Resumo: O objetivo deste artigo é discutir a evolução das formas de embalagens de mercadorias sob a perspectiva da evolução da mídia e da filosofia da arte. Primeiramente, analisamos a evolução histórica das embalagens de mercadorias, no processo de evolução dos meios, do design artesanal ao digital, revelando as mudanças dos meios de embalagem em diferentes períodos. Posteriormente, na perspectiva da filosofia da arte, tratamos da conotação da embalagem commodity, como forma de arte, e discutimos o uso de elementos artísticos (...) no design de embalagens e seu papel na transmissão de emoções e conceitos. Neste contexto, adotamos a evolução da filosofia da mídia e da arte como ponto de entrada para analisar a evolução das formas de embalagem de mercadorias. (shrink)

Social media has become an important way for science communication. Some scholars have examined how to help scientists engage with social media from operational training, policy guidance, and social media services improving. The main contribution of this study is to construct a symbiosis evolution model of science communication ecosystem between scientists and social media platforms based on the symbiosis theory and the Lotka–Volterra model to discuss the evolution of their symbiotic patterns and population size (...) under different symbiosis coefficients. The results indicate that the size of the symbiosis coefficients determines the equilibrium outcome of the symbiosis evolution of scientists and social media platforms; scientists and social media platforms can promote each other’s population size under the mutualism pattern, which can achieve sustainable science communication; “1 + 1 > 2” effect can only be achieved under the symmetric mutualism pattern and the growth of scientists and social media platforms is more stable and sufficient than that of other patterns. The findings will provide additional perspectives for promoting the sustainable development of science communication based on social media. (shrink)

This study applies evolution theory to visual ethics and argues that social comparison theory favored by scholars of eating disorders is actually a Darwinian maladaptation to the media's widespread digital manipulation of women's bodies creating the thin ideal. An evolutionary perspective suggests how the media is enmeshed and why social comparison of the mediated ?mono-body? will continue. This study has three sections: 1) evolution theory and morality; 2) social comparison, biology of the social gaze, and anthropological (...) evidence of Western media's role in the global rise of eating disorders; and 3) rethinking visual ethics to expand Newton's (2001) mass interpersonal relationship. (shrink)

Cross-sector relationship building is an important strategy in corporate social responsibility initiatives, and communicating cross-sector relationships on social media can help raise the visibility of collaborative relationships. A noticeable gap in the literature is how social media enables and constrains the formation patterns of cross-sector connections. To understand how businesses communicate their relationships with government agencies and nonprofits about social issues on social media, we propose a theoretical framework that centers public attention as a critical resource and (...) considers different sectors' interests in the COVID-19 issue. We tested this framework with a nationally representative sample of 1,980 organizations on Twitter. The analysis reveals that the increase in public attention to the COVID-19 issue was accompanied by a greater likelihood of cross-sector ties. Specifically, firms severely affected by COVID-19 were more likely to build ties with government agencies, and the increase in public attention also drove firms to build more ties with nonprofits, especially advocacy nonprofits. Our findings suggest managers of social media communication should observe the volatile public attention and design communicative strategies accordingly. (shrink)

Nursing has evolved, yet media representation has arguably failed to keep up. This work explores why representation has been slow in accurately depicting nurses' responsibilities, impacts on public perceptions and professional identity. A critical realist review was employed as this method enables in-depth exploration into why something exists. A multidisciplinary approach was adopted, drawing from feminist, psychological and sociological theories to provide insightful understanding and recommendations. One main feminist lens has been implemented, using Laura Mulvey’s ‘Male-Gaze’ framework for content (...) analysis of three nurse-related advertisements to explore how the profession's female status influences representation, public perception and how this might impact nursing. Nurse representation has important real-world consequences. It is essential to improve unnecessary negative portrayals and contest ingrained stereotypes as there are costs to public opinion and nursing's self-identity. Nursing's female status has an impact within a male-dominated media industry, with a leisurely approach adopted toward changing representation. Media images become societally ingrained, this reiterates the significance of accurate/positive depictions. Social media is an instant method of communication with the public to combat stereotypes and maintain engagement to provide better understanding of what nurses do. (shrink)

Media ecology is not the theoretical stream of communication studies and it is not limited to Marshall McLuhan´s work and thinking; however, we focus on McLuhan’s approach to media ecology for this special issue on the philosophy of Marshall McLuhan. Media ecology is a complex and systemic metadiscipline whose object of study is the changes and effects that have occurred in society as a result of the evolution of technology and media throughout history.

It has been posited that persuasive cues impart Evolution Wars communications with persuasive force extending beyond the merits of their communicated arguments. Additionally, it has been observed that the array of cues displayed throughout proevolutionist materials is exceeded in both the number and nuance of Darwin-skeptic persuasion techniques. This study reassesses these findings by exploring how persuasive cues in the Evolution Wars are being articulated with reference to the Cultural Cognition Thesis and Moral Foundations Theory. Observations of Institute (...) for Creation Research, Answers in Genesis, and the Center for Science and Culture media are reevaluated. These findings are juxtaposed with data pertaining to Richard Dawkins Foundation for Reason and Science, National Center for Science Education, and BioLogos Foundation broadcasts. The outcomes reveal how values claims and morally charged language are concentrated within the works of antievolutionists and New Atheist media makers, who collectively promote some manner of religion-science conflict. (shrink)

When considering the persuasive characteristics and prospective influences of Darwin‐skeptic mass media, uncertainties remain about how to reciprocally promote evolutionary theory to skeptical audiences. This study aims to improve evolution advocacy by translating some of the most successful methods of science endorsement to Evolution Wars contexts. In particular, strategies used to address vaccine hesitancies and enhance immunization uptake policies are reinterpreted for those seeking to improve pro‐evolution communications to religious publics. What results are three recommendation categories (...) described as General Guiding Principles, Proximate Interventions, and Auxiliary Interventions. (shrink)

Denying Evolution aims at taking a fresh look at the evolution–creation controversy. It presents a truly “balanced” treatment, not in the sense of treating creationism as a legitimate scientific theory (it demonstrably is not), but in the sense of dividing the blame for the controversy equally between creationists and scientists—the former for subscribing to various forms of anti-intellectualism, the latter for discounting science education and presenting science as scientism to the public and the media. The central part (...) of the book focuses on a series of creationist fallacies (aimed at showing errors of thought, not at deriding) and of mistakes by scientists and science educators. The last part of the book discusses long-term solutions to the problem, from better science teaching at all levels to the necessity of widespread understanding of how the brain works and why people have difficulties with critical thinking. (shrink)

Evolution Education and the Rise of the Creationist Movement in Brazil examines how larger societal forces such as religion, media, and politics have shaped Brazil's educational landscape and impacted the teaching and learning of evolution within an increasingly polarized discourse in recent years. To this end, Alandeom W. Oliveira and Kristin Cook have assembled a number of educational scholars and practitioners, many of whom are based in Brazil, to provide up-close and in-depth accounts of classroom-based evolution (...) instruction, teacher preparation programs, current educational policies, and commonly used school curricula. Contributors also present information on Brazilian teachers' and students' attitudes toward-and understanding of- evolution, emergent (mis)conceptions of evolution, and international comparisons of evolution acceptance and understanding in Brazil compared to other countries. Across the three sections of this book, readers see a nation navigating the complexity of multiple spheres of thought about evolution and its role in the K-12 and postsecondary curriculum. Suggesting the rise of an influential creationist movement in Brazil, this book illuminates the dynamic sociological processes at play in the educational sphere of Latin America in a globalized era that allows for rapid worldwide travel of competing ideologies. Scholars of Latin American studies, religion, education, sociology, and political science will find this book especially useful. (shrink)

The study identifies the trends of media education in the post-industrial period, marked by the development of information and communication technologies in the integration and globalization processes. Society needs competent specialists who develop and strive for self-realization in society. The educational process is a phenomenon that covers different spheres of human activity and determines the main aspects of the regulatory and legal framework. The article illustrates innovative styles of media education that are an effective perspective on the formation (...) of ideology in society through the influence of self-consciousness in educational activities. In order to identify the main aspects of media technology in the educational process, we investigated the basic methodological and theoretical foundations based on the generalizations of researchers and scientists. The meaning of the concept of media education and media technology was studied, the evolution of education from the introduction of information and communication technologies in the learning process to the formation of critical thinking and analysis of the information space was investigated. The method of synthesis, analysis was used to define the main concepts of the study. Descriptive method, research and scientific method was used to compile and summarize the results of the implementation of media education as a prospect for the formation of ideology in society through the influence of self-consciousness. (shrink)

In this book, Kate Distin proposes a theory of cultural evolution and shows how it can help us to understand the origin and development of human culture. Distin introduces the concept that humans share information not only in natural languages, which are spoken or signed, but also in artefactual languages like writing and musical notation, which use media that are made by humans. Languages enable humans to receive and transmit variations in cultural information and resources. In this way, (...) they provide the mechanism for cultural evolution. The human capacity for metarepresentation - thinking about how we think - accelerates cultural evolution, because it frees cultural information from the conceptual limitations of each individual language. Distin shows how the concept of cultural evolution outlined in this book can help us to understand the complexity and diversity of human culture, relating her theory to a range of subjects including economics, linguistics, and developmental biology. (shrink)

Marshall McLuhan’s Laws of Media, which describe the evolution of artifacts in terms of enhancement, obsolescence, retrieval, and reversal are extended to create Laws of Media Environments and Laws of Media Users. It is shown that the environment or ground in which the figures of the artifacts in the LOM operate and the users of those artifacts undergo, respectively, a similar evolution of enhancement, obsolescence, retrieval, and reversal paralleling McLuhan’s original LOM.

Après avoir introduit la notion d’espace public dans le contexte de la « théorie générale de la société » avec laquelle Habermas a entrepris une reconstruction de l’évolution des systèmes sociaux et, aussi, de la naissance de la sphère publique au cœur des sociétés bourgeoises et des changements à travers et au-delà des sociétés de masse, cet article se propose d’élaborer un cadre analytique du modèle habermasien de la sphère politique publique, décrivant aujourd’hui sa structure et ses fonctions spécifiques, par (...) rapport à la société civile et au système politique (fonctions de «caisse de résonance », « filtre », « contrôle » et « pression de rationalisation »). Dans un effort pour clarifier le «sens critique» d’un modèle de recherche « normatif » dans son contenu, mais suffisamment « réaliste », Habermas remonte à deux questions essentielles pour des sciences de la communication: a) l’indépendance des médias de masse; et b) les leur effets sur l’auditoire. Ce passage permet de mettre en évidence la « structure » et la « qualité » de la discussion publique. (shrink)

Analysis of the material properties of the Internet reveals its true weight: the mass of component routers, switches, cables, satellites, cellnet masts, and of course computers, and the vast network of resource extraction, manufacturing, energy generation, and waste in which its functioning is embedded. Equally important is understanding the massless but highly regulated system of software and legislation affecting the ostensibly free and open evolution of network media. The chapter traces some exemplary standards bodies responsible for the design (...) of key features such as protocols and codecs, and discusses the vexed dialectic of intellectual property rights and the notion of an information commons, arguing that the Internet bears the hallmarks of three major types of institutional construction, those proper to the nation-state, to commerce, and to network systems themselves. It concludes with a critical challenge to future archaeology: the ephemerality of digital files. (shrink)

Corporations have increasingly been called on to assume responsibilities for paying fairer shares of tax, while, at the same time, governments have been repeatedly urged to develop more effective corporate tax systems to tackle tax avoidance. Therefore, institutional attributions of tax responsibility for companies seem to have features of both explicit and implicit corporate social responsibility (CSR). However, given that we lack a clear understanding of which form or forms of CSR in relation to tax are expected of companies and (...) how exactly this might be changing, we examine the evolution in institutional expectations of explicit and implicit CSR for corporate taxation. Drawing on a longitudinal content analysis of 992 news media articles from the United Kingdom between 2000 and 2021, we find that institutional expectations of corporate tax responsibility have followed a process of continuous and non-linear hybridization characterized by a pendulum-like trajectory of explicitization followed by implicitization. We discuss the implications of these findings for the theory and practice of corporate tax responsibility and the framework of explicit/implicit CSR. (shrink)

This book traces and explores the evolution of taste from a design perspective: what it is, how it works and what it does. Karin Tehve examines taste primarily through its recursive relationship to media. This ongoing process changes the relationship between designers and the public, and our understanding of the relationship of individuals to their social contexts. Through an analysis of taste, design is understood to be an active constituent of social life, not as autonomous from it. This (...) book reclaims a term long dismissed from interior design and unveils taste's role as a powerful social and political agent within systems of aesthetics, affecting both its producers and consumers. Each chapter discusses a taste concept or definition, analyzes its reciprocal relationship with media, and explores its implications for interior design. Illustrated with 70 images, taste's relationship to media is viewed through a variety of different lenses, including books, photography, magazines, internet, social media and algorithms. Written for students and scholars of interior design and related design fields, this book will be a helpful resource for all those interested in the question of taste, and is an invitation to produce and consume all media critically. (shrink)

The aim of the paper is to sketch an idea—seen from the point of view of a cognitive scientist—of cognitive semiotics as a discipline. Consequently, the article presents aspects of the relationship between the two disciplines: semiotics and cognitive science. The main assumption of the argumentation is that at least some semiotic processes are also cognitive processes. At the methodological level, this claim allows for application of cognitive models as explanations of selected semiotic processes. In particular, the processes of embedded (...) interpretation are considered: belief revision, dynamic organization of meaning and metaknowledge. The explanations are formulated in terms of artificial cognitive agents of the GLAIR/SNePS cognitive architecture. Finally, it is suggested that even if someone rejects the idea of artificial cognitive systems as simulations of semiotic processes, they may acknowledge the usefulness of cognitive modeling in analysis of semiotic processes in virtual, simulated worlds and in the area of “new media”. (shrink)

There have been different approaches to the study of the relations between mass media on the one hand and science and technological activities on the other. In this article, I summarize consumption approaches, point out some of their limitations, and then show how these limitations can be addressed by drawing on an ethnographic study I conducted of an academic engineering research laboratory. I analyze the discursive practices lab members use to interpret mass media. One practice treats media (...) as reference points that mark a lab member’s growing alignment with the profession of electrical and computer engineering, and this constructs an engineering self by providing an opportunity for lab members to display knowledge of the prevalence and shapes of robots and align themselves with the firsthand knowledge prized in engineering culture. Another practice uses the discourse-in-practice of religion to construct an engineering self by aligning the speaker with things that are valued in engineering culture such as objectivity, science, evolution, and literature reviews. The final practice I analyze involves repurposing media technologies in ways that are helpful for both current and future lab research projects, which constructs selves by giving lab members an opportunity to show they know which features of media are relevant for engineering and how these features can be used to address engineering problems. I conclude with a discussion of how this contributes to studies of engineering identity and the relations between science, technology, and media. (shrink)

Transformation can only occur through behavioural evolution. Global consciousness, collective intelligence and other similar utopian expressions fill the pages of books, websites, blogs and academic articles as once again the promise of transcendent transformation via new technology fills our techno-romantic hearts with hope. Past promises have often led to disappointment. It is clear that ideals will not be attained by the simple advance of technology. If, as Marshall McLuhan asserted, our tools shape us we need to examine our (...) class='Hi'>media, new and old, from a behavioural perspective in two directions: how the media behave (as systems, as tools, as environments); and how we behave as users, participants and members of these systems and environments. This article illustrates this thesis using behavioural aspects of two current phenomena: social media (Facebook, Twitter, etc.) and music. Using concrete examples, it indicates paths to lead us from a mechanical, consumerist, technology-oriented notion, the information society, based on quantitative accumulation, towards the transformation society in which meaningful human interactions are encouraged proactively. We need to educate our children about media behaviour, much as we have always educated children about other social behaviours. (shrink)

Este trabajo plantea, en primer lugar, una visión global acerca de la evolución de la representación de la naturaleza en la cultura artística visual europea del Alto Medievo. Resultado de la misma es la detección de una parálisis en la evolución estética de la representación de la naturaleza que sin embargo había pasado previamente por fases de esplendor decorativo y simbólico. A continuación se examinan diferentes propuestas historiográficas acerca de la evolución de la relación entre ser humano y naturaleza en (...) la Alta Edad Media y su posible contextualización con el cuadro evolutivo artístico trazado. Esa contextualización lleva finalmente a la búsqueda de una relación del fenómeno detectado con los fundamentos teológicos de la cultura monástica y sus planteamientos escatológicos. This paper first presents an overview about the evolution of the representation of nature in European artistic culture of the High Middle Ages. A result of this is the detection of a paralysis in the aesthetic evolution of nature in visual arts after previous phases of decorative and symbolic richness. Different historiographic proposals on the evolution of the relationship between man and nature in the Middle Ages show a possible contextualization with the artistic paralysis we have stated. That path leads to the search for a relation of the phenomenon detected with the theological foundations of the monastic culture and its eschatological discourses. (shrink)

Yoni Van Den Eede’s assessment of the concept of remedial media as “implying” that technological shortcomings can be remedied by technology understates the evolution of media, which shows that improvement of technological flaws via new technology is intrinsic, actual, and central to media development, not implied. The use of mobile media and their applications in the aftermath of the earthquake in Haiti is a current, prime example, and also speaks to the capacity of technology to (...) remedy the natural disasters that strike the world. (shrink)

In _The Metaphysics of Media_, award-winning media critic Peter K. Fallon tackles the complicated question of how a succession of dominant forms of media have supported—and even to some extent created—different conceptions of reality. To do so, he starts with the basics: a critical discussion of the very idea of objective reality and the various postmodern responses that have tended to dominate recent philosophical approaches to the subject. From there, he embarks on a survey of the evolution (...) of communication through four major eras: orality; literacy; print; and electricity. Within each era, Fallon argues, the dominant form of media supported particular ways of understanding the world, from the ascendance of reason that followed the development of alphabets to the obliteration of space and time that we associate with electronic communications. Fallon concludes with a hard look at the mass ignorance that prevails today despite the sea of information with which contemporary life is surrounded. A stirring, philosophically rich investigation, _The Metaphysics of Media_ offers not only a clear picture of where our society has been but also a road map to a more engaged, informed, and fully human future. (shrink)

Les médias réunionnais constituent un terrain d'observation des langues en contact, français et créole, particulièrement heuristique. L'article cherche à montrer comment, au cours de leur récente histoire, ces médias ont été étroitement liés à un débat sociétal extrêmement polémique, parce que lié à des enjeux statutaires et politiques. Il évoque ensuite comment leur propre production discursive laisse peu à peu la place à une cohabitation plurilinguistique, surtout dans l'audiovisuel.A study of the Reunionese media allows a heuristic approach to the (...) observation of both Creole and French, the native and official languages. This article aims to show how, throughout their short history, Reunionese media have always been deliberately committed to controversial societal questions which have raised statutory and political issues. The second part of the article deals with a gradual evolution in the use made by Reunionese media, especially radio and TV, of French and Creole. Creole has benefited from wider usage in the media which has helped improve the situation of diglossia which had prevailed until now in Reunionese society. (shrink)

Marginalized communities are confronted with issues resulting from their marginalization, such as exclusion, invisibility, misrepresentation, and hate speech, not only offline but – due to digital change – increasingly online. Our research project DigitalDialog21 aims at evaluating the effects of digital change on society and how digital change, and the risks and possibilities that come with it, is perceived by the population. Digital change is understood as a factor of social change in this project. By investigating digital change and its (...) effects on society, we are able to draw more general inferences on how societies change socially and what needs to be done in education to establish digital trust. In 2017 the Digital Evolution Index observed an increasing trust deficit and skepticism towards digitalization in both very industrialized and lesser industrialized countries. We will draw inferences from these observations here and hypothesize the following: It seems that especially in marginalized communities, that is: in communities that are structurally and systemically disadvantaged and that experience societal marginalization, this trust deficit and skepticism towards digitalization is prevalent. This could be so because, as a member of a marginalized community, one might quickly find issues resulting from marginalization to be present in digital spaces just like they are present in non-digital spaces. This paper will examine critically how attitudes in marginalized communities towards digital media are influenced by digital change. Do the risks of digitalization outweigh the advantages for marginalized communities? Are digital media perceived to provide advantages such as increased visibility and representation or are they perceived to fuel discrimination against marginalized people? Our research project brings together secondary analyses of existing studies with the results of our own qualitative interview study on marginalized people's perceptions of digital change. The paper will portray some example interviews, and thereby analyze if and how attitudes in the margins towards digital media change, what this change consists of, and how we can understand the changing attitudes within an ethical and educational framework. Our findings will point at a necessity to increase ethically based digital literacy (PEAT) in the German education system, starting in early education. Marginalized groups in particular must be empowered to become digitally competent through problem-oriented education. Independent self-efficacy can increase digital trust in fragmented societies. The paper concludes by introducing media ethics tools that are being developed as part of the project. (shrink)

Open peer commentary on the article “Radical Constructivism and Radical Constructedness: Luhmann’s Sociology of Semantics, Organizations, and Self-Organization” by Loet Leydesdorff. > Upshot: Leydesdorff emphasises the uncertainties involved in the communication of meaning. Luhmann posited three types of media, each of which reduces one type of communicative improbability. The theory of cultural evolution supports Leydesdorff’s emphasis on the uncertainty of communication, and agrees that different media are needed for communication within and across social boundaries. But it highlights (...) the distinction between media and the symbolic codes that give them structure; and it raises the question whether Luhmann’s symbolically generalized communication media are really media at all. (shrink)

continent. 1.1 (2011): 22-25. The Author gratefully acknowledges the financial support of CAPES (Coordenação de Aperfeiçoamento do Ensino Superior), Brazil. From the multifarious subdivisions of semiotics, be they naturalistic or culturalistic, the realm of semiotics of value is a ?eld that is getting more and more attention these days. Our entire political and economic systems are based upon structures of symbolic representation that many times seem not only to embody monetary value but also to determine it. The connection between monetary (...) and linguistic exchanges is self-evident: the former requires the latter and develops in direct relation to it. Creative experimentation and design of digital systems of value exchange are blossoming on the web. Dr. Gilson Schwartz, an economist turned media theorist and professor at the University of São Paulo, adopted the concept of Iconomics, originally created by Michael Kaplan, an author concerned with the linguistics of economic value. Empowering local communities and unlocking new levels of value creation and representation via digital technologies are the main goals of Dr. Schwartz’s projects, aiming at the re-designing of our relationship to the economic value of imagination and the social control of property. Schwartz is Assistant Professor at the School of Communication and Arts of the University of São Paulo, a former Chief Economist at BankBoston, Brazil and Advisor to the President of the National Social and Economic Development Bank (BNDES). FURTHER READING: Kaplan, Michael. “Iconomics: The Rhetoric of Speculation.” Public Culture . 15.3 (2003): 477-493. Renata Lemos-Morais: You have recently produced and directed a short documentary about Creative Currencies in Latin America. Could you tell us a bit about its process and its findings? Gilson Schwartz: The “Creative Currencies” project is a work-in-progress platform which unfolds as an action research agenda connected both to the production of audiovisual content and the development of social currency software. The initiative dates back to 2003 when I led an experimental project supported by the Presidency of Brazil. At that time, we issued paper currency in a small, touristic village in the Northeast Region which stimulated local cultural projects. But it was only in 2009 that the Central Bank of Brazil acknowledged “social currencies” as a legitimate economic agenda, calling for more debate at the I Financial Inclusion Forum. This year, the monetary authorities organized a second forum that also opened the room to discussions on mobile payment systems and new perspectives on poverty alleviation via State subsidies. The Ministry of Culture funded the “Creative Currencies” project in 2009-2010 and our next stage in this discovery process is to be supported by the National Social and Economic Development Bank (BNDES). In short, there is genuine interest among public officials in different areas and public funding for social currencies is on the rise in Brazil. However, after all these years we are still at a very early stage of research and practice. Some of the most successful initiatives (such as Banco Palmas) actually evolved out of local monetary creation to become correspondent banking operations for commercial banks and other financial groups. After eight years of price stability and social inclusion, Brazil stands out as a major opportunity for social experimentation, even the Grameen Bank is now entering the Brazilian market and many NGOs are geared towards different forms of entrepreneurialism in the base of the pyramid, riding solidarity economic models, microfinance and microcredit for local development. It is yet to be seen, however, whether these developments are just one more stage of “bankarization”, that is to say, an extension of regular banking services or actually a new form of social and symbolic self-determination at the local level. So far, the Central Bank of Brazil is open to new forms of credit and local finance as long as they are strictly territorial and very close to barter among the poor. In other words, whether the process of monetary creation could be made to fit an open source paradigm is yet to be seen. Community banking and social currencies might as well end up as just another channel for access to and use of banking services. The “Creative Currencies” project aims at promoting the discussion of more fundamental issues, such as the limits of central banking, the prospects for local financial development and the possibility of creating and managing financial icons as cultural assets. The purpose of this project is to produce short documentaries that will bear testimony to this evolving regulatory framework while inducing more discussion about the fundamental iconomic issues concealed in the process of money and wealth creation. RLM: What new potential is there in applying digital technologies to currency creation? GS: Globalization is a result of the virtualization of money, that is, the overcoming of illusions such as the “gold standard”. Money is an icon created by institutions, not on supposedly natural or material foundations but out of political and financial interests. The “dollar standard” is an outstanding evidence of this phenomenon and Kaplan´s paper, the first to use the expression “iconomics”, insists on the rhetoric and semiotic effects associated to a supposedly scientific model of money creation and management. This is a fundamental change that was perceived and discussed much before the digitalization of the world by unorthodox economists such as John Maynard Keynes since the early 20th century. The digitalization of global financial flows accelerated this immateriality and the creation of the Euro was yet another evidence of the political foundations of currencies. The banking establishment, however, is keen on the idea that scientific formulae hold the key to sound money creation. Keynesianism has been repeatedly associated to “inflationism” while the supposedly sound monetary policies of the Orthodoxy serve well the political and financial interests of a technocratic elite. Corporate media also serve this fictitious depiction of the monetary process despite the cyclical bust of monetary rules and financial regulations. The internet, however, has created numerous opportunities for the disintermediation in industries such as film, music and commodities. There is no reason to doubt that the financial industry can also be transformed by Peer-to-Peer (P2P) infrastructures. Money is media as well. Credit is but confidence. Once people realize that the distributed computing power of networks can also be the platform to weave new monetary and credit operations, there is room for grassroots emancipation out of the established owners of monetary institutions. So far, however, there has been a privatization of monetary management and there is not a clear path or model for the emergent (P2P) property democratization that is inherent to the internet. Digital assets, however, clearly have an inherent potential to escape central control and proprietary regulatory frameworks. RLM: How are social networks transforming the ways in which we exchange value? Do you believe that online influence and reputation might be translated into a new kind of currency? GS: The foundation for social currencies as envisaged by solidarity economics is the territory. Authorities are willing to concede local monetary creation as long as it is restricted to poor neighborhoods, as a proxy to barter. In this relevant but limited context, reputation, personal knowledge and informal ties form the matrix of local or “proximity” finance which are expected to keep credit and leverage to a sustainable level. Anything beyond that should and would lead to an integration of local finance into the established banking system. However, inasmuch as the internet promotes virtual territories and reputation is now subject to all sorts of digital manipulation and stardom becomes an everyday cultural process among teenagers and elders alike, the territorial “foundation” is substituted for more complex patterns of solidarity, cooperation and exchange that reach beyond the physical territory and even the “human.” Digital assets embody knowledge, technology, cultural and educational values that are exchanged at a global scale beyond the control of democratic States (Chinese-like intervention is the exception, not the rule). Hacktivism is unstoppable and so is monetary hacktivism. Especially in the Third World, mobile communications fast became conveyors of money transfers and other appropriation strategies. Banking and telecom sectors already battle for the control of these emerging markets and, as a matter of fact, have so far contributed to the containment of these processes. Governments serve these moguls and have usually adopted a wait-and-see attitude. If open source hardware and grassroots social movements combine to challenge these proprietary battles, then social networks may evolve into new forms of social capital and thus form the ground on which to design and implement social currencies. The global financial crisis, as well as the dollar demise, are an event of such a proportion that social networks may open the path for emancipator subjects to seize the opportunity. RLM: What are some of the social experiments that you think are revolutionizing the way in which value is exchanged? GS: There is a broad evolution of economic systems towards the valuation of intangible assets such as knowledge, reputation and sustainability. There are many examples of local as well as global events that call the traditional systems of exchange into question, from carbon credits to educational bonuses, digital barter frameworks and locally based solidarity and fair trade networks. These emerging examples, no matter how different in nature or scale, represent a challenge to the traditional value creation schemes and theories which are based on use and exchange value, supply and demand. This is not to say that utility and labour or scarcity are to be totally dismissed, but there is now an emerging perception that value is also a function of behavioral codes, symbolic patterns and the energy of institutional frameworks. The plasticity of digital platforms is relevant insofar as intellectual property becomes the central source of value creation. But when you discuss the property rights of public goods such as the environment or basic social rights (of minorities or localities), then a new paradigm seems to emerge. RLM: Are gaming and online storytelling digital practices that might have an impact on the way new currencies are created and developed? GS: “Play money” has been one of the early and most intriguing phenomena associated to the diffusion of virtual worlds. These virtual currencies have also been prone to “boom and bust” dynamics, speculation and pure theft (Second Life scams were common and led to “intervention” by the owners of the game). Storytelling is a major source of value, that is, the value of attention and the markets for audience. There are plenty of private monies created and managed by corporate entertainment groups, telecom operators (via mobile virtual network operators) and marketing frameworks. The casino economy, as already depicted by Keynes and other unorthodox economists, is always storytelling about future states of the world, confidence building and leverage of animal spirits. The novelty of current events is not the fictitious nature of any form of capital, but the potential for digital democratization of controls over the imaginary nature of value creation. But this is just a potential, a possibility, a figment that more often than not is appropriated by centralized and opaque private powers. The game industry is a testbed for new connections between storytelling and money creation. RLM: Monetary value was originally connected to the scarcity of precious metals, such as gold. Our entire monetary system seems therefore to function according to a logic of scarcity. Do you believe it is possible to reverse this logic into a logic of abundance? GS: The gold standard was a fiction itself, the “scarcity” is always produced by institutions that regulate confidence and access to credit. The key issue is not to fabricate abundance, but to question the institutions which produce scarcity out of any standard, gold or whatever. Central banks are at the service of private banks in the creation and management of scarcity. RLM: The promise that nanotechnology holds for our future is one of radical abundance (or so say transhumanists). The possibility of creating any kind of material substance through nanoengineering seems each day more feasible. What would this possibility entail in terms of systems of value exchange? GS: Nanotechnology, environmental concerns and grassroots appropriation of distributed knowledge are the frontiers of a new horizon of energy creation and management. Social groups in charge of managing scarcity for the sake of wealth and power concentration must be held accountable for the destruction of our future. Once this key political conundrum is accounted for, new systems of value exchange and even a non-mercantile society will come into existence. Revolutionary theorists such as Marx envisaged transformation via the extreme clash of contradictions between capital and labour. This approach has never led to a change in the systemic logic of scarcity for the sake of social control. We are once again facing the threshold of large scale societal change, but the outcome of the current crisis should come from our imagination, not from yet another paradox of abundance and scarcity. As long as we remain attached to the materiality of value, the illusion of freedom will but reinforce the massive manipulation of necessity. RLM: What do you think is the role of crowdfunding in this context? GS: Crowdsourcing as well as crowdfunding are examples of the peer to peer opportunities that come along with distributed computer power. However, the power structure behind wealth and scarcity creation may or may not be changed by crowd management. But it should not be taken at face value, so to speak. The stock market of course is an early form of crowdfunding without calling into question the proprietary framework of the companies offering their investment projects to the market. Any market is a form of crowdsourcing, that is to say, of distributed forms of supply and demand matchmaking. The wealth of networks, however, depends on the contractual ecosystem, the institutional framework, the channeling of social imagination, not on the purely quantitative distribution of bids and offers. I see economics as supply, demand and code. Once you have access to the code, once openness becomes part of the game, then there is a chance of crowd behavior becoming collective intelligence and sustainable imagination. RLM: Is the development of digital currencies headed towards a pluralistic ecology in which many micro currency systems co-exist, or is it penetrating the mainstream monetary system? If it is affecting the mainstream financial system, what would be its effect in the long-term? GS: The same issue is at stake both at local and global levels. The global system is, as a matter of fact, an unstable ecosystem of “micro currencies” whereas the dollar has so far exerted an overwhelming influence. Local currencies and private monies coexist with national currencies only to the extent that the Central Bank admits, for instance, that grassroots monetary emissions remain territorial and strictly connected to poverty. However, the question of how new developments in digital technologies and nanotechnologies might alter not only our current monetary systems but also our understanding of value in itself, is still an open question. (shrink)

Media studies as a field has traditionally been wary of the question of technology. Discussion of technology has often been restricted to relatively sterile debates about technological determinism. In recent times there has been renewed interest, however, in the technological dimension of media. In part this is doubtless due to rapid changes in media technology, such as the rise of the internet and the digital convergence of media technologies. But there are also an increasing number of (...) writers who seem to believe that media theory, and more widely social science and the humanities, needs to rethink the question of technology and its relationship to society, culture and cultural production. Andrew Feenberg has characterized the two most dominant positions as, on the one hand, the social constructivist or 'technology studies' approach to technology, and, on the other, 'substantivist' theories of technology. The social constructivist approach, aims to counter technological determinism by showing how the development of technology is shaped not by technical and scientific progress but by contingent social, cultural and economic forces. The limitation of this view, however, is that it tends to see technology as no different from any other social process and it may lose the ability to distinguish between the technical object and any other social formation or cultural artefact. Doubtless constructivism would like to see technology as a subset of the cultural artefact and not vice versa, therefore explaining technology in terms of culture and society. But there are powerful arguments for arguing something like the opposite: in other words for understanding culture and society in terms of or as technical objects. In recent years this argument has been put most forcefully by the French philosopher Bernard Stiegler and it is to his work and its implications for media theory that this essay is dedicated. In particular I will show how Stiegler might defend his ideas around technics from the charge of technological determinism. Firstly, technics is not understood in the narrow sense of techno-scientific technology but in the wider sense of all the ways in which the human is exteriorised into artefacts or organized inorganic matter. Technics in this sense is therefore inseparable from culture and society and it makes no sense either to talk of technics determining culture and society or vice versa. Culture and society are not constituted by technics as if by a cause but rather constituted through it. Secondly, a technics in Stiegler's sense does not represent scientific progress or a deterministic evolution; rather, however strange this may seem, technics is a kind of pure accidentality or contingency. For Stiegler it is because of the exteriorisation of the human into artefacts or inorganic organized matter that culture and society constitute themselves contingently. Stiegler's work therefore offers a way for us to rethink the relationship between culture and technology in ways which can productively reconfigure the concerns of critical theory. (shrink)

Originating in a 1983 Mexican Government Program, the term ‘food sovereignty’ was coined in 1996 by La Via Campesina—a global peasant network—to address concerns within the civil society for food security. Rather than to accept the neoliberal framework of mainstream food security definition and governance, the food sovereignty movement seeks to view food security as the right of peoples to define their own food and agriculture systems with limited corporation intervention. As a result, food production should be geared toward the (...) domestic and local markets and not toward international trade that only benefits corporations. This food sovereignty movement was inducted into China in 2013 just as China’s agricultural systems were shifting toward a more corporate-centric structure that increasingly exploits the small-scale farmers. A question was hence raised: How have the global civil society networks influenced the Chinese civil society and promoted China’s local food sovereignty movement? Through the world society theory, the author has identified social forums, such as international conferences and social media channels, as an expedient means for interactions. However, as the Chinese government continues to develop a corporate-centric food security governance system and tighten its civil society space, the impacts of China’s food sovereignty movement remain unclear. (shrink)

Sociologists have known for some time of the widespread incidence of prosocial behavior in the aftermath of disasters (research summarized in Rodriguez, Trainor, and Quarantelli 2006). They have also criticized the role of media in spreading “disaster myths” which include the idea of widespread anti-social behavior (Tierney, Bevc, and Kuligowski 2006). In this essay I will investigate the evolutionary theory and neuroscience needed to account for such prosocial behavior, as well as to discuss the political entailments and consequence of (...) media framing emphasizing if not inventing widespread antisocial behavior. (shrink)

Widely recognized as America's premiere photography critic, Coleman took an interest in emerging digital technologies long before his colleagues. In fact, the earliest text in this new book of essays concerning the advent of electronic media is from 1967. The intervening thirty years have found Coleman returning to topics such as digitized images, the shifting concept of intellectual property, the impact of computers on photography as a whole, and the social implications of the Internet and World Wide Web. A (...) wide-ranging selection of essays, lectures, and writings, The Digital Evolution makes for stimulating reading, and should be well received by those familiar with Coleman's previous collection of essays, Critical Focus. (shrink)

In this paper, I investigate the relationship between a nonlapsarian, evolutionary account of the origin of sin and the potential ramifications this might have for theodicy. I begin by reviving an early twentieth century evolutionary model of the origin of sin before discussing the most prominent objection which it elicits, namely, that if sin is merely the misuse of natural animal passions and habits, then God is ultimately answerable for the existence of sin in the human sphere. Though I suggest (...) that this argument likely misfires, my main concern lies elsewhere. For the proponent of the Responsibi- lity Argument will customarily reject an evolutionary account of sin’s origin and instead endorse something like the traditional Fall account—the doctrine of Origi- nal Sin. I argue, however, that the Fall theory is also clearly subject to a parallel Responsibility Argument, so long as we take God to possess Molina’s scientia media. While I will not pretend to have solved every issue in my discus- sion of Molinism, still the desired conclusion should emerge unscathed: if the Responsibility Argument is a problem for an evolutionary account of the origin of sin, then it is a problem for the Fall doctrine, too. (shrink)

We present an empirical case study that connects psycholinguistics with the field of cultural evolution, in order to test for the existence of cultural attractors in the evolution of quotations. Such attractors have been proposed as a useful concept for understanding cultural evolution in relation with individual cognition, but their existence has been hard to test. We focus on the transformation of quotations when they are copied from blog to blog or media website: by coding words (...) with a number of well-studied lexical features, we show that the way words are substituted in quotations is consistent with the hypothesis of cultural attractors and with known effects of the word features. In particular, words known to be harder to recall in lists have a higher tendency to be substituted, and words easier to recall are produced instead. Our results support the hypothesis that cultural attractors can result from the combination of individual cognitive biases in the interpretation and reproduction of representations. (shrink)

Originating in a 1983 Mexican Government Program, the term ‘food sovereignty’ was coined in 1996 by La Via Campesina—a global peasant network—to address concerns within the civil society for food security. Rather than to accept the neoliberal framework of mainstream food security definition and governance, the food sovereignty movement seeks to view food security as the right of peoples to define their own food and agriculture systems with limited corporation intervention. As a result, food production should be geared toward the (...) domestic and local markets and not toward international trade that only benefits corporations. This food sovereignty movement was inducted into China in 2013 just as China’s agricultural systems were shifting toward a more corporate-centric structure that increasingly exploits the small-scale farmers. A question was hence raised: How have the global civil society networks influenced the Chinese civil society and promoted China’s local food sovereignty movement? Through the world society theory, the author has identified social forums, such as international conferences and social media channels, as an expedient means for interactions. However, as the Chinese government continues to develop a corporate-centric food security governance system and tighten its civil society space, the impacts of China’s food sovereignty movement remain unclear. (shrink)

Most people, including those in academia and the media, view Darwin's theory of evolution as a fact, a concept so thoroughly established as to be beyond serious challenge. Yet almost no one today bothers to read what Darwin wrote, nor are they aware of the pseudo-scientific racism and eugenics that arose from his theories. More than that, Darwin's motivation in writing The Origin of the Species was not entirely "scientific." After his young daughter's death, he deliberately moved away (...) from an essentially Christian worldview and aimed to find an explanation for life that did not require anything Divine. Yet, in his last months of life, Darwin's atheism failed him and he evidently returned to faith in God. (shrink)

A substantial proportion of Chinese nationals seem to accept evolution, and the country is sometimes held up to show that the sorry state of evolution acceptance in the United States is not inevitable. Attempts to improve evolution acceptance generally focus on improving communication, curricular reform, and even identifying cognitive mechanisms that bias people against evolution. What is it that the Chinese scientific community did so well, and can it be generalized? This paper argues that evolution (...) acceptance in China has a very specific history, one that other countries are very unlikely to emulate. We show that the interactions among science, education, mass media, social and political movements, and ideological arguments about evolution greatly influenced the Chinese public's understanding and acceptance of evolution. We find that it was not just formal education, but many more ideologically motivated methods of evolution exposure that contributed to the high rate of acceptance. But since the purpose of evolution dissemination has moved beyond merely teaching biology, the Chinese public persists with substantial misunderstandings of the theory. Thus, bottom line percentage of acceptance figures can be misleading; the details and the history really matter. (shrink)

Contrary to political rhetorics of market economy and democracy the so-called "transformation " of the former GDR - attempted to start a quick and nevertheless extensive social change - is in reality a change with little room for spontaneous order or self-organization, for social evolution or development. Analyzing this example this essay tries to work out the structural dynamics of social evolution and to demonstrate the diverse control media and alternative steering strategies available in postindustrial societies.

This study examined the emergence of corporate social responsibility (CSR) as a public issue over 25 years using a content analysis of two national news- papers and seven regional, geographically-dispersed newspapers in the U.S. The present study adopted a comprehensive definition encompassing all four CSR dimensions: economic, ethical, legal, and philanthropic. This study examined newspaper editorials, letters to the editor, op-ed columns, news analyses, and guest columns for three aspects: media attention, media prominence, and media valence. Results (...) showed an increase in the number of opinion pieces covering CSR issues over the 25-year period. The prominence of each of the four CSR dimensions varied over time. Each of the four CSR dimensions had its moment of media prominence when it was more important than the other dimensions. The most prevalent valence of the opinion pieces was negative; the volume of negative pieces increased over the 25 years, whereas the number of opinions with positive, neutral, and mixed tones showed little change over time. The study concludes by tracing the implications of the role of the news media for business ethics research. (shrink)

The article presents the evolution of the language of advertising from the 1960s to the present, presenting various images of women in advertising. Simultaneously a theoretical analysis has been carried out of the demands of second-wave feminism, which exerted significant influence on the creation of images of women in the mass media. The objective of our comparison of feminist theory with advertising practice is an attempt to answer the question of whether the present media image of women (...) liberated from the binary sexual order and weighted towards the genderqueer and/or transgender phenomena is the desired realization of the feminist demands for emancipation of and equality for women announced in the second half of the twentieth century. (shrink)

Imaginary worlds are extremely successful. The most popular fictions produced in the last few decades contain such a fictional world. They can be found in all fictional media, from novels (e.g., Lord of The Rings and Harry Potter) to films (e.g., Star Wars and Avatar), video games (e.g., The Legend of Zelda and Final Fantasy), graphic novels (e.g., One Piece and Naruto), and TV series (e.g., Star Trek and Game of Thrones), and they date as far back as ancient (...) literature (e.g., the Cyclops Islands in The Odyssey, 850 BCE). Why such a success? Why so much attention devoted to non-existent worlds? In this paper, we propose that imaginary worlds co-opt our preferences for exploration, which have evolved in humans and nonhuman animals alike, to propel individuals toward new environments and new sources of reward. Humans would find imaginary worlds very attractive for the very same reasons, and under the same circumstances, as they are lured by unfamiliar environments in real life. After reviewing research on exploratory preferences in behavioral ecology, environmental esthetics, neuroscience, and evolutionary and developmental psychology, we focus on the sources of their variability across time and space, which we argue can account for the variability of the cultural preference for imaginary worlds. This hypothesis can, therefore, explain the way imaginary worlds evolved culturally, their shape and content, their recent striking success, and their distribution across time and populations. (shrink)

Here I discuss the basic elements, major stages, and completion of progressive evolution. The cosmic world of self-realization is based on extensive self-development within a closed contour: temporal counter-transitions of spatial counter-elements (energy bonds and media and, basically, substance structures) form of local worlds within it through evolution of informational structures. The organic world of reproduction develops through the open informational path: the initial substance, through energy exchange and metabolism, reproduces similar substance; the latter interacts with the (...) environment and, subsequently, reproduces its like, and so on. The animal world of self-regulation builds up a closed informational contour in the environment through the informational input and command output. The human world of self-cognition forms the intensive type of development within the internal closed informational contour of cognition. Counter-transitions of ideal images and signs relate to their real prototypes. In the course of cognition, abstractive thinking develops and brings man to the possibility of reflection of the initial world in its integrity (thus, elevates man to the infinite, by Hegel). (shrink)

Der Beitrag untersucht anhand von Romanen des 17. und 18. Jahrhunderts das formale Motiv der gleichzeitigen Hochzeit vieler Paare am Romanschluss und seine strukturellen Implikationen. Bereits im 17. Jahrhundert lassen sich in den wichtigsten französischen und deutschen hohen Barockromanen erhebliche autorspezifische Variationen bei der Darstellung der Schlussordnung aufzeigen. Die Rekonstruktion der Ordnung sämtlicher Liebeshandlungen der Römischen Octavia des Herzogs Anton Ulrich klärt über die Diskrepanz von finaler Repräsentation und den im Textverlauf gültigen Bestimmungen auf. Im 18. Jahrhundert kommt es zu (...) einer Umfunktionalisierung des Motivs: im Sinne einer Dynamisierung und rhythmischen Verfeinerung der parallelen Führung nun einander immer ähnlicher werdender Liebeshandlungen; und im Sinne der Ausstellung formaler Virtuosität. (shrink)

En Chine, médias et technologies de l'information et de la communication sont revendiqués par le pouvoir comme vecteurs de développement économique, de connaissance et de communication. Des analystes occidentaux et chinois qualifient cette situation de « société de divertissement », signifiant que les messages principaux des médias sont orientés vers la consommation et le divertissement. Cependant, des possibilités d'expression pour les citoyens et plus largement la société civile existent de plus en plus. À travers trois grands événements de l'année 2008 (...) en Chine - tempête de neige, émeutes au Tibet et tremblement de terre - cet article explore les évolutions de l'usage d'Internet et des médias par le gouvernement et par une société civile encore fortement contrôlée.In China, media and information technology and communications are claimed by the government as vectors of economic development, knowledge and communication. Chinese and Western analysts call this situation "entertainment company", meaning that the main messages of the media are consumer-oriented and entertainment. However, possibilities of expression for citizens and civil society more widely available more. Through three major events of 2008 in China - snowstorm, riots in Tibet and earthquake - this article explores the evolution of the use of Internet and the media by the government and civil society still strongly controlled. (shrink)

Cybernetics, or self-governance of animal and machine, requires the ability to sense the world and to act on it in an appropriate manner. Likewise, self-governance of a human society requires groups of people to collectively sense and act on their environment. I argue that the evolution of political systems is characterized by a series of innovations that attempt to solve two ‘scalability’ problems: scaling up a group’s ability to make sense of an increasingly complex world, and to cooperate in (...) increasingly larger groups. I then explore some recent efforts toward using the Internet and social media to provide alternative means for addressing these scalability challenges, under the banners of crowdsourcing and computer-supported argumentation. I present some lessons from those efforts about the limits of technology, and the research directions more likely to bear fruit. (shrink)

In this study we empirically map the field of media and communication studies by focusing on relationships between cognitive dimensions on the one hand and material dimensions on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research institutions representing distinct strands of research in the field. Results show how these two strands differ in terms of their resource base, institutional positioning and recognition, teaching and transfer activities, as well as activities (...) of scientific production. Similarities and differences in these dimensions serve to explain the general evolution of the field. (shrink)

As the title of this article suggests, the concept of the interface needs to be revisited in the context of biological media in order to infer some implications for the post-biological culture. A direct comparison of our media culture to the environmental notion of the media and the natural partitioning of the media by biological membranes becomes possible if we expand on the notions of media and interfaces in our technologically conditioned realities. The question of (...) periphery and permeability of a biological membrane will be addressed in the context of the theory of aesthetics. Although at first glance we are dealing only with subtle changes in the degree of permeability of an interface, suddenly selectiveness in permeability arises, and though an interface is considered simply peripheral, at a slight touch with an opposing media its role swiftly becomes central. Taking into account the functioning of a biological membrane, a remarkably resourceful technology, associations stem from the culture on the cellular level to the culture of human society, where the human being should not be limited to the concept of self, but operatively diffused into collective awareness. The technologies that we develop, and the media we employ and inhabit always meet at an interface. But there is more to the face-to-face meeting of media than a mere inert surface. Such a surface as a membrane is not abstractly thin but more like ‘infrathin’ – the term invented by the artist Marcel Duchamp. What happens at such confrontation of media of different kinds, of incomparable qualities, will be further discussed in the article. The dynamics of permeability at the periphery adjust the tension between heterogeneous qualities of the media to allow for coexistence, even for the emergence of new meanings. This heterogeneity can be experienced only within the interface, and therefore an inner view is proposed instead of a view from above, an inner view that prevents reduction of processes to commensurable, quantifiable objects. Since interface occurs at every interaction with the world, as explained in the theory of endophysics by biochemist Otto E. Rössler, we have to be aware of the problematics of this phenomenon, and we must rethink its potential. The interface is at the same time an opportunity, the interval we are given, where our drive to act is suppressed and our will to speculate prevails. By contemplating intricate biological solutions, this article hopes to further encourage the turn towards post-biological evolution of our awareness. (shrink)

When Adorno and Horkheimer constructed in the early forties the critical concept of culture industry they had in mind mainly movies and radio as its main media. Even television broad- casting was not developed enough at that time to be considered as an important player in the scene of mass culture. Nevertheless the critical aspects of their contribution were so strong and well structured that even today they cannot be discarded in a fair evaluation of such an import- ant (...) phenomenon of contemporary culture. However there have been since the time of Adorno and Horkheimer’s criticism many models of mass culture critique that took into account the evolution of the technological devices, from analogical video systems to the more recent developments of digital media. Since the consideration of the latter does not always rely on the maintenance of the aforementioned critical point of view, a criterion guiding the choice of a theoretical approach could be the way in which the relation between artworks and cultural commodities is conceived. According to this criterion the author chooses as an updated counterpoint to Adorno and Horkheimer’s mass culture critique Vilém Flusser’s theory of what he calls “post-history,” especially in its approach on communication, entertainment and art tout court. (shrink)

Since literary historian Robert Bone published his seminal essay ‘Richard Wright and the Chicago Renaissance’ in 1986, scholars have created new cartographies of previously unexplored terrain in American cultural history. The earliest studies focused on literature, but more recently attention has turned to other disciplines, including visual arts. Recent publication of The Muse in Bronzeville: African American Creative Expression in Chicago, 1932–1950 (2011) by Robert Bone and Richard A. Courage promises to decisively broaden scholarly understandings of the scope and significance (...) of Chicago-centred cultural production during the Great Depression and post-war years. Of particular relevance to contemporary studies of new media art is the manner in which then-emergent ideas and practices – centring on racialized subject matter, elite and mass audiences, traditional and new mediums of expression, private vs public sponsorship, and passive vs active reception of art objects – converged to create new paradigms and possibilities for visual artists to reshape consciousness in a period of institutional collapse and change. Chicago’s New Negro artists of the 1930s and 1940s, like their counterparts in 1920s Harlem, sought to reframe perceptions of African American life, to re-present the black subject as something other than an object of contempt or amusement beneath the privileged gaze of the white viewer. Just as these artists sought to revise perceptions of racial reality, examination of the wide range of actual images they created and the mediums and styles they explored revises reductive notions about creative expression in this period, which often portray a mere subordination of art to propaganda and an embrace of representational aesthetics and simplistic narratives in a fruitless detour in the evolution from modernism to postmodernism. On the contrary, Andrew Hemingway notes the range of stylistic experiment and characterizes so-called ‘social art’ as ‘a hybrid and unstable mode [which] had to carry the imperative to be an art equal in formal achievement to both the great art of the past and the modern tradition … [and] to suggest a political orientation without becoming overt revolutionary propaganda’ (2002).New media theorist Oliver Grau observes thatIn many quarters, virtual reality is viewed as a totally new phenomenon… but it did not make its first appearance with the technical invention of computer-aided virtual realities. On the contrary, virtual reality forms part of the core of the relationship of humans to images… grounded in art traditions that have receivedscant attention up to now.(2004)In the midst of another period of change, of transformed and transforming ideas and practices in the arts, we have much to learn from the attempts of Chicago’s New (Media) Negro artists to create ‘art for the people’, to immerse broad audiences in such accessible media as mural painting, photography and graphic arts. (shrink)