The problem of tolerance is analyzed against the background of the acute challenges of today and transformation of humanities from antiquity to postmodernism. Tolerance-related definitions arose in philosophy are examined retrospectively: patience, tolerance, respect, trust, harmony in diversity. The methodological significance of the integrative interdisciplinary prism in consideration of the phenomenon of tolerance is shown. Three leading sociocultural and communicative strategies of tolerance in social agreements have been identified: tolerant internal dialogue, tolerant communication with the world, tolerant interpersonal communication. The (...) limits of tolerance are outlined, beyond which it becomes quasi-tolerance, because behind the simulacrum of tolerance hides indifference, conformism of communicators, or sprouts of intolerance, aggression, mobbing. With the help of sociological and synergetic theories the idea of balance of tolerance in psychological, mental and spiritual, physical aspects of human existence is defended. Autotolerance is due to human self-knowledge, sound self-esteem, developed mental and emotional quotient, and under such conditions it strategically determines a tolerant dialogue with the world, a constructive worldview. In turn, it needs critical thinking and an ecological attitude to information, especially in the context of media manipulation and phubbing. The simulacrum of modern pop literature on positive thinking is outlined, in contrast to which the life-creating potential of practical philosophy is revealed, which contributes to creation of socio-cultural and communicative communities. (shrink)

The article is devoted to study of totalitarian and democratic types of rhetoric. The classical dichotomy of rhetorical influence has been discovered: monologic use of rhetoric as a verbal weapon through propaganda, demagoguery, populism, creation of the image of an enemy, division of society and dialogical use of rhetoric as consolidating communication, truth-seeking, social consent and understanding. It is shown that the trigger of democratic and totalitarian regimes is the existential of freedom. The active influence of the postmodern rhetoric of (...) the information age in its performativity in the acquisition of snack culture is determined, which significantly strengthens the manipulative strategies. Totalitarian tendencies of digital rhetoric are found in information warfare technologies, in the processes of censorship, ambivalence and negativism of information, spreading fake news, igniting conflicts in mass media. Militarization of vocabulary and spread of obscene language in ordinary communication as factors of compensatory aggression of the population, the danger of excessive information transparency of people’s private lives are noted. Democratism of the digital rhetoric is manifested in such phenomena as the direct creation of e-democracy, access of citizens to e-voting, e-services, e-petitions, overcoming digital inequality, the ability to communicate with officials and public officers live on TV and radio, in social networks. Democratic principles of rhetoric, especially in Ukraine as a state of “transitional democracy” should be supported by quality education, fostering critical thinking and activity of civil society. (shrink)