This book was put together over the course of the past three years and is the outcome of the author’s publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//© model. It features four chapters that span different, yet interlocking aspects of ad texts’ multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts, based on the unique methodology of (...) the //rhetor.dixit//© model on offer by //disruptiVesemiOtics//. //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage neither seeks to cover exhaustively issues in any of the traditional fields of concern to the discipline of rhetoric (an impossible endeavor, indeed, within the contours of a single book), nor to address all issues on top of the current agenda in multimodal advertising rhetoric. Its mission is to present key facets of current research in multimodal advertising discourse, largely dispersed and spread out in multiple disciplines, including semiotics, in such a manner as to enable the reader to get to grips with the benefits that stem from employing a content analytic approach for the ongoing management of the modes of rhetorical configuration of advertising texts. The combination of an interpretivist approach with the methodical outlook yielded by content analysis affords to transform multimodal rhetorical analysis of advertising texts from a theoretical enterprise geared towards making sense of how meaning emerges through the figurative language of advertising to a systematic method for managing advertising textuality, in such a manner as to enable practitioners in marketing related disciplines (e.g., account planning, marketing research, brand management) to actively manage how brand meaning is generated through distinctive modes of rhetorical configuration. The managerial orientation of the //rhetor.dixit//© model is intended to enhance understanding as to how a brand’s intellectual capital is configured and, moreover, to point to directions whereby what I call a brand’s figurative first mover advantage and differential figurative advantages may be furnished to a brand’s discourse. The systematic understanding of a brand’s distinctive modes of rhetorical configuration is not just a ‘nice-to-have’ add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative elements and modes of connectivity among figurative elements, which are part and parcel of a brand’s textual essence. (shrink)

The present article attempts to examine the relationship between learning agility and authentic leadership development. The recent rise in the cases of fraud involving leaders at various levels in the organizations, and the resulting distrust among the employees towards their leaders, points to the need to have authentic leaders, given the positive organizational outcomes associated with this leadership approach. Further, scholars have suggested that leadership development is possible through learning from one’s life experiences. The developmental definition of authentic leadership also (...) reflects the importance of learning from past experiences. Yet, studies have largely overlooked to explore the association between learning agility and authentic leadership development. This paper further tries to analyze the moderating effects of learning goal orientation and organizational culture on this relationship. Therefore, based on the existing research, the associations among these factors have been delineated and a conceptual model has been presented along with several propositions. Implications for future research and limitations of this work have also been discussed towards the end. (shrink)

Collaborative filtering recommender system (CFRS) plays a vital role in today’s e-commerce industry. CFRSs collect ratings from the users and predict recommendations for the targeted product. Conventionally, CFRS uses the user-product ratings to make recommendations. Often these user-product ratings are biased. The higher ratings are called push ratings (PRs) and the lower ratings are called nuke ratings (NRs). PRs and NRs are injected by factitious users with an intention either to aggravate or degrade the recommendations of a product. Hence, it (...) is necessary to investigate PRs or NRs and discard them. In this work, opinion mining approach is applied on textual reviews that are given by users for a product to detect the PRs and NRs. The work also examines the effect of PRs and NRs on the performance of CFRS by evaluating various measures such as precision, recall, F-measure and accuracy. (shrink)

Recommender system depends on the thoughts of numerous users to predict the favourites of potential consumers. RS is vulnerable to malicious information. Unsuitable products can be offered to the user by injecting a few unscrupulous “shilling” profiles like push and nuke attacks into the RS. Injection of these attacks results in the wrong recommendation for a product. The aim of this research is to develop a framework that can be widely utilized to make excellent recommendations for sales growth. This study (...) uses the methodology that presents an enhanced clustering algorithm named as modified density peak clustering algorithm on the consumer review dataset to ensure a well-formed cluster. An improved recurrent neural network algorithm is proposed to detect these attacks in hybrid RS, which uses the content-based RS and collaborative filtering RS. The results are compared with other state of the art algorithms. The proposed method is more suitable for E-commerce applications where the number of customers and products grows rapidly. (shrink)

तत्त्वज्ञान, ब्रह्मज्ञान आणि दर्शन is the 13 article of the weekly column in Daily Loksatta, Marathi publication of Indian Express Group India. The Column is entitled as Tattvabhan तत्त्वभान – A Philosophical Counsciousness. Present article is published on 27th March 2014, explains the meaning and usage of the three terms mentioned in the Title. – Dr. Shriniwas Hemade – Author, shriniwas[email protected]

There is a long history to the debate of nationalism. The Indian nationalism has emerged after a long people’s movement the truth to which is often denied by a range of forces who have ideological leanings towards the ideology of Hindutwa. This paper is an attempt to revisit the historical context in which Indian nationalism has emerged and evaluate it in reference to the contemporary time. It emphasizes on the relation between the nation and the state with special reference to (...) its impact on the universities. Further, the paper suggests that in order to uphold the idea of university and nation, an inclusive and secular idea of nation has to be espoused. Lastly, it suggests that a university needs to foster a non sectarian approach and broaden its vision for an internationalist outlook. (shrink)

फेसबुक आणि ब्लॉगच्या जमान्यात तत्त्वज्ञानाची चर्चा केवळ पुस्तकांपुरती किंवा विद्यापीठीय चर्चासत्रांपुरती मर्यादित राहू नये, असे मानणारा एक चळवळय़ा प्राध्यापक, पुस्तकांच्या मानीव वर्चस्वामुळे तत्त्वज्ञान क्षेत्राचे काय नुकसान झाले, याबद्दलही बोलतो आहे आणि ही चर्चा पुस्तकांच्या बाहेरही झाली पाहिजे.. ती लोकाभिमुख झाली पाहिजे, असे सांगतो आहे..

Naturae vero rerum vis atque majestas in omnibus momentis fide caret, si quis modo partes ejus ac non totam coplectatur animo.1In the De natura deorum, Cicero recalls that followers of Pythagoras often justified justified their acceptance of a statement by appealing to the authority of their teacher. For them, inasmuch as Pythagoras “himself said it,” his words should be accepted unreservedly and there was no reason to argue further.2 Since antiquity, “ipse dixit” has been considered the most straightforward summary (...) of the argument from authority. It also seems to condense all of the negative characteristics of an attitude that we nowadays regard as the contrary to modern scientific... (shrink)

The paper deals with concept of theft in general with a few selected verses in Sanskrit Literature, from its etymological meaning and the idea behind. It deals with the concept of plagiarism in particular with special reference to some thoughts on plagiarism and credential stealing in ancient Indian scriptures and Vaarakari Sampraday in Maharashtra. The research article is devided in thre parts: first deals with the etymology – in englsih and Sanskrit; second deasl with the considerable scope of the concept (...) of plagiarism and the last part deals with the ancient and medival references plagiarism in Sanskrit literature. चोरी ही जागतिक समस्या आहे. वस्तूंची साधी गरज अथवा तिची तीव्रतेने गरजेची असताना तिचा तुटवडा असणे, तिचा अभाव असणे, किंवा ती आजूबाजूला असणे पण आपल्याला उपलब्ध न होणे, ती अप्राप्य होणे, इत्यादी कारणांमुळे (तिच्या) चोरीची घटना घडते.चोरवाङमय आणि वाङमयचौर्य या दोन संकल्पनांमध्ये फरक आहे. चोरवाङमय म्हणजे चोरीविषयीचे वाङमय. वाङमयचौर्य म्हणजे वाङमयाची, ज्ञानाची चोरी. प्रस्तुत संशोधन लेखात ज्ञानाची चोरी म्हणजे वाङमयचौर्य आणि श्रेयचौर्य या संकल्पनांचा संस्कृत वाङमयाच्या संदर्भात घेतलेला शोध, तिचे प्राचीन, मध्ययुगीन भारतीय संदर्भ, यांचा धांडोळा घेतला आहे. (shrink)

This article is about an etymological study of the concept "Woman" and leads towards Feminism. Written in Marathi for the first time ever. Published in a Rationalist Journal from Maharashtra. This is first part of the three parts.

Marathi Translation of Bertrand Russell's Preface of History of Western Philosophy.

What is exactly is the meaning of Being Contemporaryness ? is analysed in philosophical perspective with reference Indian Social Structure. Emhasis is given on one being democratic and secular for the purpose of secure humanity. The Paper is Marathi.

Building on a base of simple economic theory and elementary linear algebra and calculus, this broad treatment of static and dynamic optimization methods discusses the importance of shadow prices and functions defined by solutions of optimization problems.

जागतिकीकरणामुळे आपण सारे भारतीय जगाशी पुन्हा नव्या संदर्भात जोडले गेलो आहोत. हा संबंध निखळ आर्थिक स्वरूपाचा असला तरी त्यास सांस्कृतिकदृष्ट्या सुद्धा महत्त्व आहे. भाषा हे संस्कृतीचे महत्वाचे अंग आहे. त्यामुळे जगाशी होणारा संवाद महत्वाचा ठरतो. या भूमिकेतून ‘भारताची ज्ञानभाषा कोणती?’ हा प्रश्न नव्याने उपस्थित करणे उचित ठरते. कारण हा प्रश्न अद्यापिही अनिर्णीत आहे. त्याचे नव्याने आकलन कसे होऊ शकेल, याचा वेध घेण्याचा एक प्रयत्न येथे केला आहे.

'समकालीन' ही संकल्पना आपण इंग्रजीतील 'कॉंटेम्पररी' (Contemporary) या अर्थाने वापरतो. समकालीन असण्याचा मुद्दा बहुतेक सर्व मराठी साहित्यिक, लेखक, नाटककार, कवी, टीकाकार, समीक्षक, साक्षेपी संपादक आणि साक्षेपी प्रकाशक यांनी चर्चेच्या अग्रक्रमी ठेवला आहे. या साऱ्यांनी विशेषतः लेखक मंडळीनी आधुनिकतावाद, आधुनिकोत्तरतावाद, देशीवाद, नवनैतिकता, वास्तववाद इत्यादी संकल्पना मांडल्या. समकालीन किंवा समकालीनता हा 'आजचा समकालीन' मुद्दा आहे !? या साऱ्यांची बरीच चर्चा झाली आहे आणि होही आहे. या संदर्भात 'समकालीन' ही संकल्पना तपासली पाहिजे. प्रथम हे लक्षात घेतले पाहिजे की 'समकालीन' ही जाणिव भारतीय नाही, (...) ती आयात आहे. तिला सामाजिक व राजकीय तत्त्वज्ञानाचा संदर्भ आहे. व्यापक अर्थाने तिचे स्वरूप तत्त्वज्ञानात्मक आहे. म्हणजे संकल्पना म्हणून ती तत्त्वज्ञानात्मक आहेच पण उपयोजन म्हणूनही ती स्वरूपाने तत्त्वज्ञानात्मक आहे.एखादी संकल्पना प्रत्यक्ष उपयोगात आणली जात असताना तिचे मूळ स्वरूप आणि तिचे उपयोजन कसे होते, यात मला रस आहे. (shrink)

This research paper attempts to get pragmatic way to deal with few questions like, 'Will Indian Economic thoughts be able to give directions to crises-ridden global economic system?', 'Can India show solutions to the World's Present Socio-economical crises?'' and What are the Alternatives available before mankind to avoid economic crises?' The concept of economic exploitation or “exploitation” which has been the focal point of solemn philosophical debate is one of the favorite nouns in the glossary of critics of the free (...) market economy. The strongest version of the claim that the free market necessarily involves exploitation is that of Karl Marx. The aim of this research paper is to bring to the notice of economist, policy makers, research scholars, professors and students of economics as well as of philosophy and layman, that what kind of solution, a Philosopher from India, like Prof. Surendra S. Barlingay has to offer to the discipline of economics at large. (shrink)

What is Business Ethics ? Read the difference between Business Ethics and Professional Ethics. व्यवसाय आणि धंदा एकत्र आले की त्यांच्या मिसळणीतून नवेच प्रश्न निर्माण होतात. मालकाला धंदा हवा असतो आणि व्यावसायिक असलेल्या नोकराला अधिक वेतन हवे असते.. इथे व्यवस्थापनाचे, पण मूलत: नैतिक प्रश्न येतात..

This article is bout the history of Masters Degree. It elaborates from the etymology of meaning of 'Master' to the honor of being the Degree.

The question ' What is Philosophy? ' is a peculiar kind of question for SSB. He has got his own view regarding the nature of philosophy. For him it is a kind of intellectual exercise which takes place all over the world in different time periods irrespective of the geographical limit, race-limit, etc. This is a human expression as well as an endeavor and has got its own significance in the history of mankind. This activity of producing philosophy is an (...) apex intellectual exercise. For him Philosophy is an action. It is not just contemplation and speculation in air. He does not allow the word ' speculation ' to be applied for this activity since he believes to be an action oriented study in the true sense of the term. For him,it is a worldview expressed by sensible, articulated, neat, sensitive humans in entire human race. He analyses philosophical terms in traditional ways and interprets them in modern idiom with special reference to cultures in and civilizations in the world. (shrink)

When imposing traffic congestion pricing around downtown commercial centers, there is a concern that commercial activities will have to consider relocating due to reduced demand, at a cost to merchants. Concerns like these were important in the debates before the introductions of congestion charges in both London and Stockholm and influenced the final policy design choices. This study introduces a sequential experimental game to study reactions to congestion pricing in the commercial sector. In the game, merchants first make location choices. (...) Consumers, who drive to do their shopping, subsequently choose where to shop. Initial responses to the introduction of congestion pricing and equilibrium selection adjustments over time are observed. These observations are compared to responses and adjustments in a condition where congestion pricing is reduced from an initially high level. Payoffs are non-linear and non-transparent, making it less than obvious that the efficient equilibrium will be selected, and introducing possibilities that participants need to discover their preferences and anchor on past experiences. We find that initial responses reflect standard inverse price–demand relations, and that adjustments over time rely on signaling by consumers leading to the efficient equilibrium. There is also evidence that priming from initial experiences influence play somewhat. We confirm that commercial activities relocate following the introduction of congestion pricing and that the adjustment process is costly to merchants. (shrink)

This paper provides a conceptual framework that allows for distinguishing between different kinds of generalisation and applicability. It is argued that generalising models may bring epistemic benefits. They do so if they show that restrictive and unrealistic assumptions do not threaten the credibility of results derived from models. There are two different notions of applicability, generic and specific, which give rise to three different kinds of generalizations. Only generalising a result brings epistemic benefits concerning the truth of model components or (...) results. Abstracting the model and applying the model into new systems are not intrinsically epistemically beneficial in this way. The Dixit-Stiglitz model of monopolistic competition is used as an illustration. (shrink)

Hegel. La Odisea del Espíritu reúne la totalidad de las conferencias pronunciadas en el congreso homónimo que, coordinado por Félix Duque, se celebró en el Círculo de Bellas Artes y la Universidad Autónoma de Madrid entre el 28 de mayo y el 1 de junio de 2007 con motivo del segundo centenario de la publicación de "La Fenomenología del Espíritu". El congreso reunió a los mayores especialistas en la obra del pensador alemán y el resultado es una aportación de primer (...) orden a los estudios hegelianos, un libro de referencia imprescindible para quien quiera adentrarse en el magma de ideas y sugerencias de su libro capital. Incluye ensayos de Félix Duque, Volker Rühle, Walter Jaeschke, Jorge Pérez de Tudela, José María Ripalda, Eduardo Álvarez, Dietrich Von Engelhardt, Antonio Gómez Ramos, Klaus Vieweg, Ángel Gabilondo, Jacinto Rivera de Rosales, Paolo D'Angelo, Christoph Jamme, Vincenzo Vitiello y Klaus Düsing. Como el lector, hoy, podrá apreciar, los ensayos están hogaño ordenados como antaño se sucedieron las sesiones del Congreso, es decir: cada articulista interpreta y escribe para su coleto y el de sus lectores un capítulo o tema de la obra. Y así se va siguiendo con regular obediencia la sobresaltada vía de las experiencias de la conciencia, o sea: tal como la obra fue concebida entre -Hegel dixit- dolores del parto de un mundo nuevo que, de no haberse malogrado tan pronto, habría hecho de aquélla, efectivamente, palabra de ayer. Del "Preámbulo" de Félix Duque. (shrink)

‘Quid vero fit, quod poeta hanc plantam, tanquam munus locustae inprimis gratum, commemoret, nemo dixit; nee ego dicere possum’—so Jacobs in his note on the seventh line of this epigram. Among later commentators, Mackail thinks ‘can hardly mean “leek” here’ and he assumes it to be ‘groundsel’; Dain in the Budé edition is satisfied with the rather prosaic explanation that it is an ‘observation très juste … la cigale ne se nourrit que des sues des plantes’. I hope to (...) show that the diet of leeks and dewdrops from the mouth is promised by the love-sick swain of Meleager's poem for the same specific reason—to refresh the grasshopper's ‘voice’ for a new day's beguilement by song and persuasion to the sleep which will again free him from the cares of love. Although the ancients were aware of the means by which such insects produced their incessant sound, they remained faithful to the poetic tradition, which made them drink dew as a prelude to their singing, first found in Hesiod, Scut. 395, and clearly expressed in a couplet of Antipater of Thessalonica. (shrink)

In 1977 a seminal paper was published by Avinash Dixit and Joseph Stiglitz that revolutionized the modeling of imperfectly competitive markets. It launched what might be called the second monopolistic competition revolution, which has been far more successful than the first one, initiated by Edward Chamberlin and Joan Robinson in the 1930s. In this 2003 collection of essays experts in the fields of macroeconomics, international trade theory, economic geography, and international growth theory address the question of why the second (...) revolution was so successful. They also highlight what is missing, and look forward to the next step in the modeling of imperfectly competitive markets. The text includes a comprehensive survey of both monopolistic competition revolutions, and previously unpublished working papers by Dixit and Stiglitz that led to their famous 1977 paper. With contributions from Dixit, Ethier, Neary and Stiglitz amongst others, this collection will excite interest amongst researchers, advanced students and economists. (shrink)

Publié en 1989, La Lettre à Louise mettait bien involontairement le doigt sur le secret de famille que révèlera le Journal, publié post-mortem par Jean Jamin. Ce qui, dixit Jamin impressionna Leiris et eut bien des conséquences. L’article est aujourd’hui un peu fané, mais son histoire vaut le détour du signifiant.