A large number of scholars have conducted detailed studies on the effectiveness of commercial advertising by using neuroimaging methods, but only a few scholars have used this method to study the effectiveness of public service announcements. To research the relationship between the effectiveness of PSAs and the audience’s implicit awareness, functional near-infrared spectroscopy was employed to record the neural activity data of participants in this study. The results showed that there was a correlation between activation of dorsolateral prefrontal cortex and (...) the effectiveness of PSAs; The activation of the dlPFC could also be used as an indicator to represent the appeal of advertising content. The results means that neuroimaging tool can also be used to investigate the effectiveness of PSAs, not just commercial advertisements and a few PSAs study, and that neural activity can predict and improve the effectiveness of PSAs before they are released. (shrink)

This paper investigates whether and how the disclosure tone of earnings conference calls predicts future stock price crash risk. Using US public firms’ conference call transcripts from 2010 to 2015, we find that firms with less optimistic tone of year-end conference calls experience higher stock price crash risk in the following year. Additional analyses reveal that the predictive power of tone is more pronounced among firms with better information environment and lower managerial equity incentives, suggesting that extrinsic motivations for truthful (...) disclosure partially explain the predictive power of conference call tone. Our results shed light on the long-term information role of conference call tone by exploring the setting of extreme future downside risk, when managers have conflicting incentives either to unethically manipulate disclosure tone to hide bad news or to engage in ethical and truthful communication. (shrink)

哲學巨擘傅佩榮，獻給愛智者最真摯的禮物 總結懸命半生的重磅著作，橫跨2600年、120位哲學家 ➢哲學就是愛智慧，陪你思考人生問題，掌握人生方向； ➢哲學就是人生經濟學，用最少時間，達成最大效果。 哲學有益人生。傅佩榮教授於「得到」知識平臺開設熱門課程： 「傅佩榮的西方哲學課」，超過四萬訂戶。 本著作為此課程整理修訂而成，完整梳理西方哲學史2600年的120位代表人物， 一套三冊，分為： ．上：古代＋中世紀—介紹古希臘與中世紀哲學 ．中：近代—介紹近代哲學 ．下：現代—介紹現代哲學 本冊為【上：古代＋中世紀】 本著作是哲普作品，也是西方哲學簡史，清楚表述哲學家在愛智過程中所領悟的心得， 與對現代人生的啟發，綜合哲學家用生命驗證的成果，展示西方的核心理念， 讓我們在品味西方哲學時，還能建立起自己的宇宙觀、人生觀、價值觀。 ||上：古代＋中世紀|| 如何讓神從神壇走向廚房？擁有魔戒，你會做什麼？ 悲劇可以淨化心靈嗎？享樂主義的快樂清單說什麼？ 若我受騙，則我存在？有多少力量，就有多少愛？ 古希臘哲學留給後世無限寶貴財富，探討宇宙及萬物的來源； 接續的中世紀哲學由基督宗教主導，綿延1300年， 卻被稱為「黑暗時代」，哲學成為神學的女僕。 但不能忽略基督宗教維持社會穩定、保存文化命脈、塑造西方心靈、 助人面對人生奧祕，是開啟近代哲學的關鍵時期！ ◤哲學讓人生更香甜，改變你對生命的想像！ ．未經反省檢查的人生，是不值得活的。──蘇格拉底 ．對自我有強烈的執著，是一切罪惡的最常見來源。──柏拉圖 ．從事哲學思考，就是學習如何死亡。──西塞羅 ．不要滿不在乎的過日子，好像你可以活一千年似的。──奧雷流士 ．不要從你自身離去，因為真理棲息於人的內心世界。──奧古斯丁 ．人的良心，就是為他引航的最佳嚮導。──司各特 ||書籍特色|| ☆每節結束附上「學習心得」、「問題思考」、「補充說明」， 便於讀者複習重點、換位思考哲學家的觀點進而迸出心靈火花、補充說明關鍵概念。 ☆書中加入作者長年研究儒家與道家的心得，有助讀者在對照比較中， 既可欣賞西方哲學，又能覺悟中國哲學的特色與價值。 ☆書末附有索引，詳列詞條在各冊的頁碼，方便讀者對照查找。.

209篇點亮思想的珠玉精華 哲學權威 傅佩榮教授又一哲普力作 教育界好評推薦 教育部部長蔣偉寧／全國教師會理事長劉欽旭／建國中學校長陳偉泓／北一女高校長張碧娟／中山女高校長楊世瑞／師大附中校長卓俊辰／成功高中校長李慶宗／台南一中校長張添唐／高雄中學校長黃秀霞 學校不會考，但 你一定要懂得生命思考 人生困惑不一定有解，但能積極以對， 善用歷代哲人的智慧精華來應對思考、活用變通， 磨練一把專屬於你的思想之鑰。 本書介紹影響人類文化、思想最深遠的百位西方哲學家，從希臘時代的蘇格拉底、柏拉圖、亞里斯多德，以至現代的佛洛伊德、沙特、卡謬等人。讀者可透過閱讀這些哲學家的故事來了解西方哲學的發展脈絡與流派演變，以及他 們所處時代的社會與生活風貌，進而建立多元思考方式，開啟不同視角，以另種觀點來反思自己的人生。 智者的思考，不分時代，你也可以活用。.

生命何其深廣，要找安身立命處何其不易、何等重要。 西方先哲們的思想所給予的人生哲思， 值得每個人細細品味他們不凡的心靈， 進而尋找個人生命的定位。 學習哲學，是從完整且根本的角度思索人的生命是怎麼回事、該往何處邁進？ 人生是一個奧祕，正是因為結局未定，才使我們懷著敬畏的心， 踏出每一步，哲學是人生中不可或缺的原素。 我們不需寄望讀了哲學家的思想名言後，可以改善人緣、增加個人附加價值， 但是可以期許自己的心靈能夠走向更遼闊視野。 《一本就通：西方哲學史》是一本傳遞人類生活智慧的書， 也是西洋哲學的入門書， 介紹由古代到現代每一位哲學家的主要觀點。 它配合讀者的背景，用很淺顯精準的語詞來介紹西方哲學名家的思想， 不搬弄太多原典， 不在哲學術語裡打轉， 讓大家可以從中獲益。 本書附錄 ‧西方哲學編年資料略記 ‧希臘哲學重要術語.

该书收入的论文分为三部分。第一部分的六篇论文探讨了文化和宗教对话的理论基础;第二部分九篇论文则是具体的宗教比较和对话;第三部分的四篇论文则把重点放在中国宗教的研究上。.

In lieu of an abstract, here is a brief excerpt of the content:An Exegetic Study of the So-Called Proposition of Confucian AestheticsWang Yi (bio) and Xiaowei FuSince Wang Guowei and Cai Yuanpei introduced the concepts of aesthetics and aesthetic education, respectively, to China in the early twentieth century, there has been a strong tendency in many of the aesthetic discussions to examine ancient texts and materials using modern concepts of aesthetics. In particular, sentences with the character-word mei1 are often sought (...) in classical works and interpreted as speeches on or about beauty, which has led to frequent misunderstandings of the classical texts and of the ancient Confucian aesthetic theory.The most typical among these misunderstandings, we think, is the misinterpretation of one of Mencius's remarks on the goodness of human nature-"To possess these qualities of goodness fully is beautiful" (Chongshi zhiwei mei)2-as a representative statement of the Confucian aesthetic theory of "the union of the beautiful and good." Although it is not clear who was the first to put this interpretation forward, it is now widely accepted and almost unquestioned that the statement "Chongshi zhiwei mei" is the classical proposition of the Confucian aesthetic theory after countless repetitions by aestheticians and educationalists. And extended from this is the claim that "the union of the beautiful and good," or the union of the moral and beauty, is the traditional theory of Confucian aesthetic education.3 Finding it coincidentally in accordance with the idea of "the union of the beautiful and good" in both the Soviet and Greek philosophies, aesthetic educators are apt to admit that aesthetic education is included in moral education or aesthetic education is but one of the means of moral education; thus, aesthetic education cannot be an independent subject. [End Page 80]It is rather surprising that in spite of the wide interest in quoting this sentence, very little in the textual research and criticism has offered convincing proof that it is really Mencius's opinion about beauty or aesthetic theory and therefore-since he is the most influential Confucian educator and philosopher after Confucius-representative of the aesthetic theory of Confucianism.Actually, the proper analysis of the meaning of the word mei in this statement by Mencius has long been a controversial issue in Chinese history. There have been two main approaches: mei as an equivalent of shan (good/ goodness) and mei as a synonym with its modern Chinese counterpart. The former is taken by Zhao Qi,4 according to whom mei in this statement is a term used to explain a level of shan. This analysis is further developed by Sun Shi,5 who argues that mei is the third level of the six shan. Likewise, Yang Bojun,6 among other modern scholars, also considers mei an equivalent of shan. The latter approach, on the other hand, is pursued by Zhang Zai, Zhu Xi, Jiao Xun,7 and many modern aestheticians, who all interpret mei as "beauty" or "beautiful" in the aesthetic sense.The main interest of the present analysis is an attempt to decode the genuine meaning of the statement. With references to ancient dictionaries like Origin of Chinese Characters8 and exegetic works (from 206 bc to the modern times) of Mencius, this article attempts to contextualize mei in the original text and historical context in order to interpret the meaning of the sentence and the real intention of Mencius. In this way we hope to determine whether it can be regarded as the proposition of Mencius or the Confucian aesthetic theory of "the union of the beautiful and good."IIn the first part of this article we shall offer a contextual study of the sentence with reference to two of the ancient interpretations of the theme of the passage and the meaning of the character mei. By investigating the context of the sentence "Chongshi zhiwei mei" we argue that the theme of the passage is a discussion of the six levels of shan (goodness).The context of the sentence comes from a passage in Mencius (Jinxin part 2), which begins with Mencius talking with Haosheng Buhai about one of his disciples, Yue Zhengzi, who was reported to embark in a political career in the State... (shrink)

The unwillingness of college students to use recycled water has become a key barrier to sewage recycling on campus, and it is critical to strengthen their inclination to do so. This paper used college students in Xi’an as a case study and adopted event-related potential technology to explore the effect of social norms on the willingness to use recycled water and the neural mechanism of cognitive processing. The results suggested the following: The existence of social norms might influence college students’ (...) willingness to use recycled water. When individuals’ willingness to use recycled water is lower than the social norm, there is a bigger feedback-related negative amplitude. College students pay more attention to social norms in groups with closer social distance. These findings can be used to provide a scientific basis for persuading the public to use recycled water from the perspective of the social norm to drive public acceptability. (shrink)

本书分别介绍了马、恩、列和毛泽东、邓小平17篇著作的历史背景、哲学思想和学习的现实意义。.

This paper studies the key issue of how the concept of baptism is translated into Chinese. The primary source material is a series of papers written by Zhang Yijing and published in True Light during the 1920s. Reviewing Zhang’s work, I argue that translation strategies alone are insufficient to explain the choice of translation used. This conclusion is supported by a text analysis of his translation choices and a survey of the methods used. Building on the theory of identity, it (...) is argued that the perspective of identity provides a fuller understanding of the motives behind the translator’s choices. (shrink)

山西大学科学技术哲学研究中心资助国家教育部“十五”社科规划青年项目“当代西方分析哲学与解释学的融合”的研究成果.

以严复的中西文化观为核心,将中国与西欧这两大思想文化体系,在历史的纵向发展与时代的横向座标这一大背景下,作宏观与微观的对比分析。.

In lieu of an abstract, here is a brief excerpt of the content:Books ReceivedThe Ambitions of Curiosity: Understanding the World in Ancient Greece and China. By G.E.R. Lloyd. Cambridge: Cambridge University Press, 2002. Pp. xvi + 175. Price not given.The Art of the Han Essay: Wang Fu's Ch'ien-Fu Lun. By Anne Behnke Kinney. Tempe: Center for Asian Studies, Arizona State University, 1990. Pp. xi + 154. Paper $10.00.The Autobiography of Jamgön Kongtrul: A Gem of Many Colors. By Jamgön Kongtrul Lodrön (...) Thayé and translated by Richard Barron (Chökyi Nyima). Ithaca, New York: Snow Lion Publications, 2003. Pp. xxii + 549. Price not given.Awesome Nightfall: The Life, Times, and Poetry of Saigyō. By William R. LaFleur. Boston: Wisdom Publications, 2003. Pp. xiii + 173. Paper $14.95.Becoming the Compassion Buddha: Tantric Mahamudra for Everyday Life. By Lama Thubten Yeshe, edited by Robina Courtin, and foreword by Geshe Lhundub Sopa. Boston: Wisdom Publications, 2003. Pp. xi + 194. Paper $14.95.Between Two Worlds East and West: An Autobiography. By J. N. Mohanty. New Delhi: Oxford University Press, 2002. Pp. ix + 134. Hardcover RS 525.00.The Chinese Face of Jesus Christ. Edited by Roman Malek, S.V.D. Sankt Augustin, Germany: Institut Monumenta Serica and China-Zentrum; and Nettetal, Germany: Steyler Verlag, 2002. Pp. 391. EUR 40.00.Chinese Medicine in Contemporary China: Plurality and Synthesis. By Volker Scheid. Durham and London: Duke University Press, 2002. Pp. xiv + 407. Hardcover $69.95. Paper $23.95.Confucian Feminist: Memoirs of Zeng Baosun (1893-1978). Translated and adapted by Thomas L. Kennedy. Philadelphia: American Philosophical Society, 2002. Pp. xxi + 170. Price not given.Consciousness Studies: Cross-Cultural Perspectives. By K. Ramakrishna Rao. Jefferson (North Carolina) and London: McFarland and Company, 2002. Pp. 367. Hardcover $65.00.Constituting Communities: Theravāda Buddhism and the Religious Cultures of South and Southeast Asia. Edited by John Clifford Holt, Jacob N. Kinnard, and Jonathan S. Walters. Albany: State University of New York Press, 2003. Pp. viii + 224. Hardcover $65.50. Paper $21.95.Developments in Indian Philosophy from Eighteenth Century Onwards: Classical and Western. By Daya Krishna. Volume X Part 1 of History of Science, Philosophy and Culture in Indian Civilization, edited by D. P. Chattopadhyaya. New [End Page 110] Delhi: Centre for Studies in Civilizations, 2001. Pp. xxiii + 417. Hardcover RS 1200.East and West: Identità e dialogo interculturale. By Giangiorgio Pasqualotto. Venezia: Marsilo Editori, 2003. Pp. 210. EUR 16.00.Effortless Action: Wu-wei as Conceptual Metaphor and Spiritual Ideal in Early China. By Edward Slingerland. New York: Oxford University Press, 2003. Pp. xii + 352. Price not given.Encountering Kā lī: In the Margins, at the Center, in the West. Edited by Rachel Fell McDermott and Jeffrey J. Kripal. Berkeley and Los Angeles: University of California Press, 2003. Pp. xviii + 321. Hardcover $55.00, £37.95. Paper $21.95, £15.95.Encyclopedia of Chinese Philosophy. Edited by Antonio S. Cua. New York and London: Routledge, 2003. Pp. xx + 1020. Hardcover $150.00.Essays on Indian Philosophy. By J. N. Mohanty and edited by Purushottama Bilimoria. New Delhi: Oxford University Press, 2002. Pp. xxxvii + 347. Paper RS 525.00.Faith, Humor, and Paradox. By Ignacio L. Götz. Westport, Connecticut: Praeger Publishers, 2002. Pp. 136. Hardcover $61.95.Four Illusions: Candrakīrti's Advice for Travelers on the Bodhisattva Path. Translated by Karen C. Lang. New York: Oxford University Press, 2003. Pp. xv + 240. Price not given.The Great Awakening: A Buddhist Social Theory. By David R. Loy. Boston: Wisdom Publications, 2003. Pp. 223. Paper $16.95.The Hidden History of The Tibetan Book of the Dead. By Bryan J. Cuevas. New York: Oxford University Press, 2003. Pp. xi + 328. Price not given.Huang Di nei jing su wen: Nature, Knowledge, Imagery in an Ancient Chinese Medical Text. By Paul U. Unschuld. Berkeley and Los Angeles: University of California Press, 2003. Pp. xii + 520. Hardcover $75.00, £52.00.In Dewey's Wake: Unfinished Work of Pragmatic Reconstruction. Edited by William J. Gavin. Albany: State University of New York Press, 2003. Pp. vi + 249. Hardcover $71.50. Paper $23.95.Knowledge and Freedom in Indian Philosophy. By Tara Chatterjea. Lanham, Maryland: Lexington Books, 2002. Pp. xvi + 159. Hardcover... (shrink)

Saeculum: Gedenkschrift für Heinrich Otten anlässlich seines 100. Geburtstags. Edited by Andreas Müller-Karpe; Elisabeth Rieken; and Walter Sommerfeld. Studien zu den Boǧazköy-Texten, vol. 58. Wiesbaden: Harrassowitz Verlag, 2015. Pp. xi + 316, illus. €84.

Ben shu yi jian ming e yao de bi chu xiang du zhe ti gong le yi fu quan jing shi de xi fang mei xue li shi hua juan.Qi nei rong han gai cong gu xi la,Luo ma zhi dao 20 shi ji de xi fang mei xue si xiang he li lun cheng guo,Qi zhong yi li lun xing tai de mei xue si xiang wei zhu gan,Tong shi she ji wen xue yi shu yi ji she hui (...) feng shang suo ti xian de shen mei yi shi. (shrink)

This project was undertaken to ascertain the perceptions of a group of Taiwan’s fourth-year bachelor of science in nursing (BSN) students regarding death and help expected from nurses during the dying process. Within the Chinese culture, death is one of the most important life issues. However, in many Chinese societies it is difficult for people to reveal their deepest feelings to their significant others or loved ones. It was in this context that this project was developed because little is known (...) about how Taiwan’s nursing students perceive death and the dying process. Using an open-ended, self-report questionnaire, 110 senior BSN students recorded their thoughts on: (1) their fears before physical death; (2) afterlife destinations; and (3) the help they would expect from nurses when dying. The data were analyzed using a three-layer qualitative thematic analysis. The students’ reported needs during the dying process were directed towards three main goals: (1) help in reaching the ‘triple targets of individual life’; (2) help in facilitating in-depth support so that both the dying person and significant others can experience a blessed farewell; and (3) help in reaching a destination in the afterlife. The results support the belief of dying as a transition occurring when life weans itself from the mortal world and prepares for an afterlife. (shrink)

本书是我国一部重要的思想资料选辑著作。本书分门别类为道体、为学、致知、存养、家道、克治、治体、政事、教学等十四卷。.

Geography and religion -- Landscape of anxiety and fear -- Chinese cosmic space and places -- European sacred space and places -- A comparison with American Indian world-view -- Similar, yet different -- Apartness -- Order -- Wholeness and completion -- Sacred state -- Violence -- Ironies of piety -- God and morality -- From amoral energy to power for good -- Rise and fall of place specificity -- Traders and pilgrims -- Religious geography; or just human geography -- The (...) aesthetic sublime : vastness, place, and space -- Space vs. local place and custom -- Unbounded vastness and placelessness -- The aesthetic sublime : transiency and the eternal -- The ethical sublime : Buddhism -- The ethical sublime : Christianity -- Falling standard -- Geography and religion : fundamental questions -- From architectural and ritual to storytelling -- Community, self, and selflessness -- Placelessness and ethereality -- Religion of fear and privilege -- True religion -- Progress -- The ultimate test. (shrink)