Sustainable Development? Business Rhetoric of Sustainability in Finnish Corporate Disclosures 1985-2005

Proceedings of the International Association for Business and Society 18:197-202 (2007)
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Abstract

The study analyses how the corporate rhetoric of sustainability has developed in Finland during 1985-2005. The dataset consisting of the disclosures of four leading Finnish companies has been analyzed through discourse analytic methods. The findings question whether the ever-increasing popularity of sustainability-related concepts actually means that society is moving forward on the road towards sustainability

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