Pragmatic Analysis of Fuzziness in Advertising English

Asian Culture and History 3 (2):p29 (2011)
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Abstract

The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the target audience. Equipped with the pragmatic knowledge, the target audience can understand advertising language clearly

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10.5539/ach.v3n2p29

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Lei Chen
Beijing Normal University

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