In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from 117 articles, we constructed a framework of meta-analysis and identified 20 constructs. Among these, 13 are antecedents that can be grouped into three components: consumer-related traits, execution-related factors, and product-related traits, while three mediators and four consequences are used to measure the effectiveness of cause-related marketing. (...) Moreover, we examined 857 relationships among the constructs. The results showed that consumer-related traits, execution-related factors, and product-related traits all influence the effectiveness of cause-related marketing to varying degrees. Furthermore, we analyzed the effects of six moderators and found that cause-related marketing would be more effective when the brand is familiar, the product is utilitarian, the donation magnitude is large, and the cause is less familiar. However, neither cultural orientation nor cause type significantly influences the effectiveness of cause-related marketing. Finally, the interactions between these moderators and execution-related antecedents provide contributions and implications for cause-related marketing. (shrink)

Combining the communicative language competence model and the perspective of multimodal research, this research proposes a research framework for oral communicative competence under the multimodal perspective. This not only truly reflects the language communicative competence but also fully embodies the various contents required for assessment in the basic attributes of spoken language. Aiming at the feature sparseness of the user evaluation matrix, this paper proposes a feature weight assignment algorithm based on the English spoken category keyword dictionary and user search (...) records. The algorithm is mainly based on the self-built English oral category classification dictionary and converts the user’s query vector into a user-English-speaking type vector. Through the calculation rules proposed in this paper, the target user’s preference score for a specific type of spoken English is obtained, and this score is assigned to the unrated item of the original user’s feature matrix as the initial starting score. At the same time, in order to solve the problem of insufficient user similarity calculation accuracy, a user similarity calculation algorithm based on “Synonyms Cilin Extended Edition” and search records is proposed. The algorithm introduces “Synonyms Cilin” to calculate the correlation between the semantic items, vocabulary, and query vector in the user query record to obtain the similarity between users and finally gives a user similarity calculation that integrates user ratings and query vectors method. For the task of Chinese grammar error correction, this article uses two methods of predicting the relationship between words in the corpus, Word2Vec and GloVe, to train the word vectors of different dimensions and use the word vectors to represent the text features of the experimental samples, avoiding sentences brought by word segmentation. On the basis of word vectors, the advantages and disadvantages of CNN, LSTM, and SVM models in this shared task are analyzed through experimental data. The comparative experiment shows that the method in this paper has achieved relatively good results. (shrink)

The unwillingness of college students to use recycled water has become a key barrier to sewage recycling on campus, and it is critical to strengthen their inclination to do so. This paper used college students in Xi’an as a case study and adopted event-related potential technology to explore the effect of social norms on the willingness to use recycled water and the neural mechanism of cognitive processing. The results suggested the following: The existence of social norms might influence college students’ (...) willingness to use recycled water. When individuals’ willingness to use recycled water is lower than the social norm, there is a bigger feedback-related negative amplitude. College students pay more attention to social norms in groups with closer social distance. These findings can be used to provide a scientific basis for persuading the public to use recycled water from the perspective of the social norm to drive public acceptability. (shrink)

With the popularity of computer-based testing, it is easier to collect item response times in psychological and educational assessments. RTs can provide an important source of information for respondents and tests. To make full use of RTs, the researchers have invested substantial effort in developing statistical models of RTs. Most of the proposed models posit a unidimensional latent speed to account for RTs in tests. In psychological and educational tests, many tests are multidimensional, either deliberately or inadvertently. There may be (...) general effects in between-item multidimensional tests. However, currently there exists no RT model that considers the general effects to analyze between-item multidimensional test RT data. Also, there is no joint hierarchical model that integrates RT and response accuracy for evaluating the general effects of between-item multidimensional tests. Therefore, a bi-factor joint hierarchical model using between-item multidimensional test is proposed in this study. The simulation indicated that the Hamiltonian Monte Carlo algorithm works well in parameter recovery. Meanwhile, the information criteria showed that the bi-factor hierarchical model is the best fit model. This means that it is necessary to take into consideration the general effects and the multidimensionality of the RT in between-item multidimensional tests. (shrink)

Although work engagement as a positive organizational behavior has gained considerable achievements in recent years, there is still a lack of content research based on certain culture, job, and group characteristics. This study conducts a grounded theory research on work engagement by coding and analyzing the interview files from public servants working in the government located in Eastern China. The result shows a five-dimension construct of work engagement, which includes loyalty to the work, commitment to the working relationships, positive emotion, (...) initiative action, and priority for mixed roles. Additionally, the current study also constructs a theoretical model which discovers the dynamic variables motivating the process of work engagement and the influence of Confucianism. (shrink)

With the advent of the Big Data era, information and data are growing in spurts, fueling the deep application of information technology in all levels of society. It is especially important to use data mining technology to study the industry trends behind the data and to explore the information value contained in the massive data. As teaching and learning in higher education continue to advance, student academic and administrative data are growing at a rapid pace. In this paper, we make (...) full use of student academic data and campus behavior data to analyze the data inherent patterns and correlations and use these patterns rationally to provide guidance for teaching activities and teaching management, thus further improving the quality of teaching management. The establishment of a data-mining-technology-based college repetition warning system can help student management departments to strengthen supervision, provide timely warning information for college teaching management as well as leaders and counselors’ decision-making, and thus provide early help to students with repetition warnings. In this paper, we use the global search advantage of genetic algorithm to build a GABP hybrid prediction model to solve the local minimum problem of BP neural network algorithm. The data validation results show that Recall reaches 95% and F1 result is about 86%, and the accuracy of the algorithm prediction results is improved significantly. It can provide a solid data support basis for college administrators to predict retention. Finally, the problems in the application of the retention prediction model are analyzed and corresponding suggestions are given. (shrink)

Ben shu tong guo dui Kang Youwei zhi "qun" yu"du" guan nian de kao cha, lai ba wo Kang Youwei dui ge ren, guo jia nai zhi tian xia zhi xu de shen ke si kao. Zhu yao nei rong you: yi, Jin dai"qun-du" guan nian de chu xian ji qi zou xiang, er, Kang Youwei "qun-du" guan nian chan sheng de si xiang bei jing, san, "Du ren" yu Kang Youwei dui xian dai xing ge ti sheng cun zhi (...) ling hui, si, "Qun" yu guo jia wei xin, wu, "qun-du" guan lian yu chong tu: min quan yu guo jia guan nian zhi jian de zhang li, liu, Shi jie fan wei zhi "du" yu "qun" : guo jia yu "da tong"deng. (shrink)

The relationship between professional ethical reflection and corresponding moral behavior is an important theme of moral psychology in recent years. Following Schönegger and Wagner’s research in German-speaking countries, through a replication-extension of the original US-based research carried out by Schwitzgebel and Rust, we aim at examining their results in the Chinese context. The previous researchers have shown that ethical reflection generally has no positive effect on moral behavior. A cross validation of this result was conducted in Chinese mainland, and three (...) issues concerning Confucian virtues were added. Through reaching out to 4482 professors and collecting 368 responses altogether, we attempted to explore whether professional ethical reflection can influence normative attitude and the moral attitude-behavior consistency. Unfortunately, the results failed to show a statistically significant difference between ethicists and other professors on most of the moral issues, with the exception of paying academic membership fees and vegetarianism, wherein ethicists do express more stringent normative attitudes, and their moral attitude and self-reported behavior are statistically consistent. Notably, Chinese professors mainly expressed morally neutral attitudes toward the issue of eating meat, and they tended to believe that ethical reflection contributes to more and better moral behaviors. (shrink)

Life satisfaction is the general evaluation of the individual’s life, which is of great significance to achieving a better life. The purpose of the present study was to investigate the mediating effect of core self-evaluation, positive affect, and negative affect in the relationship between trait mindfulness and life satisfaction based on the Mindfulness-to-Meaning theory. 991 Chinese undergraduates completed the Mindful Attention Awareness Scale, the Core Self-Evaluations Scale, the Positive Affect and Negative Affect Scale, and the Satisfaction with Life Scale. The (...) results indicated that core self-evaluation and negative affect mediated the effect of trait mindfulness on life satisfaction, consistent with the Mindfulness-to-Meaning theory. Furthermore, trait mindfulness affected life satisfaction by the mediation paths of “core self-evaluation→positive affect” and “core self-evaluation→negative affect,” which uncovered the underlying mechanism of promoting life satisfaction by combining the point of view of cognition and emotion. The present study not only contributes to a better theoretical understanding of how trait mindfulness links to life satisfaction but also provides valuable guidance for enhancing life satisfaction. (shrink)

Student well-being and its relationships with academic achievement in China have not been well-investigated. This study aimed at investigating student well-being and the trade-off of the well-being and academic achievement with a sample of 1,353 Chinese high-school students from four cities in China during coronavirus disease 2019 pandemic period. The six dimensions of well-being were utilised to test the relationships with three subjects including Mathematics, English, and Chinese using a quantitative analysis. In this study, the relationships between six dimensions of (...) well-being and three academic subject achievements were tested in one statistical model. Results showed that spiritual well-being was ranked the highest, followed by psychological, physical, self, and social well-being. Students gave the lowest ranking to academic well-being. The two significant paths identified were between spiritual well-being and two subjects, namely, Chinese and Mathematics. It is interesting to note that the other five dimensions of well-being were significantly associated with any subjects and English was not significantly related to any dimensions of well-being in this study. Our findings suggested that policymakers and other stakeholders should avoid an “all or nothing” mindset on practice when considering well-being as a multidimensional construct. (shrink)

The ideas of face consciousness, group conformity, extended family concept, and crisis consciousness in Confucian culture have a subtle and far-reaching impact on housing consumption decision among the Chinese public, forming a housing consumption model of “preferring to own a house rather than rent one.” The poor interaction between the housing rental market and the sales market caused by the shortage of rental demand and irrational purchasing behaviors has led to soaring house prices and imbalance between supply and demand that (...) prevail in major cities in China. To gain a deeper understanding of public cognitive attitude toward decisions on owning and renting a house, this study divided the subjects into high and low impact groups based on the overall Confucian culture and four subdimensions. It attempts to take a cognitive neuroscience approach for assessing public stereotypes of housing consumption decision with different types based on the analysis of event-related potentials. The results are as follows. First, overall, there is an obvious implicit stereotype of renting a house and explicit stereotype of owning a house among the public. Second, ERPs data show that descriptions of renting a house with positive adjectives could evoke more significant N400 responses. In other words, in the heuristic system, the public perceive that renting a house is restrictive, stressful, unhappy, and crisis. Data from subjective reports show that, after processing information in the analytic system, the public tend to think that owning a house is self-contained, restful, warm, and comfortable. Third, a more negative stereotype of renting a house exists in the high Confucian culture influence group Group than in the low Confucian culture influence group Group, and is more inclined to own a home. Fourth, under the Confucian culture sub-dimension, there are differences in housing consumption stereotypes between high and low groups in terms of extended family concept, group conformity, and crisis consciousness. Fifth, the moderating effect analysis found that perceived usefulness, trust in the rental market, and policy perception can be important factors in guiding public housing consumption stereotypes. (shrink)

Ist das Politische Macht? Ist es öffentliches Handeln oder die beste Gesellschaftsordnung? Daniela Hüttinger sucht dort nach einer Antwort, wo die historische Wurzel des Politischen vermutet wird: im Griechenland des 5. und 4.

本文是关于逻辑哲学相关专题的研究成果,包括逻辑本身的整体性的哲学思考、现代逻辑发展中的一些具体问题的哲学研究等。.

本书对弘扬中华民族美德的经典篇章进行挖掘整理、条分缕析,涵盖古今代表篇什,导读、原文、赏析三位一体,帮助读者在阅读中得到思想的启迪、道德的升华。.

As two different art categories, literature and painting use temporal words and spatial images respectively to convey information and narrative. In addition to the pursuit of visual decoration, the paintings in books and periodicals in the period of the Republic of China were widely and profoundly influenced by the literature of the same period from the aspects of the style of expression, the theme of content and the creative techniques, thus breaking through the limitations of their own media and achieving (...) narrative effects like literary. The reflection of literary thoughts and trends in theme, the translation of classical novels in content and the use of literary techniques such as metaphor, synaesthesia and “Bixing” in the expression techniques that further highlighted the functional value, aesthetic value, and historical value of the images. In the visual information age, only by maintaining the characteristics of their own media and absorbing the narrative advantages of other artistic media, can images break through the limitation of plane static space and achieve a narrative effect with more artistic appeal and ideological and cultural depth. (shrink)

Um das Recht auf sich selbst zu erringen, mussten die Menschen den GÖTTERN das Recht auf den Menschen nehmen. Seither verstanden sie sich immer weniger von den Pflichten einem HETERONOMEN Willen gegenüber als von ihren autonomen Rechten her, ihre Bedürfnisse zu befriedigen. Diesem Selbstverständnis des westlichen Menschen sind jedoch, will es nicht zur gefährlichen Selbstgerechtigkeit erstarren, Grenzen gesetzt. Denn das ästhetisch-materielle Glück, welches diesem zu Grunde liegt, ist weltweit weder sozialisierbar noch im Hinblick auf die Zukunft der Menschheit ökologisch vertretbar. (...) So müssen erneut die GÖTTER, ein HETERONOMER Wille, herhalten, um ein Selbstverständnis zu legitimieren, das sich der Negation eben dieses Willens verdankt und dessen Handlungsfolgen die Menschen nur allein zu verantworten haben. Benno Hübner, ehemals Professor an der Universität Zaragoza, schreibt, reist und diskutiert weiterhin mit Studenten aus dem lateinamerikanischen und russischen Sprachraum. (shrink)

The risk priority number calculation method is one of the critical subjects of failure mode and effects analysis research. Recently, RPN research under a fuzzy uncertainty environment has become a hot topic. Accordingly, increasing studies have ignored the important impact of the random sampling uncertainty in the FMEA assessment. In this study, a fuzzy beta-binomial RPN evaluation method is proposed by integrating fuzzy theory, Bayesian statistical inference, and the beta-binomial distribution. This model can effectively realize real-time, dynamic, and long-term evaluation (...) of RPN under the condition of continuous knowledge accumulation. The major contribution of the proposed model is to use the random uncertainty and fuzzy uncertainty in an integrated model and provide a Markov Chain Monte Carlo method to solve the complex integrated model. The study presented a case study, which presented how to apply this model in practice and indicated the significant influence on the measurement error caused by ignoring the random uncertainty caused by expert evaluation in RPN calculations. (shrink)

DNA extraction, playing an irreplaceable role in molecular biology as it is an essential step prior to various downstream biological analyses. Thus, the accuracy and reliability of downstream research outcomes depend largely on upstream DNA extraction methodology. However, with the advancement of downstream DNA detection techniques, the development of corresponding DNA extraction methods is lagging behind. The most innovative DNA extraction techniques are silica‐ or magnetic‐based. Recent studies have demonstrated that plant fiber‐based adsorbents (PF‐BAs) have stronger DNA capturing ability than (...) classic materials. Moreover, magnetic ionic liquid (MIL)‐based DNA extraction has gathered attention lately, and extrachromosomal circular DNA (eccDNA), cell‐free DNA (cfDNA), and microbial community DNA are current research hotspots. These require specific extraction methods, along with constant improvements in the way they are used. This review discusses the significance as well as the direction of innovation of DNA extraction methods to try to provide valuable references including current status and trends for DNA extraction. (shrink)

How to reduce pupils’ burden and improve learning efficiency? Research shows that non-intelligence factors and learning strategies are the key factors in the effective learning process, and external intervention can play a greater role in these two aspects. The purpose of this study is to explore the effects of different learning strategies on learning motivation under the presentation of augmented reality multimedia or traditional text learning. Sixty third-grade pupils in Hebei Province were selected, and 2 × 3 between-subjects design was (...) adopted. The dependent variable is learning motivation, which includes three dimensions: surface motivation, deep motivation and achievement motivation. The results showed that Learning strategies had a significant impact on deep motivation. The deep motivation aroused by retrieval practicing strategies was significantly higher than that aroused by restudying strategies and self-generated drawing strategies. The interaction between learning materials and learning strategies was marginally significant. When learning with AR materials, the achievement motivation of pupils in the restudying strategy group was higher than that in the retrieval practicing strategy group. Retrieval practicing strategies have positive significance in cultivating deep motivation. The combination of different learning modes and learning strategies will impact achievement motivation. (shrink)

本书作者以一名学者所特有的理想主义与批判主义精神,对法学研究和法制建设中的基本问题进行了探讨,并就法学基本内涵及其精神理念等提出了自己的见解。.

Academic journal publications may be retracted following institutional investigations that confirm allegations of research misconduct. Retraction notices can provide insight into the role institutional investigations play in the decision to retract a publication. Through a content analysis of 7,318 retraction notices published between 1927 and 2019 and indexed by the Web of Science, we found that most retraction notices (73.7%) provided no information about institutional investigations that may have led to retractions. A minority of the retraction notices (26.3%) mentioned an (...) institutional investigation either by journal authorities (12.1%), research performing organizations (10.3%), joint institutions (1.9%), research integrity and ethics governing bodies (1.0%), third-party institutions (0.5%), unspecified institutions (0.4%), or research funding organizations (0.1%). Comparing retraction notices issued before and after the introduction of retraction guidelines by the Committee on Publication Ethics (COPE) in 2009 revealed that those published after the guidelines’ publication were more likely to report investigations by journal authorities. Comparing retraction notices from different disciplines revealed that those from social sciences and the humanities were more likely to disclose investigations by research performing organizations than those from biomedical and natural sciences. Based on these findings, we suggest that the COPE retraction guidelines in the future make it mandatory to disclose in retraction notices institutional investigations leading to retractions. (shrink)

本卷收入胡适哲学与文化方面的论文、函牍、讲演、札记80余篇。其中包括实验主义、我们对于西洋近代文明的态度等重要文章。所收文章全面反映了胡适哲学思想、学术主张和对于中西文化的态度,对于了解和研究胡适本人 以及现代中国学术史、现代中国启蒙运动等内容。.

ObjectiveThe objective of this study was to examine the structure of sibling relationships among preschool children in China and develop a questionnaire.MethodsThe concept of sibling relationships among preschool children in China was established through literature review, open interviews, and expert review, and the initial project was designed. Using the questionnaire survey method, with 651 mothers of preschool children as the research objects, we performed item analysis, exploratory factor analysis, confirmatory factor analysis, and reliability and validity tests on the initial questionnaire.ResultsThe (...) questionnaire for the sibling relationships among preschool children in China had 18 questions covering dimensions of sibling interaction, sibling acceptance, sibling warmth, and sibling rivalry. The questionnaire fitting indexes were better. The internal consistency coefficient between the total questionnaire and each dimension was 0.759–0.8548, and the total questionnaire significantly correlated with each dimension and the total score of parental self-efficacy.ConclusionThe Sibling Relationship Questionnaire for Chinese Preschool Children exhibited good reliability and validity, making it an effective tool for the evaluation of sibling relationships among preschool children. (shrink)

Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. However, the urgent problems that need to be solved are as follows: How does experiential marketing in cultural tourism cities affect tourists' consumption behavior? How to adjust consumption emotion in tourist experience and revisit intention? Starting from the experience needs of tourists, this study selected Jinan city, (...) represented by “Qilu culture,” as the research object; discussed the relationship between experiential marketing, consumption emotion, and revisit intention; and used a structural equation model to verify the relationship between the three. This study divided the perception of experiential marketing into four dimensions—sensory experience, action experience, emotional experience, and thinking experience, and divided tourists' revisit intention into two dimensions— “revisit” and “recommendation”. Totally, 305 tourists were randomly selected to participate in the questionnaire survey, and they came from 34 provinces in China. The results showed that cultural tourism cities can enhance tourists' positive consumption emotion through experiential marketing over time, and high-quality tourist consumption experience directly motivates tourists to revisit intention and then promotes tourists to go to cultural tourism cities for secondary consumption. These results suggest that cultural tourism cities should start from Maslow's hierarchy of needs theory, pay attention to the needs of tourists at different levels, and adopt effective experiential marketing strategies from tourism experience to improve the quality of tourists' travel experience and promote tourists' revisit intention. (shrink)

本书是以意识和意识形态为研究内容的专著,它既是意识发生学的说明,又是意识和意识形态结构学的认识论分析。.

Robots have been introduced into our society, but their social role is still unclear. A critical issue is whether the robot’s exhibition of intelligent behaviour leads to the users’ perception of the robot as being a social actor, similar to the way in which people treat computers and media as social actors. The first experiment mimicked Stanley Milgram’s obedience experiment, but on a robot. The participants were asked to administer electric shocks to a robot, and the results show that people (...) have fewer concerns about abusing robots than about abusing other people. We refined the methodology for the second experiment by intensifying the social dilemma of the users. The participants were asked to kill the robot. In this experiment, the intelligence of the robot and the gender of the participants were the independent variables, and the users’ destructive behaviour towards the robot the dependent variable. Several practical and methodological problems compromised the acquired data, but we can conclude that the robot’s intelligence had a significant influence on the users’ destructive behaviour. We discuss the encountered problems and suggest improvements. We also speculate on whether the users’ perception of the robot as being “sort of alive” may have influenced the participants’ abusive behaviour. (shrink)