The paper is devoted to the problem of the linguistic grounds of the semiotic model of history, according to which history is described as a communication process circulating within a society. An analogy of principle between language and culture is the theoretical premise of that semiotic approach. Proceeding on this assumption semiotics (B. Uspensky’s case for instance) regards historical process as the process of text outcome and reading, while at the same time control over communication is provided (...) through the cultural code or in other words — through the grammar of history. But the description of history as just the functioning of a single and unified grammatical code doesn’t make it possible to explain the appearance of new meanings or history par excellence. J. Lotman interpreted the rhetorical mechanism of text outcome as the working of two (at a minimum) interplaying semiotic systems. It is the principle of its working that he takes as abasis of his semiotic version of cultural diachrony. And at the very point semiotics finds itself in front of the choice: either to stop at the decomposition the rhetorical machine on separate cultural codes and at the description their separate grammars, or to conceptualize a historical event as un-grammatism, grammatical error, “wrong text”. The analytical way leads to an extremely reduced theoretical construction; the synthetic way undermines status of the semiotic model of history as a positivistic scientific project. (shrink)

We explored the need for an ecosystem approach based on relational systems when conducting research on South Korea’s cultural industry. We used Mollard’s (2009. L’ingeniere culturelle. Paris: PUF) idea of the participants in the French cultural system as a key reference and extended it to the notion of the platform, which is the core concept of South Korea’s cultural industry ecosystem (CIE). We also utilized the idea of the “semiotic square of consumption values” from Floch to explicate each platform (...) and participant, which play a significant role in South Korea’s CIE. By defining a role rooted in the relationship and values for each subject (i.e., the production, consumption, authority, and intermediary subjects), we aimed to better understand the ecosystem of the cultural industry and focused on K-pop as a specific aspect of South Korea’s cultural sector by identifying the current identity of each participant. (shrink)

The paper is devoted to the problem of the linguistic grounds of the semiotic model of history, according to which history is described as a communication process circulating within a society. An analogy of principle between language and culture is the theoretical premise of that semiotic approach. Proceeding on this assumption semiotics (B. Uspensky’s case for instance) regards historical process as the process of text outcome and reading, while at the same time control over communication is provided (...) through the cultural code or in other words — through the grammar of history. But the description of history as just the functioning of a single and unified grammatical code doesn’t make it possible to explain the appearance of new meanings or history par excellence. J. Lotman interpreted the rhetorical mechanism of text outcome as the working of two (at a minimum) interplaying semiotic systems. It is the principle of its working that he takes as abasis of his semiotic version of cultural diachrony. And at the very point semiotics finds itself in front of the choice: either to stop at the decomposition the rhetorical machine on separate cultural codes and at the description their separate grammars, or to conceptualize a historical event as un-grammatism, grammatical error, “wrong text”. The analytical way leads to an extremely reduced theoretical construction; the synthetic way undermines status of the semiotic model of history as a positivistic scientific project. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2014 Heft: 202 Seiten: 631-640.

This paper explains how we create concepts such as the forest or the backyard through language. Reflecting on Andreas Weber’s hope for a revolution of the life sciences and a re-evaluation of the role human beings play in nature, this paper adopts as a starting point Bruno Latour’s characterization of the distinctionbetween nature and culture as an illusion that came with Modernity. Theoretical notions from modelling systems theory and cognitive linguistics explain that whilelanguage plays a key role in constructing new (...) models of nature, new cognitive habits and changes of belief depend on face-to-face and non-verbal communication with other organisms, human and non-human. (shrink)

The complexity and flexibility of tagmemic theory, as a semiotic theory developed by Kenneth L. Pike, can be better understood by examining how it applies to a simple semiotic system like traffic lights. We can then compare the result with how it functions in analyzing a piece of natural language. Tagmemic theory introduces three observer viewpoints – the particle view, the wave view, and the field view. Each view generates a suite of questions to answer. Any one of (...) the views results in a “complete” description of traffic lights, from which the information about the other views can be inferred. And yet each view is distinct in texture from the others, and the existence of such multiple views – each with a claim to emic integrity and each serving as a perspective on the whole – has to be accounted for in a robust semiotic approach. The same phenomena occur when we apply the three views to the analysis of meaning in natural language. The chief illustration is to analyze the meaning of the word dog in multiple ways. The multi-dimensional potential for semiotic analysis highlights the limitations of Aristotelian logic and symbolic logic, both of which simplify for the sake of rigor. (shrink)

The paper aims to give a comprehensive cognitive and semiotic analysis of translation strategies implied in the translation of the film “Darkest Hour”. Regarding a film as a communicative process mediated by certain semiotic features makes it possible to analyze the semiotic character of film discourse in translation. Thus, it was decided that translation is not just a speech-oriented process but a communicative act taking place within a definite semiotic space in a cross-cultural perspective. The (...) class='Hi'>semiotic model of cinematic discourse has a complicated structure and is analyzed based on semantic, syntactic, and pragmatic criteria. The choice of the semiotic system primarily depends on the communicative situation and its recipients. As the semiotic system of the film “Darkest Hour” is both socioculturally and situationally conditioned, the translator reconstructed the sense of the source language text by implying the translation transformations that assured the accuracy and adequacy of its translation into the target language text. (shrink)

The aim of this paper is to explore the connections between semiotics and biology by examining the behaviors of both humans and non-cognizant agents, using Bayesian and heuristic inference. The argument is that higher-level organisms use complex predictive reasoning to deal with uncertainty, while non-cognizant species, such as SARS-CoV-2, rely on an economy-driven heuristic to enter host cells. From this viewpoint, the current pandemic is characterized as a clash of representations resulting from the anthropocentric construction of the self, which neglects (...) the complexities of the natural world. (shrink)

The discipline of translation studies has been recently challenged with powerful incentives from other sciences. This tendency has become visible especially in the context of more and more interdisciplinary or multidisciplinary methodologies, which have changed the profile of translation research to a considerable degree. It has also shifted the perspective with which scholars perceive key concepts of the discipline, many of which have become rather unpopular if not completely outdated. However, it seems true that instead of rejecting old terms translation (...) scholars should try to reconcile the old and new by adopting more general frameworks that would allow them to re-interpret or re-write the existing knowledge. Moving intellectual investigations beyond the level of natural languages, semiotics may offer this framework. The article is an attempt to show the potential of a semiotics-based model of interlingual translation and to support the hypothesis that every act of translation is semiotic by nature. To this end it outlines the most significant ideas of semiotic approaches to translation studies and semiotics, with special attention to translation semiotics and semiotics of culture. This in turn helps to draft a working model of interlingual translation and its constraints. (shrink)

Symbols in human behavior are universal. Everyday life of a person is filled with symbols that remind her of something, allow or forbid, amaze and assimilate: "Everything can only be considered a symbol that is hidden by something else".

In this paper, we try to shed light on the ontological puzzle pertaining to models and to contribute to a better understanding of what models are. Our suggestion is that models should be regarded as a specific kind of signs according to the sign theory put forward by Charles S. Peirce, and, more precisely, as icons, i.e. as signs which are characterized by a similarity relation between sign (model) and object (original). We argue for this (1) by analyzing from (...) a semiotic point of view the representational relation which is characteristic of models. We then corroborate our hypothesis (2) by discussing the conceptual differences between icons, i.e. models, and indexical and symbolic signs and (3) by putting forward a general classification of all icons into three functional subclasses (images, diagrams, and metaphors). Subsequently, we (4) integratively refine our results by resorting to two influential and, as can be shown, complementary philosophy of science approaches to models. This yields the following result: models are determined by a semiotic structure in which a subject intentionally uses an object, i.e. the model, as a sign for another object, i.e. the original, in the context of a chosen theory or language in order to attain a specific end by instituting a representational relation in which the syntactic structure of the model, i.e. its attributes and relations, represents by way of a mapping the properties of the original, which hence are regarded as similar in a relevant manner. (shrink)

Communicative interactions across different species have so far received relatively little attention from cognitive or behavioral scientists. Most research in this area views the process of communication as the adaptive interaction of manipulative signalers and information-assessing receivers. This paper discusses some shortcomings of the information/influence model of communication, particularly in the empirical study of interspecific communicative interactions. It then presents an alternative theoretical model, based on recent contributions in psycholinguistics and semiotics. The semiotic alignment model views (...) communication as a dynamic process of joint semiosis resulting in the alignment of the interactants’ own-worlds (Umwelten). It is argued that this model can improve our understanding of communicative interactions between heterospecifics and provide the basis for future work in the empirical study of interspecific communication. (shrink)

Aesthetic experience, as a cognitive activity is a fundamental part of the interaction process in which an agent attempts to interpret his/her environment in order to support the fundamental process of decision making. Proposing a four-level interactive model, we underline and indicate the functions that provide the operations of aesthetic experience and, by extension, of aesthetic judgment. Particularly in this paper, we suggest an integration of the fundamental Peircean semiotic parameters and their related levels of semiotic organization (...) with the proposed model. Our aim is to provide a further theoretical understanding with respect to the perception of aesthetics and to enrich our models regarding the functionality of aesthetic interpretation, using the theoretical interpretive richness provided by the semiotic perspective. (shrink)

Communicative interactions across different species have so far received relatively little attention from cognitive or behavioral scientists. Most research in this area views the process of communication as the adaptive interaction of manipulative signalers and information-assessing receivers. This paper discusses some shortcomings of the information/influence model of communication, particularly in the empirical study of interspecific communicative interactions. It then presents an alternative theoretical model, based on recent contributions in psycholinguistics and semiotics. The semiotic alignment model views (...) communication as a dynamic process of joint semiosis resulting in the alignment of the interactants’ own-worlds (Umwelten). It is argued that this model can improve our understanding of communicative interactions between heterospecifics and provide the basis for future work in the empirical study of interspecific communication. (shrink)

The subject of the research is a modern graphic and communicative design, in the context of changing existing and forming new roles of communicators, transforming the communication model, forming a semiotic communication format. The object of the research is modern graphic and communicative design, as well as their traditional, digital and generative subdirections. Design beginning to have digital, semiotic-interactive and artificially intelligent characteristics. The author examines in detail such aspects of the topic as: dialogical, semiotic-interactive qualities (...) of design solutions; digital, semiotic-interactive design-software expressive means; features of semiotic-deconstructivity (analyticity) and semiotic-synthetics (constructiveness) of design solutions in the context of design activity; the influence of technical and technological features of tools and design-environments (design systems) for the formation of automated and artificially intelligent qualities of design solutions. The study of the conceptual model of a semiotic-interactive design is carried out in the context of a semiotic-interactive methodology (a set of principles and strategies of design activity). The main conclusions of the study are the description of the conceptual model of a semiotic-interactive design solution, in the context of a semiotic-interactive methodology implemented in the conceptual-generative subdirection of modern graphic and communicative design. The author's main contribution to the research of the topic is to identify the main components of the conceptual model of a semiotic-interactive design solution and demonstrate their relationship with each other in the form of a holistic model. The novelty of the research lies in the description of the characteristics of the components, the conceptual model of a semiotic-interactive design solution: a dialogical semiotic-interactive format for creating invariant concepts and design solutions; versioning of design solutions based on the semiotic synthesis of design programs; semiotic deconstruction of design solutions at the macro and micro levels; semiotic synthesis of design and artistic design programs; application of design programs as decision tools; use of hyperconnected capabilities of the design environment: the history of actions, integrity and continuous change and development. (shrink)

Tagmemic theory as a semiotic theory can be used to analyze multiple systems of logic and to assess their strengths and weaknesses. This analysis constitutes an application of semiotics and also a contribution to understanding of the nature of logic within the context of human meaning. Each system of logic is best adapted to represent one portion of human rationality. Acknowledging this correlation between systems and their targets helps explain the usefulness of more than one system. Among these systems, (...) the two-valued system of classical logic takes its place. All the systems of logic can be incorporated into a complex mathematical model that has a place for each system and that represents a larger whole in human reasoning. The model can represent why tight formal systems of logic can be applied in some contexts with great success, but in other contexts are not directly applicable. The result suggests that human reasoning is innately richer than any one formal system of logic. (shrink)

ArgumentA growing cross-disciplinary literature has acknowledged the importance of verbal-visual interaction in the creation and communication of scientific texts. I contend that the proper understanding of these texts must flow from a hermeneutic model that takes verbal-visual interaction seriously, one that is firmly grounded in cognitive constraints and affordances. The model I propose has two modules, one for perception, derived from Gestalt psychology, the other for cognition, derived from Peirce's semiotics. I apply this model to an important (...) but largely neglected text in the history of nineteenth-century science, Charles Lyell'sThe Geological Evidences of the Antiquity of Man, and to two accounts by well-respected historians of science, both of the same key discovery in quantum physics. In doing so, I hope to demonstrate the advisability of incorporating the exegetical practices my model entails into the everyday practices of historians of science. (shrink)

The paper analyses the model as an artefact sui generis establishing the role of semiosis, as a homomorphic representation, as an artefact securing the function of an interface between the author and the receiver. The receiver's ability of accepting the model and its interpretation possibility and/or quality depends on the receiver's competence including the linquistic competence, his knowledge of the represented sphere and the knowledge of the applied sign system and its rules.

The article delineates a model of communication among human minds that is designed to work equally well for all kinds of nonverbal and verbal significance. The model thus allows for detailed analysis of and comparison among all varieties of human communication. In particular, the transitional stage of communication, which is termed the media product, is thoroughly developed and conceptualized in terms of mediality and semiosis. By way of mapping basic media dissimilarities that are vital for differing communicative capacities, (...) the model explains both how various sorts of significance can be transferred among minds, and why they cannot always be realized. The article furthermore suggests a semiotic framework for conceptualizing the familiar notion that communication is also strongly predisposed by surrounding factors such as earlier experiences and cultural influence. (shrink)

The goal of this paper is to contrast the representation of models in photography, as well as certain kinds of inanimate beauty, with the average faces constructed by algorithms serving to identify and reproduce beauty. What are the similarities and differences between inanimate objects, characterized by faces devoid of singularities and comparable to sorts of angelic faces, and the algorithmic parameters through which beauty and attractiveness are calculated and predicted? This paper will apply an enunciative semiotic analysis to photographic (...) corpora, propose philosophical reflections on the categories of beauty, and will show that the conception of beauty changes from corpus to corpus and from one cultural domain to the other. The end of the paper states that beauty has to do with a perfect gradation between stillness and movement in the case of the models seen in fashion photography, between neutrality and expressivity for mannequins, and between singularity and multiplicity for dolls such as Barbie, and that, in the algorithmic fabrication of beautiful faces, it is linked with an enhancement of the compactness of the structure of the face. (shrink)

This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler’s Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of a hundred contemporary Iranian advertising messages used (...) in Iranian markets which have not been studied from a semiotic perspective. The result of this research shows the tendencies of Iranian advertising messages to lean towards the descriptive type of conative function. (shrink)

Digital Humanities is a research field engaged in exploring how humanities scholarship is transformed and extended by the digital and vice versa. The core practice of DH research is modelling which implies the translation of complex systems of knowledge into computationally processable models. In our work we contextualise DH practices within a semiotic framework; namely we consider modelling as a strategy to make sense via practical thinking. A semiotic approach of this kind contributes to stress the dynamic nature (...) of models and modelling, and to reinstate in renewed terms the understanding of modelling as open process of signification enacting a triadic cooperation. Referring to Peirce classification of hypoicons, we reflect on some DH examples of modelling in the form of images, diagrams and metaphors, claiming that a semiotic understanding of modelling could ultimately allow us to surpass the duality object versus model. We thus propose to consider modelling as a creative and highly pragmatic process of thinking and reasoning in which metaphors assume a central role and where meaning is negotiated through the creation and manipulation of external representations combined with an imaginative use of formal and informal languages. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 225 Seiten: 213-227.

Intentionality may be dealt with in two different ways: either ontologically, as an ordinary relation to some extraordinary objects, or epistemologically, as an extraordinary relation to some ordinary objects. This paper endorses the epistemological view in order to provide a model of semiotic intentionality defined as the meaning-and-cognizing process that constitutes to power of the mind to be about something on the basis of a semiotic system. After a short introduction that presents the components of semiotic (...) intentionality (viz. sign, act, content, referent) along with their division into an intending and a fulfilling side (Sect. 1), the first main part of the paper analyzes semiotic intentionality at its primary level (a.k.a. 'concrete intentionality') as a real and subjective relation between meaning-intending and meaning-fulfilling acts grounded in the manipulation of some semiotic system (Sect. 2). Then, building on such concrete intentionality, the second main part of the paper analyzes semiotic intentionality at its secondary level (a.k.a. 'abstract intentionality') as an ideal and objective relation between intentional and fulfillment contents, which in turn: (i) proceed from an abstraction performed on the intending and fulfilling acts, respectively, and (ii) retroactively categorize the intending and fulfilling acts, respectively (Sect. 3). Finally, from this combination of an act-based conception of content with a presentationalist account of intentionality, the conclusion of this paper produces the intended model of semiotic intentionality in such a way that knowledge and truth are then respectively defined in it as the subjective correspondence between the two acts of concrete intentionality and as the objective correspondence between the two contents of abstract intentionality (Sect. 4). (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 212 Seiten: 45-57.

This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model (...) of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field. (shrink)

The present paper will summarise the methodology, the scientific outcomes, and the potential for generalisation of the model of a project that studied cohabitation between human inhabitants and liminal species (in the present case, corvids) in Tartu, Estonia, from October 2021 to July 2023, with a comparative field study in Paris, France. It will present the context and goals of using a semiotic model to map interspecific cohabitation, expose what kind of data can be used to feed (...) the model in a relevant way and how it was done in the case of this project. This paper will present how the model diagnosed issues in cohabitation, both from material nuisances and cultural aspects, insisting on the concept of “hostile minority” that emerged from the study. It will discuss the importance of problem-solving in interspecific cohabitation, what the model suggested regarding this aspect, how this tool can be generalised to a large variety of cases and why it should be used this way. (shrink)