In this article, advertising is considered in line with the anthropological approach. Advertising is presented as a special anthropological reality, which simultaneously reflects and forms the essential characteristics of human. In this reality, modern human is able to socialize, self-identify, consume and transmit information. The transformation of advertising is heterogeneous and depends on many social factors. Transformation is considered in the course of the panopticon. The panopticon was especially mentioned in the second half of the 20th century, when universal surveillance (...) and observation began to become commonplace, and 21st century life is difficult to imagine without the digital and electronic gadgets that meet us at every turn. From an anthropological point of view, the essence of advertising reflects the social and cultural code of society, which reduces the level of negative feedback and increases the level of acceptance in the mass consciousness. The process of transformation of advertising is ongoing. Given the widespread use of advertising in various spheres of human life, advertising is becoming one of the most important forms of communication. Creating an information field, advertising draws attention to the pragmatic aspects of life, which creates a worldview and attitude to the world around. Advertising ideas reflect the communicative level and development of human and society, which is an indicator of the development of society at a certain stage. Understanding human advertising is a perception of a separate information and communication reality. Extending to the global level, it creates a large communication space for certain groups of people. The author concludes that, in terms of anthropological approach, human is not only an object but also a real subject of advertising. Advertising is a specific way of creative human self-realization, in which there is a design, translation and perception of advertising images. (shrink)

Реалії людського співіснування в інформаційному світі стрімко змінюють складові життя суспільства та вимагають від люднини нових дій для більш ефективного співіснування. Комунікативна діяльність породжує основний тип змін, оскільки формує новий інформаційний світ, який складається зі складної системи комунікацій та способів, змісту, частоті обміну інформації, що забезпечують високу ефективність суспільства, що допомагає швидко обмінюватись даними та існувати в інформаційному світі. Реклама постає як чинник комунікації, що дає змогу керувати ефективністю та оптимальністю загальної системи комунікацій. Внаслідок формування інформаційного суспільства з'являються нові запити (...) людей від суспільства та навпаки, в яких парадигма виживання полягає в інформаційній домінації суб'єктів. Основний запит суспільства – це вимога віртуальної взаємодії, запит людини – на приватність, та водночас, на інформаційне домінування. Віртуалізований світ доповнює реальність власними атрибутами, бо вирішує низку раніше проблемних речей, які заважали швидкій соціальній взаємодії: швидкість передавання інформації, її адресність, її масовість. У колі понять існує розуміння «медіа-суб'єкт» як особа чи компанія, чи будь-який інший суб'єкт, які представлені віртуально, маючи реального суб'єкта в реальності. Внаслідок активної соціальної комунікації «медіа-суб'єкта» є можливість роширити зону впливу на масову свідомість. Інформаційне домінування разом з рекламою надають здатність отримання соціальних та матеріальних благ, внаслідок правильних дій, що і є головною метою даних суб'єктів. Реклама є каталізатором комунікативних процесів, що забезпечують інформаційні потреби споживачів та надають рекламодавцю соціальної активності в інформпросторі. Реклама міцно пов’язана з різними видами людської взаємодії, що спричинає її синергетичну дію для кожного з них. (shrink)

Вивчення деструктивного змісту реклами дає нам можливість проаналізувати її ступінь та методи впливу на сучасний зовнішній медіапростір людини та суспільства. Завдання статті – вивчити та проаналізувати руйнівний зміст реклами та дослідити соціальний фактор у процесі комунікаційних процесів суспільства на прикладі інформації сучасних рекламних повідомлень. Актуальність теми виявляється у необхідності вивчення існування людини в медіа-просторі та її соціального становлення у віртуальному суспільстві. Зі збільшенням участі людства у віртуальній інформаційній мережі збільшується ризик неконтрольованості особистості та більша залежність від колективних установок. Вивчається та (...) аналізується сутність соціального фактора від використання деструктивного змісту в рекламному дискурсі, огляду та аналізу деструктивного змісту реклами, її суб'єктивного змісту та впливу на екзистенційне сприйняття людини світом. Досліджено синергетичний ефект реклами з деструктивними образами в комунікативних соціальних процесах. Досліджено роль формування віртуальних втрат (збитків) у процесі просування товарів та послуг, що використовують руйнівний зміст реклами. Дослідження формування нових ментальних установок одержувачів реклами та їх впливу на існуюче співіснування та взаємодію у суспільстві. У сучасному суспільстві реклама стала важливою частиною соціалізації людей, саме тому вона відіграє значну роль у формуванні громадської думки, оцінках людей та подій, встановленні рівня життя та ставлення до взаємодії, в тому числі спрямованої на внутрішній світ особи. Відзначається, що через неможливість протидії рекламним зображенням в інформаційному полі людина є споживачем інсталяцій, але водночас вона здатна по-різному коригувати наявний вплив і відображати на ньому. (shrink)

This article is devoted to describing results of conceptualization of the idea of mind at the stage of maturity. Delineated the acquisition by the energy system (mind) of stable morphological characteristics, which associated with such a pivotal formation as the discourse. A qualitative structural and ontological sign of the system transition to this stage is the transformation of the verbal morphology of the mind into a discursive one. The analysis of the poststructuralist understanding of discourse in the context of the (...) dispersion of meanings (Foucault) made it possible to formulate a notion of it as a meaning that is constituted by the relation between the discursive practice and the worldview, regarded as a meta-discourse or a global discursive formation. In consequence of this relationship, a discrete and simultaneous scattering of meanings arises, the procedural side of which is a concrete discourse, and its productive aspect is linked with the creation of a local discursive formation. Based on this view it is proposed a logical formula of discourse, which takes into account the entropy of the language and the entropy of the worldview, as a particular manifestation of the mind entropy. Using this formula and considering the reactive nature of discourse, it was developed a classification, which included such types of discourses as reactive, suggestive, synthetic and creative. In turn, the proposed types of discourses are correlated with the specific characteristics of certain activities, as a psychological category. Also, it was considered the translation of the structure of discourse dissipation from the cognitive plan into the affective sphere because of which it is formed a hierarchy of significances, which performs the sense-forming function. It was analyzed the inverse influence of the hierarchy of significances on the structure of meanings dispersion and for respective account it was introduced a conditional coefficient of the value deviation of the significance of the meanings. This parameter reflects the sense correction of the meaning that occurs in the process of the emergence of discourse from discursive practice. Thus, the discourse is presented as a complex dynamic formation of the mind arising at the maturity stage of the system as a result of the combined effect of entropic dispersion of meanings and the value deviation of their significances. (shrink)

In this article, the results of conceptualization of the definition of mind as an object of interdisciplinary applied research are described. The purpose of the theoretical analysis is to generate a methodological discourse suitable for a functional understanding of the mind in the context of the problem of natural language processing as one of the components of developments in the field of artificial intelligence. The conceptual discourse was realized with the help of the author's method of structural-ontological analysis, and developed (...) in the mainstream of the system-methodological tradition of the school of G.P. Shchedrovitsky and intended for descriptive research of subject areas of interdisciplinary objects of scientific study. As a result of the structural and ontological analysis of the super-system, the relevant place and role of the directly studied system (mind) are determined, and its primary process and material are localized and structural and functional connections are described. At the basic level, the mind is conceptualized as an energy process unfolding in a spatio-temporal environment and accompanied by archetypal structuring of neural impulses into images. The genesis of the system is separately analyzed by constructing a structural-ontological matrix that reflects the initial stage of the development of the mind. The primary process is concretized with the help of hetero- and homeostatic dichotomy, and also the most significant features of the consistent transformation of the material of the system and its ascent to verbal morphology are described. The structural-ontological comparison of the functioning of the verbal intelligence with the preverbal level has been carried out. The transformation of neural impulses of needs into words, as verbal units fixing semiotic values is analyzed. Structural-ontological connections that determine the reactive and prospective characteristics of the functioning of the system are disclosed. The position of the chronological primacy of "semiotic readiness" for language with respect to the debut of the latter as an information-sign model of the environment is argued. The hypothesis of domination at the initial stage of the development of the mind of exopsychic functions over endopsychic ones is formulated. The theoretical substantiation of the hypothesis of the inevitability of the ontology of language in the functional understanding of the mind is given, corresponding structural and ontological arguments are given, including those based on the ideas about the information relationship between affects and needs, according to the views of P.V. Simonov. The arguments are presented in favor of the non-alternative methodology of A. Turing in studies of artificial intelligence. (shrink)

An analysis of the way of further development of artificial intelligence similar to human was carried out, namely its intermediate stage, a state when he can communicate freely with people, can realistically imitate a some personality, freely change it, and thus become convenient for large-scale use in everyday life. An approximate view of the system was described, which it may become in the near future, given the recent technologies. The list of possible settings, which will be actual for similar systems, (...) is resulted. The possible areas of application of this artificial intelligence are listed. (shrink)

У статті розглянуто роль релігії, як суспільної ідеології, з точки зору християнського реалізму Рейнхольда Нібура. Досліджено вплив релігії на суспільство через зміну системи цінностей окремих індивідів. Встановлено, що суспільна користь релігії визначається проявом духу каяття, який запобігає індивідуальному егоїзму і гордості. Описано роль любові як підсилюючого чинника у близьких суспільних відносинах. Встановлено, що через індивідуалістичний характер відносин між Богом та індивідом релігія має обмежений вплив на суспільство. Причиною обмеженості релігії є більша сила колективного егоїзму, порівняно з індивідуальними чеснотами. Визначено, що (...) ідеалістичні релігійні спільноти у суспільстві демонструють три основні моделі поведінки: індиферентність, поразництво та сентиментальність. Продемонстровано релігійний характер міленіальних та апокаліптичних очікувань у всіх ідеологіях. (shrink)

The crisis of the outdated education system in Ukraine has led to radical changes at all levels. One of such vital changes in 2016 was the New Ukrainian School reform introduced by the Ministry of Education and Science of Ukraine. It relies on critical theories of the postmodern philosophy of education. They are as follows: toleration of difference, rejection of stereotypes and child-centeredness; transformation of teacher’s authority and roles; individualization of the educational process. Importantly, the New Ukrainian School reform has (...) been launched in primary school as a fundamental part of the whole education system. In this regard, it is crucial to train primary school teachers of the new generation who will be able to implement the ideas of the New Ukrainian School. Consequently, it is extremely essential to update the system of corresponding training in higher education institutions in Ukraine. Therefore, the article aims to justify how future primary school teachers are trained for purposes of the New Ukrainian School in the postmodern era. (shrink)

Imagine cells that live in a high‐gradient magnetic field (HGMF). Through what mechanisms do the cells sense a non‐uniform magnetic field and how such a field changes the cell fate? We show that magnetic forces generated by HGMFs can be comparable to intracellular forces and therefore may be capable of altering the functionality of an individual cell and tissues in unprecedented ways. We identify the cellular effectors of such fields and propose novel routes in cell biology predicting new biological effects (...) such as magnetic control of cell‐to‐cell communication and vesicle transport, magnetic control of intracellular ROS levels, magnetically induced differentiation of stem cells, magnetically assisted cell division, or prevention of cells from dividing. On the basis of experimental facts and theoretical modeling we reveal timescales of cellular responses to high‐gradient magnetic fields and suggest an explicit dependence of the cell response time on the magnitude of the magnetic field gradient. (shrink)

The article proposes systematisation and development of the discourse of the East European methodological traditions regarding application of the systematic approach as a way of subject localisation in psychological research. In particular, the author’s version of systematic localisation of psychological research subjects by means of structural and ontological visualisations has been developed. The procedure proposed for systematic localisation of the researched subject includes four subsequent stages: 1) fixation of the borders and structure of the ontological field which is being studied; (...) 2) segment analysis of the obtained structure; 3) study of specifics and contents of structural and functional ties; 4) visual mapping of genesis of the core processes. The article describes specifics of application of systematic localisation of the subject of research at the example of such researched object as personal socialisation. (shrink)

The author analyzes the role and significance of the new scientific area within the Ancient philosophy studies, named Classical Reception Studies. This area manifests itself as a reconceptualization of Antic Studies and therefore is as an interdisciplinary field, which focuses on the study of the receptions of Antiquity. This area is specific in its sphere of interest – not only philosophical heritage of a certain period, but also literary, historical and other sources. Such aspect of classical reception studies are important (...) as it contributes to thorough and fundamental studies of the history of Ukrainian philosophy because the ancient philosophical heritage was at the center of reflections on Ukrainian philosophy from Kievan Rus' to the present day. Therefore, we see the importance of domestic scientific studies devoted to the study of the receptions of antiquity in general and in the history of Ukrainian philosophy in particular. The latter can help to more understand the specifics of the formation and development of the philosophical tradition in Ukraine. Classical reception studies can be a specific historical and philosophical method of research of ancient philosophical heritage, along with other methods such as doxography, rational and historical reconstruction, etc. Its peculiarity lies in the fact that it can incorporate elements of doxography, as well as rational reconstruction or other historical and philosophical methods alone or together The author argues that in the context of classical reception studies, ancient philosophical texts can become a basis for solving contemporary global or local problems and issues of humanity (political, social, cultural, etc.). The potential of ancient texts and fragments (including philosophical ones) is important not only for understanding the past, but also in relation to the developments of society in the present. (shrink)

Review of Bromberg, J. (2021). Global Classics. Abingdon: Routledge.

Purpose This paper aims to develop a system view of the organizational culture, given entropy of theoretical and methodological outlooks on the phenomenon alongside simultaneous growth of number of research reports. -/- Design/methodology/approach Sequential structural and ontological analysis of the Schein’s (2004) point of view on organization culture enabled to form a way of system comprehension of the respective object field on conscious and unconscious levels. -/- Findings Structural ontology of organizational culture represented by the mythopoetic concept of organization, which (...) is a composition of unconscious motives reflecting standard and management peculiarities of functioning characteristic of a certain group. -/- Research limitations/implications The proposed methodological discourse actualizes a hypothesis on organizational unconscious as a specific factor of organizational culture and begets a respective direction of the further researches. -/- Originality/value This is the first methodological concept, that provides a system comprehension of the object field of organizational culture. The concept has important implications for methodological designs of further researches and systematization of already obtained data within the domain. (shrink)

The emergence of the Cossack community on the southern border was conditioned by its population growth and the necessity to protect Ukrainian lands from Tatar expansion. The long stay of the Cossacks far from the volosts (rural municipalities) raise the need for uniting into cohesive troops led by an experienced ataman. They built fortified towns and small settlements to defend against Horde attacks and securely store their booty. Russian officials wanted to use the Cossack potential and repeatedly offered the ruler (...) of the Grand Duchy of Lithuania to build a powerful fortress on the border with the Crimean Khanate in the 20s and 40s of the ХVІ c. However, due to a shortage of resources, Prince Dmytro Vyshnevetskyi was only able to realize this idea later. There are different versions regarding the castle’s location, purpose, and architectural style. However, the idea of identifying Vyshnevetskyi “town” with the so-called “Khortytska Sich” seems doubtful. No direct evidence of the Sich’s functioning in the 50s of the XVI c. has been found in written sources. Only the presence of a “fortress” or “castle” in Zaporizhzhia is recorded. At the same time, a representative of an aristocratic family made great efforts to defend Ukrainian lands, thus contributing to the consolidation of the Cossack community. This marks the outstanding role of Prince-knight Dmytro Vyshnevetskyi in national history. The castle he built on the Kichkaskii cape of the Dnipro River, also documented in the sources as Mala Khortytsia, served as a prototype for fortifications of the Zaporozhian community. This community, established on the island of Tomakivka in the ХVІ с., came to be known as the Zaporozhian Sich. (shrink)

У статті аналізується внутрішній діалог людини з позиції визначення ознак філософського мислення, що здійснюється у станах як кризи, так і щастя. Мета дослідження зумовила вибір тексту, а саме – давньоєгипетського письмового джерела «Розмова розчарованого зі своїм Ба» (ХХІІ–ХХІ ст. до н. е.), в якому зафіксовано внутрішній діалог, і який є одним з перших філософських творів в історії людства. Особлива увага приділяється розумінню рефлексивного мислення античними філософами і сучасними дослідниками. Показано, що повсякденне рефлексивне мислення відрізняється за своїми структурою та властивостями від (...) рефлексивного філософського мислення, яке задає межі рефлексії та ставлення до себе та дійсності. Із виходом з кризи, воно стає звичкою запитування про алгоритм, мотив, призначення та межі застосування отриманих висновків, яка робить відповідь підґрунтям нового питання, що динамічно стверджує людину в набутому стані евдемонії та атараксії. (shrink)

The appearance of the first Hermes Trismegistus’ texts in cultural space «Slavia Orthodoxa» falls on XV century: in Serbian literature Konstantin Filozof’s «Žitije despota Stefana Lazarevića» and in old Ukrainian “Palais Krekhivsky” described by Ivan Franko. Serbian version contains only few lines, but Ukrainian includes individual and very complete section on Hermes Trismegistus’ life. It provides the information on the origin of Hermes, on the story of his father, and on his studying of secret alchemical knowledge in Egypt. Separately is (...) Hermes understanding of the Trinity divine nature allocated. Orthodox literature of XV century is mostly apophatic. Following the Christian thought of first centuries, which in the face of pseudo-Dionysius Aeropahit stated, that the description accuracy of God is in denial terms only and that our language is not developed enough to express the divine essence. Such statements can be found in the Slavic texts of Hermes. God’s Hermes nature is also stated in apophatic style that is consistent to intellectual atmosphere of Orthodox Slavs. So the scribes were able to tailor the Hermetism founder’s image to their needs, concerning questions on the nature of the Holy Trinity being. In general, it did not contradict to Hermetism, which believes that the more there are meanings contradict to each other, the more obscure the words are used, the more expressed is shown in confusing characters, the more they are suitable to describe the Absolute. (shrink)

B a c k g r o u n d. Sinicized Marxism involves the utilization of Marxist theory to address issues specific to China and the transformation of China's rich practical experience into theory, combined with Chinese history and traditional culture. This can be observed in the context of the exploration of philosophical-anthropological issues. M e t h o d s. The key methods employed to address the outlined tasks were comparative and dialectical. The use of the comparative method allowed (...) for the identification of commonalities and differences in the understanding of the human problem in Western European and contemporary Chinese philosophy. The inclusion of the dialectical method helped reveal contradictions in the explication of the nature and meaning of human existence by various contemporary Chinese thinkers. R e s u l t s. It has been found that contemporary Chinese thinkers perceive a dichotomy in human nature–social and natural. Considering not only Karl Marx's works but also those of other Western philosophers, particularly Immanuel Kant, Marxist philosophers in China emphasize the social component of human nature, which is crucial to individuality. C o n c l u s i o n s. It is argued that Sinicized Marxism, like its Soviet counterpart, also incorporates the concept of the "new man" whose life's purpose is to exist exclusively based on the principles and values of Marxist philosophy. The formation and functioning of this concept are influenced by extensive discussions regarding the role of humans in history. Sinicized Marxism emphasizes that each individual, living in society, pursues their own specific values and, guided by them, acts to achieve their realization. Although these goals and actions are diverse, varied, and contradictory, there is a common essence underlying this mass of individual goals and actions. Accordingly, contemporary Chinese thinkers assert that within a specific historical society, people are integrated independently of their will and desire into a unique system of material relations that constitutes their social existence. As a result, they are in a certain way connected within each formation and with the means of production. Production relations organize people, stimulate their activities, generate certain relationships and dependencies among social groups. Common interests, reflected in consciousness, more or less consciously, unite people, motivating them to strive for the realization of certain social goals. The thesis is substantiated that although Sinicized Marxism emphasizes the social goal of human life, it also encompasses considerations about the existential aspect, manifested in living for self-improvement and for the sake of others. (shrink)

The tendency for emotions to be predictable over time, labelled emotional inertia, has been linked to low well-being and is thought to reflect impaired emotion regulation. However, almost no studies have examined how emotion regulation relates to emotional inertia. We examined the effects of cognitive reappraisal and expressive suppression on the inertia of behavioural, subjective and physiological measures of emotion. In Study 1 (N = 111), trait suppression was associated with higher inertia of negative behaviours. We replicated this finding experimentally (...) in Study 2 (N = 186). Furthermore, in Study 2, instructed suppressors and reappraisers both showed higher inertia of positive behaviours, and reappraisers displayed higher inertia of heart rate. Neither suppression nor reappraisal were associated with the inertia of subjective feelings in either study. Thus, the effects of suppression and reappraisal on the temporal dynamics of emotions depend on the valence and emotional response component in question. (shrink)

Objective. Study of the validity and reliability of the discourse approach for the psycholinguistic understanding of the nature, structure, and features of the linguistic consciousness functioning. -/- Materials & Methods. This paper analyzes artificial neural network models built on the corpus of texts, which were obtained in the process of experimental research of the coronavirus quarantine concept as a new category of linguistic consciousness. The methodology of feedforward artificial neural networks (multilayer perceptron) was used in order to assess the possibility (...) of predicting the leading texts semantics based on the discourses ranks and their place in the respective linear sequence. Same baseline parameters were used to predict respondents' self-assessments of changes in their psychological well-being and in daily life routine during the quarantine, as well as to predict their preferences of the quarantine strategies. The study relied on basic ideas about discourse as a meaning constituted by the dispersion of other meanings (Foucault). The same dispersion mechanism realizes itself in interdiscourse interaction, forming a discursive formation at a higher level. The method of T-units (Hunt) was used to identify and count discourses in the texts. The ranking of discourses was provided based on the criterion of their semantic-syntactic autonomy. -/- Results. The conducted neural network modeling revealed a high accuracy in predicting the work of the linguistic consciousness functions associated with retrospective self-assessment and anticipatory imagination of the respondents. Another result of this modeling is a partial confirmation of the assumption concerning existence a relationship between the structural parameters of the discursive field (the rank of the discourses and their place in the respective linear sequence) and the leading semantics of the text. -/- Conclusions. A discourse approach to the study of linguistic consciousness, understanding of its structure and functioning features seems to be reasonably appropriate. The implementation of the approach presupposes the need to form a base of linguistic corpora with the inclusion in each text markup of such parameters as: the presence of specific discourses, their ranks, positions in the linear sequence of discourses. (shrink)

The manuscript presents a summary of the results of the linguistic semantics study of Covid-19 related quarantine. Research conducted on a sample of Russian speaking Ukrainians. Found content and structure of the respective discursive field. Described features of inter-discourse connections. Established that the actualization of some discourses is accompanied by the deactivation of others, what makes quarantine semantics biased. Also, it was suggested that some of the discourses are indirectly positively associated and form the semantic core of the quarantine concept.

У статті проаналізовано контекст кризи вищої освіти, спричиненої переходом сучасного суспільства до Другого Модерну. Показано, що в умовах передчуття «смерті університету», або перебування його «в руїнах», сьогодні, з одного боку, переглядається «ідея університету», акцентується увага на зміні його місії, пропонуються нові моделі, гнучкі траєкторії освіти, що стимулює адаптаційні процеси в закладах вищої освіти, їх творче реагування на виклики сьогодення, виникнення позауніверситетських освітніх послуг. Водночас, паралельно відбуваються процеси уніфікації освітньої системи, гонитва за рейтингами, що є проявом попереднього коду індустріального суспільства, коли (...) «невидима» частина навчання мала на меті формування керованої робочої сили. Простежено зв’язок між третинним навчанням, «освітою без навчання» та перетворенням університету на лабораторію суспільно-особистісних нанотехнологій, в якій здобувач, пізнаючи власну унікальність, набуває таку пластичність мислення та функції, яких потребують різні соціальні вузли. (shrink)

Kant's well-known statement from the “Critique of Practical Reason” (§ 7) that the consciousness of the basic law of pure practical reason (or the customary/moral law) can be called a fact of reason (V, 31.24) has not yet become the subject of adequate attention of domestic researchers. In the “Critique of Practical Reason”, Kant justify his famous categorical imperative by appealing to the “fact of reason” (§ 7). A closer reading of this passage reveals that it refers to a “fundamental (...) law of pure practical reason” and its “consciousness” is called “a fact of reason”. It is likely to think that Kant makes a “naturalistic fallacy” when he tries to justify “ought” (law) from “is” (fact). An analysis of the broader context of the use of the term “fact”, which occurs in the Critique in general 11 times, proves that its denotation is a moral law, which is explained in the corresponding train of thought. A special problem of interpretation is the explanation of the genitive in the expression “a fact of reason” [ein Factum der Vernunft]. It is common to read it as genitivus subjectivus (the fact is a product (act) of the reason, the fact arises thanks to the reason) and as genitivus objectivus (the reason itself is a fact, something factual). But from the standpoint of modern studies of Kant its reading as genitivus auctoris (Willaschek, Wolff, Noller) is promising. Kant’s specific use of the Latin form “ein Factum” in other works, which has the meaning not of “fact”, but of “imputable act” also, testifies in favor of this. Starting with Dieter Heinrich’s article “The Concept of Moral Insight and Kant’s Doctrine of the Fact of Reason” (1960), many researchers interpret the thesis of the “fact of reason” as Kant’s rejection of the attempt at the deduction of moral insight in the “Groundwork of the Metaphysics of Moral” (1785). However, as modern studies (Riedel, Wolff) show, this interpretation is not convincing enough. There are sufficient reasons to believe that it is Kant’s moral and legal doctrine of imputatio facti can explicate an enigmatic passage of the II Critique. (shrink)

The article presents the results of our observations on syntactic, semantic and plot peculiarities of oral language activity, we find it justified to consider the above mentioned parameters as identification criteria for discovering characterological differences of Ukrainian-speaking and Russian-speaking objects of contact profiling. It describes the connection between mechanisms of psychological defenses as the character structural components, and agentive and non-agentive speech constructions, internal and external predicates. Localized and described plots of oral narratives inherent to representatives of different character types.

The article is devoted to the analysis of gender and age specifics of determining value-motivational trends of volunteering. The purpose of the research is to reveal the specifics of socio-psychological factors of volunteering, and, above all, the role and place of age and gender of the volunteer. The research was implemented by filling out an individual volunteer questionnaire. The sample of the research consisted of 302 volunteers aged 17 to 80 years from more than 15 cities of Ukraine. In particular, (...) it is shown that depending on what motivational trends dominate in an individual profile of the SVM volunteer, and, therefore, direct his/her individual activity, the resource of readiness that is implemented in rendering aid, is specifically related to them. In addition, it was found that the meaningfulness of activity on giving help can exhaust own high indicators in the relationship to the implementation of various motivational trends. In turn, it is also shown that individual value-motivational trends to be sensitive on age and gender. The identified features of the gender and age of the volunteer are an important component in the system of factors of the socio-psychological conditioning of volunteering activity. This allows it is to link the specifics of their impact with the characteristics of value-motivational trends, the motivational potential of which is realized by volunteers on giving to help. (shrink)