A large number of scholars have conducted detailed studies on the effectiveness of commercial advertising by using neuroimaging methods, but only a few scholars have used this method to study the effectiveness of public service announcements. To research the relationship between the effectiveness of PSAs and the audience’s implicit awareness, functional near-infrared spectroscopy was employed to record the neural activity data of participants in this study. The results showed that there was a correlation between activation of dorsolateral prefrontal cortex and (...) the effectiveness of PSAs; The activation of the dlPFC could also be used as an indicator to represent the appeal of advertising content. The results means that neuroimaging tool can also be used to investigate the effectiveness of PSAs, not just commercial advertisements and a few PSAs study, and that neural activity can predict and improve the effectiveness of PSAs before they are released. (shrink)

潘知常(1956~ ),湖南醴陵人,南京大学企业形象研究中心主任、教授,中国文艺理论学会理事,中华美学学会青年学术委员会副主任.

Endosteal stem cells are a subclass of bone marrow skeletal stem cell populations that are particularly important for rapid bone formation occurring in growth and regeneration. These stem cells are strategically located near the bone surface in a specialized microenvironment of the endosteal niche. These stem cells are abundant in young stages but eventually depleted and replaced by other stem cell types residing in a non‐endosteal perisinusoidal niche. Single‐cell molecular profiling and in vivo cell lineage analyses play key roles in (...) discovering endosteal stem cells. Importantly, endosteal stem cells can transform into bone tumor‐making cells when deleterious mutations occur in tumor suppressor genes. The emerging hypothesis is that osteoblast‐chondrocyte transitional identities confer a special subset of endosteal stromal cells with stem cell‐like properties, which may make them susceptible for tumorigenic transformation. Endosteal stem cells are likely to represent an important therapeutic target of bone diseases caused by aberrant bone formation. (shrink)

In this article, I use radiation-shielding maternity clothes as a window to explore motherhood and reproductive uncertainty in urban China. By engaging with literature on scientific uncertainty and intensive mothering, I argue that the scientific uncertainty over the possible negative impact of electromagnetic radiation on pregnancy has led to a situation in which uncertainty is being socially reproduced by experts, markets, and policy makers through different media channels. Middle-class mothers do not fully believe that the cloak is scientifically trustworthy. But (...) under the influence of social networks and the ambient awareness of the reproductive crisis related to environmental pollution and the pressures of modern life, middle-class mothers still choose to wear the clothes for a variable period of pregnancy for psychological feelings of safety. In the end, they choose to cloak their pregnancies but immediately claim their suspicions of the cloak. (shrink)

A diferencia de los productos estandarizados del té, la difusión del té chino nunca ha sido una simple cuestión de transporte y logística, y está estrechamente relacionado con la substancia, rutas de propagación, difusión localizada, cambios de épocas, etc. Todos estos elementos mezclados hacen que el té mantenga un equilibrio espontáneo entre propiedad mercantil y etiqueta cultural. Este trabajo investiga principalmente sobre la difusión vertical (cambios a lo largo de la historia de China) y horizontal del té chino. Y en (...) la difusión horizontal toma como ejemplo la ceremonia del té japonesa en comparación con la china para aclarar las cuestiones relacionadas. (shrink)

本书以党的十七大精神为指导,坚持历史与逻辑相统一的原则,全面梳理中国共产党八十多年来开展反腐倡廉建设的理论与实践活动,在总结优良传统与汲取宝贵经验的基础上,从清晰的历史流变中,对新时期我国反腐倡廉建设 的现状与趋势作出准确判断,及提供了当前我国反腐倡廉建设的合理借鉴,也有助于读者感受我国政治文明的历史进步.

The subject of the study is the works of contemporary St. Petersburg artists of different generations and creative trends, as well as the forms and features of their communication with each other and with the general as well as professional public. The trends of artistic communication in the city are determined by the activities of such institutions as art and non-art museums, art galleries and exhibition centers, which are a classic form of presentation of contemporary art; alternative venues such as (...) creative spaces and art clusters. The field of attention also includes the attraction of St. Petersburg authors to the organization of small artistic associations, mainly art groups, for example, "Unconquered", "North-7", "Parasites", etc. In addition to works of art, theoretical works and reflections by researchers of contemporary art in St. Petersburg and the spaces of its public presentation are involved. The methodological basis is the analysis of the works of St. Petersburg masters of the beginning of the XXI century in the context of the development of urban institutions of artistic communication. The research is based on theoretical works devoted to the problem of artistic communication and trends in the current art process. Comparative-interpretative and typological methods are used to compare the works of artists and forms of artistic communication. The problem of artistic communication in the field of fine art in St. Petersburg is becoming the subject of a separate study. This area of city life is currently developing quite dynamically, as new art associations, curatorial practices and alternative classical platforms for the presentation of the work of authors belonging to different generations and art movements are emerging. Traditional museums and galleries, as well as creative spaces, art clusters and other often non-core institutions, such as libraries and cafes, are involved in this process. Against this background, the features of St. Petersburg artistic communication crystallize, which is characterized by a desire to organize communities, to fuse realistic traditions and current trends, to escapism and symbolism, as well as an interest in oriental themes and stylistics. (shrink)

Since the 1990s, the essential function of teacher trainers in academic courses has gradually attained more attention from scholars. Also, the teacher trainers’ professional development has acquired worldwide attraction following the concept that teacher trainers are deeply liable for educator education quality. The present mini-review of literature indicates that while teacher trainers have several complicated functions, they obtain the least preparation or opportunities for professional development to perform such functions. Consequently, they require getting the related knowledge and skills after accepting (...) the role of teacher trainers. Besides numerous aspects affecting teacher trainers’ professional development, teaching skills, and knowledge have important functions that are at the center of attention in this mini-review of literature. In brief, several implications are presented for the instructional addressees. (shrink)

本书共分五章,内容包括:世界轶序元论、世界轶序的内在结构与核心、世界秩序的运行机制与发展规律、世界秩序的模式之争、世界秩序的结构变迁与模式创新。.

本书分为三篇,介绍了从“美学”到美学:“生命美学叩击世纪之门”;从东方到西方:生命美学的双重变奏;从传统到当代:为什么一定是生命美学等。.

本书包括:综论篇、朱子学篇、阳明学篇、实学篇、专论篇五篇,文章包括《中国儒学与韩国、日本儒学》、《韩国、日本朱子学比较》、《中国阳明学与韩国、日本阳明学》、《中国与韩国实学》等。.

The article is intended to show that bertolt brecht absorbed foreign materials, In this case chinese philosophy, And transformed them into new intellectual experiences and visions which were strictly his own. The author examines the thought of five chinese philosophers, Confucius, Lao-Tzu, Mencius and chuang-Tzu and mo-Tzu, With whom brecht became familiar. Since chinese philosophers are essentially social philosophers, Brecht read them in order to find guidance in his search for a political and social theory which was to become the (...) basis of his literary work. The study of chinese philosophy led brecht to modify his marxism in a way which amounts to a reinvention of it. (shrink)

本文从主体价值论的角度,对价值与规范的关系进行了较为深入的研究。不仅着眼于价值规范与现实社会的关联,揭示了价值规范的社会实质及其功能,而且还提出了价值规范的类型划分及解析。同时,本文还将价值规范问题置 于批判意识之中,指出技术理性以及社会体制缺陷所造成的价值等级秩序危机,并由此将价值重建的现实思考立足于推动政府自我转型、发展市场经济及培育社会资本之上。.

We empirically examine the impact of corporate social responsibility (CSR) on CEO compensation using a large sample of the US firms from 1996 to 2010. We develop and test two hypotheses, the overinvestment hypothesis based on agency theory and the conflict–resolution hypothesis based on stakeholder theory. We find that the lag of CSR adversely affects both total compensation and cash compensation, after controlling for various firm and board characteristics. Our estimates show that an interquartile increase in CSR is followed by (...) a 4.35% (2.78%) decrease in total (cash) compensation. We also find an inverse association between lagged employee relations and CEO compensation. Our results are robust to the correction for endogeneity using instrumental variable approach. Taken together, our results support the conflict–resolution hypothesis, but not the CSR overinvestment argument. (shrink)

Writings on Hindu cosmology and science.