Зрушення в осмисленні сучасної культури багато у чому залежать від вихідних методологічних передумов, що лежать в основі дослідницьких програм. Такого роду передумови, своєю чергою, залежать, з одного боку, від філософських основ, а з іншого – від фактичного матеріалу, яким в даному випадку виступає опис конкретних проявів культури, таких як мистецтво, релігія, сама наука та ін. Особливості сучасної культури пов’язані зі змінами, які почали відбуватися з другої половини XX століття і для яких характерні таки риси, як смисловий плюралізм, децентрація, невизначеність, фрагментарність, (...) мінливість та ін. Подібні зміни потребують розробки нових дослідницьких стратегій. Одну з таких програм запропонував Ф. Джеймісон у праці «Постмодернізм, або логіка пізнього капіталізму». З методологічної точки зору, найбільш цікавими у даному підході є опис та аналіз «культуровиробництва». Головною особливістю останнього є зрощування економічного потенціалу з результатами культурного розвитку, внаслідок якого культурне середовище і ринок стають одним і тим самим середовищем. У статті проаналізовано погляди Ф. Джеймісона в контексті осмислення сучасної культури. (shrink)

Demands for standardization and accountability as systemic cures for perceived ills in the education system are paralleled by a public and private sector promotion of technology integration as one pedagogical solution. The general critique of education and of technology in society has developed as two related yet separate threads in critical inquiry and discussion. As electronic forms of media and communication are becoming pervasive in society in general, solutions to long-standing educational dilemmas that mirror problems in society at large need (...) to develop from grounded theories for educational practice that embrace technological forms of information, knowledge, and culture production. This needs to be done to reverse the historical trend of education as an institution first adopting and then adapting technological forms to purposes of replicating status quo culture and social relationships. Despite the claims of many to the contrary, new technology may not make any difference in education. Individual attainment and achievement through technological efficiency may prove meaningless in a world pressed to reconcile problems that move diverse societies closer together rather than farther apart. Hope, meaning, belonging, and what has been termed the pedagogy of possibility are posited as an ethical foundation for advancing the integration of technology into education for an equitable, democratic, and different future. (shrink)

Introduction. The development of legal culture and a culture of human rights in the modern world through media technologies, is acquiring special significance in connection with the processes of globalization and the spread of media in recent decades. The purpose of the article is to study the prospects for the use of media education in the formation of the legal social culture and a culture of human rights. Materials and methods. Based on a study of domestic (...) and foreign sources, issues of media education, media literacy, spiritual and moral education, the legal culture of society, the phenomenon of post-truth and ways of forming critical, creative thinking are considered. The use of general scientific, philosophical, and socio-pedagogical methods has made it possible to study media education as a dialogue of learning, stimulating the development of rational, critical thinking, focused on the search for the value foundations of intellectual and social activity. Results. The development of the field of information and communication technologies determines the principles for the formation of the content and orientation of modern education. Media education is interlinked with the development of democracy and human rights. It influences the formation of a culture of citizen participation, their active social position, civic and political culture. Media education plays a significant role in shaping the legal culture of society since critical media research and information research focuses on the analysis of power structures and structures of dominance in the media. A study of the interpretations of the concepts of "media education" and "media literacy" made it possible to show that media education focuses a person on a critical approach to media content. One of the main issues of media education is teaching a person the skills to critically study media and media technologies, which involves addressing the technological, cultural and historical specifics of specific media used at a specific time and place. Information and communication technologies have changed the way of life, work, communication, and ways of selfpresentation, the formation of values, participation in socially significant events. Therefore, a critical approach to mass media should be based on knowledge of socio-philosophical theories, ethics and research in the field of mass media. Discussion. Mass media are constructing a history of human rights, which updates the topic of the media policy of human rights, combining socio-legal, cultural and media theories. Education in the field of acquiring information perception skills, the ability to correctly understand the importance of audiovisual images, to competently handle and navigate information flows are necessary for the life of a modern person in society. (shrink)

Media are surely central to Western societies of the past several centuries and to the emerging global societies of the contemporary era and the future. There is a thickening, an intensification and an increasing complexity to the use of information machines, technologies that are necessary in the production, reproduction, storing and distribution of texts, images and sounds, the constituent elements of culture. The phenomenon has been termed a “media ecology,” adding a new layer to the ecologies of animal, (...) vegetable and mineral. It behooves anyone engaged in critical discourse to take serious account of media. I argue they offer a key to understanding the process of globalization in relation to a new configuration of interaction between humans and machines. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Dmitry Khanin THE POSTMODERN POSTURE Postmodernists—the sectarians ofour day—proclaim that the old kingdom of historical narrative and historical subject has perished, and is now being replaced by a new one of ahistorical discourses and ahistorical characters. According to these prophets, "history" is anyway just changes in ways of talking about history. Anyone who does not agree with the ahistoricity of the postmodern world oudook may be accused—and tried on (...) the spot—of defending the cause of the totalitarian Reason against the most liberating movement of today. This postmodernist abuse of history is paradoxical, since the very notion of history coming to its end and giving way to the ahistorical kingdom of freedom and merry debauchery is itself a very old idea, even a mythological one. The description ofhistory as marching toward its own demise relies on a whole tradition which portrays history as a drama. Aristode's conception of tragedy as a sequence of actions culminating in a dénouement has no doubt shaped this view of historical process. Christian and other religious millenarians have announced the end of history already many times. Yet another notorious instance of such eschatological daydreaming is the futurology of Karl Marx, who envisaged the kingdom of communism as occupying this same ahistorical space. A rather obsolete idea, perhaps, but it seems still to attract postmodernists, though they give it a characteristic twist, since they sincerely believe theory, discourse, écriture (i.e., theoretico-symbolical activity) are much more important than any actual historical contentprocesses and events. One of the most notable spokesmen for this approach is Arthur Danto, who insists that world history evolved in a good Hegelian manner until the theorists came to understand that history depends on their Philosophy and Literature, © 1990, 14: 239-247 240Philosophy and Literature texts much more than theorists themselves depend on historical processes and events.1 Many theoreticians working in an otherwise Marxist tradition similarly are glad to assert with FredricJameson that we must say farewell to Marx's positivistic illusion that history is driven by laws disguised as economic forces.2 In the epoch of "late capitalism," says Jameson, consumption gains the upper hand over production and becomes the mainspring of history. Of course, in light of recent doings in Europe I am tempted to ask if we owe it to postmodernists—and their ahistorical, inconsistent, and generally confounding claims about history lying in ruins—that the Berlin Wall actually is in ruins and Vaclav Havel is president of Czechoslovakia. Even more daring theorists may now declare an era of "very late capitalism." Here it will not be merely the mass media that act transformatively on society (as McLuhan claimed), but rather consumer goods themselves, like state-of-the-art washing machines or French perfumes, which create a new aura of intellectual discourse. TL· Postmodern Scene: Excremental Culture and Hyper-AesÜietics, a book by two Canadian authors, Arthur Kroker and David Cook, promotes such a sea change in the theoretical landscape and along the way presents a joyous recapitulation ofthe latest fads in postmodern thinking. The new apostolic generation ofpostmodern critics seems to enjoy the beautiful new things that can be bought for bucks, worrying at the same time that bucks may be losing some of their purchasing power. Like Hari-Krishnas dancing in the street they luckily possess a sort of happy consciousness which also recalls their puritanical great grandfathers who regarded profligacy as the greatest sin and much preferred saving to spending. In what follows I want to draw a portrait of this new postmodern posture. A few main assumptions underlie Kroker's and Cook's wake for postmodernism, which, in its peculiar genre of philosophic obituary, epitomizes and thus prepares for future oblivion views which were exceedingly popular in the preceding decade. First of all, the authors adopt Baudrillard's equation of Marx and Nietzsche: "Marx and Nietzsche shared a deep and common affinity in meditating upon historical (Christian) and materialistic (capitalist) expressions ofthewill ofpower."3 From Baudrillard's perspective Marx appears as a pathetic romantic who tried to defend the "referential illusion" by renaturalizing concrete labor even though its entirely abstract character was brilliandy revealed in Das Kapital. Baudrillard... (shrink)

Jean Baudrillard is one of the most important and provocative writers in the contemporary era. Widely acclaimed as the prophet of postmodernism, he has famously announced the disappearance of the subject, meaning, truth, class and the notion of reality itself. Although he worked as a sociologist, his writing has enjoyed a wide interdisciplinary popularity and influence. He is read by students of sociology, cultural studies, philosophy, literature, French and geography. Organized into eight sections, the volumes provide the most complete (...) guide to Baudrillard currently available: Section 1: Theoretical Issues In this section the central themes informing Baudrillard's work are defined and discussed. Baudrillard's place in contemporary social thought is examined through considerations of how his work has been received. The importance of signs and the sign economy in Baudrillard's analysis is highlighted. The case for treating Baudrillard as a seminal theorist in contemporary social thought is elucidated. Section 2: Postmodernism Baudrillard is reluctant to regard himself as a postmodernist. Nonetheless, it is as the leading theorist of postmodernism that he is widely celebrated and generally known. This section explores Baudrillard's relation to postmodernism and demonstrates his specific contribution. Questions of Baudrillards relation to capitalism, commodification, fatalism, Lyotard, Jameson and politics are explored. Section 3: Culture It is now commonplace to refer to the period since the late 1980s as `the cultural turn'. Baudrillard's work provided a leading exponent of the significance of culture in understanding contemporary life. Included here are reflections on Baudrillard and corporate culturalism, power, ideology, simulation, mass media, Disney, hyperreality and leisure. Section 4: War In the 1990s Baudrillard became famous for the thesis that `the gulf war did not happen'. For some critics, it revealed the poverty of Baudrillard's approach. For others it showed more profoundly why his thought is an indispensable tool in grappling with the complexities of contemporary society. At all events, Baudrillard's treatment of the war represented a climacteric in critical responses to Baudrillard. In this section the various range of responses to Baudrillard's intervention are precisely delineated, providing the reader with the essential data required to decide if Baudrillard's thesis is right or wrong. Section 5: America America dazzles and appalls Baudrillard. In America and of Cool Memories 1&2, he documents his violent responses to America as an idea; a physical space. Included here are reflections on Baudrillard, America and postmodernism; Baudrillard's significance as an ethnographer of US life; Baudrillard and American film; Baudrillard and Reagan's America; and Baudrillard, America and the politics of simulation. Section 6: Seduction Baudrillard's theory of seduction is, like much else in his work, controversial. This section examines how the theory has been interpreted and criticized. The relationship between Baudrillard and feminism is examined. Applications of his theory to art and work are explored. Section 7: Fiction and Art Baudrillard is an unusual contemporary thinker, in as much as his writing is taken seriously by artists. Baudrillard himself has responded to this, by becoming more interested in photography in the last ten years. This section aims to provide an essential guide to the relationship between Baudrillard and art. Included here are enquiries into Baudrillard and science fiction, the relationship between Baudrillard and J G Ballard's `Crash'; Baudrillard and abstract painting; Baudrillard and Francis Bacon; Baudrillard, Benjamin and Lichtenstein; Baudrillard, Barthes and photography; and Baudrillard's theory of communication. Section 8: Baudrillard and Other Social Theorists The concluding part of the collection aims to situate Baudrillard in the field of contemporary social theory. Interestingly, Baudrillard himself has never attempted to compare and contrast his theoretical ideas with those of others. The 14 contributions included in this section, seek to rectify this shortcoming. The contributions cover Baudrillard and Marx; Baudrillard, Durkheim and Rousseau; Baudrillard and psychoanalysis; Baudrillard and Bataille; existentialism, postmodernism and Baudrillard; Baudrillard and McLuhan; Baudrillard and Critical Theory; Baudrillard and Habermas; Baudrillard and Deleuze; Baudrillard and de Certeau; and the fictional Baudrillard, as dreamt up by Alan Sokal and Jean Bricmont. The contributions are selected and introduced by Mike Gane, Professor of Sociology at the University of Loughborough. With publications like Baudrillard's Bestiary, Baudrillard: Critical & Fatal Theory and Baudrillard Live, Gane is widely recognized as the leading secondary commentator on the work of Baudrillard. No-one else matches him in the appreciation and critical understanding of Baudrillard. In a full length `Introduction' to the volumes, written with verve and penetration, Gane shows exactly why Baudrillard is a key thinker of our times. Mike Gane is Professor of Sociology at University of Loughborough. (shrink)

The article is devoted to study of totalitarian and democratic types of rhetoric. The classical dichotomy of rhetorical influence has been discovered: monologic use of rhetoric as a verbal weapon through propaganda, demagoguery, populism, creation of the image of an enemy, division of society and dialogical use of rhetoric as consolidating communication, truth-seeking, social consent and understanding. It is shown that the trigger of democratic and totalitarian regimes is the existential of freedom. The active influence of the postmodern rhetoric of (...) the information age in its performativity in the acquisition of snack culture is determined, which significantly strengthens the manipulative strategies. Totalitarian tendencies of digital rhetoric are found in information warfare technologies, in the processes of censorship, ambivalence and negativism of information, spreading fake news, igniting conflicts in mass media. Militarization of vocabulary and spread of obscene language in ordinary communication as factors of compensatory aggression of the population, the danger of excessive information transparency of people’s private lives are noted. Democratism of the digital rhetoric is manifested in such phenomena as the direct creation of e-democracy, access of citizens to e-voting, e-services, e-petitions, overcoming digital inequality, the ability to communicate with officials and public officers live on TV and radio, in social networks. Democratic principles of rhetoric, especially in Ukraine as a state of “transitional democracy” should be supported by quality education, fostering critical thinking and activity of civil society. (shrink)

The most critical factor explaining the disjuncture between empathy’s revolutionary potential and today’s empathically-impaired society is the interaction between the brain and our dominant political culture. The evolutionary process has given rise to a hard-wired neural system in the primal brain and particularly in the human brain. This book argues that the crucial missing piece in this conversation is the failure to identify and explain the dynamic relationship between an empathy gap and the hegemonic influence of neoliberal capitalism, through (...) the analysis of the college classroom, the neoliberal state, media, film and photo images, marketing of products, militarization, mass culture and government policy. This book will contribute to an empirically grounded dissent from capitalism’s narrative about human nature. Empathy is putting oneself in another’s emotional and cognitive shoes and then acting in a deliberate, appropriate manner. Perhaps counter-intuitively, it requires self-empathy because we’re all products of an empathy-anesthetizing culture. The approach in this book affirms a scientific basis for acting with empathy, and it addresses how this can help inform us to our current political culture and process, and make its of interest to students and scholars in political science, psychology, and other social sciences. ​ ​. (shrink)

Nowadays the real threat has appeared: "thinking man" will disappear from the planet, and his place will be taken by "information consuming man." The rapidly evolving spiritually dependent consumer will turn into a completely controlled human being. A value orientation that we did not create will entirely determine all our choices and dominate our attention. Both the values and the products of mass culture are being spread among consumers as extensively as possible by mechanisms of culture (...) manufacture, in accord with the technological opportunities of the modern culture industry, connected in many ways with the mass media, and are being consumed on the same level as other products offered in the modern market. It becomes clear that the ecology of consciousness, along with the ecology of human life, is the most urgent and the most current problem of contemporary society.The main tasks of a global ecology of consciousness are to understand the conditional character of the external system of values and the radical reorientation that is appropriate to it; to create a culture of life as the realization of the original boundlessly disclosing free spirit, manifested in the encounter of man and world; and to return from captivity to imaginary things to life as dialogue with the world. First of all it is necessary to advance to a deep ecological understanding of the world—an understanding of nature, completed in the "noosphere," as the unique and perfect home of human consciousness. When a human being recognizes "the internal eco-crisis" and discovers the chaos and senselessness behind the imaginary clarity, he inevitably realizes the necessity for radical changes. His activity is initiated by the deepest satisfaction accompanying the expansion of the bounds of perception. We are speaking about the integral human being, personifying in himself both nature and civilization at the point of their intersection, removing the contradictions between the physical and the spiritual, between naturalness and technological progress. (shrink)

The public release of datasets on the internet by government agencies, environmental scientists, political groups and many other organizations has fostered a social practice of data visualization. The audiences have expectations of production values commensurate with their daily experience of professional visual media. At the same time, access to this data has allowed visual designers and artists to apply their skills to what was previously a field dominated by scientists and engineers. The ‘aesthetic turn’ in data visualization has sparked debates (...) between the new wave and older more scientifically grounded schools of thought on the topic. Sonification is not as well known or commonly practiced as visualization. But sound is a naturally affective, aesthetic and cultural medium. The extension of the aesthetic turn to sonification could transform this field from a scientific curiosity and engineering instrument into a popular mass medium. This paper proposes that a design approach can facilitate an aesthetic turn in sonification that integrates aesthetics and functionality by dissolving divisions between scientific and artistic methods. The first section applies the design perspective to the definition of sonification by replacing the linguistic concept of representation with non-verbal concept of functionality. The next section describes applications of the TaDa design method that raised aesthetic issues particular to sonification practice. The final section proposes a pragmatic aesthetics that distinguishes sonification from the auditory sciences and sonic arts. A design perspective may lead to a future where the general public tunes into pop sonifications for listening enjoyment as well as useful information about the world. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Cancel Culture and the Trope of the ScapegoatA Girardian Defense of the Importance of Contemplative ReadingJoakim Wrethed (bio)What unfolds in this article encompasses violence, language/reading, and ethics. René Girard addresses these topics primarily in terms of mimesis, its potential violence, and the trope of the scapegoat. Still, toward the end of his career and life, he relentlessly pointed out the dangers implicated in the dynamism of these forces. (...) He addressed it clearly in his "apocalyptic book" Battling to the End (2010):I have been accused of repeating myself too often, of turning my theory into a fetish, of using it to explain everything. Yet it has described mechanisms that recent discoveries in neuroscience confirm: imitation is the initial and essential means of learning; it is not something acquired later on. We can escape mimetism only by understanding the laws that govern it. Only by understanding the dangers of imitation can we conceive of authentic identification with the Other. However, we are becoming aware of the primacy of moral relationship at the very time when the atomization of humanity is being realized, and when violence has increased in intensity and unpredictability.1[End Page 15] It is this thin line between necessary/harmless imitation and its dangerous versions that will be the central theme in the analysis. As Girard states, a vast amount of established research confirms that the mimetic impulse is innate.2 We should pay specific attention to "the atomization of humanity," since it zooms in on our contemporary epoch's paradoxical "mass-individualism," evidently tremendously enhanced by information and communication technology (ICT). In order to contribute to Girard's lifework and to extend it beyond his own writing, we outline a few contemporary phenomena that clearly exhibit the primordial dangers of human violence that Girard draws attention to. These phenomena are initially only roughly sketched, but subsequent sections give them sharper relief. The central phenomena are cancel culture, speed, and the reading of literature. Just to be clear, the intended mode of reading should be construed in a broad sense, thus potentially including philosophy and theology, if one is inclined to emphasize the differences between these disciplines and the reading of literature.3Cancel culture in certain ways makes manifest a social welfare society version of escalating violence, indicating that "violence has increased in intensity and unpredictability."4 A succinct definition of cancel culture will initially suffice:Cancel culture refers to ending (or attempting to end) an individual's career or prominence to hold them accountable for immoral behavior. Driven primarily by young progressives, often through social media, cancel culture has attracted controversy since it swept into the national conversation.5This definition can easily be extended into larger historical patterns in which, for instance, colonial crimes are highlighted and demands are raised for contemporary acts of atonement. As Rob Henderson points out, the obvious flip side is that "the swift and decisive nature of cancel culture can stifle debate, and some believe that dialogue is a more productive way to foster change."6 The "swiftness" and the immediate collectable consequences are decisive in their functions as social punishment and exclusion; in other words, digitalized speed accomplishes verdict and punishment in a very short time span, which is a reflection of desire pure and simple. The rapidity from intention to anticipated effect rather resembles an instinctive and violent action more than the forwarding of a carefully thought through argument or statement. The present becomes an invincible ivory tower bristling with power to finally mete out the justice that the erroneous ethics of earlier times were incapable of conceiving and achieving. An always already accelerating modernity speeded up immensely through [End Page 16] the fast growth of information and communication technology (ICT). To be sure, the whole evolution of computer technology is defined primarily in terms of processing speed, together with the quantity of information that can be contained in as small a spatial entity as possible. The present-day reality of having almost everything only one or a few clicks away on a screen—as a modern day realization of the library in Alexandria—enhances the relevance of a phenomenon historians have referred to... (shrink)

Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.

What do "raves" have to do with eighteenth-century Romanticism, or the latest communication technologies with historical ideas about language, media, and culture? Today’s culture dazzles us with technological marvels and media spectacles. While we find them entertaining, just as often they are troubling — they seem to contradict common sense, eliciting such questions as What is real? or What is reality? and What is language? or What does language do? These questions, once confined to scholars, have become everyone’s (...) concern. Some of the best answers might be found in an unexpected source: Romanticism. Too often we bring the values of the Enlightenment, particularly that of reason, to critique phenomena not inherently rational, such as pop culture or the Internet. This means that much criticism of current culture already has an intellectual foundation antagonistic to it — inviting postmodern arguments that suggest history has ended and reality is an illusion. In contrast, Romanticism, a cultural movement founded in Germany and England during the late eighteenth century, offers us an archive of concepts surprisingly sensitive to these problems. The Romantics were poets, dreamers, and politicians who advanced ideas that anticipated much contemporary thinking. David Black has organized these ideas systematically, and has then applied them to key issues in communications, such as representation, audience, and the information society, as well as to significant debates in cultural studies. As a result, The Politics of Enchantment offers a new theory of media and culture that is grounded in intellectual history, yet as feverishly current as the latest digital device. (shrink)

An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak (...) theology proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Postmodernism:A Self-InterviewIhab HassanThe following interview did not take place in Ihab Hassan's study in Milwaukee, with a view of Lake Michigan, rippling turquoise, blue, and mauve under a sky of fluffy paratactical clouds.Interviewer: You are sometimes known as the Father...Hassan: Please! At most, the Godfather of Postmodernism, though I don't know who the Godmother is. Maybe Madam Hype?I: Why hype?H: Because postmodernism began as a genuinely (...) contested idea and is fading as a form of media hype.I: Can you define it, however tentatively?H: I would prefer not to. In fact, I cannot, no more than I can define romanticism or modernism in a sentence or paragraph. Such definitions are best left to some onomastic genius. Once, I offered a table of features contrasting modernism with postmodernism. Once is quite enough.I: Why is that?H: Because it was as widely cited as pounced upon, nearly everyone ignoring my pointed disclaimer: "Yet the dichotomies this table represents remain insecure, equivocal. For differences shift, defer, even collapse; concepts in any one vertical column are not all equivalent; and inversions and exceptions, in both modernism and postmodernism, abound."I: Well, if we can't define postmodernism, how can we talk about it? [End Page 223]H: The way we talk about everything else: say, freedom, justice, love, spirit, happiness.... We talk about postmodernism by using the word in various verbal contexts—Wittgenstein would have said "language games"—and seeing what happens.I: What happens?H: Some discussions engage postmodernism and clarify it in certain perspectives, without actually defining it: for instance, the works of Hans Bertens, Charles Jencks, Andreas Huyssen, even Fredric Jameson....I: Why even Jameson?H: Because Marxism has a tenuous relation to contemporary reality, as everyone knows except some Western academics.I: Some would say that the entire phenomenon of postmodernism is an exercise of Western academics.H: That's a bit of a non sequitur but true enough, true up to a point. Remember, the phenomenon has overflowed its theoretical origins to become a kind of ironic cultural awareness, a mode of historical reflexivity—if you wish, a perpetually anxious exercise in self-definition.I: But Western, always Western, right?H: Japan has contributed vigorously to postmodernism, especially in art and architecture. So, instead of saying "Western," let's say high-tech, mass-media, omni-consuming societies.I: That, in effect, excludes four fifths of the world, wouldn't you say?H: Yes—and no. You see, cultural postmodernism has mutated into geopolitical postmodernity. By the latter, I mean both globalization with its thousand faces (multinational capitalism, cyber technology, cultural imperialism, "Americanization"), and counter-globalization with as many masks (local knowledge, old cultural traditions, postcolonial ideologies, anti-Western resentments). It's the monster phenomenon of our time.As I have written a good deal about this phenomenon, most recently in Angelika, I won't repeat myself here. The point, however, is that postmodernity is a planetary process, postmodernism is not.I: That suggests a political dimension, which some say you have slighted in your work. How would you respond to that criticism?H: Writing in the late sixties and early seventies about postmodernism, I lacked the benefits of hindsight. For instance, I focused on high culture, Beckett and Borges and Nabokov and Barthelme and Barth. I did not foresee then that postmodernism would become a media phenomenon, involving pop and kitsch. And I recognized the emergent process of globalization only in the Seventies, in Paracriticisms (1975).But I "slighted" the political only in the sense that I did not give it [End Page 224] priority, did not make it an "absolute horizon." In fact, I believe that a primary emphasis on politics flattens, impoverishes our lives. The current paradigm in the humanities ignores the inner cost of "politics."I: Forgive me, but that's another example of what some colleagues in the profession perceive as your contrary or cross-grained character. Can you explain why politics impoverishes our lives?H: Conformists—remember Harold Rosenberg's quip about "the herd of independent minds"?—are quick to discover perversity everywhere. But never mind that. The gravamen is that politics... (shrink)

(1996). Access without impact: The mass media in postwar Japanese political culture. The European Legacy: Vol. 1, Fourth International Conference of the International Society for the study of European Ideas, pp. 786-790.

The appearance of mass media and a versatile medium of videos can serve the convenience and instructive information for children; on the other hand, it could abet them in implicit image consumption. Now is the time for kids' to be in need of thinking power which enables them to make a choice, applications andcriticism of information within such visual cultures. In spite of these social changes, the realities are that our curriculum still doesn't meet a learner's demand (...) properly. This research, in this context, is aimed at looking out on the currently implemented art appreciation learning process in a critical fashion, and also aimed at suggesting a plan for visual culture learning by applying the philosophy program for kids as a new alternative. The purpose of such education is toenhance the capability to solve a variety of problems they are facing in the course of daily life by reflecting their matter of concern in a curriculum. What we have to pay attention to in visual culture learning is 'visual literacy.' Such an interpretative faculty of a critical reading of images is a must especially when kids should make a judgment of value hidden in images in their daily events, make an analysis of an ideological message and make an information-oriented decision. Therefore, learners have to enrich their higher-order thinking power as well as critical thinking faculty in modern society. If there is no objection to these social surroundings, it is quite natural that philosophy education, which forms a base of a higher-order thinking for children should be handled significantly at school. (shrink)

Media criticism is an area of modern journalism that provides critical cognition and assessment of socially significant, relevant aspects of information production in the media. Media criticism studies and evaluates the mobile complex of the diverse relationships of the print and electronic press with the media audience and society as a whole, contributes to the introduction of social and professional adjustments to the activities of the print and electronic press. Modern media criticism covers not only aspects of the functioning (...) of the print and electronic press related to journalism, the activities of journalistic groups and editorial policies, but also invades a wide range of problems, the formulation of which involves the study and evaluation of media content, the relationship of the media and their audience, the media and society as a whole. Today in the space of the Internet the most effective mass criticism of the media. Authors of media criticism blogs set as their main task the recording and analysis of materials that do not meet accepted journalistic standards and have poor quality and ethically dubious content. Media criticism blogs in new media are becoming a platform for discussion, where the problems of the influence of the media on society and the role of the media in this society are discussed. (shrink)

How can digitised assets of Galleries, Libraries, Archives and Museums be reused to unlock new value? What are the implications of viewing large-scale cultural heritage data as an economic resource, to build new products and services upon? Drawing upon valuation studies, we reflect on both the theory and practicalities of using mass-digitised heritage content as an economic driver, stressing the need to consider the complexity of commercial-based outcomes within the context of cultural and creative industries. However, we also problematise (...) the act of considering such heritage content as a resource to be exploited for economic growth, in order to inform how we consider, develop, deliver and value mass-digitisation. Our research will be of interest to those wishing to understand a rapidly changing research and innovation landscape, those considering how to engage memory institutions in data-driven activities and those critically evaluating years of mass-digitisation across the heritage sector. (shrink)

Without mass media, openness and accountability are impossible in contemporary democracies. Nevertheless, mass media can hinder political transparency as well as help it. Politicians and political operatives can simulate the political virtues of transparency through rhetorical and media manipulation. Television tends to convert coverage of law and politics into forms of entertainment for mass consumption, and television serves as fertile ground for a self‐proliferating culture of scandal. Given the limited time available for broadcast and the limited (...) attention of audiences, stories about political strategy, political infighting, political scandal and the private lives of politicians tend to crowd out less entertaining stories about substantive policy questions. Political life begins to conform increasingly to the image of politics portrayed on television. Through a quasi‐Darwinian process, media events, scandals, and other forms of politics‐as‐entertainment eventually dominate and weed out other forms of political information and public discussion, transforming the very meaning of public discourse. In this way the goals of political transparency can be defeated by what appear to be its central mechanisms: proliferating information, holding political officials accountable for their actions, and uncovering secrets. (shrink)

The mass media play a crucial role in modern societies. Media allows reaching with information’s about current events to the broad masses of recipients, they interpret it and construct their meanings, they create a community of values, organize entertainment in leisure time and mediate in mobilizing social movements. Mass communication is also related to conduct of public debate and developing public opinion awareness about social problems. The aim of this article is to bring closer look on the (...) results of empirical analysis of selected messages perceived by older people in the press, radio and television that are related to their image, problems and interests. Work outlines the expectations of senior citizens towards activities of mass media on local and national level. ** Środki komunikowania masowego odgrywają kluczową rolę w społeczeństwach nowoczesnych. Media umożliwiają docieranie informacji o bieżących wydarzeniach do szerokich rzesz odbiorców, interpretują je i konstruują ich znaczenia, wytwarzają wspólnotę wartości, organizują rozrywkę w czasie wolnym oraz pośredniczą w mobilizowaniu ruchów społecznych. Komunikacja masowa jest też związana z prowadzeniem debaty publicznej i uwrażliwianiem opinii publicznej na problemy społeczne. Celem artykułu jest przybliżenie wybranych wyników analiz empirycznych przekazów dostrzeganych przez ludzi starych w prasie, radiu i telewizji związanych z ich wizerunkiem, problemami i interesami. Praca zarysowuje również oczekiwania seniorów wobec działalności mass mediów na poziomie lokalnym i krajowym. (shrink)

This paper begins by critically examining the inadequacies of production culture in organizations based primarily on impersonal, professional relationships and argues that many of the ills of modern industry like absenteeism and interpersonal conflicts stem from this culture. The author suggests that the culture of community characterized by social competence, personal relationships, cooperation, care and recognition can best serve the real purpose of organizations than mere professionalism. Culture of community implies values-based management or ethical management whereby (...) an indi vidual or an organization is bound to accept certain norms for the well-being of the community. Thus, ethics ought to become a project for commitment to values which have gradually been eroded in our mass media society where religions no longer inspire men to live ethically. The author delves into Norwegian history and recalls the case of Hans Nielsen Hauge, whose inspirational leadership was summed up in his simple gospel: 'Fear of God, temperance and hard work'. Hauge's leadership style of management by building community cultures has, according to the author, great significance for modern enterprises. (shrink)

Since literary historian Robert Bone published his seminal essay ‘Richard Wright and the Chicago Renaissance’ in 1986, scholars have created new cartographies of previously unexplored terrain in American cultural history. The earliest studies focused on literature, but more recently attention has turned to other disciplines, including visual arts. Recent publication of The Muse in Bronzeville: African American Creative Expression in Chicago, 1932–1950 (2011) by Robert Bone and Richard A. Courage promises to decisively broaden scholarly understandings of the scope and significance (...) of Chicago-centred cultural production during the Great Depression and post-war years. Of particular relevance to contemporary studies of new media art is the manner in which then-emergent ideas and practices – centring on racialized subject matter, elite and mass audiences, traditional and new mediums of expression, private vs public sponsorship, and passive vs active reception of art objects – converged to create new paradigms and possibilities for visual artists to reshape consciousness in a period of institutional collapse and change. Chicago’s New Negro artists of the 1930s and 1940s, like their counterparts in 1920s Harlem, sought to reframe perceptions of African American life, to re-present the black subject as something other than an object of contempt or amusement beneath the privileged gaze of the white viewer. Just as these artists sought to revise perceptions of racial reality, examination of the wide range of actual images they created and the mediums and styles they explored revises reductive notions about creative expression in this period, which often portray a mere subordination of art to propaganda and an embrace of representational aesthetics and simplistic narratives in a fruitless detour in the evolution from modernism to postmodernism. On the contrary, Andrew Hemingway notes the range of stylistic experiment and characterizes so-called ‘social art’ as ‘a hybrid and unstable mode [which] had to carry the imperative to be an art equal in formal achievement to both the great art of the past and the modern tradition … [and] to suggest a political orientation without becoming overt revolutionary propaganda’ (2002).New media theorist Oliver Grau observes thatIn many quarters, virtual reality is viewed as a totally new phenomenon… but it did not make its first appearance with the technical invention of computer-aided virtual realities. On the contrary, virtual reality forms part of the core of the relationship of humans to images… grounded in art traditions that have receivedscant attention up to now.(2004)In the midst of another period of change, of transformed and transforming ideas and practices in the arts, we have much to learn from the attempts of Chicago’s New (Media) Negro artists to create ‘art for the people’, to immerse broad audiences in such accessible media as mural painting, photography and graphic arts. (shrink)

The article analyzes four areas of social life - the so-called "information power", public morality, public information and mass-media information. It's argued that they have become closely related in the information-dependent society. Understanding of their cross correlations and mutual determinations, as well as interconnections of those categories, is an important matter on the way of Intellectual Property philosophic research, believing the IP is one of the fundamental social institutions of our time. Regarding the abovementioned, the (...) purpose of this research paper is to synthesize a socio-philosophical vision of nowadays mutual determination and correlation of "information power", public morality, public information and mass-media information aspects of social reality. Then we obtain an opportunity to make appropriate extrapolation of these links and interdependencies into a social institution of Intellectual Property. At first glance, the relationship amidst mentioned four categories together is not quite obvious, as well as their relation to the Intellectual Property institution. But it becomes clearer when we define each of those aspects. The phenomenon of "information power" is functionally associated with the Intellectual Property institution: countries-innovators maximize their organizing and technological efforts to maintain a monopoly for intellectual property protected products as long as possible. In particular that applies to the objects protected by industrial property laws, and the objects of copyright. On effective protection of this monopoly it may depend the whole prospects of domination of some countries in the post-industrial world. Sometimes the use of "information power" ignores the principles of public morality, leaving the ideas of humanism, equality, freedom of information exchange, free access to knowledge and technologies, and some other noble postulates declared by the governments of leading countries regularly. In its turn Public Morality institution is essential to the substantiation of intellectual property, to the legitimization of this kind of "monopoly for knowledge" in information-dependent society. The state of public morality makes an influence upon the ideology formation inside different societies, including mental manifestations of their attitude towards the property itself, and intellectual property in particular. The Public Information is rather capacious notion. In the context of intellectual property it is most applicable to cases where the validity of intellectual-legal monopoly expires, and the product of creative or intellectual activity goes into the category of "the public domain". If we would restrict ourselves by terminology of Ukrainian legislation about information, then we could conclude that "public information" is almost incompatible with any monopoly on information. Therefore the right to distribute the information subjected as "a matter of public interest" sometimes comes into logical conflict with intellectual property rights. And further everything will already depend on a philosophical interpretation, as any intellectual product has its value for society's growth potential, so any object of intellectual property may be considered a priori as one that is "a subject of public interest" accordingly. But here we should recall the constitutional principles of the private property inviolability, and respect to the author's exclusive rights to own, to use and to dispose with the results of his own intellectual or creative work. After all, any work must be fairly rewarded, and the intellectual work especially. The term "mass-media information" is not the same as "public information". The mass-media info is not so much related to the content, as to the audience towards it meant to be distributed, and depends on the means and methods of broadcasting. The social significance of the mass-media information also varies. The Intellectual Property institution "meets" the mass-media institution in communicative space. The media are able to promote intellectual property commercialization very effectively. It's obvious that the media often do a popularizing effect, a distribution function for the newly created intellectual property objects. At the same time creative & intellectual products affect directly to the media ranking, filling their pages and diversifying their broadcasting by interesting creative production, that surely finds its audience. The reflection of referred issues is performed within the Doctor habil. Dissertation for philosophic research named "Intellectual Property Institution at the age of Information and Postmodernity: social-philosophic view". Methodological grounds of the research are based on general scientific methods and ad hoc approaches. Selected problematic's relevance is determined by the increasing weight and significance of intellectual property at the Information age. The Intellectual Property institution has become an inalienable sociocultural attribute of post-industrial society. Thus, the comprehension of informational and ethical nature of Intellectual Property enables to create a more objective view of the transformation's character for this specific kind of property at current sociocultural realities. (shrink)

The new mass media technologies now make information processing and distribution more accessible to people globally. Marshall Mcluhan’s “global village” has given birth to a “global palour”. However, perpetrators of crimes now bask on the philosophy of communication media practitioners that people have the right to know what is happening within and outside their environment. This stance is rapidly dismantling, in an amazing fashion, the hitherto accorded respect for media ethics. Neil Postman, a New York media analyst, describes (...) the creator of technology as the list judge of its consequences, especially with regards to the technology of the media. True, every communication medium is potent with the possibility of occasioning other consequences not directly intended by it. This paper, therefore, attempts to bring to the fore the way communication media are inadvertently promoting crimes and terrorist activities globally. It is the stand of this paper that a global overhaul of mass communication media is needed for balance reportage that would bring about global and meaningful developments of human and material resources under an atmosphere of peace and mutual tolerance. (shrink)

Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states’ department of motor vehicles to promote citizens’ willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states’ department of motor vehicles. The media campaigns include the use of multifaceted communication (...) tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed consent; (5) media campaigns should serve as a means of public education about organ donation and should not be a form of propaganda. (shrink)

This new book is a wide-ranging, contemporary and accessible analysis of familiar and recurring myths about mass education in the United Kingdom. Looking at a variety of important issues and problems, each chapter begins by dispelling myths and assumptions about the classroom, going beyond class, race and gender, to offer analysis of topics such as discipline, youth cultures, information technology and globalisation. Utilising an interdisciplinary lens, this book offers knowledge from disciplines as diverse as sociology, philosophy, jurisprudence and (...) cultural studies. Gordon Tait examines the strengths and weaknesses of different theoretical approaches to education, from critical theory to postmodernism, and Foucaultian governance to post-colonialism. Analysing the many assumptions about education taken for granted in British public discourse, important conclusions are drawn about which of these assumptions are fair and reasonable, and which we should challenge. This book is an essential resource for advanced undergraduate and postgraduate courses on the sociology of education, culture and education, and the philosophy of education. (shrink)

The article concentrates on the analyses of the content characteristics of the users’ activity patterns functioning in the media ecosystem. Media ecosystem is viewed by the author as information environment of a modern individual which dialectically connects the users’ media activity practices as well as the institutional conditions of their realization. The author refers to such key practices of users’ activity in the media ecosystem as media consumption and media production, notably an important factor of such practices realization are (...) definite patterns and normals, which are the behavior models articulates in the media ecosystem environment. It is shown that these patterns and normals can be localized in such media sources as the news in mass media, fiction texts and program manifestations, technological regulations (exploitation rules, access procedures etc.), society knowledge (etiquette, etc.) of the network community. On the basis of the author’s sociological research, carried out using the content analyses (N=300) method (different types of media sources in the modern media ecosystem were studied), peculiarities of actual patterns and normals of users’ activity in media ecosystem are analyzed. The author shows how the imperative character of the patterns and normals declared reveals in a number of characteristics that are the criteria of the analyses. As a result of the research it was found out that the level of imperativeness of articulated patterns and normals is defined not only by their immediate localization (the type of media source where they were placed) but also by the referentiality of these normals to the unique experience of the users and the prevailing types of media activity. (shrink)

There have been different approaches to the study of the relations between mass media on the one hand and science and technological activities on the other. In this article, I summarize consumption approaches, point out some of their limitations, and then show how these limitations can be addressed by drawing on an ethnographic study I conducted of an academic engineering research laboratory. I analyze the discursive practices lab members use to interpret mass media. One practice treats media as (...) reference points that mark a lab member’s growing alignment with the profession of electrical and computer engineering, and this constructs an engineering self by providing an opportunity for lab members to display knowledge of the prevalence and shapes of robots and align themselves with the firsthand knowledge prized in engineering culture. Another practice uses the discourse-in-practice of religion to construct an engineering self by aligning the speaker with things that are valued in engineering culture such as objectivity, science, evolution, and literature reviews. The final practice I analyze involves repurposing media technologies in ways that are helpful for both current and future lab research projects, which constructs selves by giving lab members an opportunity to show they know which features of media are relevant for engineering and how these features can be used to address engineering problems. I conclude with a discussion of how this contributes to studies of engineering identity and the relations between science, technology, and media. (shrink)

In recent years, the growing academic field called “Data Science” has made many promises. On closer inspection, relatively few of these promises have come to fruition. A critique of Data Science from the phenomenological tradition can take many forms. This paper addresses the promise of “participation” in Data Science, taking inspiration from Paul Majkut’s 2000 work in Glimpse, “Empathy’s Impostor: Interactivity and Intersubjectivity,” and some insights from Heidegger’s "The Question Concerning Technology." The description of Data Science provided in the scholarly (...) literature includes “the study of the generalizable extraction of knowledge from data” (Dhar 2013, 64), “data stewardship and data sharing…access to data at higher volumes and more quickly, and the potential for replication and augmentation of existing research” (Hartter et al., 2013, 1), and “personal information, health status, daily activities and shopping preferences that are recorded and used to give us instant feedback and recommendations based on previous online behavior.” (Shin 2013) United States universities have begun to offer graduate programs in “data science”, anticipating the growth of this field for marketing, national security, and health industries. These universities include New York University, Columbia University, Stanford, Northwestern, and Syracuse. (shrink)

At once provocative and inspiring_, Against the Flow_ is a work of polemic from an internationally respected writer and thinker on arts education. Peter Abbs argues that contemporary education ignores the aesthetic and ethical as a result of being in thrall to such forces as the market economy and managerial and functional dictates. He identifies the present education system as being inimical to creativity and authentic learning and instead, narrowly focused on the quantitative measuring of results. This absence of a (...) creative and ethical dimension in education has implications for art making in wider society. Art is shown as emerging from, and appealing to, the ironic postmodernist sensibility and mass media-led culture, while being devoid of philosophical significance. This book opens up a fresh and timely debate about the vital power of creativity in modern education. Drawing on examples from modern poetry, literature and visual art, it is an eloquent and passionate argument for the need to develop ethical and aesthetic energies to confront the growing vacuity of contemporary culture. (shrink)

Exploring materialism and social relationships in modern culture Material Culture and Mass Consumption offers an in-depth exploration of objects, objectification, ideology, and materialism in modern society. Drawing from Hegel, Marx, Munn, and Simmel, the discussion delves into the physicality of the material world and attempts to understand materialism as a form of cultural expression. Targeting mass production as the root of mass consumption, rather than the result, this book positions material goods at odds with genuine (...) social interaction and questions these relationships from the abstract to the intensely specific. (shrink)

In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the (...) media present contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators. (shrink)

Winner of the Premio Iberoamericano Book Award in 1997 What form does the crisis of modernity take in Latin America when societies are politically demobilized and there is no revolutionary agenda in sight? How does postmodern criticism reflect on enlightenment and utopia in a region marked by incomplete modernization, new waves of privatization, great masses of excluded peoples, and profound sociocultural heterogeneity? In _No Apocalypse, No Integration _Martín Hopenhayn examines the social and philosophical implications of the triumph of neoliberalism and (...) the collapse of leftist and state-sponsored social planning in Latin America. With the failure of utopian movements that promised social change, the rupture of the link between the production of knowledge and practical intervention, and the defeat of modernization and development policy established after World War II, Latin American intellectuals and militants have been left at an impasse without a vital program of action. Hopenhayn analyzes these crises from a theoretical perspective and calls upon Latin American intellectuals to reevaluate their objects of study, their political reality, and their society’s cultural production, as well as to seek within their own history the elements for a new collective discourse. Challenging the notion that strict adherence to a single paradigm of action can rescue intellectual and cultural movements, Hopenhayn advocates a course of epistemological pluralism, arguing that such an approach values respect for difference and for cultural and theoretical diversity and heterodoxy. This essay collection will appeal to readers of sociology, public policy, philosophy, cultural theory, and Latin American history and culture, as well as to those with an interest in Latin America’s current transition. (shrink)

The article discusses the forms and ways of the impact of modern digital media on people, groups, and society as a whole. The unilateral communication effect on a person is emphasized. The accent is made on the transmission model of information dissemination, taking into account the formation of its ritualized form. The author pays his particular attention to the status and role of an individual in interaction with mass media; provides arguments about the exclusion of a person from (...) the communication dimension. The activity of modern digital media structures is substantiated as social constructors of reality. The researcher shows the technological and visual possibilities of mass media in the creation of artificial, illusory simulated models of the world perceived by a person as objective, authentic, and real. Mass media are presented as an integral social institution of modern society, operating autonomously, based on its own rules and norms, technological and content principles, conditions of network communication, digitalization, and mediatization of society. The article presents the concepts of theoretical comprehension of mass media as a self-sufficient autopoietic system of N. Luhmann, and consideration of media communication implementation as a non-communication of J. Baudrillard. The author stresses the role of spectacle and visuality in the process of TV influence on the subjects, in the construction of images and models of the world, comparable with the already available information consumers pictures of the world. The contradictory and ambiguous conceptual assessments of the activity and influence of mass media on the modern man are emphasized. (shrink)

Winner of the Premio Iberoamericano Book Award in 1997 What form does the crisis of modernity take in Latin America when societies are politically demobilized and there is no revolutionary agenda in sight? How does postmodern criticism reflect on enlightenment and utopia in a region marked by incomplete modernization, new waves of privatization, great masses of excluded peoples, and profound sociocultural heterogeneity? In _No Apocalypse, No Integration _Martín Hopenhayn examines the social and philosophical implications of the triumph of neoliberalism and (...) the collapse of leftist and state-sponsored social planning in Latin America. With the failure of utopian movements that promised social change, the rupture of the link between the production of knowledge and practical intervention, and the defeat of modernization and development policy established after World War II, Latin American intellectuals and militants have been left at an impasse without a vital program of action. Hopenhayn analyzes these crises from a theoretical perspective and calls upon Latin American intellectuals to reevaluate their objects of study, their political reality, and their society’s cultural production, as well as to seek within their own history the elements for a new collective discourse. Challenging the notion that strict adherence to a single paradigm of action can rescue intellectual and cultural movements, Hopenhayn advocates a course of epistemological pluralism, arguing that such an approach values respect for difference and for cultural and theoretical diversity and heterodoxy. This essay collection will appeal to readers of sociology, public policy, philosophy, cultural theory, and Latin American history and culture, as well as to those with an interest in Latin America’s current transition. (shrink)

British cultural studies, represented perhaps chiefly by the so-called Birmingham School, is much marked by its strong orientation towards the application of grounded theory in the analysis of concrete cases, rather than the development of abstract Theory with a Capital T. As a leading figure of the Birmingham School and a key representative of the active audience model in television studies, or broadly, media studies, David Morley stands at a point where this trend was set, as is evidenced in this (...) interview. Questioned by Huimin Jin, Morley puts his audience studies into the contexts of British cultural studies, postmodernism, Marxism, social movements, and so on; and in doing so, he shows the ambiguity, and subtlety of his concepts of how to best theorize the active audience. Only by this method, Jin believes, could Morley launch his version of audience studies, which aims not to invent a general theory of media effects, but to use an interdisciplinary range of theories to explore how people actually respond to a TV programme; and only by this approach to audience studies, furthermore, could Morley develop a theory of the audience’s activity, which is embedded in the course of their everyday life and that cannot be thoroughly colonized by discourses. Cultural studies, wherever it is conducted, therefore, Morley suggests, has to construct modes of analysis that are relevant to its own conditions of production in a particular place, at a particular time. This is the tradition, as we know it, but also the future, as Morley envisages, of cultural studies. (shrink)

This monograph examines the relationship between science and democracy. The author argues that there is no clear-cut division between science and the rest of society. Rather, scientists and laypeople form a single community of inquiry, which aims at the truth. To defend his theory, the author shows that science and society are both heterogeneous and fragmented. They display variable and shifting alliances between components. He also explains how information flow between science and society is bi-directional through “transactional” processes. In (...) other words, science and society mutually define themselves. The author also explains how science is both objective and laden with values. Coverage includes a wide range of topics, such as: the ideal of value-free science, the is/ought divide, “thick terms” and the language of science, inductive risk, the dichotomy between pure science and applied science, constructivism and the philosophy of risk. It also looks at the concepts of truth and objectivity, the autonomy of science, moral and social inquiry, perfectionism and democracy, and the role of experts in democratic societies. The style is philosophical, but the book features many examples and case-studies. It will appeal to philosophers of science, those in science and technology studies as well as interested general readers. (shrink)

An idea has been increasingly gaining currency in Western democracies since the 1950s and '60s, namely the idea of the omnipotence of the media, a power that has become more pronounced as the influence of politics has become steadily weaker. This omnipotence of the media manifests itself, firstly, in the fabrication of individualistic tastes and desires, and secondly in the fragmentation of public space and social relations, if not the explosion of public space and social relations.These are the themes to (...) which I would like to return in the hope of not rewriting the story of Pangloss. I think no one will dispute the idea that the media has played, and continues to play, a crucial role in the dynamics of postmodern individualism. The norm of private happiness, the value of pleasure, and the ideal of intimate fulfilment are diffused throughout mass culture, the press and television. Thanks to the media, the fulfilment of these desires and the love of oneself has become a socially legitimated form of behaviour, an ideal for the masses. In celebrating private pleasures and private happiness, the media have undoubtedly contributed to the decline of tradition, strict moral codes and ideological commitments. Living in the present, living for oneself and in accordance with these desires have become the legitimate norm, and in this sense the media have without a doubt contributed to the culture of individualism.That is not all. Television is known to have played a role in the erosion of social life, in the erosion of certain forms of community life like the neighbourhood, the street, and the café, which had been important areas of social interaction since the nineteenth century. Television has put an end to people going out regularly to bars, cafés or on the streets; everyone goes home in the evening to watch the news or look at a film. The traditional social life of men has largely disappeared, and men spend much more time with their family and in private life. Leisure culture and the media have converged in such a way that privileges pleasures enjoyed in the intimacy of the home.For the same reason, television has caused the attendance of cinema, sporting events and theatre to drop. Television has shattered traditional forms of social and public life in favour of the consumption of images within the home, and this trend will undoubtedly only become more pronounced as the number of familial receivers increases, such as video machines, internet, cable, what one can in short call `fragmented television'.Access to information and images is becoming more and more personalized; there are greater possibilities for everyone to construct his own timetable and to escape from the homogeneity of media programming. From this point of view, the media appear to be as much an instrument for the creation of homogeneous, mass tastes as an instrument of individualization, and the privatization of life. In this context, and despite its obvious shortcomings, McLuhan's famous formula `the medium is the message' seems to me correct. (shrink)

Information, as well as freedom of expression and freedom of the media are essential for democratic society and fundamental characteristic of modern states. The year 2020 will be remembered as a year of pandemic caused from Covid-19 (coronavirus) and a year of response to unexpected challenge that the spread of the virus caused. In the times of pandemic and any type of crisis, the media always plays a key role in informing the public all over the Globe. This paper (...) aims to make theoretical descriptive research and analysis of the influence of coronavirus on news consumption, the role of media in communication and presentation of important developments during pandemic. The authors present an overview of the media system and the latest developments in the EU in preventing fake news related to the pandemic. We conclude that media plays key role in informing the citizens during pandemic and therefore they have increased responsibility in providing reliable information. At the same time, since the beginning of the Covid-19 pandemic, the media have been challenged with parallel outbreaks of disinformation and misinformation about the virus, ranging from fake coronavirus cures, false claims and harmful health advice to wild conspiracy theories. Disinformation can in turn speed up the spread of disease, hinder effective public health responses, as well as create confusion, fear and distrust. We highlight the fundamental function of creating awareness regarding the topic based on facts, and the need of media for preventing panic and fostering people's understanding by ‘checking the source and information twice’. (shrink)

Purpose This study aims to analyze how English-language versions of e-newspapers in the first two countries affected, China and Japan, which are non-English-speaking countries and have different socio-economic and political settings, have highlighted Coronavirus disease 2019 pandemic news and informed the global community. Design/methodology/approach A text-mining approach was used to explore experts’ thoughts as published by the two leading English-language newspapers in China and Japan from January to March 2020. This study analyzes the Opinion section, which mainly comprises editorial and (...) the op-ed section. The current study groups all editorial discussions and highlights into ten major aspects, which cover health, economy, politics, culture and others. Findings Within the first three months, the media in both China and Japan shifted their focus from health and preparedness to the economy, politics and social welfare. Governance and social welfare were key concerns in China’s news media, while, in contrast, global politics received the highest level of attention from experts in Japan’s news media. Environment and technologies aspects did not receive much attention by the expert’s columns. Originality/value At the initial stage of a world crisis, how leading nations and initially affected nations deal with the problem, how media play their role and guide mass population with experts’ thoughts are highlighted here. The understanding developed in this study can provide guidance to news media in other countries in playing effective roles in the management of this health crisis and catastrophes. (shrink)

This article considers the expropriation, description, and cultivation of land as a central problem for media history and political ecology. Recent work in the history and theory of media has posited the cultivation of land as a primordial cultural technique or a material operation that underlies signification. Such work stops short, however, of considering that operation—which begins with the drawing of lines on the ground—as a form of labor and hence a dimension of political economy comparable to Rousseau’s account of (...) the origin of property. John Bellamy Foster has shown how Marx’s early development of a neo-Epicurean materialism led, when informed by mid-nineteenth-century scientific agriculture, to what Foster calls Marx’s theory of “metabolic rift,” the disruption of the metabolic interchange between nature and society mediated by human labor. This article returns to the unfinished business of critical theory that rejoins the critique of culture with the critique of nature, by showing how a mediapolitics of land governs the dialectical processes described by eco-Marxists like Foster. Specifically, the article considers the material production of land for both agriculture and industry, informed by scientific agriculture and with plantation slavery as a limit case, through the work of Henry Charles Carey. Rethinking the political economy of land in this way extends the cultural materialism predominant in media history and theory into a more fully historical materialism adequate to an ecological situation in which all that may once have been solid has truly melted, or burned, into air. (shrink)

continent. 1.1 (2011): 22-25. The Author gratefully acknowledges the financial support of CAPES (Coordenação de Aperfeiçoamento do Ensino Superior), Brazil. From the multifarious subdivisions of semiotics, be they naturalistic or culturalistic, the realm of semiotics of value is a ?eld that is getting more and more attention these days. Our entire political and economic systems are based upon structures of symbolic representation that many times seem not only to embody monetary value but also to determine it. The connection between monetary (...) and linguistic exchanges is self-evident: the former requires the latter and develops in direct relation to it. Creative experimentation and design of digital systems of value exchange are blossoming on the web. Dr. Gilson Schwartz, an economist turned media theorist and professor at the University of São Paulo, adopted the concept of Iconomics, originally created by Michael Kaplan, an author concerned with the linguistics of economic value. Empowering local communities and unlocking new levels of value creation and representation via digital technologies are the main goals of Dr. Schwartz’s projects, aiming at the re-designing of our relationship to the economic value of imagination and the social control of property. Schwartz is Assistant Professor at the School of Communication and Arts of the University of São Paulo, a former Chief Economist at BankBoston, Brazil and Advisor to the President of the National Social and Economic Development Bank (BNDES). FURTHER READING: Kaplan, Michael. “Iconomics: The Rhetoric of Speculation.” Public Culture . 15.3 (2003): 477-493. Renata Lemos-Morais: You have recently produced and directed a short documentary about Creative Currencies in Latin America. Could you tell us a bit about its process and its findings? Gilson Schwartz: The “Creative Currencies” project is a work-in-progress platform which unfolds as an action research agenda connected both to the production of audiovisual content and the development of social currency software. The initiative dates back to 2003 when I led an experimental project supported by the Presidency of Brazil. At that time, we issued paper currency in a small, touristic village in the Northeast Region which stimulated local cultural projects. But it was only in 2009 that the Central Bank of Brazil acknowledged “social currencies” as a legitimate economic agenda, calling for more debate at the I Financial Inclusion Forum. This year, the monetary authorities organized a second forum that also opened the room to discussions on mobile payment systems and new perspectives on poverty alleviation via State subsidies. The Ministry of Culture funded the “Creative Currencies” project in 2009-2010 and our next stage in this discovery process is to be supported by the National Social and Economic Development Bank (BNDES). In short, there is genuine interest among public officials in different areas and public funding for social currencies is on the rise in Brazil. However, after all these years we are still at a very early stage of research and practice. Some of the most successful initiatives (such as Banco Palmas) actually evolved out of local monetary creation to become correspondent banking operations for commercial banks and other financial groups. After eight years of price stability and social inclusion, Brazil stands out as a major opportunity for social experimentation, even the Grameen Bank is now entering the Brazilian market and many NGOs are geared towards different forms of entrepreneurialism in the base of the pyramid, riding solidarity economic models, microfinance and microcredit for local development. It is yet to be seen, however, whether these developments are just one more stage of “bankarization”, that is to say, an extension of regular banking services or actually a new form of social and symbolic self-determination at the local level. So far, the Central Bank of Brazil is open to new forms of credit and local finance as long as they are strictly territorial and very close to barter among the poor. In other words, whether the process of monetary creation could be made to fit an open source paradigm is yet to be seen. Community banking and social currencies might as well end up as just another channel for access to and use of banking services. The “Creative Currencies” project aims at promoting the discussion of more fundamental issues, such as the limits of central banking, the prospects for local financial development and the possibility of creating and managing financial icons as cultural assets. The purpose of this project is to produce short documentaries that will bear testimony to this evolving regulatory framework while inducing more discussion about the fundamental iconomic issues concealed in the process of money and wealth creation. RLM: What new potential is there in applying digital technologies to currency creation? GS: Globalization is a result of the virtualization of money, that is, the overcoming of illusions such as the “gold standard”. Money is an icon created by institutions, not on supposedly natural or material foundations but out of political and financial interests. The “dollar standard” is an outstanding evidence of this phenomenon and Kaplan´s paper, the first to use the expression “iconomics”, insists on the rhetoric and semiotic effects associated to a supposedly scientific model of money creation and management. This is a fundamental change that was perceived and discussed much before the digitalization of the world by unorthodox economists such as John Maynard Keynes since the early 20th century. The digitalization of global financial flows accelerated this immateriality and the creation of the Euro was yet another evidence of the political foundations of currencies. The banking establishment, however, is keen on the idea that scientific formulae hold the key to sound money creation. Keynesianism has been repeatedly associated to “inflationism” while the supposedly sound monetary policies of the Orthodoxy serve well the political and financial interests of a technocratic elite. Corporate media also serve this fictitious depiction of the monetary process despite the cyclical bust of monetary rules and financial regulations. The internet, however, has created numerous opportunities for the disintermediation in industries such as film, music and commodities. There is no reason to doubt that the financial industry can also be transformed by Peer-to-Peer (P2P) infrastructures. Money is media as well. Credit is but confidence. Once people realize that the distributed computing power of networks can also be the platform to weave new monetary and credit operations, there is room for grassroots emancipation out of the established owners of monetary institutions. So far, however, there has been a privatization of monetary management and there is not a clear path or model for the emergent (P2P) property democratization that is inherent to the internet. Digital assets, however, clearly have an inherent potential to escape central control and proprietary regulatory frameworks. RLM: How are social networks transforming the ways in which we exchange value? Do you believe that online influence and reputation might be translated into a new kind of currency? GS: The foundation for social currencies as envisaged by solidarity economics is the territory. Authorities are willing to concede local monetary creation as long as it is restricted to poor neighborhoods, as a proxy to barter. In this relevant but limited context, reputation, personal knowledge and informal ties form the matrix of local or “proximity” finance which are expected to keep credit and leverage to a sustainable level. Anything beyond that should and would lead to an integration of local finance into the established banking system. However, inasmuch as the internet promotes virtual territories and reputation is now subject to all sorts of digital manipulation and stardom becomes an everyday cultural process among teenagers and elders alike, the territorial “foundation” is substituted for more complex patterns of solidarity, cooperation and exchange that reach beyond the physical territory and even the “human.” Digital assets embody knowledge, technology, cultural and educational values that are exchanged at a global scale beyond the control of democratic States (Chinese-like intervention is the exception, not the rule). Hacktivism is unstoppable and so is monetary hacktivism. Especially in the Third World, mobile communications fast became conveyors of money transfers and other appropriation strategies. Banking and telecom sectors already battle for the control of these emerging markets and, as a matter of fact, have so far contributed to the containment of these processes. Governments serve these moguls and have usually adopted a wait-and-see attitude. If open source hardware and grassroots social movements combine to challenge these proprietary battles, then social networks may evolve into new forms of social capital and thus form the ground on which to design and implement social currencies. The global financial crisis, as well as the dollar demise, are an event of such a proportion that social networks may open the path for emancipator subjects to seize the opportunity. RLM: What are some of the social experiments that you think are revolutionizing the way in which value is exchanged? GS: There is a broad evolution of economic systems towards the valuation of intangible assets such as knowledge, reputation and sustainability. There are many examples of local as well as global events that call the traditional systems of exchange into question, from carbon credits to educational bonuses, digital barter frameworks and locally based solidarity and fair trade networks. These emerging examples, no matter how different in nature or scale, represent a challenge to the traditional value creation schemes and theories which are based on use and exchange value, supply and demand. This is not to say that utility and labour or scarcity are to be totally dismissed, but there is now an emerging perception that value is also a function of behavioral codes, symbolic patterns and the energy of institutional frameworks. The plasticity of digital platforms is relevant insofar as intellectual property becomes the central source of value creation. But when you discuss the property rights of public goods such as the environment or basic social rights (of minorities or localities), then a new paradigm seems to emerge. RLM: Are gaming and online storytelling digital practices that might have an impact on the way new currencies are created and developed? GS: “Play money” has been one of the early and most intriguing phenomena associated to the diffusion of virtual worlds. These virtual currencies have also been prone to “boom and bust” dynamics, speculation and pure theft (Second Life scams were common and led to “intervention” by the owners of the game). Storytelling is a major source of value, that is, the value of attention and the markets for audience. There are plenty of private monies created and managed by corporate entertainment groups, telecom operators (via mobile virtual network operators) and marketing frameworks. The casino economy, as already depicted by Keynes and other unorthodox economists, is always storytelling about future states of the world, confidence building and leverage of animal spirits. The novelty of current events is not the fictitious nature of any form of capital, but the potential for digital democratization of controls over the imaginary nature of value creation. But this is just a potential, a possibility, a figment that more often than not is appropriated by centralized and opaque private powers. The game industry is a testbed for new connections between storytelling and money creation. RLM: Monetary value was originally connected to the scarcity of precious metals, such as gold. Our entire monetary system seems therefore to function according to a logic of scarcity. Do you believe it is possible to reverse this logic into a logic of abundance? GS: The gold standard was a fiction itself, the “scarcity” is always produced by institutions that regulate confidence and access to credit. The key issue is not to fabricate abundance, but to question the institutions which produce scarcity out of any standard, gold or whatever. Central banks are at the service of private banks in the creation and management of scarcity. RLM: The promise that nanotechnology holds for our future is one of radical abundance (or so say transhumanists). The possibility of creating any kind of material substance through nanoengineering seems each day more feasible. What would this possibility entail in terms of systems of value exchange? GS: Nanotechnology, environmental concerns and grassroots appropriation of distributed knowledge are the frontiers of a new horizon of energy creation and management. Social groups in charge of managing scarcity for the sake of wealth and power concentration must be held accountable for the destruction of our future. Once this key political conundrum is accounted for, new systems of value exchange and even a non-mercantile society will come into existence. Revolutionary theorists such as Marx envisaged transformation via the extreme clash of contradictions between capital and labour. This approach has never led to a change in the systemic logic of scarcity for the sake of social control. We are once again facing the threshold of large scale societal change, but the outcome of the current crisis should come from our imagination, not from yet another paradox of abundance and scarcity. As long as we remain attached to the materiality of value, the illusion of freedom will but reinforce the massive manipulation of necessity. RLM: What do you think is the role of crowdfunding in this context? GS: Crowdsourcing as well as crowdfunding are examples of the peer to peer opportunities that come along with distributed computer power. However, the power structure behind wealth and scarcity creation may or may not be changed by crowd management. But it should not be taken at face value, so to speak. The stock market of course is an early form of crowdfunding without calling into question the proprietary framework of the companies offering their investment projects to the market. Any market is a form of crowdsourcing, that is to say, of distributed forms of supply and demand matchmaking. The wealth of networks, however, depends on the contractual ecosystem, the institutional framework, the channeling of social imagination, not on the purely quantitative distribution of bids and offers. I see economics as supply, demand and code. Once you have access to the code, once openness becomes part of the game, then there is a chance of crowd behavior becoming collective intelligence and sustainable imagination. RLM: Is the development of digital currencies headed towards a pluralistic ecology in which many micro currency systems co-exist, or is it penetrating the mainstream monetary system? If it is affecting the mainstream financial system, what would be its effect in the long-term? GS: The same issue is at stake both at local and global levels. The global system is, as a matter of fact, an unstable ecosystem of “micro currencies” whereas the dollar has so far exerted an overwhelming influence. Local currencies and private monies coexist with national currencies only to the extent that the Central Bank admits, for instance, that grassroots monetary emissions remain territorial and strictly connected to poverty. However, the question of how new developments in digital technologies and nanotechnologies might alter not only our current monetary systems but also our understanding of value in itself, is still an open question. (shrink)

This article takes inspiration from Kittler’s claim that philosophy has neglected the means used for its production. Kittler’s argument for media ontology will be compared to the post-Kantian project of re-inventing philosophy through the medium of thought. The article discusses these views in the context of the automation of logical thinking where procedures, tasks, and functions are part of the instrumental processing of new ends evolving a new mode of reasoning. In particular, the article suggests that in constructivist logic and (...) information theory, the temporal gap between truth and proof, between input and output, can be taken to argue that the means of thought expose the indetermination or the incomputability of proof. The automation of reasoning in logical processing coincides not with mindless correlations of data, replacing axioms with data, truths with self-validating proofs. Instead, the problem of the indeterminacy of proof within automated logic re-habilitates techne or instrumentality, and the relation between means and ends away from classical idealism and analytic realism. By following John Dewey’s argument for instrumentality, it will be argued that the task of thinking today needs to re-invent a logic of techne away from the teleological view of ends or the crisis of finality. If the post-Kantian preoccupations about the task of thinking already announced that the medium of thought could offer possibilities for a non-human philosophy, this article envisions a machine philosophy originating from within computational media. (shrink)

Canadian video game developer BioWare’s critically acclaimed Mass Effect video game series has been called the most important science fiction universe of a generation. Whether or not one is inclined to agree, it cannot be denied that Mass Effect matters. It matters not only because of its brilliant narrative and the difficult questions it asks, but also because, as bioethicist Kyle Munkittrick writes, it reflects society as a whole. Mass Effect is a sci-fi epic in the truest (...) sense, spanning over years and across hundreds of planets tucked away in the darkest corners of the galaxy, populated with dozens of species with their own histories, beliefs, cultures, and technologies. Academics and dedicated fans have explored the numerous facets of the game, from its philosophy to time and temporality, fandom ethnographies, and ethics. This article proposes to explore the boundaries of alien sex and the desire for alien others as represented in sci-fi role playing games, and their reinterpretation by fans. Science fiction role playing games in particular enable the production of sexual modalities outside of the constraints of heterosexual norms. Alien sex, animal sex, or monstrous sex are common tropes in fantasy and sci-fi media—the vampire, the werewolf, and monstrous non/in-humans are eroticized and construed conduits of a mainly female sexual desire. However, the example I would like to approach is slightly more radical, both in terms of execution and in terms of media audience response: examples of “alien sex” as illustrated in the Mass Effect video game series, whose canonical representation of alien-human romances invite some interesting questions about either the potential exacerbation, or the rendering-unintelligible of sexual difference, as well as about cross-species desire and about the ontology of the natural and the artificial. (shrink)

The last technological developments have introduced a huge amount of hardware, communication systems, and information systems into life of human beings. But also has brought a multiplicity of images, objects and sensitive experiences having a direct effect in social life. It can be said that this amount of current elements deserve to be analyzed in order to try to clarify the nature of information technology and its political impact. That means that far over history of scientific developments, it (...) is precise to take into account a critical task of the role of the information techniques in different levels of society (moral, social and economic levels), but after all the role playing in the way we perceive the world. For that, we treat some of the technological developments related to virtual reality; then, we handle the concept of simulation, and finally we establish the distinction between reality and virtuality. (shrink)

The authors of the article with reference to the discussions about the status of knowledge in the postmodernism discourse and the "crisis of the intellectual" presented in the works by J.F. Lyotard and Z. Bauman, consider these issues in the context of other social challenges. Interpreting the conducted empirical research results, the research also focuses on the multidisciplinary theoretical analysis of philosophical, psychological and pedagogical literature. The authors note that in the absence of metanarratives, the phenomenon of intellectuals and (...) intellectual work is transformed: postmodern epistemology has changed the opportunities of mass education about how things should stand / what to have / how to act into the multiple / polyphonic / variable / fragmentary / collage dissemination of knowledge. As an argument in the "crisis of intellectuals" discussion, the authors analyze the educators` need and motivation sphere emphasizing constant knowledge enhancement to be a priority for them, which logically affects professional identity reconstruction carried out through self-reference. The paper presents an opinion that intellectuals lack self-perception as a reference social group. We conclude that in the information society, public interaction with the media affecting the reconsideration of the intellectual`s role and status serves as a basis for their legitimation. The results of the conducted survey enable us to conclude that raising educators` intellectual level affects their competences in professional practices. The status of the intellectual-educator is legitimized by their activity in training sessions, discussions, meet-ups and other events. The study presents an algorithm for constructing the intellectual-educator in the conditions of social reality challenges. The research substantiates demand for the intellectual-educator who is IT literate, capable of professional reflection, open to change, motivated for continuous self-development, ready for the reconstruction of professional identity from a knowledge transmitter to an erudite, a creative coach, a supervisor and a moderator. (shrink)