This case study of a 2016 Florida constitutional amendment analyses the semiotic devices and mechanisms of shaping public opinion on solar energy and beliefs about energy distribution. After a nationwide rise in rooftop solar installations between 2014 and 2015, utilities in several US states were faced with challenges to their business models. Anticipating similar problems in Florida, utilities and energy corporations promoted constitutional amendments. This semiotic analysis follows the voter from the billboards and flyers to the text on the ballot. (...) Starting from Peirce’s phenomenological categories, this critical analysis of the campaign reveals how the goals of the amendment were shrouded in positive environmental and consumer protection narratives. Lakoff ’s cognitive linguistics and Stibbe’s ecolinguistics support a deeper analysis of the ballot text. This study shows that by leaving key concepts (especially net metering) out of the discourse, the ballot text successfully framed an anti-solar amendment as a pro-consumer measure, while hiding the direct legal implications concerning alternative energy distribution. In particular, this study explains the opposition to the sharing of surplus in the context of neoclassical economics as a key factor in shaping beliefs about alternative energy distribution. (shrink)

The purpose of this paper is to describe some parallels and theoretical affinities between biosemiotics and biolinguistics. In particular, this paper examines the importance of Uexküll's Umwelt and Peircean abduction as foundational concepts for Sebeok's biosemiotics and Chomsky's biolinguistic program. Other affinities touched upon in this paper include references to concepts articulated by Immanuel Kant, Konrad Lorenz, Marcel Florkin, François Jacob, C.H. Waddington, D'Arcy Thomson and Ernst Haeckel. While both programs share theoretical influences and historiographical parallels in their mid-century origins (...) continuing throughout the late twentieth century, recent articulations of biosemiotics and biolinguistics privilege different intellectual styles and methods of inquiry that define their future objectives as intellectual movements. The goal of this paper is to show that, in spite of the different scholarly agendas of biosemiotics and biolinguistics, both movements share a theoretical and philosophical core in Peirce and Uexküll. (shrink)

Thomas Sebeok attributed it to what he called the ‘wretched’ translation of Uexküll’s Theoretische Biologie (1920) that the notion of Umwelt did not reachthe Anglo-American intellectual community much earlier. There is no doubt that making more of Uexküll’s Umweltlehre available in English will not only furtherthe biosemiotic movement, but also fill a gap in the foundational theoretical canon of semiotics in general. The purpose of this paper is to address issues of terminology and theory translation between Uexküll’s Umweltlehre and current (...) biosemiotics. (shrink)

In his Ecolinguistics, Stibbe (2020) declares the story of economic growth (the continuous increase in production and consumption) as the ‘master narrative’ that is at the same time the most harmful story we live by. This paper explains where this story of growth comes from and describes how it supplants or suppresses alternatives, such as stories of thrift and sharing. By connecting the biosemiotic model of Funktionskreis (e.g. Uexküll, 1920) as “the primary mechanism of meaning making” (Kull 2020) to cognitive (...) linguistics (e.g. Lakoff, 2009) and critical discourse analysis (e.g. van Leeuwen, 2018), this paper explores how stories of thrift and sharing can be turned into activism that seeks to reframe waste as surplus that can be shared; but they can also hide the old business models of the master narrative. Stories of sharing are often erased to protect corporate interests. Narratives of sharing can be duplicitous, especially in the context of the ‘sharing economy’. Attempts at reframing resources and energy as common wealth owned by everyone are squelched by the master narrative in contexts like resource and energy distribution. Can the new story of shrinking and degrowth become a new alternative to the master narrative and promote new decelerated semiotic habits (Maran, 2023) for a more fulfilling life with less (e.g. Herrmann 2022)? (shrink)

The construct of ‘alexithymia,’ formulated in the late 1960s, described the inability to express one’s feelings as a deficit in the signifying-abilities of men and women. In this study, the profile of the alexithemic serves as a point of reference for a discussion concerning language and consciousness and the cognitive/neuroscientific turn in the past decades. The objectives of this paper are to show that the cognitive/neuroscientific turn profoundly affected the understanding of alexithymia in particular and the relationship between language and (...) consciousness in general. As the dominant cognitive/neuroscientific models of consciousness ignore the social embeddedness and the importance of the signifying abilities of human beings, this paper presents alternative models of consciousness and issues of intersubjectivity by proposing a variation on a model from René Thom’s ‘catastrophe theory’ and Uexküll’s theory of ‘autoambience.’ These models, predicated upon social embeddedness and semiotic ability, explain how certain circumstances, such as are often identified as ‘depression,’ can be catalysts of productive outcome. In particular, the notion of ‘play’ in René Thom’s catastrophe theory underscores the primacy of ‘language play’ as a combinatorial signifying activity with a restorative function that is exemplified in the notion of fiction in the work of David Lodge. (shrink)

This paper explains how recent changes in the ways we study other animals to better understand the human faculty of language are indicative of changing narratives concerning the intelligence of other animals. Uexküll’s concept of Umwelt as a species-specific model of the world is essential to understanding the semiotic abilities of all organisms, including humans. From this follows the view that human language is primarily a cognitive tool for making models of the world. This view is consistent with the basic (...) premises of cognitive linguistics. The rejection of behaviorism in linguistics represents a turning point in the history of animal studies. The resulting criticism of long-term studies with primates illustrates this shift concerning the study of wild animals within the language sciences and beyond. New insights in dog cognition and research on the processing of human language in canines are reflective of a change in focus away from anthropocentrism towards the species-specific semiotic abilities of animals in the twenty-first century. This new orientation away from comparing animal sign-systems to human language and the importance of studying intelligent wild animals in the wild instead of in captivity have lead to an important re-evaluation of our relationship with other animals and our views of their cognitive and semiotic profiles. This leads to questions such as what role non-human organisms can play in the language sciences, and what our limitations are of studying the sign systems of other animals. Recent research on the signifying abilities of wild dolphins, for instance, has identified a new set of characteristics by which to study intelligence in other species. (shrink)

This paper explains Viktor von Weizsäcker’s Gestaltkreis model as a reinterpretation of Jakob von Uexküll’s Funktionskreis. Also derived from the Funktionskreis is Thure von Uexküll’s Situationskreis model. Both Weizsäcker’s Gestaltkreis and Thure von Uexküll’s Situationskreis have evolved in the context of integrated medicine in Germany throughout the twentieth century. Focusing on the role of language in health and medicine, this paper addresses important concepts associated with the project of integrated medicine in Germany, especially the biographical approach practiced by Viktor von (...) Weizsäcker and developed by Thure von Uexküll through the concept of the biographical organ. While their efforts to reform the practice of medicine and the training of physicians were unsuccessful, recent research in the psychology of language and health and recommendations for more patient-centered communication resonate with the principles underlying Viktor von Weizsäcker’s and Thure von Uexküll’s integrated medicine. (shrink)

Thomas Sebeok attributed it to what he called the ‘wretched’ translation of Uexküll’s Theoretische Biologie that the notion of Umwelt did not reach the Anglo-American intellectual community much earlier. There is no doubt that making more of Uexküll’s Umweltlehre available in English will not only further the biosemiotic movement, but also fill a gap in the foundational theoretical canon of semiotics in general. The purpose of this paper is to address issues of terminology and theory translation between Uexküll’s Umweltlehre and (...) current biosemiotics. (shrink)

This paper explains how we create concepts such as the forest or the backyard through language. Reflecting on Andreas Weber’s hope for a revolution of the life sciences and a re-evaluation of the role human beings play in nature, this paper adopts as a starting point Bruno Latour’s characterization of the distinctionbetween nature and culture as an illusion that came with Modernity. Theoretical notions from modelling systems theory and cognitive linguistics explain that whilelanguage plays a key role in constructing new (...) models of nature, new cognitive habits and changes of belief depend on face-to-face and non-verbal communication with other organisms, human and non-human. (shrink)

What to eat is a question of everyday life. What food to grow (and how) has become an important issue of political and scientific debate. Using Charles Sanders Peirce’s famous essay on The Fixation of Belief (1877), this paper examines what food habits we hold with tenacity, which beliefs about what to eat are imposed on us by authority, when our choices are based on a priori reasoning, and where we rely on scientific logic when we choose food. Based on (...) Peirce’s early pragmatist ideas, this paper analyzes current debates about veganism, clean meat, and small-scale pasture farming as alternatives to the current food system. While some patterns of opposing views can be explained by contrasting conservative and progressive modes of thought (Lakoff 2008), an ecolinguistic perspective (Stibbe 2015) explains, for instance, how animals are sometimes erased from food narratives. The familiar and possibly outdated model of the local and the global is augmented with a terrestrial point of view (Latour 2018) as more eaters consider the future of the planet. (shrink)