In this essay, some theoretical semiotic issues concerning immersive technologies are presented and discussed. In particular, the somatic and corporeal dimensions of the construction of the user-visual hybrid, the problematic of point of view and realism, and the narrativity inscribed in immersive technologies will be discussed. The objective is twofold: tracing the semiotic perspective on the real/virtual relationship and questioning certain rhetoric of immersivity that underlies precise ideologies circulating in the contemporary imagery.

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. -/- The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors (...) for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. -/- Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. -/- The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: -/- · Analyzing and designing brand language across media · Brand image, brand symbols, brand icons vs. iconicity · The contribution of semiotics to transmedia storytelling · Narrativity and rhetorical approaches to branding · Semiotic roadmap for designing brand identity · Semiotic roadmap for designing logos and packaging · Sociosemiotic accounts of building brand identity online · Multimodality and Multimodal critical discourse analysis · Challenging the omnipotence of cognitivism in brand- related research · Semiotics and (inter)cultural branding · Brand equity semiotics Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms . (shrink)

Monographic essay, Greek texts and fragments, translation, full commentary, and bibliography. Introductory essay -- Hierocles, Elements of ethics -- Stobaeus's extracts from Hierocles, On appropriate acts -- Fragments of Hierocles in the Studa.

This book presents a novel analysis of concealed-question constructions, reports of a mental attitude in which part of a sentence looks like a nominal complement, but is interpreted as an indirect question. Such constructions are puzzling in that they raise the question of how their meaning derives from their constituent parts. In particular, how a nominal complement, normally used to refer to an entity ends up with a question-like meaning. In this book, Ilaria Frana adopts a theory according to (...) which noun phrases with concealed question meanings are analysed as individual concepts. The traditional individual concept theory is modified and applied to the phenomena discussed in the recent literature and some new problematic data. The end result is a fully compositional account of a wide range of concealed-question constructions. The exploration of concealed questions offered in the book provides insights into both issues in semantic theory, such as the nature of quantification in natural languages and the use of type shifter in the grammar, and issues surrounding the syntax-semantics interface, such as the interpretation of copy traces and the effects on semantic interpretation of different syntactic analyses of relative clauses. The book will interest scholars and graduate students in linguistics, especially those interested in semantics and the syntax-semantics interface, as well as philosophers of language working on the topic of intensionality. (shrink)

We study imagination as reality-oriented mental simulation : the activity of simulating nonactual scenarios in one’s mind, to investigate what would happen if they were realized. Three connected questions concerning ROMS are: What is the logic, if there is one, of such an activity? How can we gain new knowledge via it? What is voluntary in it and what is not? We address them by building a list of core features of imagination as ROMS, drawing on research in cognitive psychology (...) and the philosophy of mind. We then provide a logic of imagination as ROMS which models such features, combining techniques from epistemic logic, action logic, and subject matter semantics. Our logic comprises a modal propositional language with non-monotonic imagination operators, a formal semantics, and an axiomatization. (shrink)

Journal Name: Apeiron Issue: Ahead of print.

La atención es uno de los fenómenos psicológicos más presentes en la obra orteguiana y, a la vez, uno de los más desatendidos por la crítica. Habitualmente el fenómeno ha quedado eclipsado por ideas tradicionalmente más nodales como la de “perspectiva”, sin embargo, no podemos ignorar que ideas como esta hallan su fundamento precisamente sobre el fenómeno de la atención, lo que le otorga una importancia a considerar. En el presente libro, mediante una revisión crítica de los textos orteguianos, se (...) despliega y reúne un conjunto de argumentos con los que defender la centralidad de la atención en el pensamiento orteguiano ofreciendo, con ella, uno de los elementos cardinales en la estructuración sistemática de su obra, pues, como veremos, es en la atención donde el autor halla el fundamento para edi car su método perspectivista y, a su vez, donde descansa cierta posibilidad de cristalizar su doctrina raciovitalista. (shrink)

Social Justice and the Legitimacy of Slavery shows that there were definitive condemnations of slavery and social injustice as iniquitous and even impious, in antiquity and late antiquity. Ilaria L. E. Ramelli highlights that these came especially from ascetics, both in Judaism and in Christianity, and occasionally also in Greco-Roman philosophy. Ramelli argues that this depends on a link not only between asceticism and renunciation, but also between asceticism and justice, at least in ancient and late antique philosophical asceticism. (...) This volume provides a careful investigation through all of Ancient, Ancient to Rabbinic Judaism, Hellenistic Jewish ascetic groups, all of the New Testament, and Greek, Latin, and Syriac Patristic. Particular attention is given to Gregory of Nyssa and the interrelation between theory and practice in all of ancient and patristic philosophers, as well as to the parallels that emerge in their arguments against slavery and against social injustice. (shrink)

European Journal of Philosophy, EarlyView.

This paper problematizes the precision medicine approach embraced by the All of Us Research Program (US) and by Genomics England (UK) in terms of benefits distribution, by arguing that current “diversity and inclusion” efforts do not prevent exclusiveness, unless the framing and scope of the projects are revisited in public health terms. Grounded on document analysis and fieldwork interviews, this paper analyzes efforts to address potential patterns of exclusion upstream (from participating in precision medicine research) and downstream (from benefitting from (...) precision medicine outputs). It argues that efforts for inclusion upstream are not corresponded downstream, and this unbalance jeopardizes the equitable capacities of the projects. It concludes that enhanced focus on socio-environmental determinants of health and aligned public health interventions as precision medicine outputs would be to the benefit of all and especially of those who are most at risk of (upstream as well as downstream) exclusion. (shrink)

In 2016, the Five Stars Movement (5SM), one of the parties currently in power in Italy, launched the ‘Rousseau platform’. This is a platform meant to enhance direct democracy, transparency and the real participation of the people in the making of laws, policies and political proposals. Although ennobled with the name of Rousseau, the 5SM’s redemptive promise has been strongly criticised in the public sphere for being irresponsible and ideological. Political realism, I will argue, can perform both a diagnostic and (...) a corrective task, by providing some tools to unveil populist distortions and by offering more solid grounds for political opponents’ critique. Three aspects of realism, in particular, will be pointed out as remedies against populist drifts. First, anti-moralism, complemented by anti-utopianism and contextualism, criticises the populists’ moralistic picture of politics, its anti-pluralistic attitude and its rejection of the role of experts in politics. Second, the Weberian ethic of responsibility offers standards to assess politicians’ actions, instead of embracing the populist aversion towards any professional politician; besides, it contrasts the populist image of politics as a derogatory activity. Finally, realism as ideology critique unveils the distorting narratives underlying populist propaganda and fostering uncritical support. (shrink)

Some realists in political theory deny that the notion of feasibility has any place in realist theory, while others claim that feasibility constraints are essential elements of realist normative theorising. But none have so far clarified what exactly they are referring to when thinking of feasibility and political realism together. In this article, we develop a conception of the realist feasibility frontier based on an appraisal of how political realism should be distinguished from non-ideal theories. In this realist framework, political (...) standards are feasible if they meet three requirements: they are politically intelligible, contextually recognisable as authoritative, and contestable. We conclude by suggesting that our conception of realist feasibility might be compatible with utopian demands, thereby possibly finding favour with realists who otherwise refuse to resort to the notion of feasibility. (shrink)

Political realists claim that politics should be regulated by a distinctive political normativity, one that does not rely on external, pre-political moral standards. It is in this sense that they distinguish political realism from ‘political moralism’, regarded as an approach that understands political theory as applied ethics. Importantly, realists’ anti-moralism is not motivated by the conviction that moral considerations do not play any role in the political realm. Rather, the target is the externalism of the normative resources on which moralist (...) theories typically ground their conceptions of legitimacy. In contrast to moralists, some realists have argued for the need to elaborate internal theories of legitimacy, ones that develop normativity internally – that is, from within the political context under evaluation. This commitment entails the effort to reconnect legitimacy to the beliefs and attitudes of people subjected to the political power. In these accounts of legitimacy, critique is typically exercised internally, by means of self-reflection and ideology critique. Contra some realists, I argue that some forms of externalism are desirable and compatible with internalist accounts of legitimacy, and I show how to accommodate them within internalist theories of legitimacy. They are desirable because they strengthen the emancipatory potential of internal reflection and, in some cases, even stimulate it, as when, because of political circumstances, internal critique cannot be exercised. In addition, they prevent internalist approaches from falling into descriptive accounts of de facto acceptance of power. These forms of external critique can be compatible with internalist accounts of legitimacy, provided that they do not contrast with what I call methodological and substantive internalism. Accordingly, in the article, I discuss which stances of external critique can and should be accommodated within internalist accounts of legitimacy, without renouncing to the realist character of the approach. (shrink)

Political realists argue that the concept of political legitimacy should be linked to subjects’ beliefs, while still offering normative guidance. In this article, I suggest doing so by referring to the concepts of acceptance and acceptability. I argue that a regime is legitimate if its power is accepted by subjects, provided that such acceptance meets the requirements of acceptability: subjects’ beliefs about the regime’s legitimacy need to successfully satisfy three requirements—coherence, fact-sensitivity, and politics-sensitivity—via entering public debate. I rely on pragmatism (...) to investigate the link between subjects’ beliefs and their experience of facing political authority. (shrink)

Les objets nous parlent et, par ce qu'ils disent, ils nous agressent ou nous réconfortent, ils nous soulagent ou ils nous attristent. Les objets peuvent quelque chose pour nous. Pourtant, nous le savons, les objets n'ont que les pouvoirs que nous voulons bien leur donner. Pourquoi donc les objets ne restent-ils pas muets? Pourquoi croyons-nous à ce qu'ils nous racontent? Cette croyance possède, pour ainsi dire, ses raisons. Nous croyons aux histoires que les objets semblent nous adresser si ces histoires (...) rencontrent nos aspirations, si elles font paraître ces objets comme des moyens en vue de leur réalisation. Du bâti à la nourriture, notre environnement n'est pas muet et nos projets qui lui donnent la parole ne lui permettront pas de se taire. (shrink)

Nowadays, scientific knowledge seems to be increasingly generated using technological methods, but also governed by technological demands and conducted by new technical ways of learning. In this paper I will analyze an effective example of this new trend in biomedical research: the Avicenna project and its “roadmap for clinical trials”. My aim is to understand what philosophical issues it arises and whether and to what extent this document provides effective responses and solutions to make its innovative challenges a concrete reality.

The doctrine of friendship with God is one of the most classical in the Christian tradition. Building on the teachings of the Fathers of the Church and of the Middle Ages, the Theology of the Siglo de Oro explored its meaning in greater depth, stimulated also by the Decree on Justification of the Council of Trent, which places this theme in the context of its reflection on grace. Outstanding among the authors of that epoch was the Jesuit, F. Toledo , (...) Master of the Roman College; the well-articulated reflection, which he offers in his Commentary on St. John examines in depth the relationship between friendship with God and the doctrine of Grace, and includes many ideas which are still of great value and interest for contemporary theology. (shrink)

Nonostante non tutti gli studiosi concordino sul valore e sulla validità della testimonianza di Agostino, non si può oggi mettere in dubbio che questi ebbe una conoscenza molto precisa non solo della dottrina manichea, ma anche delle pratiche rituali in uso nelle comunità delle sette, e in modo particolare di quelle che si imponevano agli Uditori. Del resto, egli stesso non manca di definirsi esperto dell’affare manicheo al fine di affermare l’autorità del suo modo di procedere nella polemica.Certo non si (...) può cercare in questi testi antimanichei un’esposizione serena né uno studio sistematico del catechismo manicheo poiché tali scritti hanno il carattere di un’“opera d’assalto” che Agostino, al di là degli aspetti anche caricaturali che mette in luce esponendo la dottrina avversa, dedica a quanti, come lui, corrono il rischio di essere sedotti e intrappolati da tale dottrina eretica.Quella lunga permanenza nella setta, nove anni come lui stesso afferma, e l’attività dispiegata al suo servizio permise ad Agostino di avere una larga conoscenza dell’organizzazione interna delle comunità, delle riunioni liturgiche e della catechesi, infine dei rapporti tra le due professiones che costituivano la chiesa manichea, i laici, Uditori o Catecumeni da una parte e, dall’altra, i religiosi, Eletti o Santi, tenuti, quest’ultimi, ad osservare rigide regole ascetiche raggruppate sotto tre capi, tria signacula appunto, relativi a tre ordini di attività, corrispondenti ad altrettanti organi quali bocca, mano, seno, ai quali il perfetto manicheo apporrà come un sigillo che rispetterà scrupolosamente.In particolare, lo studio del “sigillo della bocca”, quello, cioè, che ordina di astenersi dalle cibarie carnee e sanguinolente; dal vino; dalle bevande fermentate come la birra; nonché dai pensieri malvagi; dai discorsi menzogneri, violenti o blasfemi , permette di ricostruire, sempre attraverso la polemica agostiniana, la problematicità degli aspetti legati alle pratiche e alle abitudini alimentari della setta.Apporre un sigillo alla bocca, così come alla mano o al seno, significa chiudere, per usare una metafora cara al medioevo, le porte dei sensi: occhi, orecchie, naso, bocca, mani. Viceversa, aprirle o lasciarle aperte equivale a provocare e a permettere l’irruzione al proprio interno dei “demoni esteriori”, e, quindi, esporsi a peccare. Operare la “chiusura dei sensi” significa perciò sottrarsi alle sollecitazioni della carne e del mondo, rifiutando il male e conservando, così, la propria anima integralmente pura e buona quale essa è per essenza.Di fatto, la regola dei “tre sigilli” non viene osservata nel suo rigore più stretto che dai fedeli giunti o chiamati alla perfezione, dagli “Eletti” e dai “Santi”. Meno severe sono, infatti, le leggi che regolano il comportamento dei semplici credenti, degli “Uditori” o dei “Catecumeni”. La delineazione di quella che senza dubbio si potrebbe definire una sorta di “doppia morale”, una duplice regola di condotta, emerge chiaramente nei passi relativi alle pratiche alimentari, laddove, per esempio, Agostino fa notare come agli Uditori, per esempio, sia permesso persino dedicarsi ad attività profane quali l’agricoltura e tutto ciò che ad essa consegue come seminare e raccogliere, operazioni ritenute sacrileghe dagli Eletti, o, ancora, poter mangiar carne e bere vino.Diversamente vanno, invece, le cose per i “Perfetti”, il cui regime di sussistenza è ridotto allo stretto indispensabile secondo uno stile di vita improntato al digiuno, alla preghiera e all’astinenza. Sono così loro proibiti i cibi grassi, le bevande inebrianti ed ogni gesto dannoso perpetuato nei confronti dei vegetali.Tali proibizioni alimentari, discussi da Agostino nell’oris signaculum, la cui critica occupa da sola i tre quarti dello sviluppo dedicato ai tre sigilli nel suo De moribus manichaeorum, sono fonte di grande interesse per il vescovo d’Ippona il quale non manca di prendere in esame, spesso con tono sarcastico, ciascun aspetto di questi rigidi precetti rivelandone quelle che per lui sono immancabili contraddizioni: «Smettete ... di lusingare gli ignoranti celebrando il sigillo della bocca come qualcosa di grande. A meno che per caso non riteniate il mangiare crne e il non bere vino un sigillo della bocca degno di ammirazione e lode».Il colore, l’odore e il sapore, tre criteri che guidano e orientano i manichei nella scelta dei cibi e che corrispondono ad altrettanti organi sensoriali, la vista, l’olfatto sentinella del terzo dei sensi chiamati in causa, quello del gusto, divengono per Agostino occasione non solo di riflessione ma di spunto polemico al fine di dimostrare come, spesso, limitarsi a giudicare la bontà o meno di un cibo servendosi di solo uno di questi sensi alla volta , porti a cadere in terribili errori di giudizio. Del resto, Dio non è qualcosa di materiale che possa essere percepito con i sensi ed è, dunque, assurdo ritenere che lo si possa scoprire con la vista, con l’olfatto, o con il gusto. (shrink)

In this paper I explore modal metaphysics in regard to Francisco Suárez’s idea of real being, in order to track down an early model of the relationship between synchronical alternative states of affairs and the temporal frequency paradigm. In doing so this article will offer an interpretation of Suárez’s doctrine of eternal truths as found in Disputationes Metaphysicae d. 31, c. 12, § 38–§ 47. I argue that Suárez’s modal theory of real possibilities and logical possibilities should be regarded as (...) an actualist and essentialist form of modalism. (shrink)

El presente artículo discute la posición de Suárez sobre la teoría del doble sentido de la existencia. La subordinación, en la primera sección, entre conceptos de primer y segundo orden, en contraste con la subsución entre un objeto que cae dentro de un concepto de primer orden y la distinción entre una “marca característica” y la “propiedad” de un concepto, ayudará a clarificar el doble sentido del ens ut nomen and ens ut participium en las Disputationes Metaphysicae de F. Suárez. (...) Este análisis nos proporciona una consideración más cercana, en la segunda sección del artículo, a la explicación del ente como ente real en Suárez, y subraya el patrón de la ciencia dentro de su contexto histórico. Tan pronto como buceamos un poco en la materia, aparece de modo claro, como consideramos de forma breve en las notas conclusivas, que esta investigación sobre la significación del ens ut nomen and ens ut participium en Suárez será particularmente útil para una discusión contemporánea de lo que denominamos “teoría de los dos sentidos de la de la existencia” y, quizás, puede tener interés histórico y teorético, relativo al orden lógico y ontológico derivado de estos dos sentidos de la existencia, considerando qué efecto puede tener, si seguimos más de cerca la aproximación suareziana. (shrink)

Translation, bibliography, commentary, and an updating essay including a translation from the Coptic text of, and a commentary on, the new Nag Hammadi Hermetica.