Why do we understand media the way we do? Sometimes we think about media simply as means of communication and instruments of human creativity. At other times we understand media as powerful technologies that influence human culture and that can even govern how we think and act. Dominic Boyer grapples with these complexities in Understanding Media, where he questions what our different strategies of engaging media actually tell us about media, their messages and (...) powers." "Understanding Media explores, in a serious yet entertaining way, our common habits of thinking about the presence and significance of media in our lives. Offering analysis of the philosophical and social foundations of contemporary media theory as well as everyday strategies of knowing media, it addresses the advantages and limitations of different ways of understanding media. Boyer also reflects on the practical issue of how we can know media better than we do."--Jacket. (shrink)

This article presents a model and a case study of the narrative structures that are present in the interactive media design of multimedia applications in the mass media. As basic categories for the history and structure of media, we employ the model of the modes of the physical, analog, and digital presentation/representation. In this case study of the online edition of the New York Times, we have the case of a newspaper that in the digital edition (...) employs multi-media applications. Contrasting the traditional concept of “narrativity” with the current status quo of the digital media outlets, we will examine the specific conditions of the multimedia applications in the mass media with this sample case of the New York Times. As narrative structure of interactive design in multimedia for mass communication, we analyze the types of narrative media and general narrativity in the New York Times with the background of its processes of interactivity and media convergence. (shrink)

The emergence of a `new' discourse on science in connection with events to do with the environment, food safety or public health has caused questions to be raised concerning the suitability of the triangular communication model generally applied to scientific popularization, i.e. in which there is an `intermediary' discourse plying between science and the general public. This `traditional' discourse would appear, then, to co-exist alongside the new discourse. The pragmatic functions of these two separate discourses on science are compared (...) here by looking at the linguistic and discursive variations which characterize their communicative and cognitive dimensions. In the new discourse on science, which has come to light over the past few years, the strict task of `popularizing' appears to have been dropped in favour of explaining the social stakes of the issues in question: thus the typically didactic and scientific nature of the cognitivo-discursive category, explanation can be seen to make way for a different type of explanation, which uses an interdiscursive memory bank built upon the productions of the mass media destined for the general public. (shrink)

We respond to Morgan and Feeley’s critique on our article “Mass Media in Organ Donation: Managing Conflicting Messages and Interests.” We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: “to educate the general public about organ donation process” and “help individuals make informed decisions” about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to “information from pilot work or focus groups” (...) but should include evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley’s claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ requestors at the Department of Motor Vehicles offices. We conclude that organ donation is a medical procedure subject to all the ethical obligations that the medical profession must uphold including that of transparency and truthfulness. (shrink)

When environmental science acts by enlightenment rather than instrumental use, that is, by changing the aims and values of politics rather than its means, adequate communi cation to the general public is crucially important. Based on the study of two issues, forest death from acid rain and the size of whale stocks, this article shows how the "constraints" of commercial mass media can be contrary to the task of enlightenment. It is also argued that skeptical and relativist views (...) of science contribute indirectly to bias by undermining criticism. (shrink)

Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states’ department of motor vehicles to promote citizens’ willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states’ department of motor vehicles. The media campaigns include the (...) use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed consent; (5) media campaigns should serve as a means of public education about organ donation and should not be a form of propaganda. (shrink)

Invited media scholars and journalists examine the general issue of nuclear waste, risk and the sicentific promises that were made, but not kept, about safe disposal. The mass media uncovered and reported on nuclear waste problems at Rocky Flats in Colorado and Hanford in Washington. Two environmental journalists review efforts to expose problems at these sites, how secrecy hampered reporting, and the effects of media coverage on nearby residents. An environmental communications scholar evaluates media coverage, (...) the role of the U.S. Department of Energy, and the impact of secrecy on public risk perceptions and attitudes toward government nuclear waste policies. (shrink)

This chapter contains sections titled: The Biological Weapons Convention Experiments of Concern Dual‐Use Research: The Ethical Issues Dissemination of Dual‐Use Research Results The Regulation of Dual‐Use Research An Independent Authority Conclusion.

Although the quasi-confederal character of Yugoslavia, especially after the introduction of its 1974 constitution did not encourage the development of a genuine Yugoslavian public sphere wherepublic debate could transcend ethnic and republic divisions, it nevertheless allowed the formation of what could be called Yugoslav cultural space, a space within which social and political actors forged their identities regardless of the ethnic or national diversity that characterised their membership. However, the existence of this 'space' had a limited impact in Yugoslav politics (...) partly due to the breakdown of inter-republic communication and the fragmentation of the Yugoslavian mass media. This paper traces the process of disintegration of the Yugoslav cultural space and the emergence of national 'public spheres' in the republics and provinces of former Yugoslavia and attempts to assess the role of the mass media and cultural institutions in these developments by identifying the key strategies of representation employed in the process of the fragmentation and 'nationalisation' of the public sphere of former Yugoslavia. (shrink)

The article employs the mediatization concept to analyze the relationship of science and the mass media. It draws on theoretical considerations from the sociology of science to distinguish and empirically investigate two dimensions of mediatization: changes in media coverage of science on the one hand and the repercussions of this coverage on science on the other hand. Results of content analyses and focused expert interviews show that mediatization phenomena can indeed be observed in the case of science, (...) but they are limited to certain disciplines, to certain phases, and to a small number of media visible scientists. We conclude that media-induced structural change in science, though present, is less pronounced than mediatization of other parts of society. Compared to spheres such as politics and sports, science's media resistance is rather high. (shrink)

This article focuses on the ways in which the prevalence of nationalist discourse in the communication process has affected political and cultural life in Greece after the end of the Cold War. It is argued that through the emergence of scientific nationalism, the enactment of public rituals, and the creation of moral panics based on media representations of ethnic/religious difference, the 'political' is simplified allowing no room for diversity and difference within the framework of national politics. The Greek (...) mass media have been sustaining 'official' representations of 'Greece' as a nation under threat which have been crucial in the formation and maintenance of public attitudes regarding both ethno-religious minorities within Greece, and ethnic and religious groups in neighbouring countries and have undermined the formation and maintenance of public spaces for representation and identity negotiation, independent from state institutions or the party system. (shrink)

PurposeThe purpose of this paper is to look at some of the issues surrounding access to and the use of new media technologies by Indigenous people in Australia and question why this is an area of study that receives a marginal focus in academic work.Design/methodology/approachDrawing on previous literature in the area of information and communications technology (ICT) adoption and social exclusion, this paper combines the methodological frameworks adopted by hegemony research and more general studies of new media.FindingsThe paper (...) discusses the impacts of new media use by Indigenous communities, within the framework of discussions about a “global Digital Age”. The paper also briefly looks at the social implications of new media adoption.Originality/valueIt questions the assumption that adoption and use of new media is for the “good” or “benefit” of all. It will be of value to researchers of ICT adoption by Indigenous communities. (shrink)

Since seminal essays like Adorno’s ‘The Culture Industry’ and Benjamin’s ‘The Work of Art in the Age of Mechanical Reproduction,’ the mass media has been of central concern for Critical Theory. Yet Critical Theorists have produced relatively little in the way of systematic analysis of the concrete institutions of mass communication. Early on, Habermas seemed to be headed in this direction, especially with the publication of The Structural Transformation of the Public Sphere. However, in Habermas’s later (...) years, this concern is eclipsed, on the one hand by an ideal theory of communication which says relatively little about non-ideal institutions that “systematically distort” communication, and on the other hand by an increasing focus on properly “political” institutions and the formal structure of law, exemplified by his later work Between Facts and Norms. In this essay, I will show how the colonization of public space by private interests, via technological media, remains sorely under-theorized in Habermas’s work, and that this is not just a peripheral oversight but a central problem that Habermas fails to resolve. I will then give some preliminary suggestions as to how one might expand and develop the critique of systematically distorted communication in more fruitful directions by developing the idea of a politics of meaning. My argument is located within the extensive discussion generated by the relatively recent translation of The Structural Transformation of the Public Sphere into English, which has produced many useful and important criticisms. (shrink)

The claim that media ‘simulate’ political transparency is misleading. It suggests that the ‘simulated’ exists in opposition to the ‘real’ or ‘true’ and, in turn, that transparency should give access to a political reality or ‘truth’ otherwise distorted. This truth or reality is, however, illusory. Transparency should be seen as a process of requiring persons in relations of community with others to account for their actions, understandings and commitments as regards matters directly relevant to those relations. Such an approach (...) denies any simple public‐private divide, emphasises breach of trust in relations of community as the justification for publicising personal conduct and circumstances, and treats scandal as the public revelation of these breaches of trust. (shrink)

The mass media promotes terrorism by stressing fear and an uncertain future. Major changes in US foreign and domestic policy essentially went unreported and unchallenged by the dominant news organizations. Notwithstanding the long relationship in the United States between fear and crime, the role of the mass media in promoting fear has become more pronounced since the United States `discovered' international terrorism on 11 September 2001. Extensive qualitative media analysis shows that political decision-makers quickly adjusted (...) propaganda passages, prepared as part of the Project for the New American Century, to emphasize domestic support for the new US role in leading the world. These messages were folded into the previous crime-related discourse of fear, which may be defined as the pervasive communication, symbolic awareness, and expectation that danger and risk are a central feature of everyday life. Politicians marshaled critical symbols and icons joining terrorism with Iraq, the Muslim faith, and a vast number of non-western nations to strategically promote fear and use of audience beliefs and assumptions about danger, risk and fear in order to achieve certain goals, including expanding domestic social control. (shrink)

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.

Fear, anger and hopelessness were the most frequent traumatic emotional responses in the general public during the first stage of outbreak of the COVID-19 epidemic in the Czech Republic (N = 1,000). The four most frequent categories of fear were determined: (a) fear of the negative impact on household finances, (b) fear of the negative impact on the household finances of significant others, (c) fear of the unavailability of health care, and (d) fear of an insufficient food supply. The pessimistic (...) communications used by the Czech mass media contributed to intensifying traumatic feelings, fears and psychological distress in the general public during the outbreak of the COVID-19 epidemic. The anxious emotional tone of the messages and the presentation of selectively chosen “bad ending stories” contributed to the psychological traumatization of the Czech population. This form of communication was motivated by an effort to reach the broadest audience possible. Older adults were the most affected part of the population because of their isolation and their very limited opportunity to share their worries and emotions with others. The communication used by the Czech mass media during the outbreak of the COVID-19 epidemic is a representative example of a traumatizing form of media communication during an epidemic. (shrink)

Among their uses, mass media codes of ethics declare the values of groups of media practitioners. This paper uses Schwartz's social psychology typology to identify and compare 216 values stated or implied in 15 codes of ethics for associations of journalists, bloggers, advertising/marketing practitioners, and public relations practitioners. Despite differences in their communication goals, codes generally share many of the same general values types yet often use similar words to describe different values and loyalties.

The modern world, described by theorists of various fields as being subject to a continuous secularization process, is increasingly being perceived as the keeper of a mythical fund. The anthropological analysis of modernity invites to a new way of discussing and using myth, ritual, the sacred, religion in order to describe a significant modern experience. This experience typical to the modern man is mediated, and often even created by the mass media. Such an experience would not be perceptible (...) outside the lay context of the modern world, characterized by the presence of a weak transcendence. This favors the development of a mass culture, with various subcultures, as well as various professional cultures, in which a search for authenticity opens a wide space for the cohabitation of traditional religions and the weak forms of experience and manifestation of the sacred. In order to have this discussion I have chosen one of the most representative Romanian authors in the field of mass media anthropology. His analyses persuade us that the mass media is, among others, an instrument of symbolic construction of reality, and plays in the modern society the same part that myth used to play in traditional societies. (shrink)

The new mass media technologies now make information processing and distribution more accessible to people globally. Marshall Mcluhan’s “global village” has given birth to a “global palour”. However, perpetrators of crimes now bask on the philosophy of communication media practitioners that people have the right to know what is happening within and outside their environment. This stance is rapidly dismantling, in an amazing fashion, the hitherto accorded respect for media ethics. Neil Postman, a New York (...) media analyst, describes the creator of technology as the list judge of its consequences, especially with regards to the technology of the media. True, every communication medium is potent with the possibility of occasioning other consequences not directly intended by it. This paper, therefore, attempts to bring to the fore the way communication media are inadvertently promoting crimes and terrorist activities globally. It is the stand of this paper that a global overhaul of mass communication media is needed for balance reportage that would bring about global and meaningful developments of human and material resources under an atmosphere of peace and mutual tolerance. (shrink)

Adorno, it is generally assumed, took a negative attitude to the radical political potential of the mass media. Yet, through his regular radio broadcasts, he engaged in a vigorous program of reforming the German people, with a view to inter alia avoiding the possibility of another Auschwitz. I look to Adorno’s later work, especially his Aesthetic Theory and “Notes on Kafka,” for a new radical politics that underwrites his engagement with the mass media – a politics (...) that, I argue, falls under the heading of a Žižekian politics of overconformity. (shrink)

This paper analyses mass media exposure and its effect on family planning in Bangladesh using data from the Bangladesh Demographic and Health Survey (BDHS) 1993s place of residence, education, economic status, geographical region and number of living children appeared to be the most important variable determining mass media exposure to family planning. Multivariate analysis shows that both radio and TV exposure to family planning messages and ownership of a radio and TV have a significant effect on (...) current use of family planning methods. These factors remain significant determinants of contraceptive use, even after controlling socioeconomic and demographic factors. The study reveals that both socioeconomic development policies and family planning programmes with a special emphasis on mass media, especially radio, may have a significant effect on contraceptive use in Bangladesh. The principal policy challenge is to design communications strategies that will reach the less privileged, rural and illiterate people who are by far the majority in Bangladesh. (shrink)

This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all (...) majors. This text, with its emphasis on research concerning topics such as public opinion and the impact of media violence, is intended to fit in well with those efforts. (shrink)

In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" (...) crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject. (shrink)

Introduction. The development of legal culture and a culture of human rights in the modern world through media technologies, is acquiring special significance in connection with the processes of globalization and the spread of media in recent decades. The purpose of the article is to study the prospects for the use of media education in the formation of the legal social culture and a culture of human rights. Materials and methods. Based on a study of domestic and (...) foreign sources, issues of media education, media literacy, spiritual and moral education, the legal culture of society, the phenomenon of post-truth and ways of forming critical, creative thinking are considered. The use of general scientific, philosophical, and socio-pedagogical methods has made it possible to study media education as a dialogue of learning, stimulating the development of rational, critical thinking, focused on the search for the value foundations of intellectual and social activity. Results. The development of the field of information and communication technologies determines the principles for the formation of the content and orientation of modern education. Media education is interlinked with the development of democracy and human rights. It influences the formation of a culture of citizen participation, their active social position, civic and political culture. Media education plays a significant role in shaping the legal culture of society since critical media research and information research focuses on the analysis of power structures and structures of dominance in the media. A study of the interpretations of the concepts of "media education" and "media literacy" made it possible to show that media education focuses a person on a critical approach to media content. One of the main issues of media education is teaching a person the skills to critically study media and media technologies, which involves addressing the technological, cultural and historical specifics of specific media used at a specific time and place. Information and communication technologies have changed the way of life, work, communication, and ways of selfpresentation, the formation of values, participation in socially significant events. Therefore, a critical approach to mass media should be based on knowledge of socio-philosophical theories, ethics and research in the field of mass media. Discussion. Mass media are constructing a history of human rights, which updates the topic of the media policy of human rights, combining socio-legal, cultural and media theories. Education in the field of acquiring information perception skills, the ability to correctly understand the importance of audiovisual images, to competently handle and navigate information flows are necessary for the life of a modern person in society. (shrink)

Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.

Concepts of interaction theory play a central role in media research that deals with the relationship between media offerings and media reception. They cover the diverse activities of media users as well as the adaptation strategies utilized of mass communication. The first part of this article briefly describes where these broad and poorly defined concepts of interaction can be found in different areas of media research. One of the problems is deciding in which (...) cases media communication can be analyzed using interaction models. Another problem is the lack of differentiation between how people deal with media offerings and how media offerings refer to their users. The second part of the article develops a new perspective in media research, which allows the aspects mentioned above to be assigned to processes of media socialization on the one hand, or to the inclusion by mass communication on the other hand. On this basis new research projects can be designed that represent a necessary addition to the established analysis of media reception and media socialization. This research focuses on processes of inclusion as they can be observed in mass communications, mainly in television. This new component of a sociological media theory demonstrates how mass communication itself is able to create an image of its addressees and, in this way, adapt to an anonymous public. (shrink)

The article discusses the forms and ways of the impact of modern digital media on people, groups, and society as a whole. The unilateral communication effect on a person is emphasized. The accent is made on the transmission model of information dissemination, taking into account the formation of its ritualized form. The author pays his particular attention to the status and role of an individual in interaction with mass media; provides arguments about the exclusion of a (...) person from the communication dimension. The activity of modern digital media structures is substantiated as social constructors of reality. The researcher shows the technological and visual possibilities of mass media in the creation of artificial, illusory simulated models of the world perceived by a person as objective, authentic, and real. Mass media are presented as an integral social institution of modern society, operating autonomously, based on its own rules and norms, technological and content principles, conditions of network communication, digitalization, and mediatization of society. The article presents the concepts of theoretical comprehension of mass media as a self-sufficient autopoietic system of N. Luhmann, and consideration of media communication implementation as a non-communication of J. Baudrillard. The author stresses the role of spectacle and visuality in the process of TV influence on the subjects, in the construction of images and models of the world, comparable with the already available information consumers pictures of the world. The contradictory and ambiguous conceptual assessments of the activity and influence of mass media on the modern man are emphasized. (shrink)

In this article, I attempt to set out and discuss the main trajectories of Umberto Eco’s thinking on the media and mass communication, based on a review of the author’s writings on these subjects. What emerges from the study is Eco’s attention to the public and to forms of reception; his attention to the relationship between media communication and reality, which involves investigating the concept of “truth” in an area such as that of mass (...) communication; his cross-media view of information, seen from a pluralistic and polyphonic viewpoint; the ethical tension that is always present in Eco’s work; his unfailing propensity for teaching. What emerges above all is the way in which the theoretical and practical tools used by Eco were developed in the context of reflections on the media and mass communication: an indication that alongside its “philosophical vocation,” Eco’s semiotics was always characterized also by an essential “empirical vocation.”. (shrink)

This article explores a framework for analyses of what has variously been termed the ‘implied’, ‘imagined’, ‘virtual’ or ‘putative’ reader/addressee – the effect by which ostensibly ‘monologic’ texts, such as news media commentary, political pronouncements and academic essays project particular attitudes, beliefs and expectations on to the reader/addressee. The framework is demonstrated in being applied to an examination of the construal of putative addressee positioning in a selection of mass media texts concerned with the Israeli military’s invasion (...) of Gaza in 2014. The framework is novel in the way in which it mobilises the account of the options for dialogistic positioning offered by the appraisal-framework literature, combined with some insights from Toulmin’s notion of the argumentative ‘warrant’. Conclusions are offered as to how such analyses of the readers being ‘written into the text’ can extend insights into the rhetorical workings of such texts and their ideological functionality in naturalising particular value positions. (shrink)

This monograph examines the relationship between science and democracy. The author argues that there is no clear-cut division between science and the rest of society. Rather, scientists and laypeople form a single community of inquiry, which aims at the truth. To defend his theory, the author shows that science and society are both heterogeneous and fragmented. They display variable and shifting alliances between components. He also explains how information flow between science and society is bi-directional through “transactional” processes. In other (...) words, science and society mutually define themselves. The author also explains how science is both objective and laden with values. Coverage includes a wide range of topics, such as: the ideal of value-free science, the is/ought divide, “thick terms” and the language of science, inductive risk, the dichotomy between pure science and applied science, constructivism and the philosophy of risk. It also looks at the concepts of truth and objectivity, the autonomy of science, moral and social inquiry, perfectionism and democracy, and the role of experts in democratic societies. The style is philosophical, but the book features many examples and case-studies. It will appeal to philosophers of science, those in science and technology studies as well as interested general readers. (shrink)

Nursing has evolved, yet media representation has arguably failed to keep up. This work explores why representation has been slow in accurately depicting nurses' responsibilities, impacts on public perceptions and professional identity. A critical realist review was employed as this method enables in-depth exploration into why something exists. A multidisciplinary approach was adopted, drawing from feminist, psychological and sociological theories to provide insightful understanding and recommendations. One main feminist lens has been implemented, using Laura Mulvey’s ‘Male-Gaze’ framework for content (...) analysis of three nurse-related advertisements to explore how the profession's female status influences representation, public perception and how this might impact nursing. Nurse representation has important real-world consequences. It is essential to improve unnecessary negative portrayals and contest ingrained stereotypes as there are costs to public opinion and nursing's self-identity. Nursing's female status has an impact within a male-dominated media industry, with a leisurely approach adopted toward changing representation. Media images become societally ingrained, this reiterates the significance of accurate/positive depictions. Social media is an instant method of communication with the public to combat stereotypes and maintain engagement to provide better understanding of what nurses do. (shrink)

Theoretical substantiations and practical recommendations on media educational contain against gender stereotypes in the Ukrainian mass media are given in the work. Attention is paid to the pathogenic factor of the use of gender-sensitive content. The work is based on propedeutic theoretic studies of cultural and psychosocial background of Ukraine. We also used a content analysis of news and advertising materials of heterogenic media; sociologic methods ; modelling of educational situations and forecasting of expected results. That (...) was an end-to-end method of generalization that covered theoretical and practical stages of the study. It is proved that despite the weakening of gender divisions in the socio-cultural sphere in the world, in developing countries gender stereotypes remain a powerful tool for affective approach of media and advertising to the consumer. Author's ways to increase the level of media literacy and critical thinking with the help of gender-sensitive experiments, mini-projects, filling the media space with "mirror" about sexist content and creating a personal media field are proposed. (shrink)

This paper is concerned with the role of self-observation in managing complexity in meaning systems. Revising Niklas Luhmann's theory of mass media, we approach the mass media system as a social sub-system functionally specialized in the coupling of psychic systems' self-observation and social systems' self-observation.According to Autopoietic Systems Theory and von Foerster's second order cybernetics, self-observation presupposes a capability for meta-observation that demands a specific distinction between observer and actor. This distinction seems especially relevant in those (...) social contexts where a separation between the action of observation and other social actions is required. However, in those social contexts where the defining action is precisely observation, the border between observer and actor is blurred.We shall consider the significant divergence between the implicit and the explicit epistemologies of the mass media system, which appears to be characterized by the explicit assumption of a classic objectivist epistemology, on one side, and a relativist epistemology on the other, posing a hybrid epistemic status somewhere in between science and arts. (shrink)

The term angeletics comes from greek angelos/angelia, meaning messenger/messages. We use these terms when we refer to angels or divine messengers. There is a long tradition in theology and religious studies called angelology. Angeletics is in this regard different from angelology. Its purpose is to study the phenomenon of messages and messengers within the boundaries of the condition humaine, having as its primary object human communication but including technical and natural processes as well. For the philosophers of the Enlightenment, (...) such as Immanuel Kant, the censorship-free distribution of scientific knowledge through the press belongs to the core of a free society. The question today is then to what extent the internet creates a new angeletic space giving rise to new synergies of messages and messengers beyond the hierarchical structure of mass media. Throughout this book angeletics is the general term used for the cultural, social and philosophical phenomenon of messages and messengers while ›messaging theory‹ is used more specifically for the phenomenon’s scientific and technological aspects. This publication has a bipartite structure: The first part, ›Foundations‹, deals with basic ideas of angeletics, its fundamental tenets, interpretations and presuppositions. The second part, ›Applications‹, illustrates these ideas through contributions from several experts in related fields such as bio-informatics, media studies, communication philosophy, information science, physics, classical studies, General Systems Theory and linguistics which shine a critical light on angeletics and at the same time develop it in various directions. (shrink)

An incomplete truth -- Multiple truths -- Media practice or media bribery? conceptual and theoretical considerations and implications -- Dispelling the myths of the ethical significance and validity of the concept of cultural relativism and the need for cultural tolerance in combatting media bribery worldwide -- The global study of media transparency -- Professional communities against media bribery -- A normative theory of media bribery.

Indoor radon is a natural radioactive gas that enters homes through cracks in the foundations. It is one of the leading causes of lung cancer. Although radon can be detected with an indoor radon test and can be mitigated by means of either ventilation or professional measures, testing and mitigating rates of the at-risk population remain insufficient. The objective of this study is to systematically review the current level of evidence regarding the design and effectiveness of mass media (...) campaigns to address the health risks of indoor radon to homeowners. The results show that informative tone of voices prevailed, other components, such as emotional or social components, were often not included. Furthermore, the focus was mostly on intention and less on behavior itself, and on testing instead of mitigation. Further research is needed to test effective and innovative communication strategies to increase protective behavior concerning indoor radon. (shrink)