Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated mediation model involving risk propensity, cognitive legitimacy, purchase intention and perceived benefit. To examine our hypotheses, we conducted a survey of 315 consumers from Shanghai, China. The results reveal that risk propensity is positively related to consumers’ purchase intentions, in which cognitive legitimacy plays a mediating (...) role. Furthermore, the interaction suggests that perceived benefit moderates the relationship between risk propensity and cognitive legitimacy. (shrink)

本书以党的十七大精神为指导,坚持历史与逻辑相统一的原则,全面梳理中国共产党八十多年来开展反腐倡廉建设的理论与实践活动,在总结优良传统与汲取宝贵经验的基础上,从清晰的历史流变中,对新时期我国反腐倡廉建设 的现状与趋势作出准确判断,及提供了当前我国反腐倡廉建设的合理借鉴,也有助于读者感受我国政治文明的历史进步.