It is widely accepted that overcoming the social-ecological crises we face requires major changes to the food system. However, opinions diverge on the question whether those ‘great efforts’ towards sustainability require systemic changes or merely systematic ones. Drawing upon Brand and Wissen’s concept of “imperial modes of living”, we ask whether the lively debates about sustainability and ‘ethical’ consumption among producers and consumers in Germany are far reaching enough to sufficiently reduce the imperial weight on the environment and (...) other human and nonhuman animals. By combining discourse analysis of agri-food businesses’ sustainability reports with narrative consumer interviews, we examine understandings of sustainability in discourses concerning responsible food provision and shed light on how those discourses are inscribed in consumers’ everyday food practices. We adopt Ehgartner’s discursive frames of ‘consumer sovereignty’, ‘economic rationality’, and ‘stewardship’ to illustrate our findings, and add a fourth one of ‘legitimacy’. Constituting the conditions under which food-related themes become sustainability issues, these frames help businesses to individualise the responsibility to enact changes, tie efforts towards sustainability to financial profits, subject people and nature to the combination of care and control, and convey legitimacy through scientific authority. We discuss how these frames, mirrored in some consumer narratives, work to sideline deeper engagement with ecological sustainability and social justice, and how they brush aside the desires of some ostensibly ‘sovereign’ consumers to overcome imperial modes of food provision through much more far reaching, systemic changes. Finally, we reflect on possible paths towards a de-imperialised food system. (shrink)

Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This article examines the emergence of Integrated Reporting as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this article analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been (...) recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organisation itself as being financially sustainable, that is, viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonised discourses of sustainability for the rhetorical purpose of self-legitimation. (shrink)

Sustainability has become a major goal of domestic and international development. This essay analyzes the transitions of normative ideas embedded in the notion of sustainability by reviewing the discourses in the representative reports and literature from different periods. Three sets of ideas are proposed: inter- and intra-generational equity, stability of public systems, and a sense of solidarity, which confirms the scope of community and functions as a precondition for the previous two ideas. This essay uses the case of (...) a health system in a hypothetical country to illustrate that, besides securing financial sustainability, a genuinely sustainable public system must also meet the three normative ideas of sustainability. This essay also finds that these three ideas may create intrinsic tensions within the prevalent policy-making model—democracy. The pursuit of sustainability is not only the responsibility of a democratic government, but also a shared moral obligation of the body politic. (shrink)

‘Critical Discourse Analysis is biased – and proudly of it (van Dijk, 2001, p. 96)’. The book to be reviewed below is an example demonstrative of this tenet. The author, M. Critina Caimotto, is an...

The ‘European Green Deal’ (EGD) is a set of communications from the European Commission that outlines EU roadmap to climate neutrality by 2050. The policy envisions that, with the facilitation of speedy and just ‘green transition’, the goals of environmental protection and economic development can be reconciled. This article offers a language-focused critical study of the EGD. After giving an overview of neoliberal ‘discourses of sustainability’ and explaining the notion of ‘interdiscursivity’ in CDS, it presents the results of a (...) close thematic analysis supported by keyword and concordance analysis of representations of ‘environment’ and ‘climate’ on the one hand, and ‘economy’ and ‘transition’ on the other. This study attends to salient language patterns and reveals how interdiscursive crossovers are established to normalise ‘sustainability’ as the contingency between environmental and economic orders of discourse. Also, it identifies the discursive strategies of nomination, predication, argumentation, perspectivisation and mitigation or intensification and shows how tensions between discourses are smoothened. This analysis of EGD’s ideological hybridity also sheds light onto how EU institutions are (self)authorised to lead actions on environmental challenges on behalf of European citizens. (shrink)

The aim of this article is to introduce the concept of dissensus as an important perspective for making current organizational discourses of environmental sustainability more radically democratic. It presents the Anthropocene as a force for social naturalization—one that paradoxically acknowledges humanity’s role in negatively impacting the environment while restricting their agency to address this problem to those compatible with a market ideology. Radical democratic theories of agonism help to denaturalize the relation of organizations to the environment yet risk reproducing (...) values of anthropocentrism and patriarchy in doing so. Dissensus, by contrast, emphasizes the need to ‘redistribute the sensible’, treating organizations as a space for continually denaturalizing and renaturalizing our socio-material relation with the world. Yet it also puts forward a radically democratic political ethics demanding that firms ecologically preserve the environment to allow for positive dissensus while internally resisting institutional power structures that naturalize these organizational environments. This paper, thus, seeks to show the significance of dissensus for enhancing radical democracy both in regards to discourses of environmental sustainability specifically and more generally within organizations. (shrink)

In this article we examined the ways in which strategic ambiguity in the use of keywords served an enabling function within a discourse marked by conflict and ideological divisions. Our analysis focused on the intertextual relationships between five documents intended by the government to guide the development of biotechnology in New Zealand. Through our analysis we identified ‘sustainability’ as a keyword and three major roles for the deployment of the discourse strategy of strategic ambiguity in the use (...) of this keyword. First, strategic ambiguity lent an internal and intertextual coherence to the texts. Second, it allowed multiple perspectives and objectives to co-exist. Third, strategic ambiguity facilitated the participation of discourse actors who subscribed to ideologies that were more or less incommensurable. (shrink)

There is growing political pressure for farmers to use more sustainable agricultural practices to protect people and the planet. The farming press could encourage farmers to adopt sustainable practices through its ability to manipulate discourse and spread awareness by changing the salience of issues or framing topics in specific ways. We sought to understand how the UK farming press framed sustainable agricultural practices and how the salience of these practices changed over time. We combined a media content analysis of (...) the farming press alongside 60 qualitative interviews with farmers and agricultural advisors to understand whether the farming press influenced farmers to try more sustainable practices. Salience of sustainable agricultural practices grew between 2009 and 2020. Many of the practices studied were framed by the press around economic and agronomic aspects, and farmer respondents said the most common reasons for trying sustainable agricultural practices were for economic and agronomic reasons. The farming press tended to use more positive rather than negative tones when covering sustainable agricultural practices. Respondents used the farming press as a source of information, though many did not fully trust these outlets as they believed the farming press were mouthpieces for agribusinesses. Whilst a minority of farmers stated they were motivated to try a new sustainable agricultural practice after learning about it in the farming press, this was rare. Instead, the farming press was used by respondents to raise their awareness about wider agricultural topics. We reflect on the role and power given to agribusinesses by the farming press and what this means for agricultural sustainability. (shrink)

In the development field, one of the major shortcomings of mainstream development theories and models is their relative indifference toward environmental concerns. However, the worsening environmental catastrophes and the growing environmental consciousness led to the emergence of a new model of development known as "sustainable development." The proponents of sustainable development tend to explore the environmental costs of development activities, prescribe environment-friendly policies, suggest institutional and legal measures for environmental protection, and publicize the principles of sustainable through international forums and (...) publications. Despite this recognition of environment-development relationship, the model of sustainable development suffers from certain serious shortcomings that need to be addressed. This article begins with a brief discussion on various forms of environmental challenges to development, followed by an analysis of how the model of sustainable development articulates the environment-development linkages in both practical and intellectual terms. The final section of the paper critically examines the major limitations of the model in dealing with the environmental question, and makes some suggestions in this regard. (shrink)

Although published in 2013, Pamela M. Barnes and Thomas C. Hoerber’s collection of essays, in Sustainable Development and Government in Europe remains a significant study of the scope and shifts ac...

This discourse analysis of metaphors of the crossdisciplinary composite of inter- and trans-disciplinary research gleans in sights for science today. The first section establishes a baseline by comparing spatial images to growing use of organic metaphors in an ecology of knowledge production. Following logically from the comparison, the second reflects on metaphors of exchange and transaction in trading zones, transaction spaces, and third spaces, then addresses implications for the earlier exemplar of Mode 2 knowledge production. The third section considers (...) the current exemplar of convergence as a new dynamic of fundamental and applied research then challenges the premise translation is a one-way transfer and application of findings from one domain to another, thereby recognizing complexity of relational capital, platforms as sites of collaboration, and ensuing tensions. The fourth reflects a widespread tendency to map domains of knowledge, building on Sheila Jasanoff’s cartographic metaphor of Science, Technology, and Society Studies as an archipelago and broader implications for the nature and status of interdisciplinary fields. The fifth section weighs the balance of disciplinarity and interdisciplinarity, questioning the premise of a New Disciplinarity reinscribing a disciplinary home versus transversal flow and flux. The sixth recognizes growing momentum for decolonizing crossdisciplinarity, including the role of lay, traditional, and Indigenous knowledge in fostering a transdisciplinary science of sustainability. The seventh closing section reflects on preceding metaphors against the backdrop of a century of developments that have made interdisciplinarity and transdisciplinarity part of the fabric of science today, though more often in incremental ways than radical refiguration. (shrink)

This article examines and exposes substantial fragments of the crucial for the Russian autocracy discursive formation that hegemonically produces disempowered identities and relationships, inactive social practice and representations for ordinary Russian people. Employing a multi-sited critical discourse analysis of a school textbook, TV coverage of protests, and an annual press-conference with Vladimir Putin, this study looks at the contexts, representations and identities constructed via interrelated means of power, participation and change. The analysis shows how the state perpetually and diversely (...) propagates via the discourse of non-participation a necessity to leave the matter of the social change to those in power. As a result, non-participation represents both the politically intentional absence of participatory practices among citizens, and forms of ‘participation’ suggested and mediated by the state. Overall, the study illustrates the suppressive ideological work that the Russian state performs exploiting various communication channels, institutions, and social domains to sustain the hegemonic domination over its citizens. (shrink)

The hegemonic discourse of sustainable development adopted as an international alternative solution to the socio-ecological crisis has implied a progression of the modern utopian project and most importantly, an intrinsic contradiction and omission that positions sustainable development as something that is not in any place. To understand, discuss, and transcend this oxymoron, we first review the modern utopian project and analyze its paradigmatic and ontological assumptions about knowledge, time, and space. Second, we show that sustainable development just re-adapted the (...) founding premises of the modern utopias. Third, to transcend the modern utopian facet of sustainable development, we suggest an understanding of sustainability that stems from a topographical way of thinking. We suggest this approach allows us to seek alternatives to the modern epistemology and ontology that have shaped the current dominant vision of sustainable development. Finally, we propose to move from the modern utopia of sustainable development to the praxis of topographical sustainabilities to trigger a more comprehensive and relational praxis of sustainability. (shrink)

This study applies a computer-mediated discourse analysis to the study of discourse structures and functions of ‘419’ emails — the Nigerian term for online/financial fraud. The hoax mails are in the form of online lottery winning announcements, and email ‘business proposals’ involving money transfers/claims of dormant bank accounts overseas. Data comprise 68 email samples collected from the researcher’s inboxes and colleagues’ and students’ mail boxes between January 2008 and March 2009 in Ota, Nigeria. The study reveals that the (...) writers of the mails apply discourse/pragmatic strategies such as socio-cultural greeting formulas, self-identification, reassurance/confidence building, narrativity and action prompting strategies to sustain the interest of the receivers. The study also shows that this genre of computer-mediated communication has become a regular part of our internet experience, and is not likely to be extinct in the near future as previous studies of email hoaxes have predicted. It is believed that as the global economy witnesses a recession, chances are that more creative and complex ways of combating the situation will arise. Economic hardship has been blamed for fraud/online scams, inadvertently prompting youths to engage in various anti-social activities. (shrink)

We describe how the set of tools, practices, and social relations known as “precision agriculture” is defined, promoted, and debated. To do so, we perform a critical discourse analysis of popular and trade press websites. Promoters of precision agriculture champion how big data analytics, automated equipment, and decision-support software will optimize yields in the face of narrow margins and public concern about farming’s environmental impacts. At its core, however, the idea of farmers leveraging digital infrastructure in their operations is (...) not new, as agronomic research in this vein has existed for over 30 years. Contemporary discourse in precision ag tends to favour emerging digital technologies themselves over their embeddedness in longstanding precision management approaches. Following several strands of science and technology studies research, we explore what rhetorical emphasis on technical innovation achieves, and argue that this discourse of novelty is a reinvention of precision agriculture in the context of the growing “smart” agricultural economy. We overview six tensions that remain unresolved in this promotional rhetoric, concerning the definitions, history, goals, adoption, uses, and impacts of precision agriculture. We then synthesize these in a discussion of the extent to which digital tools are believed to displace farmer decision-making and whether digital agriculture addresses the biophysical heterogeneity of farm landscapes or land itself has become an “experimental technology”—a way to advance the general development of artificial intelligence. This discussion ultimately helps us name a larger dilemma: that the smart agricultural economy is perhaps less about supporting land and its stewards than promising future tech and profits. (shrink)

This essay attempts something a little peculiar: a study of the genesis of a concept within discourses which did not, in fact, use the word. This is at least true of ???sustainability??? in English. The emergence of the German equivalent, Nachhaltigkeit , which might also be expressed by the idea of ???lasting-ness???, is, however, usually dated to the use of the word nachhalthende by Hanns Carl von Carlowitz in his Sylvicultura oeconomica of 1713, the first great forestry manual of (...) the eighteenth century. In fact, the term can be found in the 1650s. (shrink)

Almost one-third of all U.S. Americans believe that Jesus Christ will return to Earth in the next 40 years, thereby signaling the end of the world. The prevalence of this end-times theology has meant that sustainability initiatives are often met with indifference, resistance, or even hostility from a significant portion of the American population. One of the ways that the scientific community can respond to this is by making scientific discourse, particularly as related to sustainability, more palatable (...) to end-times believers. In this paper, I apply a historical–ecological framework, which emphasizes the interdisciplinary study of landscapes to understand long-term human–environment interactions, to three millennial religious groups that formed communes in nineteenth century America. The Shakers, Inspirationalists, and Mormons all blended deep beliefs in end-times theology with agricultural practices that were arguably more sustainable than those in use in the mainstream, and their ability to reconcile eschatology with sustainability provides us with potential lessons. By examining the history, doctrines, and agroecology of these nineteenth century communes, I propose communication strategies based in autonomy, institutional support, multigenerational narratives, and anthropocentricism as potential pathways for a more productive dialogue between advocates of sustainability initiatives and end-times believers in the modern United States. (shrink)

The study analyses how the corporate rhetoric of sustainability has developed in Finland during 1985-2005. The dataset consisting of the disclosures of four leading Finnish companies has been analyzed through discourse analytic methods. The findings question whether the ever-increasing popularity of sustainability-related concepts actually means that society is moving forward on the road towards sustainability.

The OECD global governance of education has been gradually increasing. Its field of interest is currently expanding from educational evaluation through PISA to curriculum reform through the Education 2030 project. Here, it is interesting to note that the nature of the terms the OECD has been creating reveals a ‘humanistic turn’. This shows up well in the frequent occurrence of terms such as ‘well-being’, ‘attitudes and values’, ‘inclusiveness’, ‘responsibility’, and ‘sustainability’ in the ongoing Education 2030 project. Perhaps this new (...) humanistic discourse increases the likelihood of the smooth adoption of the OECD’s proposed curriculum redesign in more countries. If the OECD’s new discourse captures and transforms contemporary people's ways of thought and practice about education, then this is related to the problem of colonialism in our era. It is also worth noting that language plays a vital role in colonization. In particular, the need for translation between different languages serves as a useful means for colonization. Conversely, it is also seen as having a potential decolonizing power. In this context, I would like to examine the new language the OECD has adopted, specifically regarding student experience and the nature of knowing. Next, I shall attempt to criticize the underlying educational assumptions in the OECD’s pronouncements. Following this, I shall explore how the OECD’s new discourse has been translated in South Korea, taking this as an example of wider experience in the East Asian context and possibly elsewhere. Finally, I shall conclude by considering the direction of curriculum decolonization in terms of translation. (shrink)

This research explores the field dynamics that facilitated the emergence of a dominant understanding of business’ role in sustainable development (SD). Based on a study of the U.N. Earth Summits, we examine how actors meet every decade to battle for definitional control of what SD means for business, and what business means for SD. Through a discourse analysis of texts from business, policy, and civil society actors during each Summit, we illustrate how an ensuing discursive struggle shifts the role (...) of business in SD from being largely undefined in 1992, to being considered an SD partner in 2002, and finally to becoming a driver of SD by 2012. We contend that these shifts occurred largely due to two field dynamics: (a) rearranging of field boundaries and (2) forming of a discourse coalition. Accordingly, our study highlights how disparate actors coalesce around a shared-meaning system and collectively shape the role of business role in SD. However, we argue that despite the allure of a unified meaning-making process between once antagonistic actors, business–SD relations are underpinned by politicized interaction where certain actors come to dominate, and, in doing so, marginalize others. (shrink)

A short time ago the idea of sustainable agriculture was accepted only at the extreme margins of the U. S. agricultural systems. Although sustainability has now become a major theme of many U. S. agricultural groups, there remains much under-explored terrain in the meaning of sustainable agriculture. A thorough examination of who and what we want to sustain and how we can sustain them is critical if sustainable agriculture is to be a practical improvement over conventional agriculture. In order (...) to begin this effort, this article analyzes contemporary sustainable agriculture discourse and suggests alternatives for reconceptualizing sustainable agriculture. In particular we look at three arenas of sustainable discourse-family farm/rural community preservation, food safety, and agricultural science-and address issues of class, race/ethnicity, and gender found in current sustainability positions. We find that while advocates of sustainability have succeeded in pushing agricultural researchers and policy makers to address environmental issues, we need to go much farther both in theory and practice in order to deal with equally important issues of social equity. © 1992 Kluwer Academic Publishers. (shrink)

The main purpose of this paper is to better understand how sustainability rating agencies, through discourse, promote an “ideology of numbers” that ultimately aims to establish a regime of normalization governing social and environmental performance. Drawing on Thompson’s (Ideology and modern culture: Critical social theory in the era of mass communication, 1990 ) modes of operation of ideology, we examine the extent to which, and how, the ideology of numbers is reflected on websites and public documents published by (...) a range of sustainability rating agencies. Our analysis indicates that the ideology of numbers promotes a relatively narrow vision of corporate social and environmental responsibility. That is, it establishes some areas of visibility while leaving in the shadow certain aspects of the ways in which companies fulfill, or fail to meet, their social and environmental responsibilities. The ideology of numbers also exerts power by identifying those companies that are deemed to be worthy of inclusion, or not, in a supposedly socially responsible corporate elite. (shrink)

This paper wants to shed light on the way the philosophical school of Stoicsm in Greco-Roman antiquity has dealt with the relationship of men and nature by pointing out to some of the key texts in which these issues are mentioned. Although the modern concept of sustainability or environmental protection did not really exist in antiquity, the Stoa was convinced that individual decisions had a direct impact on this world. Following the concept of environmental humanities, the ancient texts and (...) authors are collected as historical ideas of the multifaceted interactions between nature and men that can be fruitfully mirrored with the arguments of the current Anthropocene discourse and its focus on (post)industrialism. By doing so we might come across helpful approaches deeply rooted in our cultural heritage that we could possibly adopt and find practical answers for our age in terms of individual behaviour as well as management decisions to face the ecological and social challenges ahead. (shrink)

The paper discusses conflicts in perceptions of GM crops illustrating the complexities of GM debates and applications of the concept of sustainable development. The concept consists of three discourses that both opponents and supporters of GM crops refer to in their analyses: environmentalism, social and economic development and the two sub-issues of sustainable development—biodiversity loss and food security. This creates a unique situation when both proponents and opponents of GM food use the same framework of sustainable development to support their (...) arguments and do not reach a common ground. This will be illustrated by a review of the arguments brought by these two groups. (shrink)

This paper keeps pace with my personal history as a researcher: starting from the eagerness for knowledge of the nuclear physics PhD student I once was, continuing with my search for social relevance in policy-preparatory research I subsequently performed as a sustainability scholar, it finally leads to the topics of interest for the hybrid philosophy-sociology researcher I am today. Following these traces, I first of all rethink my life as a physicist in terms of science as a necessarily situated (...) and engaged practice before laying bare the baleful scientisation of politics in sustainability discourse. Finally, I sketch the contours of a genuine politics of sustainability by repositioning the enigma of scientific production at the heart of its practice. (shrink)

Even though the concept of sustainability emerged from a reality-life emergency, its discourse seems diverse, built even on different onto-gnoseological and teleological assupmtions. This is mainly due to the different perceptions of life held by individuals, as well as to the hegemonic class interests. Then, derived from this different perceptions of life and interests, has been the behavior of human beings on the Earth; sometimes in accordance to it, but many others in outright aggression to it. And if (...) life’s way shows life itself, it can be changed, even collapsed by the anthropic hegemonic actions that take place in the planet. It is therefore important to reflect on the categorical and conceptual frameworks that underlie discourse, in order to build a way of thinking that includes all formas of life, that enhances the eco-existentiality of the individual and its community for the enrichment of all. (shrink)

This article analyzes learning in context through the prism of a sustainable dairy-farming project. The research was performed within a nutrient management project that involved the participation of farmers and scientists. Differences between heterogeneous forms of farmers’ knowledge and scientific knowledge were discursively constructed during conflict and subsequent alignment over the validity and relevance of knowledge. Both conflict and alignment appeared to be essential for learning in context. Conflict spurred learning when disagreeing groups of actors developed their knowledge in order (...) to strengthen their arguments. Conflict caused self-referentiality when the actors no longer listened to each other. This inhibited self-reflection, thus blocking ongoing learning. Nevertheless, after a period of alignment, scientific models and knowledge of farmers were reevaluated and recontextualized. Through determining how to use scientific models and farmers’ knowledge for further learning, aimed at a shared goal, the participating actors also learned how to learn. (shrink)

This paper begins with the observation that the contemporary eco-building movement in the UK focuses on technology with the principal aim of reducing carbon emissions and so combating climate change. While this focus may translate into justice for future generations, there seems markedly less regard for justice for others in intragenerational space. I analyse the eco-building movement's framings of sustainable development and sustainability, seeking out statements of equity via the criteria used for building materials selection. Closely defining equity as (...) theory and practice, analysis reveals that framings of sustainable development and sustainability in the eco-building movement vary considerably in their engagement with intragenerational equity. This begs the question of whether the movement has a shared political critique. There is a marked tendency to view discourses of environmental sustainability and social justice as distinct rather than mutually constitutive. I propose that the eco-building movement should engage in a politics of the common good (Sandel, 2010), contesting equity in the public domain. Wary of the reach of markets, the eco-building movement should debate not only the right way to distribute building materials and shelter but also the right way to value them. (shrink)

Ethical questions concerning global sustainability governance have been widely discussed with respect to the role of civil society in general. Interestingly, faith-based actors (FBAs) have so far attracted scant attention in this context. Yet FBAs actively participate in international political negotiations and public debates on sustainable development. Secularisation theory differentiates between religious and secular actors. To date, however, it remains unclear whether FBAs contribute a distinct faith-based perspective to global sustainable development discourse and, if so, what this perspective (...) is. The present article aims to identify the relevant norms and ideas in FBAs' communications and to contrast them with other existing ideas on sustainable development. On the basis of a content analysis of the submissions by FBAs and non-faith based civil society groups in the context of the UN Rio+20 summit, the article first investigates what visions are contained in current articulations of FBAs with respect to sustainable development. Secondly, it explores in what way FBAs' ideas about sustainable development differ from those of secular civil society. Our analysis establishes a basis for further inquiries into the role of FBAs in global sustainable development discourse. (shrink)

The term ‘sustainability’ is vague and open to interpretation. In this paper we analyze how firms use the term in an effort to make the concept their own, and how it becomes a premise for further decisions, by applying a bottom-up approach focusing on the interpretation of ‘sustainability’ in the Norwegian salmon-farming industry. The study is based on a strategic selection of informants from the industry and the study design rests on: 1) identification of the main drivers of (...) sustainability, and 2) the application of five different discursive strategies to analyze how the firms maneuver to legitimize ‘sustainability’ in their conduct. We employ the Critical Discourse Analysis framework, which emphasizes how discourses provide different concepts of meaning. The sustainability concept is assessed based on how sustainability is brought into action by social actors in a legitimate way, and how this action results in sustainable practices. The empirical case of the study is the verbal justification of sustainability practices among representatives of the Norwegian salmon-farming industry. We aim to find out how these representatives translate the rather vague directives of the sustainability concept into legitimate choices that resonate with the firms’ contextual environment, hence, how the salmon farmers perceive, explore, interpret, explain, enact, and defend the diverse landscape of sustainability when implementing professional decisions. We found a trend of passive adaptation to external requirements, such as public regulations and regulative requirements from certification bodies. At the same time, there are progressive forces that attempt to improve the sustainability of the farming practices by involvement in research and innovation projects or cooperation with other firms, e.g. the contribution from offshore engineers in developing high seas farms. The strategies outlined and discussed cannot be seen as a typology to categorize the firms. More than one discursive strategy may be involved in one firm’s choice, and the strategies may work on different levels. (shrink)

This article pursues two central goals. First, I seek to advance the sustained study of occupational identity as a pivotal mechanism for organizing work and, thus, as a productive means of integrating the aims of two scholarly movements: 1) the ‘dislocation’ of organization and 2) the renewed emphasis on work in organization studies. Specifically, I propose the study of evolving relations between occupational image discourse and role communication, and my analysis of US commercial airline pilots enacts the potential of (...) such research. The analysis demonstrates how contemporary pilots draw on the deliberate historical construction of airline pilots as elite, fatherly professionals to make sense of their work, explicitly invoking gender discourse as a rational and emotional warrant for their labor and, in so doing, implicitly articulating sexuality, race, and class discourses. Accordingly, the second major goal of the article is to promote inquiry into how discourses of difference function to organize occupational identity and, thus, to produce the division and hierarchy of labor. With this move, I seek to bring a more constitutive view of discourse and communication, as well as a focus on intersection and interplay among discourses of difference, to the study of occupational identity and segregation. (shrink)

The contours of sustainable systems are defined according to communities’ goals and values. As researchers shift from sustainability-in-the-abstract to sustainability-as-a-concrete-research-challenge, democratic deliberation is essential for ensuring that communities determine what systems ought to be sustained. Discourse analysis of dialogue with Michigan direct marketing farmers suggests eight sustainability values – economic efficiency, community connectedness, stewardship, justice, ecologism, self-reliance, preservationism and health – which informed the practices of these farmers. Whereas common heuristics of sustainability suggest values can (...) be pursued harmoniously, we discuss how this typology reflects the more intricate project of balancing values in tension with one another. (shrink)

This article examines how the ideology of white injury both conceals and sustains inequitable social relations in turn‐of‐the‐millenium California. Understanding the political and economic context of California in the early 1990s in relation to media, law, and culture helps explain why Californian citizens passed the unconstitutional initiative, Proposition 187, in 1994. Targeting undocumented Mexican immigrants, this ‘color‐blind’ Proposition functioned to conflate economic insecurities with racial anxieties. An analysis of culture, law, and media discloses how racial anxieties limit our understandings of (...) exploitative capitalist relations, serving to artificially augment the white middle‐class ‘ wealth, opportunities, and power, while making vulnerable populations in the United States even more open to exploitation. (shrink)

This study focuses on analysing the ways in which vehicle stickers construct individual and group identities, people's religious faith and social vision in the context of religious assumptions and practices in Nigeria. Data comprise 73 vehicle stickers collected in Lagos and Ota, between 2006 and 2007 and are analysed within the framework of the post-structuralist model of discourse analysis which views discourse as a product of a complex system of social and institutional practices that sustain its continuous existence. (...) Results show that through stickers people define their individual and group identities within religious institutional practices. And as a means of group identification, they guarantee social security and privileges. In constructing social vision the stickers help mould the individual aspiration about a future which transcends the present. Significantly, stickers in the data also reveal the tension between Islam and Christianity and the struggle to propagate one above the other. (shrink)

For more than 20 years, sustainable development has been advocated as a way of tackling growing global environmental and social problems. The sustainable development discourse has always had a strong technological component and the literature boasts an enormous amount of debate on which technologies should be developed and employed and how this can most efficiently be done. The mainstream discourse in sustainable development argues for an eco-efficiency approach in which a technology push strategy boosts efficiency levels by a (...) factor 10 and more in industrialised and developing countries. A minority argues for a socio-cultural lifestyle switch, relying on new values, quality of life, sufficiency and redistribution strategies, with calls for appropriate and soft technologies. It is remarkable, however, that the articles, books and policy debates on sustainability seldom explicitly draw in a discussion of the nature of technology, how technology influences and is influenced by society, and what this implies for sustainable development. The mainstream interprets technology as neutral and instrumental: technology is no more than an instrument to reach a goal; it cannot be judged on its intrinsic characteristics, only on its use. The alternative view often builds on an autonomous and substantive interpretation of technology: technology is an autonomous, almost uncontrollable power that fundamentally reshapes our culture. A more balanced approach seems to be growing in the research on socio-technical sustainability transitions where the focus shifts to the co-evolution of technology and society, and to the networks, seamless webs and complex multi-actor processes that may carry a sustainability transition forward. This approach builds on insights from recent traditions in the philosophy and sociology of technology, in particular the social construction of technology (SCOT) and actor-network theory (ANT). While this provides for a better understanding of the nature and potential role of technology in sustainability policies, it remains to be seen whether it will actually influence the choice between technologies. This article investigates the different conceptualisations of technology in the sustainability debate. It first distinguishes between different approaches of sustainability and how these are related to differing views on technology. It then moves on to how the socio-technical transitions research incorporates insights from contemporary philosophy and sociology of technology. It reflects on the potential of transitions research to give guidance in technology choices, suggesting that the transition approach might be strengthened by drawing in insights from critical theory of technology and by taking a more political stance in defining sustainable development. (shrink)

Japanese constructions of whiteness have been shaped by mainstream media and popular culture, which both reproduces and localizes the western discourse of whiteness. At the same time, the growth of the internet, social media, and online culture have exposed Japan to contentious debates in the United States (and elsewhere) concerning racial representation, race-switching, and diversity, as well as providing a platform for Japanese to reexamine contemporary Japanese racial attitudes. This chapter explores the impact that the discourse of representation (...) and diversity in the United States, the Black Lives Matter (BLM) movement, and demographic changes, particularly the growth of diasporic African communities in Japan since the 1980s, have had on Japanese perceptions of “whiteness,” “blackness,” and “Japaneseness.”. (shrink)

Paradoxical images and understandings inherent in sustainable tourism discourses are identified as relating to two undergirding incongruities where humans and the environment are seen as discrete entities and inherently interrelated, and where humans and the environment are viewed as evolving over time, and as static and unchanging. To resolve these tensions, it is suggested that rather than taking an essentialist perspective, it is more useful to treat sustainable tourism as an aspiring evolving discourse. Recognition of human complicity in (...) class='Hi'>discourse construction is proposed as necessary for fostering greater circumspection: thoughtful attention to the circumstances that reciprocally give rise to our own evolving consciousness and existential circumstances. (shrink)

As the second part of a research agenda addressing the idea and meaning of Sustainable Development, this paper responds to the challenges set in the first paper. Using a Foucaudian perspective, we uncover and highlight the importance of discourse in the development of societal context which could lead to the radical change in our epistemological thought necessary for Sustainable Development to reach its potential. By developing an argument for an epistemological change, we suggest that business organizations have an ethical (...) responsibility towards revaluating Sustainable Development, leading to a discourse based on an integrated inclusive process of celebrating diversity in all its forms. The paper goes on to explore the argument for such a change. This exploration is based on three issues: the notion of over simplification in the promotion of development; the idea of an imbalance in the interaction of business and government operating in the larger context of society; and the notion of increasing responsibility with increasing influence in terms of the business organization within society. Having established the argument for an ethical choice by business organizations, we then reflect on how such a change could be incorporated into an organization. (shrink)

This study analyses the social and political discourses related to environment and sustainable development in Costa Rica. The central interest is on those development institutions and ideologies that promote social interventions in the name of sustainable development, and on those social processes and economic relations on which the discursive formation of environment and sustainability is articulated. Four different kinds of ideologies of environmental sustainability are analysed: Environmentalism for Nature, Environmentalism for Profit, Environmentalism for the People, and Alternative Environmentalism. (...) The study highlights the complexity of political discourses that construct the relationship between nature and society, and the multiplicity of the means by which the control over natural resources, within the internally differentiated development apparatus, is defined. (shrink)

There has been a recent expansion of work within a variety of theoretical frameworks which looks at the role of discourses in policy and politics,much of it focused on environmental issues. Within this there is a particular category of polemical material which argues for discourse management and for managing discourse between actors to wards achieving a particular goal, such as sustainable development. The paper examines the different ways in which the significance of environmental discourse is recognised and (...) its influence analysed. It critically examines the claims made for normative discourse management and highlights the need to consider carefully the institutions through which environmental policy discourse is mediated. (shrink)

Concerns about the unsustainability of the conventional food system have brought attention to so called alternative food networks, which are widely thought to be more sustainable. However, claims made about AFNs’ sustainability have been subject to a range of criticisms. Some of them present counterevidence, while others have pointed to problematic underlying features in the academic literature and popular discourse that may hamper our understanding of AFNs’ sustainability. Considering these criticisms, together with the fact that the literature (...) often addresses a specific type of AFN or a specific sustainability-related issue, it is hard to form a clear overall picture of the sustainability promise of AFNs. In this article, we seek to contribute to a clearer understanding of this promise through a structured review, focusing on links between AFN characteristics and sustainability. Through an analysis of AFN conceptualizations reflected in the literature, we identify and consolidate their key characteristics. We then synthesize claims of how these characteristics may translate into sustainability, finding a wide range of potential direct and indirect impacts. Examining these from different angles, we find that the sustainability promise of AFNs found in these claims is qualified by the presence of potentially unaddressed issues, by criticisms regarding for example the evidence base of the assumed impacts and their power in addressing sustainability, and by considerations of how these impacts might play out in actual, real-life food networks. Indirect impacts of learning and participation may be highly significant for sustainability. We conclude with recommendations for research and practice. (shrink)

In today's world, businesses are involved in several different initiatives to gain sustainable performance, which can discourse the expectations and demands of society. Emerging economics faces numerous challenges in terms of social, relational, governance, and financial, which made it necessary for firms to perform responsibly in order to make positive contributions toward sustainability. Therefore, this study based on upper-echelon theory constructs a comprehensive framework on responsible leadership, corporate social responsibility, and managerial discretion to provide the guideline for business (...) sustainability. To fulfill the study purpose, an empirical analysis was performed on 382 Pakistani respondents' data by using PLS-SEM through SmartPLS. Outcomes of the study indicated that responsible leadership entails enormous importance in corporations to influence their impact on society, environment, and economy, which leads to business sustainability. Moreover, the study provides insights into that more responsible and experienced leaders are better able to identify the concerns of their firm's stakeholders in the manners of relational, governing, and orientational perspectives, which help them in satisfying the stakeholders' and society's demands. Hence, responsible leadership enables the firm to better strive for sustainability by applying better CSR activities and directing the decisions by maintaining the compliance of the managers. Furthermore, the current study concluded that the managers and leaders of firms need to develop their business models in such a way that it supports the triple bottom line performance of the firm so that they can achieve sustainability. This study would help managers of firms to realize that they should reexamine their leadership practices and behaviors with the consideration of the triple bottom line framework and integrate the sustainable approach and CSR practice into their business strategy so that they can accomplish the goal of sustainability for business and fulfill the social demands and expectations. (shrink)

Although the concept of ‘sustainable development’ or SD has been welcomed as a new idea to resolve the immense environmental and developmental problems in the world, it has become apparent that the concept has nothing new to offer to the victims of environmental degradation and poverty. The sustainable development thesis, as it is being promoted now, is based on the premise that environmental problems and poverty can be attenuated and eventually solved by being treated as mere technical problems which then (...) can be ultimately reduced to an environmental management problem. As long as the developmentalist ideology of mere economic growth, which is framed within neoclassical economics, is not challenged and transformed, SD cannot address the problems of environmental degradation and poverty. SD needs to be framed in an alternative discourse for analysing the ecological crisis in order to address the issues of economic injustice and inequality. It will be argued that reducing economic inequality and social injustice, which are the underlying causes for ecological injustice, will render environmental problems more tractable and eventually avoidable. (shrink)

Communication plays an important role in promoting sustainable consumption. Yet how the academic literature conceptualizes and relates communication and sustainable consumption remains poorly understood, despite growing research on communication in the context of sustainable consumption. This article presents the first comprehensive review of sustainable consumption communication (SCC) research as a young and evolving field of scholarly work. Through a systematic review and narrative synthesis of N = 67 peer-reviewed journal articles, we consolidated the research conducted in this field into four (...) distinct types: communication as an approach to (1) behavior change, (2) self-empowerment, (3) systems change, and (4) reflection on current discourses and practices around sustainable consumption. Our findings reveal that most journal articles focus on incremental changes in individual consumer behavior (“weak” sustainable consumption) and employ communication as an intervention tool with little reference to communication science and theory. They also reveal integration challenges arising from the disciplinary diversity and fragmentation characteristic of the research field. Future research should develop shared frameworks and terminology, diversify its foci, synthesize relevant evidence, and innovate critical perspectives that go beyond one-way business-to-consumer communication. The results of our review can serve researchers engaged in sustainable consumption communication to better systematize their efforts and contribute more effectively to changing systems of consumption in the future. (shrink)

Journal Name: Semiotica Issue: Ahead of print.