Fanon son anteriores, cronológicamente hablando, a los de Deleuze y Guattari. No obstante, los tres autores participan del proceso crítico que se inició a mediados de siglo XX, en particular a partir del movimiento histórico de la descolonización. Si bien cada una de estas escrituras apunta inicialmente a audiencias distintas, ambas ofrecen intervenciones asimilables entre sí para una heurística en nuestro presente de la relación modernidad/colonialidad. Abstract This article focuses on the conceptual and political crossroads of two contemporary writings, Frantz Fanon´s and Gilles Deleuze and Felix Guattari´s, and it read them in the precise moment they develop a critique of representation as a philosophical and political category. We take inductions that are in it to draw our own involvement in such criticism. Both writings are committed not only to produce a critical movement of modernity but also of coloniality, especially Fanon. The latter category, often retracted, is crucial to connect texts and concepts to understand the organizational dimension of bodies in the colonial difference and racialization. Fanon´s texts predate, chronologically speaking, to Deleuze and Guattari work. However, both are part of the critical process that began in the mid-twentieth century, particularly from the historical movement of decolonization. While each of these writings is initially aimed at different audiences, both offer comparable interventions which make sense for a heuristic, in our present, of modern/colonial relationships. (shrink)

Constituye la primera monografía que, en castellano, se publica sobre Jacques Derrida. Las cuestiones que se abordan aquí nos demuestran, cosa que no es poco, como mediante su pensamiento nos es más lúcida la comprensión de la tradición occidental.

Este trabalho tem como objetivo formular comparação entre as concepções de ética e direito dos autores Bentham e Kant. A posição assumida neste artigo ressalta que tanto para Kant quanto para Bentham o direito se baseia nos mesmos princípios que fundamentam a ética. No caso de Kant, é o imperativo categórico que fundamenta a ética e o direito e, no caso de Bentham, é o princípio de utilidade. Embora ambos os autores possuam apenas um princípio para fundamentar a ética e (...) o direito, há inúmeras diferenças entre ambos os campos do pensamento, bem como entre as teorias, que se pretende apresentar neste artigo. Entre elas estão a origem epistemológica dos princípios e o que cada um deles prescreve. The aim of this work is to formulate a comparison between Bentham’s and Kant’s conceptions of ethics and law. The position taken in this paper is that, for Bentham and Kant, law is grounded in the same principles which are the basis of ethics. For Kant it is the categorical imperative which is the basis of ethics, while the principle of utility is the basis of Bentham’s theory of law and ethics. Although both authors have established only one principle on which to ground ethics and law, there are several differences between the two fields and between the theories of the two philosophers. Among these differences, we mention the epistemological origin of principles and their prescriptions. (shrink)

La filosofía tiene una tarea fundamental que es dialogar y pensar sobre algo particular, la moda es uno de ellos; tiene un tiempo, un espacio y un lugar en el que se despliega, en la base de su estructura está la exclusión social y tiene como fin la hiperrealidad. Esto es posible analizarlo bajo la mira de distintos autores como Walter Benjamin, Georg Simmel, Jean Baudrillard, los cuales me permiten visibilizar algunos elementos de la moda que perduran en el modo (...) en el que vivimos cotidianamente. (shrink)

Corporeality is a subject strongly present in educational discussion nowadays. The purpose of this paper is to present an outline of issues we may address from the philosophy of sport that could foster a fruitful dialogue with the philosophy of education. It is understood that the philosophy of education can benefit from reflections on corporeality and human movement, namely from sports and games. Initially, the article introduces the philosophy of sport as a field of study that addresses reflections on human (...) movement from sports and games. They highlight elements that are not specific to such practices and foster reflexions on different areas. Afterwards, it explores the experience of corporeality and the dialogical dimension of human movement based on Merleau-Ponty's phenomenology. Human movement indicates a unique way of being communicative. Finally, it presents some reflections on playing games as an experience that helps us think about our relationships with others and the environment. From this perspective it is possible to seek some critical features to understand education in the experience of human movement, namely from playing games, such as experience, dialogue, and expressiveness. Thoughts on human movements may reinforce the role corporeality plays in education as a collective experience and the recognition of the body's expressive potential in constructing knowledge. (shrink)

The article explores E.M. Forster’s story The Machine Stops as an example of dystopian literature and its possible associations with the use of technology and with today’s cyber culture. Dystopian societies are often characterized by dehumanization and Forster’s novel raises questions about how we live in time and space; and how we establish relationships with the Other and with the world through technology. We suggest that the fear of technology depicted in dystopian literature indicates a fear that machines are mimicking (...) the roles that humans already play in relational encounters. Our relationship with machines frequently suggests a classical “I-it” situation. However, a genuine dialogue is where there is no master and where communication and understanding are achieved through the encounter and through openness to difference and to change. The article examines the ways machines and automata are imagined and become part of lived human existence, in the light of Martin Buber’s philosophy of dialogue and Merleau-Ponty’s phenomenology of perception and otherness. The problem seems to be how everyday technological interfaces can change the way we first perceive the world and the possibility that with certain types of mediation there is a loss of connection with the Other. It is argued that understanding dialogical conditions could help turn the relationship with technology into something more humane. Literature such as Forster’s is considered as an example of such a dialogical condition, suggesting ways of dealing with human dilemmas by exploring the field of possibilities. (shrink)

BORGES, Angela Cristina. Tambores do sertão, diferença colonial e interculturalidade: entreliçamento entre Umbanda/Quimbanda e Candomblé Angola no Norte de Minas Gerais. 2016. Tese - Programa de Pós-graduação em Ciência da Religião, Pontifícia Universidade Católica de São Paulo, São Paulo.

This paper corrects a historical injustice that has been perpetrated against Kant for some time now. Mostly on good grounds, Kantian ethics have been accused of neglecting the role played by the emotions in moral deliberation and in morally informed action. However, the contemporary moral philosophers who have put forth such a claim tend to bypass textual sources, on the one hand, and to downplay the role played by the anthropological writings on Kant’s practical philosophy as a whole, on the (...) other. Relying on highly relevant pre-critical texts in which Kant sketches future argumentative patterns and discusses the role of negative emotions like shame on the improvement of the human species, I address a mistaken conclusion about Kantian ethics as a whole that is common in contemporary Anglo-American philosophy. Finally, I raise some paradoxical conclusions that follow from Kant’s argument, once its implicit premises have been brought to light. (shrink)

Este trabajo indaga las resemantizaciones del mito de Venus en tres poetas latinoamericanos: Julián del Casal, Rubén Darío y José Lezama Lima teniendo en cuenta la intertextualidad y las poéticas correspondientes. This paper analyses the Venus myth appropiation into the poetry of Julián del Casal, Rubén Darío and José Lezama Lima considering their poetry and intertextuality.

Fibring is recognized as one of the main mechanisms in combining logics, with great signicance in the theory and applications of mathematical logic. However, an open challenge to bring is posed by the collapsing problem: even when no symbols are shared, certain combinations of logics simply collapse to one of them, indicating that bring imposes unwanted interconnections between the given logics. Modulated bring allows a ner control of the combination, solving the collapsing problem both at the semantic and deductive levels. (...) Main properties like soundness and completeness are shown to be preserved, comparison with bring is discussed, and some important classes of examples are analyzed with respect to the collapsing problem. (shrink)

This book articulates a participatory conception of deliberative democracy that takes the democratic ideal of self-government seriously. It aims to improve citizens' democratic control and vindicate the value of citizens' participation against conceptions that threaten to undermine it. The book critically analyzes deep pluralist, epistocratic, and lottocratic conceptions of democracy. Their defenders propose various institutional ''shortcuts'' to help solve problems of democratic governance such as overcoming disagreements, citizens' political ignorance, or poor-quality deliberation. However, all these shortcut proposals require citizens to (...) blindly defer to actors over whose decisions they cannot exercise control. Implementing such proposals would therefore undermine democracy. Moreover, it seems naive to assume that a community can reach better outcomes 'faster' if it bypasses the beliefs and attitudes of its citizens. Unfortunately, there are no 'shortcuts' to make a community better than its members. The only road to better outcomes is the long, participatory road that is taken when citizens forge a collective will by changing one another's hearts and minds. However difficult the process of justifying political decisions to one another may be, skipping it cannot get us any closer to the democratic ideal. Starting from this conviction, the book defends a conception of democracy ''without shortcuts''. This conception sheds new light on long-standing debates about the proper scope of public reason, the role of religion in politics, and the democratic legitimacy of judicial review. It also proposes new ways to unleash the democratic potential of institutional innovations such as deliberative minipublics. (shrink)

In The Grammar of Society, first published in 2006, Cristina Bicchieri examines social norms, such as fairness, cooperation, and reciprocity, in an effort to understand their nature and dynamics, the expectations that they generate, and how they evolve and change. Drawing on several intellectual traditions and methods, including those of social psychology, experimental economics and evolutionary game theory, Bicchieri provides an integrated account of how social norms emerge, why and when we follow them, and the situations where we are (...) most likely to focus on relevant norms. Examining the existence and survival of inefficient norms, she demonstrates how norms evolve in ways that depend upon the psychological dispositions of the individual and how such dispositions may impair social efficiency. By contrast, she also shows how certain psychological propensities may naturally lead individuals to evolve fairness norms that closely resemble those we follow in most modern societies. (shrink)

In Norms in the Wild, distinguished philosopher Cristina Bicchieri argues that when it comes to human behavior, social scientists place too much stress on rational deliberation. In fact, she says, many choices occur without much deliberation at all. Two people passing in a corridor automatically negotiate their shared space; cars at an intersection obey traffic signals; we choose clothing based on our instincts for what is considered appropriate. Bicchieri's theory of social norms accounts for these automatic components of coordination, (...) where individuals react automatically to cues that focus their attention on what the norm is in that situation. Social norms thus act as rules for making choices in a social world where people expect others -- often unconsciously -- to follow the same rule. Some norms enable seamless social co-operation, while others are less beneficial to human flourishing.Bicchieri is famous for her interdisciplinary work on game theory and most recently her work on social norms, and Norms in the Wild represents her latest challenge to many of the fundamental assumptions of the social sciences. Bicchieri's work has broad implications not only for understanding human behavior, but for changing it for better outcomes. People have a strongly conditioned preference for following social norms, but that also means that manipulating their expectations can cause major behavioral changes. Bicchieri has been working recently with UNICEF and other NGO's to explore the applicability of her views to issues of human rights around the world. Is it possible to change social expectations around forced marriage, genital mutilations, and public health practices like vaccinations and sanitation? If so, how? What tools might we use? This short book explores how social norms work, and how changing them - changing preferences, beliefs, and especially social expectations - can potentially improve lives all around the world. It will appeal to an unusually broad range of readers including philosophers, psychologists and others in behavioral sciences, and anyone involved in public policy or at NGOs. (shrink)

Cristina Lafont draws upon Hilary Putnam's work in particular to criticize the linguistic idealism and relativism of the German tradition, which she traces back to the assumption that meaning determines reference.

A Revista Internacional de Língua Portuguesa (RILP) tem sido o veículo da expressão da comunidade que se expressa em português, impulsionada pelo movimento associativo universitário dos anos oitenta e noventa do século XX. Dirigida, primeiro, por Maria Helena Mira Mateus, numa série inicial composta por dezassete números, e, depois, coordenada por José--Augusto França, numa segunda série com três exemplares, perfaz hoje vinte e um títulos, o último dos quais abre a terceira série em curso, de cariz institucional e temático. A (...) sua pretensão de divulgação da língua portuguesa, a longevidade e a expressão intercontinental fazem desta revista um caso nacional único de internacionalização, do centro linguístico original para o universo multilateral das culturas associadas, em torno do vector comum da língua, alheia às vicissitudes políticas que o tempo impôs e os poderes engendraram. Neste artigo são revisitadas as várias séries. (shrink)

This essay focuses on recent proposals to confer decisional status upon deliberative minipublics such as citizen juries, Deliberative Polls, citizen’s assemblies, and so forth. Against such proposals, I argue that inserting deliberative minipublics into political decision-making processes would diminish the democratic legitimacy of the political system as a whole. This negative conclusion invites a question: which political uses of minipublics would yield genuinely democratic improvements? Drawing from a participatory conception of deliberative democracy, I propose several uses of minipublics that could (...) enhance the democratic legitimacy of political decision-making in current societies. (shrink)

In this essay, I address several questions and challenges brought about by the contributors to the special issue on my book Democracy without Shortcuts. In particular, I address some implications of my critique of deep pluralism; distinguish between three senses of ‘blind deference’: political, reflective, and informational; draw a critical parallelism between the populist conception of representation as embodiment and the conception of ‘citizen-representatives’ often ascribed to participants in deliberative minipublics; defend the democratic attractiveness of participatory uses over empowered uses (...) of deliberative minipublics; clarify why accepting public reason constraints does not imply limiting deliberation to questions about constitutional rights, and argue that overcoming a state-centric conception of democracy does not require replacing the ‘all subjected’ principle with the ‘all affected’ principle. (shrink)

In this paper we introduce the concept of attentional scaffolds and show the resemblance between social media platforms and slot machines, both functioning as hostile attentional scaffolds. The first section establishes the groundwork for the concept of attentional scaffolds and draws parallels to the mechanics of slot machines, to argue that social media platforms aim to capture users’ attention to maximize engagement through a system of intermittent rewards. The second section shifts focus to the interplay between emotions and attention, revealing (...) how online attentional capture through emotionally triggering stimuli leads to distraction. The final section elucidates the collective implications of scaffolding attention through social media platforms. The examination of phenomena such as emotional contagion and the emergence of group emotions underscores the transition from individual experiences to shared collective outcomes. Employing online moral outrage as a case study, we illustrate how negative emotions serve as scaffolds for individuals’ attention, propagate within social groups, and give rise to collective attitudes. (shrink)

Providing people with information is considered an important first step in encouraging them to behave sustainably as it influences their consumption beliefs, attitudes and intentions. However, too much information can also complicate these processes and negatively affect behaviour. This is exacerbated when people have accepted the need to live a more sustainable lifestyle and attempt to enact its principles. Drawing on interview data with people committed to sustainability, we identify the contentious role of knowledge in further disrupting sustainable consumption ideals. (...) Here, knowledge is more than just information; it is familiarity and expertise or how information is acted upon. We find that more knowledge represents a source of dilemma, tension and paralysis. Our data reveal a dark side to people’s knowledge, leading to a ‘self-inflicted sustainable consumption paradox’ in their attempts to lead a sustainable consumption lifestyle. Implications for policy interventions are discussed. (shrink)

We present five studies investigating the effects of approach and avoidance behaviours when individuals do not enact them but, instead, learn that others have performed them. In Experiment 1, when participants read that a fictitious character (model) had approached a previously unknown product, they ascribed to this model a liking for the object. In contrast, they ascribed to the model a disliking for the avoided product. In Experiment 2, this result emerged, with a smaller effect size, even when it was (...) clear that the behaviours followed specific instructions from a third party. The model had been a mere executor instead of behaving autonomously. Finally, in Experiments 3, 4, and 5, we showed, with direct and indirect measures of attitudes, that reading that the model had approached vs avoided products was sufficient to create preferences in the participant for the approached one, regardless of whether it was explained that the model was a mere executor. This research highlights the largely unexplored effects of vicarious approach/avoidance behaviours. Theoretical and practical implications and possible developments of this line of research are discussed. (shrink)