Apart from a short clarification of what neuro-doping is, the aim of this article is twofold. First to give a few reasons in favour of having a special issue on neuro-doping. Second to present an overview of the articles in this issue. One reason for having this special issue, is that it needs to be established whether methods such as transcranial direct-current stimulation should be added to World Anti-Doping Agency’s prohibited list or not, as it is currently under (...) discussion by WADA. Another reason for dealing with the ethics of neuro-doping is that ethical analysis of the use or possible use of neuro-doping in sport is a neglected subject. This issue cover a wide range of ethical analyses of the use of neuro-doping among athletes, chess players, e-gamers and even couch potatoes. For example, whether tDCS ought to be prohibited by WADA and/or the state; or whether its use ought to be promoted by the state; whether the use of neuro-doping is unfair; or whether it should be allowed for businesses to advertise high-sugar, high-caffeine beverages to youngsters. (shrink)

One of the new topics that has attracted the attention of researchers in recent years is neuro-marketing. The purpose of the present study is to achieve an insight into the progress of studies on neuro-marketing through review of scientific articles in this field with methodology text-mining. A total of 394 articles were selected between 2005 and 2017 using the search for “neuro-marketing” in valid databases. By reviewing the title, abstract, and keywords at various stages of screening, the (...) researchers selected 311 articles related to the neuro-marketing topic in order to carry out the text mining process. Then, pre-processing of data was performed and using cluster analysis, 6 optimal clusters were obtained according to Davis Bouldin index. Using the multi-attribute decision-making technique, the most important roots were ranked in each cluster. The results showed that interest in research on neuro-marketing has increased in recent years and clusters created around topics such as marketing strategies, advertising and video ads, ethical issues, advertising message components, neuroscience in marketing, economics and consumer behavior, and decision making and brand selection. The study shows that the researchers’ attention is moving from the concepts and principles of the use of neuroscience in marketing, economics and consumer behavior to design and develop marketing strategies using neuroscience. (shrink)

As we become more and more enhanced with cyborg technology, significant issues of law and policy are raised. For example, as cyborg devices implanted within the body create a class of people with enhanced motor and computational abilities, how should the law and policy respond when the abilities of such people surpass those of the general population? And what basic human and legal rights should be afforded to people equipped with cyborg technology as they become more machine and less biology? (...) As other issues of importance, if a neuroprosthetic device is accessed by a third party and done to edit one’s memory or to plant a new memory in one’s mind, or even to place an ad for a commercial product in one’s consciousness, should there be a law of cognitive liberty or of “neuro-advertising” that applies? This paper discusses laws and statutes enacted across several jurisdictions which apply to cyborg technologies with a particular emphasis on legal doctrine which relates to neuroprosthetic devices. (shrink)

This entry has two general aims. The first is to profile the practices of neuromarketing (both current and hypothetical), and the second is to identify what is ethically troubling about these practices. It will be claimed that neuromarketing does not really present novel ethical challenges, and that marketers are simply continuing to do what they have always done, only now they have at their disposal the tools of neuroscience which they have duly recruited. What will be presupposed is a principle (...) of proportionality: marketing practices are morally objectionable commensurate with the degree to which they impugn the moral sovereignty of market actors. With this principle in mind, it is important to consider the literature which is sceptical about the potential for neuromarketing to be successful. If its claims are overblown, as will be suggested, then the ethical threat neuromarketing is said to pose, can be viewed also as overblown. An area that has worried many is that neuromarketing poses a threat to brain privacy, and so an analysis will be given of the nature of this threat, given the principle of proportionality. It will be argued that worries about brain privacy seem, prima facie, to be justified, but on closer analysis, fall away. However, a residual threat to privacy does remain: the collection over time, and aggregation of private brain information, where the target loses control over its ownership and distribution. (shrink)

This article analyzes the four main criticisms against commercial manipulative advertising : the virtue ethics criticism, the utilitarian criticism, the autonomist criticism, and the Kantian criticism. After demonstrating the weaknesses of the virtue ethics criticism, the utilitarian criticism, and the autonomist criticism, I reconstruct the latter using Kant’s conception of autonomy. In doing so, I simultaneously expand the Kantian criticism: irrational advertising not only entails treating humanity merely as means, but it also threatens moral autonomy by encouraging heteronomy (...) and sometimes even a rebellion against the moral law. (shrink)

Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far (...) unrecognized. I diagnose this problem using Charles Taylor''s work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles. (shrink)

The prevalence of obesity skyrocketed over the past decades to become a significant public health problem. Obesity is recognized as a low-grade inflammatory disease and is linked with several comorbidities such as diabetes, circulatory disease, common neurodegenerative diseases, as well as chronic pain. Adipocytes are a major neuroendocrine organ that continually, and systemically, releases pro-inflammatory factors. While the exact mechanisms driving obesity-induced pain remain poorly defined, nociceptors hypersensitivity may result from the systemic state of inflammation characteristic of obesity as well (...) as weight surplus-induced mechanical stress. Obesity and pain also share various genetic mutations, lifestyle risk factors, and metabolic pathways. For instance, fat pads are often found hyper-innervated and rich in immune cell types of multiple origins. These immunocytes release cytokines, amplifying nociceptor function, which, in turn, via locally-released neuropeptides sustain immunocytes’ function. Here, we posit that along with mechanical stressed stemming from extra weight, the local neuro-immune interplay occurring within the fat pads maintains the state of chronic low-grade inflammation and heightens sensory hypersensitivity. Overall, stopping the harmful neuro-immune crosstalk may constitute a novel pathway to prevent obesity-associated comorbidities, including neuronal hypersensitivity. (shrink)

Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and (...) a comparison between dog whistles and dark advertisements. Through this, I look to outline some of the ways in which online political advertisements can undermine the democratic process. (shrink)

In this article, we critically discuss different versions of the fairness objection to the legalisation of neuro-doping. According to this objection, legalising neuro-doping will result in some enjoying an unfair advantage over others. Basically, we assess four versions. These focus on: 1) the unequal opportunities of winning for athletes who use neuro-doping and for those who do not; 2) the unfair advantages specifically for wealthy athletes; 3) the unfairness of athletic advantages not derived from athletes’ own training (...) ; and 4) the unfair health care costs imposed on everyone as a result of athletes’ use of neuro-doping. We conclude that none of these versions offer a convincing principled fairness-based objection to legalising neuro-doping. (shrink)

Introduction : schizoanalysis, digital screens and new brain circuits -- Schizoid minds, delirium cinema and powers of machines of the invisible -- Illusionary perception and powers of the false -- Surveillance screens and powers of affect -- Signs of time : meta/physics of the brain-screen -- Degrees of belief : epistemology of probabilities -- Powers of creation : aesthetics of material-force -- The open archive : cinema as world-memory -- Divine in(ter)vention : micropolitics and resistance -- Logistics of perception 2.0 (...) : multiple screens as affective weapons -- Conclusion : the neuro-image : brain-screens from the future. (shrink)

An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...) proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

ABSTRACT Dance requires optimal range-of-motion and cognitive abilities. Mental imagery is a recommended, yet under-researched, training method for enhancing both of these. This study investigated the effect of Dynamic Neuro-Cognitive Imagery (DNI™) training on developpé performance (measured by gesturing ankle height and self-reported observations) and kinematics (measured by hip and pelvic range-of-motion), as well as on dance imagery abilities. Thirty-four university-level dance students (M age = 19.70 + 1.57) were measured performing three developpé tasks (i.e., 4 repetitions, 8 consecutive (...) seconds hold, and single repetition) at three time-points (2 x pre-, 1 x post-intervention). Data were collected using three-dimensional motion capture, mental imagery questionnaires, and subjective reports. Following the DNI™ intervention, significant increases (p <.01) were detected in gesturing ankle height, as well as in hip flexion and abduction range-of-motion, without significant changes in pelvic alignment. These gains were accompanied by self-reported decrease (p <.05) in level of difficulty experienced and significant improvements in kinesthetic (p <.05) and dance (p <.01) imagery abilities. This study provides evidence for the motor and non-motor benefits of DNI™ training in university-level dance students. (shrink)

Philosophy and science have always striven to make sense of the world, continuously influencing each other in the process. Their interplay paved the way for neurophilosophy, which harnesses neuroscientific insights to address traditionally philosophical questions. Given the rapid neuroscientific and technological advances in recent years, this paper argues that philosophers who wish to tackle intractable philosophical problems and influence public discourse and policies should engage in neuro-techno-philosophy. This novel type of inquiry describes the transdisciplinary endeavor of philosophers, (neuro)scientists, (...) and others to anticipate the societal implications of the impending transformations of subjects and theorizers. While human enhancement is likely to irreversibly change what it means to be human, disruptive technologies might lead to the emergence of artificial intelligent agents and human-machine hybrids. The paper predicts that neuro-techno-philosophy will be indispensable to understanding and engaging with these game-changing innovations and thus play a pivotal role in the future of philosophy. (shrink)

Neuro-philosophy and the Healthy Mind (2016) is an intriguing book. The neuroscientist, psychiatrist, and philosopher Georg Northoff offers a careful and alluring investigation of brain-environment...

According to a number of influential views in penal theory, 1 one of the primary goals of the criminal justice system is to rehabilitate offenders. Rehabilitativemeasures are commonly included as a part of a criminal sentence. For example, in some jurisdictions judges may order violent offenders to attend anger management classes or to undergo cognitive behavioural therapy as a part of their sentences. In a limited number of cases, neurointerventions — interventions that exert a direct biological effect on the brain (...) — have been used as aids to rehabilitation, typically being imposed as part of criminal sentences, separate treatment orders, or conditions of parole. Examples of such interventions include medications intended to attenuate addictive desires in substance-abusing offenders and agents intended to suppress libido in sex offenders.This chapter reviews some of the ethical issues raised by the use of neurointerventions as aids to rehabilitation. (shrink)

Advertisers often have been accused of using techniques which manipulate and control the behavior of consumers and hence violate their autonomy. Some of these techniques are puffery, subliminal advertising, and indirect information transfer. After examining both criticisms and defenses of such practices, this paper presents an analysis of four of the concepts involved in the debate — the concepts of autonomous desire, rational desire, free choice, and control. Applying the results to the case of advertising, it is shown (...) that advertising cannot be found guilty of intrinsically or frequently violating the consumer's autonomy in any of the relevant senses of this notion. (shrink)

Advertising, a form of publicity, can pass on a social message so that people understand their sobligation towards society. The purpose of this study was to look into how consumers responded to socially conscious advertisements. This study conceptualizes the antecedents of attitude towards commercial advertisements that incorporate the social message, including advertising creativity, informativeness, and emotional appeal; each one can influence consumers' behavior. This study also examined the relationship between (i) Attitude towards the ad with a social message (...) and purchase intention of the consumer and (ii) Purchase intention of the consumer and subjective well-being. The interrelationships in the proposed model were investigated using structural equation modeling (SEM). A quantitative survey of university students was conducted in order to gather the data, which was based on an experiment. A field survey of 395 students was conducted to test the hypotheses. The results of the empirical tests confirm that attitude towards the advertisement positively affects the purchase intention of the consumer and that advertising creativity and emotional appeal are the key predictors of attitude towards the advertisement that highlights a social issue. And, purchase intention positively influences the subjective well-being of the consumers. This paper contributes to the theory by giving new insight into the advertising literature. It also provides the necessary knowledge to marketers and advertisers on commercial advertisements incorporating a social message and the subjective well-being of consumers. (shrink)

Neuroscience has made enormous progress in understanding the brain and its various neuro-sensory and neuro-cognitive functions. However, despite all progress, the model of the brain as well as its ontological characterization remain unclear. The aim in this first paper is the discussion of an empirically plausible model of the brain with the subsequent claim of a neuro-ecological model. Whitehead claimed that he inversed or reversed the Kantian notion of the subject by putting it back into the ecological (...) context of the world, the so-called reformist subjectivist principle. Based on empirical evidence about the experience-dependence of the brain’s spontaneous activity, I argue for an analogous inversion or reversion with regard to the model of brain: empirical evidence is well compatible with a neuro-ecological model which extends beyond and integrates both Humean neuro-sensory and Kantian neuro-cognitive models. I conclude that a neuro-ecological and process-based model of brain and its relationship to the world may offer a novel model of brain that carries major ontological implications as they shall be discussed in the second paper. (shrink)

Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that (...) derives from existing religious ideologies, and an internal one that borrows the structure and elements of modern religiosity. If the first one is enforcing the gender stereotypes, the second one is more innovative and less related to stereotypical images of genders. When advertising is approached from the perspective of philosophy of communication, its most conspicuous aspect is its narrative dimension. One way in which narratives of advertising are constructed is in the form of myth. We can see that, in some circumstances, advertising has a function similar to myth, or includes structures of depth coming from the world of myth or of religion understood in a broader sense. The power of those elements is derived not from the realm of merchandise value, but from the one of traditional mentalities and cultural representations. In order to illustrate my research on the relation between gender, religion and advertising, I choose a sample of ads, that I analyze using the tools of philosophy of communication. Thus, my research has led me to a nuanced understanding of the relation between gender stereotypes and religion in advertising. (shrink)

This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, (...) and firms in competitive industries are more likely to donate. This study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is strategic. (shrink)

Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform with specific understanding of the (...) common good. These narratives allow professionals to maintain a shared view of their work as benefitting society and to perceive themselves as moral individuals. As a case study, we focus on the advertising industry, which has long been stigmatized as complicit in exploitative capitalist mechanisms and cultural degradation. We draw on nine total months of fieldwork and seventy-four interviews across three US advertising agencies. We find that advertising practitioners use narratives to present their work as contributing to the common good, depicting themselves as moral individuals who care about others in the process. We analyze three prevalent narratives: the account-driven narrative, which links moral virtue to caring for clients; the creative-driven narrative, which ties caring to the production of meaningful advertisements; and the strategic-driven narrative, which sees caring in finding meaningful relationships for consumers and brands. (shrink)

Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).

It is argued that persuasive advertising overrides the autonomy of consumers, in that it manipulates them without their knowledge and for no good reason. Such advertising causes desires in such a way that a necessary condition of autonomy — the possibility of decision — is removed. Four notions central to autonomous action are discussed — autonomous desire, rational desire and choice, free choice, and control or manipulation — following the strategy of Robert Arrington in a recent paper in (...) this journal. Replies are made to Arrington's arguments in favour of advertising. It is also claimed that the argument developed by Philip Nelson, which concludes that even if persuasive advertising does override autonomy, it is still in the interests of consumers to be subjected to it, is seriously mistaken. Finally, some caveats concerning informative advertising are presented. (shrink)

In this paper, we will consider the neuro-cognitive systems involved in mediating morality. Five main claims will be made. First, that there are multiple, partially separable neuro-cognitive architectures that mediate specific aspects of morality: social convention, care-based morality, disgust-based morality and fairness/justice. Second, that all aspects of morality, including social convention, involve affect. Third, that the neural system particularly important for social convention, given its role in mediating anger and responding to angry expressions, is ventrolateral prefrontal cortex. Fourth, (...) that the neural systems particularly important for care-based morality are the amygdala and medial orbital frontal cortex. Fifth, that while Theory of Mind is not a prerequisite for the development of affect-based 'automatic moral attitudes', it is critically involved in many aspects of moral reasoning. (shrink)

Assume that neuro-doping is safe and efficient. This means that the use of it, and similar future safe methods of enhancement in sport, may help those who are naturally weak to catch up with those who are naturally strong and sometimes even defeat them. The rationale behind anti-doping measures seem to presuppose that this is unfair. But the idea that those who are naturally strong should defeat those who are naturally weak rests on a fascistoid ideology that sport had (...) better leave behind. Neuro-doping may be seen as a means to undermine the fascistoid notion of fairness. The conjecture is that, given that society adopts what will be characterized as a policy of biological egalitarianism, this will happen. Then people will compete in society in general and in sport in particular on more equal biological terms. The fascination with natural strength, and the cheering for the winners, can then go away. Instead we see a liberated sport where we take part in it for the sheer fun of doing so. Neuro-doping, and similar techniques, may be a means that helps to liberate elite sport from its perverse view of fairness. (shrink)

Assume that neuro-doping is safe and efficient. This means that the use of it, and similar future safe methods of enhancement in sport, may help those who are naturally weak to catch up with those who are naturally strong and sometimes even defeat them. The rationale behind anti-doping measures seem to presuppose that this is unfair. But the idea that those who are naturally strong should defeat those who are naturally weak rests on a fascistoid ideology that sport had (...) better leave behind. Neuro-doping may be seen as a means to undermine the fascistoid notion of fairness. The conjecture is that, given that society adopts what will be characterized as a policy of biological egalitarianism, this will happen. Then people will compete in society in general and in sport in particular on more equal biological terms. The fascination with natural strength, and the cheering for the winners, can then go away. Instead we see a liberated sport where we take part in it for the sheer fun of doing so. Neuro-doping, and similar techniques, may be a means that helps to liberate elite sport from its perverse view of fairness. (shrink)

Public policy tries to promote appropriate drug use by allowing firms to market drugs in interstate commerce only for uses that the Food and Drug Administration has found to be safe and effective. Because of their medical knowledge, physicians are authorized to prescribe drugs even for uses unapproved by the FDA. Nevertheless, physicians have relied on drug firms for information on appropriate prescribing despite the inherent tension between drug firm dissemination of information to promote sales and rational prescribing. In the (...) past, physicians often relied particularly on drug firm advertising for information on drug use. Today, physicians rely on drug firms to finance continuing medical education. A historical review reveals connections between these two different ways commercial interests have influenced the information that physicians receive and points the way to needed reforms. (shrink)

To augment the consumption of the ever growing production of processed foods, food companies are specifically targeting children with their advertisements. Advertising has even infiltrated the educational system in the form of corporate sponsored “educational materials.” This paper discusses the effects such aggressive forms of advertising have on the development of personal autonomy, or self-governance. I argue that the bad reasoning skills such advertisements promote undermine the development of the very abilities children need to become adults capable of (...) making rational choices. A detailed look at several types of food advertisements aimed at children supports this claim. (shrink)

Artificial intelligence has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the core question for marketers. This paper discusses six dominant algorithmic purchase decision pathways that align with ethical philosophies for online customers when buying a product/goods. The six ethical positions include: ethical egoism, deontology, relativist, utilitarianism, virtue ethics, and ethics of care. Furthermore, this paper launches an “intelligent (...) advertising” AI theme by examining its present and future as well as identifying the key phases of intelligent advertising. Several research questions are offered to guide future research on intelligent advertising to benefit ethical AI decision-making. Finally, several areas that can be widely applied to ethical intelligent advertising are suggested for future research. (shrink)

The field of information technology is broadened up to the domain of ‘learning’ systems and cybernetics. In covering this extension of the field due recourse is made to the epistemological basis of theory construction. When so comprehended, information technology becomes a philosophical inquiry on a variety of social, scientific and technological issues. A new idea that we refer to as neuro-cybernetics is born. The term neuro-cybernetics is used to delineate the epistemological field of system and cybernetic study. The (...) above-mentioned phenomenological or the epistemic model of a cybernetic and system type is applied to flood control problem in Bangladesh. This example presents an application of the cybernetic model to a physico-human problem. This is the nature of socio-scientific system. In it, organically unifying relations occur between the environment and the human world, with the objective of controlling the perennial problem of floods by using interactive factors. (shrink)

Neuro-technical interfaces are technical devices that bridge the electronic world to neurons with the objective to establish a long term stable contact for bidirectional information exchange. What does that mean in detail and to what kind of machine and for what purpose should the central nervous system, i.e. the brain, be connected? Science fiction literature and movies offer a tremendous variety of usually uncomfortable scenarios including cyborg and robocop super-humans and mass control. Do these implants change the psyche in (...) general and what is feasible in nowadays therapeutic and rehabilitative approaches? In this overview, the author will not answer these questions but tries to deliver an overview of the technological background, the opportunities and the limitations of neuro-technical interfaces to the central nervous system. The fundamental specifications for neuro-technical interfaces will be introduced. Different degrees of implant invasiveness will be discussed and lead to a summary of clinical systems with their application-specific complexity. Actual technological opportunities and limitations will be addressed as well as general physical limitations. Current and future scenarios of neuro-technical interfaces to the central nervous system will be presented from an engineering point of view arising some questions that might be of interest with respect to ethical and societal implications when those interfaces are transferred into clinical practice and public applications. (shrink)

Moral reasoning among media professionals varies. Historically, advertising professionals score lower on the Defining Issues Test than their media colleagues in journalism and public relations. However, the extent to which professional identity impacts media professionals’ moral reasoning has yet to be examined. To understand how professional identity influences moral reasoning, if at all, and guided by theories of moral psychology and social identity, 134 advertising practitioners working in the USA participated in an online experiment. While professional identity was (...) not a significant predictor of moral reasoning, an interaction effect between gender and identity priming occurred. This finding suggests that we reconsider moral psychology theory’s explanatory power for media practitioners and consider how the complexity of professional identities in concert with gender and professional training, among other variables, interact to affect moral reasoning. In addition, advertising practitioners participating in this experiment scored higher on the DIT than those tested previously. (shrink)

The article devoted to the analysis of advertising texts in terms of both diachrony and synchrony. Advertising texts relating to the texts of the mass media carry out several communicative and pragmatic functions in the modern society. Evolution of this type of text indicates that without advertising the successful activity of producers of goods and services in a market economy is unthinkable. On the extensive empirical material borrowed from the German press, various sub-types of advertising texts (...) are established, a number of both linguistic and non-linguistic means used in modern advertising for the realization of its purposes, including manipulative ones, are revealed. In order to achieve their goal, copywriters tend to appeal to a number of social values. Despite the fact that the main pragmatic purpose of advertising is updated with the help of morphological means, specific syntactic constructions, and lexical units, the non-verbal component plays a significant role in realizing the impact on recipients. Modern advertising occupies one of the leading places in the media, being the most mobile and dynamic texts. Since many linguistic and non-linguistic means are used in them for manipulative purposes, one can in some cases talk about so-called hidden advertising. The analysis showed that the main principle of constructing an advertising text is the tendency to the apparent simplicity of information delivery. However, in reality advertising is built on much more complex principles, which initially assume not to resort to an objective description of the product or service. It is established that the advertising texts are actively studied from the position of a number of modern scientific branches. They are not only medialinguistics and the sociology of mass communication, but also communicative linguistics, theories of discourse, psycho- and sociolinguistics. (shrink)

Through the 1960s, many people claimed that drug advertising was educational and physicians often relied on it. Continuing Medical Education (CME) was developed to provide an alternative. However, because CME relied on grants, industry funders chose the subjects offered. Now policymakers worry that drug firms support CME to promote sales and that commercial support biases prescribing and fosters inappropriate drug use. A historical review reveals parallel problems between advertising and industry-funded CME. To preclude industry influence and improve CME, (...) we should ensure independent funding by taxing medical industries, facilities and physicians. Independent public and professional authorities should create CME curricula. An independent agency should allocate all funds to educational institutions for approved curricula. (shrink)

I. Der Homunkulus und die Gefühle -- II. Was die Neuro-Wissenschaft immer noch nicht erklären kann : Beiträge zur 'Subjektivistischen Wende'.

Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. (...) e., message sidedness and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but do not necessarily decrease brand attitudes. However, disclosure effects do not persist over time and remain unaffected by content features. (shrink)

In this article, I defend a neuro-Yogacara framework that is based on an understanding of allostatic regulation, and organized around the following four philosophical claims: 1) experience is shaped, in deep and pervasive ways, by a person’s history and their ecological and social context; 2) each moment of experience occurs amid an ongoing flow of conscious activity, which reflects the attempt to integrate diverse sensory and cognitive experiences into a subjective awareness of a world; 3) every claim about a (...) specific feature of experience is an abstraction, which only makes sense within the context of a complex and multidimensional experience of a world; and 4) the experience of being a self, in a world, is malleable. (shrink)

This paper proposes to read cinema in the digital age as a new type of image, the neuroimage. Going back to Gilles Deleuze's cinema books and it is argued that the neuro-image is based in the future. The cinema of Alain Resnais is analyzed as a neuro-image and digital cinema.

Las preocupaciones sobre la mercantilización de la vida que supone la gestación subrogada comercial usualmente opacan la discusión ética sobre las formas de subrogación que no son comerciales. Rara vez se toman en cuenta los descubrimientos de las neurociencias y la evidencia empírica sobre el posible daño provocado al binomio materno-filial en la discusión ética sobre la subrogación. He realizado un estudio piloto revisando la literatura disponible sobre el impacto de la neurofisiología perinatal en el vínculo materno-filial y la evidencia (...) psicológica empírica, preguntando si la subrogación daña al binomio, haciéndola éticamente ilícita desde una perspectiva de la neuroética personalista. Estudios recientes sobre la fisiología del vínculo materno-filial sugieren una asociación entre éste y el bienestar psicológico materno. Sin embargo, las pruebas empíricas traslativas sobre las implicaciones clínicas de los acuerdos de subrogación tanto en las portadoras gestacionales como en los niños fueron limitadas y no concluyentes. Se necesita más investigación para formular una conclusión al respecto. (shrink)

Der Beitrag schlägt vor, das Kino des digitalen Zeitalters als einen neuen Typus des Bildes zu lesen: als Neuro-Bild. Im Rückgriff auf Gilles Deleuzes Kino-Bücher sowie sein Werk Differenz und Wiederholung argumentiert der Beitrag, dass das Neuro-Bild in der Zukunft begründet sei. Abschließend wird das Kino von Alain Resnais als Neuro-Bild und digitales Kino avant la lettre vorgestellt. This paper proposes to read cinema in the digital age as a new type of image, the neuroimage. Going back (...) to Gilles Deleuze's cinema books and it is argued that the neuro-image is based in the future. The cinema of Alain Resnais is analyzed as a neuro-image and digital cinema. (shrink)

Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.

In this short think-piece we trace the newly emerging and rapidly expanding dimensions and dynamics of the “neuro-complex.” What this amounts to, we suggest, are a series of bio or neuro “convergences” of sorts regarding the brain and mental worlds, which in turn are traceable through what we term the bio-psych, pharma-psych, subjectivity-selves, wellness-enhancement, and the neuroculture-neurofutures relational nexuses. These issues are then illustrated through two brief case studies regarding brain scanning technologies and the problems and prospects of (...) cognitive enhancement. The paper concludes with some final reflections on these matters and a call for further research in this rich and challenging domain as the neuro-complex continues to expand in expected and unexpected, yet equally rich and fascinating, ways. (shrink)

Durante la última década principalmente, diferentes estudios neuroeconómicos están contribuyendo a fomentar el debate sobre la necesidad de reconceptualizar la ‘racionalidad económica’ para acercarla tanto a lo empíricamente observado a través de experimentos de laboratorio con juegos de estrategia como a lo moralmente exigible y deseable por una sociedad madura. El objetivo de este estudio será mostrar qué ha provocado el actual proceso crítico sobre los límites de la racionalidad económica, cuáles son las aportaciones de la neuroeconomía en este sentido, (...) y cómo debería ser ampliada la racionalidad para estar a la altura de lo observado y lo exigido. (shrink)

Libertarian philosophy asserts that only the initiation of physical force against persons or property, or the threat thereof, is inherently illegitimate. A corollary to this assertion is that all forms of speech, including fraudulent advertising, are not invasive and therefore should be considered legitimate. On the other hand, fraudulent advertising can be viewed as implicit theft under the theory of contract: if a seller accepts money knowing that his product does not have some of its advertised characteristics, he (...) acquires the property title to the customer’s money without voluntary consent, which is theft. The balance between these two logical extensions of property rights—the right of free speech and the right of contract—lies somewhere in the area of communication philosophy, and can be explained through understanding the role of communication in human interactions. Advertising is a form of communication that may convey important information about the conditions of the proposed contract. These conditions are expressed in particular words that may have different meanings in different circumstances. Therefore to determine whether a particular example or “misinterpretation” is mere sophistry or a type of fraud, the judicial system has to approach each issue on a case-by-case basis. The border between legal and illegal should be determined by precedents and by expectations based on commonly accepted definitions of terms—what people commonly understand by the words and other forms of communication they use. (shrink)

Advertisements for high-technology products and services visualize processes and phenomena which are unvisualizable, such as globalization, networks, and information. We turn our attention specifically to the case of nanotechnology advertisements, using an approach that combines visual and sonic culture. Just as phenomena such as complexity and networks have become established in everyday discourse, nanotechnology seizes the social imaginary by establishing its own aesthetic conventions. Elaborating Raymond Williams’ concept of structures of feeling, we show that in visualizing nanotechnology, its stakeholders employ (...) spaces, verbs, and objects of feeling. These favorable nanotechnology structures of feeling are woven into the social imaginary, recursively producing the reality they describe. (shrink)

Since the 1990’s, the debate concerning the ethical, legal and societal aspects of ‘neuro-enhancement’ has evolved into a massive discourse, both in the public realm and in the academic arena. This ethical debate, however, tends to repeat the same sets of arguments over and over again. Normative disagreements between transhumanists and bioconservatives on invasive or radical brain stimulators, and uncertainties regarding the use and effectivity of nootropic pharmaceuticals dominate the field. Building on the results of an extensive European project (...) on responsible research and innovation in neuro-enhancement, we observe and encourage that the debate is now entering a new and, as we will argue, more realistic and societally relevant stage. This new stage concerns those technologies that enter the market as ostensibly harmless contrivances that consumers may use for self-care or entertainment. We use the examples and arguments of participants in NERRI debates to describe three case studies of such purportedly innocent ‘toys’. Based upon this empirical material, we argue that these ‘soft’ enhancement gadgets are situated somewhere in the boundary zone between the internal and the external, between the intimate and the intrusive, between the familiar and the unfamiliar, between the friendly and the scary and, in Foucauldian terms, between technologies of the self and technologies of control. Therefore, we describe their physiognomy with the help of a term borrowed from Jacques Lacan, namely as “extimate” technologies. (shrink)

Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse (...) effect on the consumerÕs health. This type of advertising is most often seen in over-the-counter drug product advertisements, and not as often in the case of prescription drug advertisements, which is relatively new. This article analyzes various purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite frequently been promoted. (shrink)

In this article, I defend a neuro-Yogacara framework that is based on an understanding of allostatic regulation, and organized around the following four philosophical claims: 1) experience is shaped, in deep and pervasive ways, by a person’s history and their ecological and social context; 2) each moment of experience occurs amid an ongoing flow of conscious activity, which reflects the attempt to integrate diverse sensory and cognitive experiences into a subjective awareness of a world; 3) every claim about a (...) specific feature of experience is an abstraction, which only makes sense within the context of a complex and multidimensional experience of a world; and 4) the experience of being a self, in a world, is malleable. (shrink)