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Advertising agency-client attitudes towards ethical issues in political advertising
Journal of Business Ethics 36 (4):347 - 354 (2002)
Abstract
Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.My notes
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Citations of this work
A Review of The Empirical Ethical Decision-Making Literature: 1996–2003. [REVIEW]Michael J. O’Fallon & Kenneth D. Butterfield - 2005 - Journal of Business Ethics 59 (4):375 - 413.
A Review of The Empirical Ethical Decision-Making Literature: 1996–2003. [REVIEW]Michael J. O’Fallon & Kenneth D. Butterfield - 2005 - Journal of Business Ethics 59 (4):375-413.
Influence of Societal Values on the Outdoor Advertising of Staple Commodities in Lagos State, Nigeria.Femi Kayode - 2018 - Philosophy Study 8 (1).
References found in this work
The ethics of political marketing practices, the rhetorical perspective.Steve Banker - 1992 - Journal of Business Ethics 11 (11):843 - 848.
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