Cet essai porte sur les implications ontologiques de l’opposition métaphore / métonymie. La première partie discute l’étude faite par Gérard Genette du rôle de la métonymie et de la métaphore dans la structure du roman proustien, explorant les relations d’implications mutuelles entre les deux mouvements tropologiques. La seconde partie essaie de montrer comment cette distinction s’ancre dans la structure même de signification et – étant donné le lien constitutif entre signification et objectivité – sa pertinence ontologique première. Elle étudie d’abord (...) l’importance de la distinction dans l’émergence et la constitution des espaces politiques, avant d’en discuter deux exemples : l’unilatéralisation de re-agrégations métaphoriques dans la logique de la « grève générale » selon Sorel et le rôle des métonymies dans les stratégies léninistes. This essay attempts to approach the ontological implications of the metaphor/metonymy opposition. A first part starts with a discussion of Gerard Genette’s study of the role of metonymy and metaphor in the structuration of Proust novel and explores the relations of mutual implications between both tropological movements. A second part tries to show how this distinction is anchored in the very structure of signification, and – given the constitutive link between signification and objectivity – its primary ontological relevance. A first part studies the importance of the distinction in the emergence and constitution of political spaces. Two examples are discussed : the unilateralization of metaphorical reaggregations in the logic of Sorel’s 'general strike', and the role of 'frozen' metonymies in the design of Leninist strategies. (shrink)

Do metonymies play any role in the emergence of metaphors? There is a debate between scholars who suggest that many metaphors are based on, or derive from, metonymies, versus those who do not see such connection between the two. “Resemblance metaphors” do not seem to have anything to do with metonymy. However, in the case of “correlation metaphors” (see, e.g., CitationGrady, 1997a, Citation1997b, Citation1999; CitationLakoff & Johnson, 1980, Citation1999), several researchers argue that metaphors arise from, and are not independent of, (...) metonymies. My specific proposal in the article is that correlation-based metaphors emerge from frame-like mental representations through a metonymic stage. I suggest this happens when one of the elements of a frame-like mental structure is generalized (schematized) to a concept that lies outside the initial frame in a different part of the conceptual system. The generalization process leads to sufficient conceptual distance between the initial and the new frame on which metaphors can be based. (shrink)

ABSTRACTThis article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations and use of modal cues. Subsequently, the weight of mode and marketing strategy to trigger more or less amounts of conceptual complexity is analyzed. This corpus-based survey is complemented with the qualitative analysis of three novel metaphor–metonymy interactions that stem from the data and that have not yet (...) been surveyed in multimodal use. The results show that metaphtonymy is the most frequet conceptual operation in the corpus; that there is a significant effect of the use of modes in the activation of different amounts of conceptual complexity; and that the type of advertised product and the marketing strategy has no significant effect on the number and complexity of conceptual mappings in the advert... (shrink)

This paper continues the debate about how to distinguish metaphor from metonymy, and whether this can be done. It examines some of the differences that have been alleged to exist, and augments the already existing doubt about them. The main differences addressed are the similarity/contiguity distinction and the issue of whether source-target links are part of the message in metonymy or metaphor. In particular, the paper argues that metaphorical links can always be used metonymically and regarded as contiguities, and conversely (...) that two particular, central types of metonymic contiguity essentially involve similarity. The paper also touches briefly on how metaphor and metonymy interact with domains, frames, etc. and on the role of imaginary identification/categorization of target as/under source items. With the possible exception of this last issue, the paper suggests that no combination of the alleged differences addressed can serve cleanly to categorize source/target associations into metaphorical ones and metonymic ones. It also suggests that it can be more profitable to analyse utterances at the level of the dimensions involved in the differences than at the higher level of metaphor and metonymy as such. (shrink)

Political cartoons make meaning by drawing on scenarios that must be immediately recognizable by their intended audience. Crucial meaning-making mechanisms in these scenarios are verbo-visual ensembles of metaphors and metonymies. In this paper we investigate 69 Chinese and 60 American political cartoons published in 2018 and 2019 that pertain to the two nations’ trade conflict. By examining the cross-cultural similarities and differences between metaphors and metonymies, we chart how Chinese and American cartoonists portray this trade conflict. We end by showing (...) how a complete interpretation of the cartoons requires enrichment with insights provided by yet other analytical instruments. (shrink)

The role of figurative languages such as metaphor and metonymy in creativity has been studied in cognitive linguistics. These methods can also be applied to analyze non-linguistic data such as pictures and gestures. In this paper we analyze fashion design by focusing on visual metaphor and metonymy. The nature of creativity in fashion design is not fully studied from a cognitive perspective compared to other related fields such as art. We especially focus on the aspect of fashion design as a (...) communication tool between the designer and the audience to convey designer’s image of human. Photos from two fashion shows are analyzed. We carried out an experiment to compare how human images in two shows are interpreted by those who are familiar with fashion and those who are not. We got three results: (1) As far as figurative (metaphorical and metonymic) interpretations of human image are concerned, two groups with different familiarity to fashion have significantly different patterns of responses to two shows. (2) For non-figurative interpretations (such as physical or personal attributes), no significant difference in the pattern of response to the show was observed between two groups. The participants as a whole, however, responded to the two shows differently. (3) In addition for non-figurative interpretation, fashion experts found significantly more attributes in human images than the others. The results show that the analysis of figurative interpreations is effective in seeing how the familiarity to fashion affects the mode of seeing fashion shows. (shrink)

La différence entre l'interprétation lacanienne de la métaphore et celle de la linguistique doit être comprise à partir de la double structure fondamentale de la différence (la langue étant un système de différences). La linguistique conçoit ces différences comme une ensemble fini d'oppositions : le développement de la langue est régi par la présence a priori d'un nombre de formes. Cette conception, selon laquelle les différences sont dominées par l'identité d'une forme, est due à une certaine interprétation de l'événement de (...) la communication, interprétation qui se base sur l'évidence d'un je-sujet et une délinéabilité précise de la signification. L'événement de la métaphore doit être compris en fonction de cette forme a priori : la linguistique ne peut donc interpréter la métaphore autrement que comme une déviation qui serait -en principe -annulable. L'opposition propre vs impropre revêt ici une fonction prépondérante. Lacan veut délivrer la création métaphorique et le mouvement métonymique de l'opposition stérile de propre vs impropre. L'expérience clinique n'a pas uniquement débloqué la position centrale du sujet, mais de plus, elle impose une manifestation de sens irrécupérable dans un processus linéaire. La langue se présente ici comme un enchaînement infini de signifiants : ce mouvement est infini parce qu'il est soustendu par un vide (cette batterie ne peut être refrénée par aucune instance). Lacan identifie la métonymie à ce mouvement incessant : l'enchaînement de signifiants réfère à un manque qui ne peut être comblé. Il manquera toujours un signifiant pour dire ce qui doit être dit. La métaphore surgit dans ce mouvement comme un moment où le vide est identifié d'une façon provisoire (la métaphore engendre une nouvelle identité). Pour Lacan, la métaphore et la métonymie doivent finalement se confondre, vu que chaque identité, produite par la métaphore, est brisée par le glissement incessant du signifié sous le signifiant. (shrink)

TThis paper aims to evidence the inherently metonymic nature of co-speech gestures. Arguing that motivation in gesture involves iconicity (similarity), indexicality (contiguity), and habit (conventionality) to varying degrees, it demonstrates how a set of metonymic principles may lend a certain systematicity to experientially grounded processes of gestural abstraction and enaction. Introducing visuo-kinetic signs as an umbrella term for co-speech gestures and signed languages, the paper shows how a frame-based approach to gesture may integrate different cognitive/functional linguistic and semiotic accounts of (...) metonymy (e.g., experiential domains, frame metonymy, contiguity, and pragmatic inferencing). The guiding assumption is that gestures metonymically profile deeply embodied, routinized aspects of familiar scenes, that is, the motivating context of frames. The discussion shows how gestures may evoke frame structures exhibiting varying degrees of groundedness, complexity, and schematicity: basic physical action and object frames; more complex frames; and highly abstract, complex frame structures. It thereby provides gestural evidence for the idea that metonymy is more basic and more directly experientially grounded than metaphor and thus often feeds into correlated metaphoric processes. Furthermore, the paper offers some initial insights into how metonymy also seems to induce the emergence of schematic patterns in gesture which may result from action-based and discourse-driven processes of habituation and conventionalization. It exemplifies how these forces may engender grammaticalization of a basic physical action into a gestural marker that shows strong metonymic form reduction, decreased transitivity, and interacting pragmatic functions. Finally, addressing basic metonymic operations in signed lexemes elucidates certain similarities regarding sign constitution in gesture and sign. English and German multimodal discourse data as well as German Sign Language (DGS) are drawn upon to illustrate the theoretical points of the paper. Overall, this paper presents a unified account of metonymy’s role in underpinning forms, functions, and patterns in visuo-kinetic signs. (shrink)

In light of Ruth Wilson Gilmore’s call that abolition means to “change everything,” how might we understand an abolitionist literary method? An abolitionist literary method dials into the language of critiquing prisons. This essay contends that recent developments in U.S. discourse concerning prison reform and prison abolition rely on the distinction between metaphor and metonymy. As rhetorical tropes, metaphor and metonymy both operate by means of figurative language. Metaphor creates a parallel formation between terms, popular in prison reformist language (i.e. (...) “prison as labor,” “prison as slavery,” “schools as prisons,” or “black holes as prisons”), while metonymy demonstrates a network between materially related sites, persons, and objects (as in “flesh,” “black holes,” or “the Prison Industrial Complex”) more central to the rhetoric of prison abolition. Following Emily Apter’s critique of Fredric Jameson’s “carceral metaphors,” I demonstrate these distinctions between metaphor-reform and metonymy-abolition through textual analysis of a Black feminist archive by considering the work of Ruth Wilson Gilmore, Hortense Spillers, Saidiya Hartman, George Jackson, Evelynn Hammonds, and Assata Shakur. These different thinkers employ metonymy to illuminate theoretical possibilities for abolition through economics, flesh, motherhood, intimacy, sexuality, and physics over a period of thirty years. That being said, none of these writers define their work by the principal status given to metonymy, and this essay seeks to bring together their interventions through this rhetorical trope. I propose that abolition’s stretch through metonymy is central to an abolitionist literary method, provoking the animated reconsideration of language-use by scholars and activists. While not eliding metaphor entirely, this historical materialist work demonstrates that the careful elaboration of words and phrases becomes more robustly anti-carceral when one indexes where, how, and why metaphor and metonymy contract or extend imaginative political possibility. (shrink)

This article examines the role of culture in the metaphorical/metonymic conceptualizations of fear, a primary emotion, in two languages—Akan (a West African, Kwa language) and English. The article adopts the general framework of conceptual metaphor theory (CMT) to compare and contrast the differences and/or similarities in the conceptualizations as well as the language-specific construals or elaborations of shared conceptual metaphors of fear in the two languages. The analysis of the language-specific realizations of the shared metaphorical/metonymic conceptualizations of the emotion concept (...) reveals both similarities and differences in the two languages, showing support for the cultural embodied cognition thesis, namely, the similarities in the conceptualization of emotions across cultures may be explained in terms of universal embodied cognition from which general metaphorical principles derive. However, the differences in language-specific elaborations may be explained in terms of cultural filtering of the general universal conceptualizations to reflect human experiences that are more salient to a particular sociocultural group. This analysis also shows a metaphor–metonymy interaction in the conceptualization of emotions across cultures. (shrink)

In many papers dealing with the stylistic features of legal texts, metaphor is highlighted as a stylistic figure often used in the language of law. On a daily basis we can witness the frequent use of metaphoric collocations like soft laws, hard laws, silent partner, hedge funds, etc. In this paper, the author analyses the use of denotations for colours as constituent parts of metaphoric collocations in the language of law. The analysis is conducted by using a comparative approach to (...) examples extracted by means of computer technology from international bills and conventions available online. In the main part of the paper, examples are classified by using a colour denotation as the main criterion for the classification. After that, the examples are compared with corresponding expressions used in German and Croatian. Taking into account the main principle of the Skopos translation theory that differences between cultures strongly influence the translation process, the hypothesis of this research is that in many cases there will be no lexical equivalence between collocations with colour denotation in three languages. Due to the fact that international bills and conventions build the corpus of the research, and that the English language has become the lingua franca of international communication, it can be expected that some metaphoric terms and collocations would be literally translated from English. Conclusions drawn from the comparative analysis of legal collocations containing denotations for colours can be interesting to lawyers and LSP teachers in the field of law. In this sense, results of the research can contribute to motivational aspects of teaching Legal English and Legal German. (shrink)

Why does one theory "succeed" while another, possibly clearer interpretation, fails? By exploring two observationally equivalent yet conceptually incompatible views of quantum mechanics, James T. Cushing shows how historical contingency can be crucial to determining a theory's construction and its position among competing views. Since the late 1920s, the theory formulated by Niels Bohr and his colleagues at Copenhagen has been the dominant interpretation of quantum mechanics. Yet an alternative interpretation, rooted in the work of Louis de Broglie in the (...) early 1920s and reformulated and extended by David Bohm in the 1950s, equally well explains the observational data. Through a detailed historical and sociological study of the physicists who developed different theories of quantum mechanics, the debates within and between opposing camps, and the receptions given to each theory, Cushing shows that despite the preeminence of the Copenhagen view, the Bohm interpretation cannot be ignored. Cushing contends that the Copenhagen interpretation became widely accepted not because it is a better explanation of subatomic phenomena than is Bohm's, but because it happened to appear first. Focusing on the philosophical, social, and cultural forces that shaped one of the most important developments in modern physics, this provocative book examines the role that timing can play in the establishment of theory and explanation. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Nietzsche and MetaphorKarsten HarriesNietzsche and Metaphor, by Sarah Kofman; translated by Duncan Large; xivi & 239 pp. Stanford: Stanford University Press, 1993, $37.50 cloth, $12.95 paper.Since its first publication in 1972, Sarah Kofman’s Nietzsche et la métaphore has become a minor classic; reason enough to welcome this readable translation, accompanied with the translator’s unusually informative introduction, which resituates the work “in the context in which it first appeared, (...) at the high-water mark during an extraordinary surge of interest in ‘the new Nietzsche’ which swept over France in the 1960s and early 1970s” (p. ix), and concludes with a brief glance at the similarly extraordinary growth of interest in Nietzsche today in the English speaking countries, which should assure this translation of a warm reception. The addition of thoughtful notes and a complete bibliography of Kofman’s writings reinforces the impression that a major work of a major writer has finally been made available in English.Indeed, anyone interested in the metaphor-intoxicated, “new Nietzsche,” will be required to turn to this book, which has made such an important contribution to the discourse that constructed this Nietzsche. Rather short (without Kofman’s appended review of Granier’s Heideggerian Nietzsche, just 119 pp.) and readable, it invites us to confront this “new Nietzsche” with Nietzsche himself, or rather with the texts he published and—here we must be on our guard—with texts that for different reasons he left unpublished.The way this book gives precedence to the unpublished over the published works invites challenge, and here again it is not The Will to Power, but rather early material that comes in for intense scrutiny where, by now quite expectedly, “The Philosopher: Reflections on the Struggle Between Art and Knowledge” and even more “On Truth and Lie in a Nonmoral Sense,” come in for special attention—chapter 3, “The Forgetting of Metaphor,” and chapter 4, which bears the title “Metaphorical Architectures,” offer themselves as a partial commentary on the latter brief and never completed text. But still only a partial commentary, and as revealing as the passages Kofman chooses to discuss are those passed over. As expected one meets with Nietzsche’s famous description of truth as “A mobile army of metaphors, metonymies, and anthropomorphisms” (p. 58) and a great many related passages, pointing in the same general direction. But we should not allow ourselves to be carried away by the flow of Nietzsche’s youthful prose: only a one-sided reading of this text will overlook how close, despite his use of architectural metaphors to call into question the architecture of philosophy, Nietzsche here remains to one of the paradigmatic philosophical builders, to Kant, and even more to Schopenhauer—both mentioned only in passing by Kofman. That we ourselves have constituted the world of science is for Nietzsche no reason to question “the eternal consistency, omnipresence, and infallibility of the laws of nature” (“On Truth and Lie in a Nonmoral Sense”). Quite the opposite, he goes on, the [End Page 153] turn to the subject allowed a thinker like Kant to conclude that, in Nietzsche’s words, “so far as we can penetrate here—from the telescopic heights to the microscopic depths—everything is secure, complete, infinite, regular, and without any gaps. Science will be able to dig successfully in this shaft forever, and all the things that are discovered will harmonize with and not contradict each other.” Nietzsche advances no considerations to dispute such confidence. Readers of this text focused on the many ways in which Nietzsche here emphasizes “the artistic process of metaphor formation” should keep in mind his insistence that this process, with which every sensation is said to begin, is also said to presuppose Kant’s pure intuitions, time and space, and therefore “relationships of succession and number.” “The only way in which the possibility of subsequently constructing a new conceptual edifice from metaphors themselves can be explained is by the firm persistence of these original forms. That is to say, this conceptual edifice is an imitation of temporal, spatial, and numerical relationships in the domain of metaphor. Every explanation of metaphor formation is here said to... (shrink)

This article explores the ways in which language users make sense of metaphoricity when manifest in a variety of ways within the language. The research provides an analysis of the lexical characteristics of a single item when used in potentially, but not clearly identified, metaphoric contexts. The analysis focuses on flexible patterns of meaning and the relationship between metaphor and other aspects of figurative language such as polysemy, metonymy, and meronymy. The research stands as a follow up to a larger (...) corpus-driven study that found differences in the lexical behavior of clearly defined metaphoric and nonmetaphoric instances of items, when looking at a large set of collocations, colligations, and semantic, pragmatic and textual associations. These behaviors or patterns are consequently avoided by the non-metaphoric instances of that same item, in order to avoid ambiguity. In the case of more ambiguous or unclear cases of metaphor, this article aims to determine if these patterns are still visible and the extent to which they signal metaphoricity. Evidence of such patterns would imply that lexical, grammatical, textual, and pragmatic manifestations in language play an important role in distinguishing between subtleties in word senses and meanings, even in the case of less obvious metaphoricity. As a consequence, awareness of these behaviors or characteristics should be at the forefront of any lexical metaphor theory. (shrink)

This article compares the poetics of Marcel Proust's A la recherche du temps perdu and Jean-Luc Godard's Histoire du cinéma in order to realign our understanding of metaphor, metonymy and montage with the inter-formal dialogues that new media artworks increasingly demand of audiences. An analysis of Godard's ‘quotation’ of Proust's words and ideas from Le Temps retrouvé sets out an explicit rivalry between text and image. However, drawing on formalist and structuralist approaches to both literature and cinema, including Roman Jakobson (...) and Gérard Genette, as well as more recent discussions developed by Gilles Deleuze and Lev Manovich, I will argue that the nature of the image manifested in both artworks corresponds to a shared aesthetic that exceeds distinctions between word and image, literature and video. (shrink)

In this text I concentrate on semiotic aspects of the theory of political identity in the work of Ernesto Laclau, and especially on the connection between metaphors, metonymies, catachreses and synecdoches. Those tropes are of ontological status, and therefore they are of key importance in understanding the discursive “production” of identity in political and educational practices. I use the conceptions of both Laclau and Eco to elucidate the operation of this structure, and illustrate it with an example of the emergence (...) of the “Solidarność” movement in Poland, expanding its analysis provided by Laclau. I focus on the moment when one of particular demands assumes the representation of totality, which, in Laclau, is left to “circumstantial” determination. This moment inspires several questions and needs to be given special attention if Laclau’s theory is to be used in theory of education. It is so because theory of education cannot remain on the level of the ontological, but has to theorize “non-ontological” dimensions as well, that is the ontic, the deontic, as well as what I call the deontological—the very relation between “what there is” and “what there is not” as the locus of education. (shrink)

Fate has always existed in life both as a faith issue appearing in most of the religions and as a vital phenomenon. The unknown sides of fate and the uncertainties related to fate have been a factor that always keeps a human’s sense of curiosity alive. The fate perceptions’ potential of affecting life is high. As an individual’s fate perception is one of the factors determining his attitude to life, and it also affects his behaviours. The fate perceptions’ power of (...) influencing human behaviours was effective in specifying the research topic. The subject of the research was determined as “fate perception”, and university students were selected as the sample group. The research was carried out through metaphor analysis technique based on the phenomenological method. The reason for referring this method rather than directly asking questions related to fate is to reach the real thoughts in the depths of youths’ minds. A total of 211 students participated in the study performed with undergraduate students from different departments of different universities, and the analysis was continued with 163 data sets since the inappropriate data were sorted out. First of all, groups that included the same theme according to the meanings attributed to the fate in the metaphors were formed, and rather than the metaphor, the “because…” part that described it was based on in the grouping. The categories and the metaphors collected in the themes under them were again reviewed relationally, and then the research was analysed by two specialists to ensure the validity and reliability. As a result of the research, it was determined that some of the participants tried to clarify equivalents of the problems related to fate in their minds and to conceptually define the fate while producing metaphors. It was seen that some of the participants associated the fate with religious beliefs in forming metaphors while some of them dealt with it separately from the religion. The most frequently repeated metaphor is the "path" metaphor in the study, in which university students were found to have produced 106 metaphors related to the concept of "fate". This is followed by the metaphors "book" and "wheel". "Scenario, pen, map, crossroads, bunker, line, ship" metaphors are among the top ten most preferred metaphors. After the explanations of the metaphors produced in the scope of the research were examined, they were grouped in terms of their common features, themes were formed, and categories were formed by grouping the themes among themselves. Accordingly, the first category was identified as “fate in the context of characteristic” and its sub-themes were “fate as a(n) unchanging/determined phenomenon, fate as a divertible/preferable phenomenon, fate as an unknown/uncontrollable phenomenon, fate as both determined and divertible phenomenon and fate as a defence mechanism”. The second category was “fate in the context of faith/freedom”. The sub-themes of this category were determined as “the phenomenon of fatalist-inclined fate, the phenomenon of pure faith-based fate, the phenomenon of faith-based voluntaristic fate, the phenomenon of faith-based Cebrî fate, the phenomenon of not faith-based voluntaristic fate, fate contrast”. (shrink)

This commentary discusses some aspects of Haider’s model of grammar change that are problematic from the perspective of usage-based approaches to language change. These aspects include (i) the postulated equivalence between intentionality and teleology, (ii) the metaphorical nature of Darwinism when applied to other domains, and (iii) the nature of explanations of language change. With respect to (i), it is argued that equating intentionality with teleology disregards the fact that innovation in grammar is not unprincipled like in genes. With respect (...) to (ii), the question is whether a comparison between as different concepts as human behaviors/brains and genes/populations can be considered as more than a metaphor (however powerful). Finally, with respect to (iii), a number of diachronic-typological studies are discussed that concur to suggest that variation in speakers’ verbal productions is largely adaptive, and therefore selection operates on a skewed pool of variants in which non-adaptive/dysfunctional variants are a minority (if any). (shrink)

This article analyzes the phrase "corporate rule" and related expressions as they occur in the discourse of globalization. It argues that the cognitive dimension of conceptual figures depends substantially on the figures' rhetoricity. The analysis has three parts: conceptual metaphor analysis that considers metonymy, primary metaphors, and rhetoricity; rhetorical analysis that considers intensity, responsiveness, and the role of the utterer; and analysis of "licensing stories" that are formed through conceptual blending of The Developed World and The Developing World. This article (...) claims that rhetorical analysis is an important method for metaphor studies because it allows us to see connections between metaphoric expressions and relevant discourse and to recognize the patterns of variation that attend figurative expressions. (shrink)

Four experiments tested three competing theories of metaphor comprehension: comparison, categorization, and career-of-metaphor. The findings shed light on key mechanisms involved in metaphor processing and conceptual combination. They show that some novel tropes are privileged in metaphor over simile form, and others may express different interpretations in simile and in metaphor form. These results speak against the assumption that metaphors and similes are interchangeable, thus providing support for the categorization model. A unifying account of metaphor comprehension is proposed, along with (...) a discussion of implications for conceptual combination. (shrink)

In this paper, I examine Kumārila Bha ṭṭ a's account of figurative language in Tantravārttika 1.4.11-17, arguing that, for him, both metonymy and metaphor crucially involve verbal postulation, a knowledge-conducive cognitive process which draws connections between concepts without appeal to speaker intention, but through compositional and contextual elements. It is with the help of this cognitive process that we can come to have knowledge of what is meant by a sentence in context. In addition, the paper explores the relationship between (...) metonymy and metaphor, the extent to which putatively literal language involves metonymy, and the objective constraints for metaphorical interpretation. (shrink)

This paper studies how the concept WATER is metonymically and metaphorically extended to six super-domains: NATURE, LIFE SUSTAINER, MOVEMENT, POWER, PURITY, and WOMAN. We demonstrate that these six target domains are related to each other in intricate ways and within each are a number of sub-domains. This complicated semantic network of WATER is formed via speakers’ embodied experience with their physical as well as cultural environment. We believe that our detailed discussion of the WATER network will contribute to the current (...) research on the relationship between metaphor and metonymy. (shrink)

Studies on difficulties in understanding scientific terms have shown that the problem is more serious among non-Western learners. The main reasons for this are the learners' pre-existing knowledge of scientific terms, their native language incommensurability with Western languages, and the polysemy of the words used to denote scientific concepts. The current study is an analysis of the conceptualisation of scientific concepts in two culturally different languages, i.e. Arabic and French, which represent a non-Western language and a Western language respectively. Physics (...) concepts which are considered as some of the most challenging concepts for non-Western languages (Loo 2005; Aranador 2005) were selected for analysis. To this end, the terms that refer to two physics concepts, "weight" and "mass" in Arabic وَزْن (wazn) and كُتْلَة (kutla) and in French poids and masse were semantically analysed. The analysis of the concepts in both languages is informed by the prototype theory by Rosch (1973; 1975), idealised cognitive models (ICMs) by Lakoff (1987), and conceptual metaphor and conceptual metonymy by Lakoff and Johnson (2003). The data for analysis were retrieved from two comparable Arabic and French corpora, namely the ArabiCorpus and the Concordancier-Corpus Français. The results suggest that there are both similarities and differences between the Arabic and French concepts in terms of meanings, prototypes, and metaphorical as well as metonymic semantic extensions. These findings support the argument that the human conceptual system is related to our environmental and cultural experiences and also importantly, validate previous claims on the need for educators to be cognizant of the culturally relevant meanings of scientific words found in everyday language that may impede learners' understanding of scientific concepts. (shrink)

Reviewed by Heli Tissari Reviewed by Heli Tissari Research Unit for Variation, Contacts and Change in English Department of Modern Languages University of Helsinki, Finland [email protected]...

In his 1992 text ‘Force of Law’ Jacques Derrida makes the radical claim that the aura of law’s legitimacy is always achieved by virtue of an ideological sleight of hand. I argue that the radicality of this claim does not lie in its abandonment of the rule of law, nor is this claim a call to political quietism. Rather, Derrida charges us with the responsibility of interrogating the moments of law’s force or ideology. Following this suggestion I argue that one (...) important way that the law has maintained its aura of legitimacy is on the basis of an ideological appeal to the presumed natural or transparent nature of sexual complementarity. Through a reading of Hegel’s use of the Greek mythological Antigone, I argue that one important way that the im possibility of the necessary encounter between law and the singular case has been covered over, is by way of an appeal to the presumed naturalness of heterosexuality. The conclusion of my analysis is that the illusion of law’s legitimacy is not necessarily achieved with reference to the feminine, nor by virtue of an appeal to the transparency of heterosexuality, but it is no coincidence that it has been achieved in this way so often in the history of political philosophy either. However, no matter how the illusion of law’s legitimacy is achieved, it will always require a sleight of hand; it will always be ideological and therefore political. This analysis therefore serves as an example of how deconstruction can be mobilized as much more than a philosophical meditation on the impossibility of justice; rather, it offers a mode of analysis of critical importance to social and legal theorists. Key Words: Antigone • Derrida • Hegel • sexual difference. (shrink)

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences (...) in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals. (shrink)

Most research on metaphors that construe time as motion (motion metaphors of time) has focused on the question of whether it is the times or the person experiencing them (ego) that moves. This paper focuses on the equally important distinction between metaphors that locate times relative to ego (the ego-based metaphors Moving Ego and Moving Time) and a metaphor that locates times relative to other times (sequence is relative position on a path). Rather than a single abstract target domain TIME, (...) these two kinds of temporal metaphor metaphorize different kinds of temporal concept—perspective-specific vs. perspective-neutral temporal concepts. Recognition of this distinction enhances the explanatory potential of conceptual metaphor theory (Lakoff and Johnson 1980). An example involves the interaction of deixis and the temporal reference crosslinguistically of vocabulary with the spatial meanings in-front and behind. More generally, this approach refines our ability to describe the temporal concepts involved in motion metaphors of time. Such temporal concepts are present not only in the target domains, but also in the source domains of motion metaphors of time, where we find space-to-time metonymy, which may play a role in motivating the metaphors. In order to distinguish such metonymy from metaphor, we need to characterize metaphor as a mapping across frames rather than domains. (shrink)

Different languages carve the world in different categories. They also encode events in different ways, conventionalize different metaphorical mappings, and differ in their rule-based metonymies and patterns of meaning extensions. A long-standing, and controversial, question is whether this variability in the languages generates a corresponding variability in the conceptual structure of the speakers of those languages. Here we will present and discuss three interesting general proposals by focusing on representative authors of such proposals. The proposals are the following: first, that (...) the effect of language in conceptualization is general and deep; second, that the effect is local, transient, shallow and easily revisable; and third, that there is no proper effect of language on conceptualization, although there is surely some cognitive impact of language: many conceptual tasks engage language one way or another. (shrink)

Different languages carve the world in different categories. They also encode events in differ­ent ways, conventionalize different metaphorical mappings, and differ in their rule-based metonymies and patterns of meaning extensions. A long-standing, and controversial, ques­tion is whether this variability in the languages generates a corresponding variability in the conceptual structure of the speakers of those languages. Here we will present and discuss three interesting general proposals by focusing on representative authors of such proposals. The proposals are the following: first, that (...) the effect of language in conceptualization is general and deep; second, that the effect is local, transient, shallow and easily revisable; and third, that there is no proper effect of language on conceptualization, although there is surely some cognitive impact of language: many conceptual tasks engage language one way or another. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 35.1 (2002) 22-49 [Access article in PDF] Kenneth Burke: A Dialogue of Motives Jeffrey W. Murray [Figures] Introduction In "Four Master Tropes," Appendix D of A Grammar of Motives (1969a), Kenneth Burke investigates the tropes of metaphor, metonymy, synecdoche, and irony. His "primary concern with them... [is] not with their purely figurative usage, but with their role in the discovery and description of 'the truth'" (1969a, (...) 503). Burke's placement of "the truth" in quotation marks reflects his rejection of any simplistically objectivist notion of truth. He is not interested in how these rhetorical figures ornament truth, as if truth existed prior to the entrance of rhetoric. Rather, the relationship between these four master tropes and truth is more complicated. Truth is, for Burke, a rhetorical product as much as a rhetorical precursor. Hence, the tropes function not only epistemologically in the discovery of truth, but also ontologically in the very constitution of truth. 1 Burke's subsequent discussion of metaphor, metonymy, synecdoche, and irony illustrates how each trope functions dramatistically to make, and to make known, the world.When Burke discusses the trope of irony, the relationship between rhetoric and truth is further complicated. Irony is dialogical. 2 Whereas metaphor, metonymy, and synecdoche offer particular perspectives for viewing and knowing the world, irony offers a "perspective of perspectives" (1969a, 512). Ultimately, irony depends upon the perspectives of Others—of other symbol users—and is thus an explicitly dialogical rather than rhetorical trope. Moreover, this inclusion of the voices of Others in the construction of "truth" distinguishes irony as ethical. Irony may, in fact, offer the clearest view of Burke's own incipient theory of ethics. Over against his few explicit discussions of ethics, which reflect either an Aristotelian or Kantian approach to ethics, 3 Burke's development of the master trope of irony as a dialogical vehicle for the construction of intersubjective [End Page 22] truth reveals his maturing approach to ethics and a tacit synthesis of his dramatistic accounts of epistemology, ontology, and ethics.Yet another concept is even more foundational for Burke's incipient theory of ethics within a dramatistic framework. Recalcitrance precedes irony as an account of the presencing of otherness in and through language. Prior to the experience of irony as a clash of perspectives, recalcitrance is the very crashing in of the second perspective. It is the resistance that is met by any particular symbolic framing of the world. Together, recalcitrance and irony form the core of Burke's (underdeveloped) dramatistic theory of ethics and constitute the groundwork for his proposed final installment of his trilogy, which might instead be appropriately "A Dialogue of Motives."Using Emmanuel Levinas's phenomenology of the Other and reconception of ethics as the call to responsibility, 4 this article will demonstrate that Burke's notions of recalcitrance and irony are the groundwork for a full dramatistic description of the phenomenological encounter with the Other and of the nature of the ethical encounter. Moreover, this discussion of recalcitrance and irony will be placed in the context of Burke's two major works, A Grammar of Motives (1969a) and A Rhetoric of Motives (1969b), in an attempt to indicate the implicit trajectory of these works toward the third volume of the trilogy, referred to here as "A Dialogue of Motives." 5 The addition of "A Dialogue of Motives" will rectify Burke's lack of emphasis on ethics and upon the Other, and together, Burke's A Grammar of Motives, A Rhetoric of Motives, and "A Dialogue of Motives"will recast traditional philosophy's main branches of ontology, epistemology, and ethics into dramatistic—i.e., grammatical, rhetorical, and dialogical—terms.In addition, this proposed completion of Burke's trilogy provides a unique conception of dialogue that promises to expand and enrich existing conceptions of dialogue within the field of communication studies. Specifically, a dramatistic notion of dialogue bifurcates traditional notions of two-way, dialogical communication into a "rhetoric" of motives that seeks identification and a "dialogue" of motives that maintains difference. To that end, Burke's notion of dialectic will be discussed in order to... (shrink)

The paper analyzes current situation in epistemology that is characterized by the appearance of the so called alternative epistemologies opposing the classical epistemology. The ties between alternative epistemologies and Karl Marx’ class consciousness concept and its development in the neo- and postmarxist works (by A.Gramsci, E.Laclau, Ch.Mouffe) is demonstrated. The research is focused on the concept of “false consciousness” that serves as a basis of the concepts of ideology and hegemony. The concept of hegemony in neo- and postmarxism (...) is analyzed, it is shown how its application is reflected in the research of scientific knowledge: some authors claim that science is an agent of hegemony and it helps to maintain the illusion of the objectivity of the existence of certain phenomena. The proponents of this position – social constructionists, feminist philosophers et. al. – suggest to accept the equal value of the positions of different social groups each of which holds its own special discourse that helps to express the “knowledge” specific to this certain group. It is shown that such position sees “knowledge” as no longer universal, the knowledge is equaled to local understanding of the world. The conclusion is drawn that the position of K. Marx that gives basis to many claims of postmarxists and social constructionist is more favorable in comparison to them, because Marx whilst speaking of class consciousness assigns an important role to the individual subject. It allows to combine both universalistic understanding of knowledge and account not only for group differences, but for each individuality. (shrink)

Body metaphors and body fables were frequently used in ancient discourse for social communities and politics. This article will examine a body fable by the Greek fabulist Babrius that has been overlooked in research so far. It shows a remarkable similarity to 1 Corinthians 12 through the use of central terms such as σῶμα and μέλος or personified speaking body parts such as an eye and head. Even if no literary direct dependence is claimed, the text, which was written at (...) about the same time as 1 Corinthians, sheds light on Paul's understanding of the body fable. It becomes apparent, however, that the rhetorical function is fundamentally different in the two texts. Whilst the body fable in Babrius reinforces hierarchical structures, Paul emphasises the equality of the various body parts. The discussion about the 'implicit ethics' of these two texts is hermeneutically embedded in the current Corona crisis and the management of the crisis in different forms of organisation and state. CONTRIBUTION: The contribution makes the overlooked Babrius Fable 134, a body fable in political context, known in New Testament scholarship. A comparison with 1 Corinthians 12 points out that despite close analogies in plot and vocabulary, the message regarding the social structure diverges radically: While Babrius propagates a reinforcement of hierarchical leadership, 1 Corinthians 12 pleads for a community based on equivalence. (shrink)

To explain why, in scientific problem solving, a diagram can be “worth ten thousand words,” Jill Larkin and Herbert Simon (1987) relied on a computer model: two representations can be “informationally” equivalent but differ “computationally,” just as the same data can be encoded in a computer in multiple ways, more or less suited to different kinds of processing. The roots of this proposal lay in cognitive psychology, more precisely in the “imagery debate” of the 1970s on whether there are image-like (...) mental representations. Simon (1972, 1978) hoped to solve this debate by thoroughly reducing the differences between forms of mental representations (e.g., between images and sentences) to differences in computational efficiency; to carry out this reduction, he borrowed from computer science the concepts of data type and of data structure. I argue that, in the end, his account amounted to nothing more than characterizing representations by the fast operations on them. This analysis then allows me to assess what Simon’s approach actually achieves when transported from psychology to the study of scientific representations, as in Larkin and Simon (1987): it allows comparing, not representations in and of themselves, but rather the computational roles they play in particular problem-solving processes—that is, representations together with a particular way of using them. (shrink)

We report a study examining the role of linguistic context in modulating the influences of individual differences in fluid and crystalized intelligence on comprehension of literary metaphors. Three...