The seminar will focus on linguistic strategies used by manufacturers to promote products. We will look at claims such as: “2 out of 3 doctors prescribed Medicine X”. Would this statement be false or merely misleading if exactly three doctors were included in the sample? The fundamental semantic distinction between entailment (what is stated) and implicature (what is implied) will be used to probe issues of truth in the language of advertising. The course will explore the topic in (...) the wider context of conversational dynamics. Students will gain an understanding of the field of theoretical linguistics and of its practical application to the world of advertising. (shrink)

The article presents the evolution of the language of advertising from the 1960s to the present, presenting various images of women in advertising. Simultaneously a theoretical analysis has been carried out of the demands of second-wave feminism, which exerted significant influence on the creation of images of women in the mass media. The objective of our comparison of feminist theory with advertising practice is an attempt to answer the question of whether the present media image of (...) women liberated from the binary sexual order and weighted towards the genderqueer and/or transgender phenomena is the desired realization of the feminist demands for emancipation of and equality for women announced in the second half of the twentieth century. (shrink)

In her recent book, Violence and the Philosophical Imaginary, Ann Murphy suggests that the philosophical imaginary, in particular that of contemporary continental philosophy, is imbued with images of violence. The concept of the philosophical imaginary is drawn from the work of Michèle Le Dœuff to explore the role of images of violence in philosophy. Murphy sets the language of violence, reflexivity, and critique against that of vulnerability, ambiguity and responsibility. Her concern is that images of violence have become and (...) may become more ‘neutralised, domesticated or eroticised’ in objectionable ways. There is no doubt Murphy has isolated and highlighted a striking feature of the continental imaginary in a clear and thoughtful way. My paper takes Murphy’s argument further by elaborating a Le Dœuffian argument that theorises the reversal of priority from violent language to the violence of language. I take Murphy’s injunction for attention and sensitivity seriously by examining the language of violence and exposing that which is unfamiliar, what has become incorporated and what is revealed by the language that is used. The language of the third Reich and the language of the Rwandan genocide will be briefly compared to demonstrate these points. Our responsibility is to recognise the use of euphemism and metaphor to sometimes cover and sometimes blatantly advertise the horrifying truth. The focus on violence in philosophical language can lead us away from the violence of genocidal language and other violent language that philosophers, like all responsible people, are called to witness. (shrink)

In her recent book, Violence and the Philosophical Imaginary, Ann Murphy suggests that the philosophical imaginary, in particular that of contemporary continental philosophy, is imbued with images of violence. The concept of the philosophical imaginary is drawn from the work of Michèle Le Dœuff to explore the role of images of violence in philosophy. Murphy sets the language of violence, reflexivity, and critique against that of vulnerability, ambiguity and responsibility. Her concern is that images of violence have become and (...) may become more ‘neutralised, domesticated or eroticised’ in objectionable ways. There is no doubt Murphy has isolated and highlighted a striking feature of the continental imaginary in a clear and thoughtful way. My paper takes Murphy’s argument further by elaborating a Le Dœuffian argument that theorises the reversal of priority from violent language to the violence of language. I take Murphy’s injunction for attention and sensitivity seriously by examining the language of violence and exposing that which is unfamiliar, what has become incorporated and what is revealed by the language that is used. The language of the third Reich and the language of the Rwandan genocide will be briefly compared to demonstrate these points. Our responsibility is to recognise the use of euphemism and metaphor to sometimes cover and sometimes blatantly advertise the horrifying truth. The focus on violence in philosophical language can lead us away from the violence of genocidal language and other violent language that philosophers, like all responsible people, are called to witness. (shrink)

Advertising presents special difficulties for business ethicists. Ads are trivial entertainments, yet advertising culture has been held up as a metaphor for a general moral degradation in the post‐modern epoch. Ads confuse us since they are a new and unfamiliar form of communicative discourse which we find difficult to place in an ethical category. This, mainly conceptual, paper attempts to explore how ethics in and of advertising may be subject to examination within a broadly social constructionist perspective. (...) The paper sketches out a view of social constructionism which draws significantly on the ‘turn to language’ in psychology. It then attempts to discuss how ads might work, or rather, as the paper suggests, how ads mean. The social constructionist view point entails a rejection of cognitivist schemes of advertising psychology in favour of a mutualist framework within which ads and consumers jointly construct meanings which are essentially indeterminate. This ontological perspective has implications for ethical treatments of the field. The notion of meaning making as a psychological principle leads the discussion into an initial consideration of how normative approaches to advertising ethics might be framed. The self regulatory system obtaining in the UK is offered as an appropriate example. An underlying theme of the paper is that discussions of ethics in relation to advertising cannot rest upon a simplistic cognitivist notion of how ads ‘work’ upon consumers’ minds. The paper tries to show that a broadly social constructionist approach may offer a richer scheme for examining advertising ethics in its local, mediated, indeterminate and socially constructed character. (shrink)

Advertising presents special difficulties for business ethicists. Ads are trivial entertainments, yet advertising culture has been held up as a metaphor for a general moral degradation in the post‐modern epoch. Ads confuse us since they are a new and unfamiliar form of communicative discourse which we find difficult to place in an ethical category. This, mainly conceptual, paper attempts to explore how ethics in and of advertising may be subject to examination within a broadly social constructionist perspective. (...) The paper sketches out a view of social constructionism which draws significantly on the ‘turn to language’ in psychology. It then attempts to discuss how ads might work, or rather, as the paper suggests, how ads mean. The social constructionist view point entails a rejection of cognitivist schemes of advertising psychology in favour of a mutualist framework within which ads and consumers jointly construct meanings which are essentially indeterminate. This ontological perspective has implications for ethical treatments of the field. The notion of meaning making as a psychological principle leads the discussion into an initial consideration of how normative approaches to advertising ethics might be framed. The self regulatory system obtaining in the UK is offered as an appropriate example. An underlying theme of the paper is that discussions of ethics in relation to advertising cannot rest upon a simplistic cognitivist notion of how ads ‘work’ upon consumers’ minds. The paper tries to show that a broadly social constructionist approach may offer a richer scheme for examining advertising ethics in its local, mediated, indeterminate and socially constructed character. (shrink)

The papers collected in this volume exemplify some of the trends in current approaches to logic, language and computation. Written by authors with varied academic backgrounds, the contributions are intended for an interdisciplinary audience. The first part of this volume addresses issues relevant for multi-agent systems: reasoning with incomplete information, reasoning about knowledge and beliefs, and reasoning about games. Proofs as formal objects form the subject of Part II. Topics covered include: contributions on logical frameworks, linear logic, and different (...) approaches to formalized reasoning. Part III focuses on representations and formal methods in linguistic theory, addressing the areas of comparative and temporal expressions, modal subordination, and compositionality. (shrink)

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how (...) subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals. (shrink)

The functions of advertisement always give rise to the fact that trust and co-operation between the interlocutors are limited or lacking. Presupposition is frequently employed in order to enhance function of advertising language implicitly because of its own special properties and characteristics. This article refers to the historical and theoretical background of the study of presupposition and indicates pragmatic functions of presupposition in advertising English.

Multi-modal metaphor is a new perspective in metaphor research developed in modern times. Beyond the metaphor research of language, it combines text, image, sound, and other modes and provides new insights and perspectives for metaphor research. Food advertisements often combine sound, images, and other forms to promote the products and increase consumers’ desire to buy, and they often contain metaphors of multiple modes. However, under the perspective of cross-cultural research, when the same food brand is advertised in different countries, (...) the multi-modal metaphors are varied to appeal to different audiences. This article compares food advertisements in China and in the U.S. from the perspective of multi-modal metaphors, and analyzes the varied applications arising from different cultural influences. The research may act as a reference for advertising strategies on cross-cultural occasions. (shrink)

With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure (...) this symbolic fund of mass communication, the following text wishes to argue, from the perspective of rhetoric and cultural semiotics, that in the Japanese advertising message which is not transmitted mechanically between speaker and listener, one may recognise a model of impressiveness alongside a model of stimulation or of insertion . Also, calling on “syncretic” semiotics, this research devoted to the Japanese advertising discourse wishes to probe the way in which meaning is constructed through the act of signification resulted from the interaction of the verbal sentence with procedures and strategies that manifest themselves in several types of language, such as the visual, auditory, gestural, etc. (shrink)

The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the target audience. Equipped with the pragmatic knowledge, the target audience can understand advertising language clearly.

This paper examines several issues regarding deception in advertising. Some generally accepted definitions are considered and found to be inadequate. An alternative definition is proposed for legal/regulatory purposes and is related to a suggested definition of the term deception as it is used in everyday language. Based upon these definitions, suggestions are offered for detecting and regulating deception in advertising. This paper additionally considers the grounds for the generally held but largely unquestioned assumption that deceptive advertising (...) is unethical. It is argued that deceptive advertising can be shown to be morally objectionable, on the weak assumption that it is prima facie wrong to harm others. Finally, the implications of this analysis with respect to current regulation of deceptive advertising by the FTC are considered. (shrink)

The particularity of financial information dissemination determines that the key to financial advertisements is the transmission of financial ideas and culture. This paper carries out a case study of Citibank’s display of corporate culture based on visual symbols system. The study shows that it can have good effects on spreading corporate ideas to combine the localized thinking pattern which takes a full account of the characteristics of market culture, and the operating mode of modern advertising communication.

Inbound tourism as defined by the WTO is obviously the aspect of a nation’s tourism industry to which foreign languages are directly relevant: this aspect involves foreign tourists visiting the country of reference. This paper uses Leiper’s conceptualisation of the tourism system to examine the role of foreign languages in the operations of Nigerian inbound tourism from TGR and TDR perspectives. Among the most significant revelations of this examination are the facts that: i) tourism destinations in Nigeria are to be (...) advertised on the web and in print in the TGR countries using the languages of those countries; and ii) tour guides in Nigeria are to be trained in foreign languages to facilitate travels, stay and related transactions and activities of foreign tourists in Nigeria. These and other findings can enhance the Nigerian inbound tourism industry. (shrink)

A witty exploration of government newspeak, exaggerated advertising claims, misleading propaganda and other misnomers and how to combat them.

Our study focuses on the impact of American advertising on local consumers and industry and discusses the relationship between standardization and localization on the global market. Although America seems to be a hybridized, ‘McDonald-ized’ reality, it is in fact grounded on a multicultural and social mix that deems it highly recognizable. Consequently, we argue that reconstructing American identity means sharing similar values with other cultural spaces, whose history, religion, and social customs require a different approach to daily life and (...) finding new means of expression. Our main argument is that advertising disseminates its message in foreign markets and that American campaign models were implemented despite cultural differences. Therefore, we will study the way American heterogeneity becomes homogeneous in the advertising realm, and explain the relationship between standardization and localization in promoting brand values. Our analysis relies on examples of the post-1990 Romanian advertising revolution that showcase the global American influence on Romania’s local industry as reflected by celebrations (Valentine’s Day, Man’s Day) and other American symbols (the cowboy image, the impact of the English language) present in locally broadcast advertisements. Consequently, our paper asks a very controversial question: Does market globalization embed the American spirit in indigenous cultures through advertising, bypassing local culture, ideology and society? (shrink)

Manifesto for the recognition of the principle of linguistic and cultural diversity in language research Preamble Over the years, and for several decades now, higher education institutions have been gradually and increasingly urging teacher-researchers to increase their international visibility. It is normal for these teacher-researchers to participate in international debates in their disciplines. This is done during conferences and in the course of article writing, not for advertising purpo...

Against the assumption that legal and normative systems are coextensive with geopolitical units and national spaces, the article advocates for the need to study how different legal and normative semiospheres, within the same geopolitical unit and national space, often give rise to ‘normolects’ that are transversal to socio-economic classes, ethnicities, and cultural lifestyles. The concept of legal and normative ‘imaginaries’ is useful to come to terms with the legal and normative semiotic ideology of such normolects, including their non-verbal dimension and (...) legal-normative semiotic ideologies. More generally, the article prompts legal scholars, and particularly semioticians of law, not to focus exclusively on inter-cultural awareness in legal-normative language but to concentrate also on intra-cultural awareness. As a case study, the article analyses a drawing through which the former Italian Prime Minister Silvio Berlusconi visualized and advertised for a bill of reform of the Italian judicial system by his Minister of Justice, Angelino Alfano. The semiotic analysis of this visual artifact casts new light on the controversial political and judicial figure of Mr Berlusconi. The drawing is read as a visual embodiment of the conflict between two different legal and normative ideologies within the present-day Italian political and judicial arena. The paradoxes that underpin this iconography of law and mar a rational confrontation of legal-normative arguments in contemporary Italy are uncovered. (shrink)

This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances, and clothing. Among the brands advertised are American Apparel, Clinique, Coca-Cola, Dove, Givenchy, McDonald's, and Nike. The analysis of discursive strategies is complemented by an analysis of the Corpus of Contemporary American English that investigates the most (...) salient collocates of real man/men in US English; this search was conducted due to the frequent mention of the term real men in the slogans under investigation. The corpus analysis supports the key findings of the study by showing that language and advertising operate in a circular structure and mutually impact one another. The five major strategies identified as recurrent in the representation of masculinity include gentleman's look, gender equality and fatherhood, sex appeal, sex and dominance, and strength. The findings reveal the prevalence of stereotypical representations of masculinity that foreground sex appeal, strength, and dominance over women, and to a lesser extent, the image of the classic gentleman. The Dove Men Care Collection promotes the idea of fatherhood and gender equality, which might be considered a slight departure from the usual representations of masculinity in advertising, though it is still embedded within the dominant framework of hegemonic masculinity. (shrink)

Morality is an abstract consideration, and language is an important regulator of abstract thought. In instances of moral ambiguity, individuals may pay particular attention to matters of interactional justice. Politeness in language has been linked to greater perceptions of social distance, which we contend is instrumental in regulating attitudes toward a brand. We posit that politeness in a brand’s advertising will impact consumers who are attuned to violations of interactional justice [i.e., those with low belief in a (...) just world ]. In three studies, we demonstrate that the politeness used in advertising as well as consumers’ individual differences in BJW affect judgments and attitudes toward brands. Specifically, individuals with a low just world belief are more likely to harbor negative attitudes towards a brand with ethically ambiguous business practices if the language used in advertising is impersonal than when the language used in advertising is personal. Importantly, for individuals with a low BJW, lowered trust due to the advertisement’s language mediated the relationship between politeness and attitudes toward the brand. Theoretical and managerial implications of this research are discussed. (shrink)

First published in 1982. Routledge is an imprint of Taylor & Francis, an informa company.

There is a tension between John Locke’s awareness of the fundamental importance of a shared public language and the manner in which his theorizing appears limited to offering a psychologistic account of the idiolects of individual speakers. I argue that a correct understanding of Locke’s central notion of signification can resolve this tension. I start by examining a long standing objection to Locke’s view, according to which his theory of meaning systematically gets the subject matter of our discourse wrong, (...) by making our ideas the meanings of our words. By examining Locke’s definition of “truth”, I show that Lockean signification is an expression relation, rather than a descriptive or referential relation. Consequently, the sense in which our words signify our ideas is roughly that our utterances advertise our otherwise undisclosed mental lives to each other. While this resolves one aspect of the public/private tension, I close with a brief discussion of the remaining tension, and the role for normative constraints on signification to play in generating a genuinely shared public language. (shrink)

Ernest Gellner's final book, first published in 1998, is a synoptic interpretation of the thought of Wittgenstein and Malinowski.

John Damascene, one of the most productive Greek theologians of the Middle Byzantine era, also composed a treatise on the Trisagion hymn, or how it should be sung correctly and why; a text that has been little discussed in contemporary scholarship. The present paper provides an overview of the work – with special reference to the notion of identity in John’s description of the Trinitarian doctrine. It also examines the treatise especially in the context of anti-heretical polemics. The author argues (...) that John’s approach to the question of the correct way of singing the hymn is gentle: instead of using pejorative language, he even praises the object of his reproach. (shrink)

In recent years, the work of organizations in the area of digitization has intensified significantly. This trend is also evident in the field of recruitment where job application tracking systems (ATS) have been developed to allow job advertisements to be published online. However, recent studies have shown that recruiting in most organizations is not inclusive, being subject to human biases and prejudices. Most discrimination activities appear early but subtly in the hiring process, for instance, exclusive phrasing in job advertisement discourages (...) qualified applicants from minority groups from applying. The existing works are limited to analyzing, categorizing and highlighting the occurrence of bias in the recruitment process. In this paper, we go beyond this and develop machine learning models for identifying and classifying biased and discriminatory language in job descriptions. We develop and evaluate a machine learning system for identifying five major categories of biased and discriminatory language in job advertisements, i.e., masculine-coded, feminine-coded, exclusive, LGBTQ-coded, demographic and racial language. We utilized the combination of linguistic features with recent state-of-the-art word embeddings representations as input features for various machine learning classifiers. Our results show that the machine learning classifiers were able to identify all the five categories of biased and discriminatory language with a decent accuracy. The Random Forest classifier with FastText word embeddings achieved the best performance with tenfolds cross-validation. Our system directly addresses the bias in the attraction phase of hiring by identifying and classifying biased and discriminatory language and thus encouraging recruiters to write more inclusive job advertisements. (shrink)

Reflections on Language brings together a collection of seventy-eight articles that examine language from many different perspectives. Its selections focus on language as a social form, demonstrating how it is an indispensable component of the world and how we interpret it. Organized thematically, the text addresses many topics, including the acquisition of language, the rhetoric of advertising, the language of politics, language between the sexes, and language across cultures. It also discusses areas (...) not covered by similar books, such as the bodily basis of language, communication across species, and the language of cyberspace. Ideal for courses in freshman composition, introduction to language, and a variety of writing classes, Reflections on Language helps students and other readers to become more aware of language and to use it more effectively. The text offers useful aids for writing instruction, including an opening chapter on writing and revising, a rhetorical table of contents, and a glossary, as well as introductory notes, journal writing prompts, and analytical exercises for each selection. Reflections on Language also includes an index as well as thirteen advertisements, eighteen cartoons, and numerous end-of-chapter writing assignments. This unique reader incorporates a substantial number of scholarly articles by language theorists in addition to pieces by popular writers and works of short fiction, poetry, and drama. Lively, informative, and authoritative, Reflections on Language leads students and general readers to a deeper understanding of language and its power. (shrink)

This volume contains the first critical edition of the Scriptum super III-VIII libros Politicorum by Peter of Auvergne as well as a pragmatical edition of Books III-VIII of the medieval Latin translation of Aristotle's Politics. Intended as the continuation of Aquinas' unfinished commentary on the first three books of the Politics, the Scriptum became-together with Aquinas' commentary-the commentary on the Politics. From its appearance in the late thirteenth century to the end of the sixteenth century, the Scriptum represented the most (...) authoritative and influential interpretation of Books III-VIII of the Politics.The introduction to the volume provides both an overview of Peter's political thought and a case study of the production and dissemination of a university text. An examination of the manuscripts traces the preparation of the text from its first transcription and revision by a scribe close to the author-if not the author himself-to the preparation of the finished exemplar and its diffusion through the system of peciae. The introduction also explains how the text was adapted to fit the standards of humanistic Latin when it was first printed in the fifteenth century: its language was adjusted to humanistic standards, many formulations were reshaped, and passages were suppressed. These changes were subsequently preserved in all later editions of the text. Freed from this humanistic patina with which it has been transmitted since the early age of printing age, the Scriptum is now restored to its original version. (shrink)

The end of the 1990s witnessed the corporatization of public universities in Malaysia resulting in the publication of corporate literature in these universities and the type of writing Fairclough refers to as the marketization of academic discourse. Marketization is necessary in public universities due to stiff competition in attracting students among the public universities as well as from the increasing number of private universities. This article reports how Malaysian universities re-brand themselves using the results of an investigation on corporate brochures (...) from these universities. The investigation employs a structural analysis and a textual analysis. Although informative in nature, these corporate brochures exhibit the use of promotional elements in the texts as seen in the contents and the language use. The communicative functions of university brochures are viewed to be more promotional than informative. (shrink)

Knowledge is power. Knowledge about human psychology is increasingly being produced using natural language processing (NLP) and related techniques. The power that accompanies and harnesses this knowledge should be subject to ethical controls and oversight. In this chapter, we address the ethical pitfalls that are likely to be encountered in the context of such research. These pitfalls occur at various stages of the NLP pipeline, including data acquisition, enrichment, analysis, storage, and sharing. We also address secondary uses of the (...) results and tools developed through psychometric NLP, such as profit-driven targeted advertising, political campaigns, and domestic and international psyops. Along the way, we reflect on potential ethical guidelines and considerations that may help researchers navigate these pitfalls. (shrink)

Gregory of Nyssa made important contributions to both theological thought and the understanding of the spiritual life. He was especially significant in adapting the thought of Origen to fourth century orthodoxy. The early treatise on the inscriptions of the Psalms shows the early stages of the development of Gregory's thought. This book presents the first translation of the treatise in a modern language. The annotations show Gregory's indebtedness to the thought of classical antiquity as well as to the Bible. (...) The Introduction sets forth the structure of Gregory's treatise, and places it in the context of earlier Christian commentaries on the Psalms. It shows how his hermeneutical approach was influenced by both Iamblichus the Neo-Platonist and Origen. Finally, Dr Heine compares Gregory's understanding of the stages of the spiritual life in the treatise with that in his later and more widely known writings on the life of Moses and the Song of Songs. (shrink)

I argue that Stich's Syntactic Theory of Mind (STM) and a naturalistic narrow content functionalism run on a Language of Though story have the same exact structure. I elaborate on the argument that narrow content functionalism is either irremediably holistic in a rather destructive sense, or else doesn't have the resources for individuating contents interpersonally. So I show that, contrary to his own advertisement, Stich's STM has exactly the same problems (like holism, vagueness, observer-relativity, etc.) that he claims plague (...) content-based psychologies. So STM can't be any better than the Representational Theory of Mind (RTM) in its prospects for forming the foundations of a scientifically respectable psychology, whether or not RTM has the problems that Stich claims it does. (shrink)

The topic of the article is important, because nowadays there is a need to study the semiotics of media text translation, the use of innovations in choosing the types of media text translation. The aim of the article is the need to study and substantiate the importance of studying the essence of the concepts of “semiotics”, “media text”. The article gives a theoretical justification for the concept of media text in the field of mass communication, substantiates the semiotics of learning (...) about signs and sign systems; semiotic characteristics of media texts translation are given. In the field of view of semiotics are various sign systems, features of translation of these signs in media texts, in particular: natural (spoken) and artificial (formal) languages, sentence systems of scientific theories, signaling systems in society and nature, states and many others. Artificial languages can also be considered as sign systems (including the “language” of scientific theory, “languages” of fine arts, cinema, theater, music), various types of visual sign systems (from road signs to painting), as well as any complex control systems considered from the standpoint of cybernetics: machines, devices and their circuits, living organisms, their subsystems (for example, central nervous system), industrial and social associations and society as a whole. (shrink)

As Cary J. Nederman writes in the foreword to this new edition, "Marsilius continues to speak to many of the salient issues of modern political life, expressing his doctrines in a language that has resonance and relevance. Whether in addressing the role of citizenship as a buffer between individual and community, or in explicating the foundations of religious toleration, the _Defensor pacis_ (and Marsilius' other writings) affords a distinctive theoretical perspective that rivals that of any of the great thinkers (...) of the Western political tradition.". (shrink)

Galavotti begins her book by stressing the centrality of probability to a whole range of philosophical problems. She writes 1: "Probability invests all branches of philosophical investigation, from epistemology to moral and political philosophy, and impinges upon major controversies, like that between determinism and indeterminism, or between free will and moral obligation, and problems such as: ‘What degree of certainty can human knowledge attain?’ ‘What is the relationship between probability and certainty?’" She then explains that her book will focus on (...) the interpretation of the notion of probability. Chapter 1 contains some general remarks about the notion of probability, and Chapter 2 presents a brief introduction to the formal calculus of probability. Then in the next five chapters Galavotti presents in turn the five main interpretations of probability, namely the classical, frequency, propensity, logical, and subjective.Galavotti's approach to the material is historical. She traces, through extensive quotations from, and discussions of, the principal authors, the development of each of the interpretations. In many cases, she deals with early advocates of the position who are often omitted, such as De Morgan, Boole, and Jevons in the case of the logical interpretation, and Donkin in the case of the subjective interpretation. At the same time, the story is often brought right up to the present with discussions of recent authors such as Richard Jeffrey and Patrick Suppes in the case of the subjective interpretation. Galavotti's book is an excellent advertisement for the virtues of …. (shrink)

The last 14 chapters of book 1 of Aristotle's "Prior Analytics" are concerned with the representation in the formal language of syllogistic of propositions and arguments expressed in more or less everyday Greek. In his commentary on those chapters, Alexander of Aphrodisias explains some of Aristotle's more opaque assertions and discusses post-Aristotelian ideas in semantics and the philosophy of language. In doing so he provides an unusual insight into the way in which these disciplines developed in the Hellenistic (...) era. He also shows a more sophisticated understanding of these fields than Aristotle himself, while remaining a staunch defender of Aristotle's emphasis on meaning as opposed to Stoics concern with verbal formulation. In his commentary on the final chapter of book 1 Alexander offers a thorough discussion of Aristotle's distinction between denying that something is, e.g., white and asserting that it is non-white. (shrink)

Galavotti begins her book by stressing the centrality of probability to a whole range of philosophical problems. She writes 1: "Probability invests all branches of philosophical investigation, from epistemology to moral and political philosophy, and impinges upon major controversies, like that between determinism and indeterminism, or between free will and moral obligation, and problems such as: ‘What degree of certainty can human knowledge attain?’ ‘What is the relationship between probability and certainty?’" She then explains that her book will focus on (...) the interpretation of the notion of probability. Chapter 1 contains some general remarks about the notion of probability, and Chapter 2 presents a brief introduction to the formal calculus of probability. Then in the next five chapters Galavotti presents in turn the five main interpretations of probability, namely the classical, frequency, propensity, logical, and subjective.Galavotti's approach to the material is historical. She traces, through extensive quotations from, and discussions of, the principal authors, the development of each of the interpretations. In many cases, she deals with early advocates of the position who are often omitted, such as De Morgan, Boole, and Jevons in the case of the logical interpretation, and Donkin in the case of the subjective interpretation. At the same time, the story is often brought right up to the present with discussions of recent authors such as Richard Jeffrey and Patrick Suppes in the case of the subjective interpretation. Galavotti's book is an excellent advertisement for the virtues of …. (shrink)