Consumer culture and neoliberal political economy are often viewed by social psychologists as topics reserved for anthropologists, economists, political scientists and sociologists. This paper takes an alternative view arguing that social psychology needs to better understand these two intertwined institutions as they can both challenge and provide a number of important insights into social psychological theories of self-identity and their related concepts. These include personality traits, self-esteem, social comparisons, self-enhancement, impression management, self-regulation and social identity. To illustrate, we (...) examine how elements of consumer culture and neoliberal political economy intersect with social psychological concepts of self-identity through three main topics: ‘the commodification of self-identity’, ‘social categories, culture and power relations’ and the ‘governing of self-regulating consumers’. In conclusion, we recommend a decommodified approach to research with the aim of producing social psychological knowledge that avoids becoming enmeshed with consumer culture and neoliberalism. (shrink)

Mark Clavier's On Consumer Culture, Identity, The Church and the Rhetorics of Delight draws on Augustine of Hippo to provide a theological explanation for the success of marketing and consumer culture. Augustine's thought, rooted in rhetorical theory, presents a brilliant understanding of the experiences of damnation and salvation that takes seriously the often hidden psychology of human motivation. Clavier examines how Augustine's keen insight into the power of delight over personal notions of freedom and self-identity can (...) be used to shed light on how the constant lure of promised happiness shapes our identities as consumers. From Augustine's perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of God's delight that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful."-- Back cover. (shrink)

In recent years, labour markets have been characterised by stagnant wages, reduced incomes and growing insecurity supplemented by the ongoing proliferation of outstanding payment obligations at almost all levels of economy and society. We draw upon current debates in social and economic theory to explore the disconnect between the deterioration of late capitalism’s distributive measures and the relative vitality of consumer cultures, suggesting that the latter relies substantially on immaterial, credit-based payment means to bridge the gap between the fundamental (...) fantasy of ‘more and better’ and the decline of material productivity denoted by base rate of profit. We then use this disconnect as a breach-point for an in-depth interdisciplinary discussion of the substantive and ideological function of credit. (shrink)

Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-making possibilities of skin more broadly. Representations of skin in consumer culture, including marketing communications, are anything but ‘blank’ backgrounds or ‘neutral’ meaning spaces. We analyse how skin ‘appears’ to work, and how its appearance in consumer culture imagery reveals ideological (...) and pedagogical aspects of skin. Building upon psychodynamic and interdisciplinary understandings of skin, we discuss dimensions of the body that feed marketing communications and branding. We highlight representational fetishization and the epidermal schema as conceptual tools to interrogate the commodification of skin and as constitutive elements in processes of skin commodification. We provide theoretical insights to address the ways in which skin is implicated in new and emerging concerns of digital representational practices. (shrink)

Using the available data and literature on pandemics, this investigation looks into the COVID-19 crisis from an economic as well as social aspect, and elaborates the political and moral implications of the outbreak. The paper argues that globalization and consumerism contribute to the impact of the pandemic to the millions of lives around the world. It counters the idea of property rights to address issues related to the affordability of future vaccines and access of the poor to modern medicine and (...) advanced treatments. While strong leadership and draconian measures appear necessary to ensure the safety of the public, the analysis indicates that human solidarity is crucial to overcome the existential threat of this pandemic. Democracy, it will be argued, remains important as opposed to measures that violate the rights of people as societies try to contain the spread of the virus. (shrink)

Egypt witnessed in the last decade, as in many Southeast Asian mega-cities, the reshaping of public space through the creation of new shopping malls and recreation places. This went hand in hand with the `gentrification' of certain areas of the city of Cairo, which is continuing at the expense of pushing away the poor. The 1980s and 1990s also witnessed increasing prosperity among certain classes and the appropriation of new consumer lifestyles. This article attempts to look at the variations (...) of shopping malls in Cairo and the new phenomenon of hybridization of tastes. One can observe the creation of `chic' shopping malls functioning parallel to popular and working-class malls which are frequented by different classes, depending on the various districts of Cairo. These newly created public spaces are gendered. The malls provide new outlets for deprived youth to experience mingling and flirting, in other words, these spaces offer new forms of `mixity' between sexes. A glimpse at the ` grands magasins' is brought up in relation to the history of consumerism in Egypt. This article also analyses the government's official discourse which alienates those living in unplanned and scattered construction as `violent' and unruly and relates it to the new remaking of the town of Cairo. (shrink)

Michel Foucault's theories and their relevance to 'consumer culture' and environmental degradation are considered. Specifically, Foucault's theory of power/knowledge and biopower are considered in light of current consumption rates among global consumer cultures and their link to trends in global environmental degradation. Lastly, Foucault's theory of resistance is suggested as a mechanism for environmental sustainability.

Modern consumer society leads a superficial and individualized life characterized by trivial values and ultimately the loss of all purpose. The problem is cultural distortion and the resulting diversification of values, ethics, and meaning. In this regard, consumer culture is a threat to well-being through the environment, health and social structure. The importance of critical discourse on this issue is that it highlights the tension between individual freedom and social justice, feelings of happiness, and levels of consumption.

This book provides an in-depth analysis of consumerism that draws from a wide range of theoretical, clinical and methodological approaches. Contributors demonstrate that consumerism and the culture that surrounds it exert profound and often undesirable effects on both people's individual lives and on society as a whole. Far from being distant influences, advertising, consumption, materialism and the capitalistic economic system affect personal, social and ecological well-being on many levels. Contributors also provide a variety of potential interventions for counteracting the (...) negative influence of consumerism. (shrink)

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where (...) the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture. (shrink)

This article is concerned with the relationship between body, image and affect within consumer culture. Body image is generally understood as a mental image of the body as it appears to others. It is often assumed in consumer culture that people attend to their body image in an instrumental manner, as status and social acceptability depend on how a person looks. This view is based on popular physiognomic assumptions that the body, especially the face, is a (...) reflection of the self: that a person’s inner character or personality will shine through the outer appearance. The modification and cosmetic enhancement of the body through a range of regimes and technologies can be used to construct a beautiful appearance and thereby a beautiful self. The article begins by examining body images in consumer culture and their relation to photography and moving images. This is followed by an examination of the consumer culture transformative process through a discussion of cosmetic surgery. The article then questions the over-simplistic logic that assumes that transformative techniques will automatically result in a more positive and acceptable body image. The new body and face may encourage people to look at the transformed person in a new way. But the moving body, the body without image, which communicates through proprioceptive senses and intensities of affect, can override the perception of the transformed appearance. A discussion of the affective body follows, via a closer examination of the body without image, the opening of the body to greater affect and indeterminacy. The affective body image and its potential greater visibility through new media technologies are then discussed through some examples taken from digital video art. The article concludes by examining some of the implications of these shifts within consumer culture and new media technologies. (shrink)

Anthropologists have long wrestled with their impact upon the people they study. Historically, the discipline has served and subverted colonial agendas, but views itself traditionally as an advocate for the disempowered and as an instrument of public policy. Marketing is now among the pre-eminent institutions of cultural stability and change at work on the planet. Currently, ethnography is assuming a growing importance in the marketer's effort to influence the accommodation and resistance of consumers to the neocolonial forces of globalization. The (...) ethical consequences of market-oriented ethnography are explored in this essay. (shrink)

Although ethics education within the business curriculum has been receiving attention, much is unknown about the effectiveness of such education, particularly when it is integrated into the curriculum. This study looks at selected short-term effects produced by one form of integrated ethics instruction in an introductory marketing course in a graduate business MBA program in the United States. Specifically, students were introduced to an examination of consumer culture as a unifying framework to explore the ethics of decision making. (...) As a consequence of taking the course, students are hypothesized to hold less favorable attitudes toward consumer culture (love of money, materialism, possession satisfaction index, prestige sensitivity) relative to the attitudes held at the start of the course. Interestingly, few attitudinal changes are observed. Where changes in attitudes are observed, the relationships are in the opposite direction to that hypothesized. (shrink)

Although ethics education within the business curriculum has been receiving attention, much is unknown about the effectiveness of such education, particularly when it is integrated into the curriculum. This study looks at selected short‐term effects produced by one form of integrated ethics instruction in an introductory marketing course in a graduate business MBA program in the United States. Specifically, students were introduced to an examination of consumer culture as a unifying framework to explore the ethics of decision making. (...) As a consequence of taking the course, students are hypothesized to hold less favorable attitudes toward consumer culture (love of money, materialism, possession satisfaction index, prestige sensitivity) relative to the attitudes held at the start of the course. Interestingly, few attitudinal changes are observed. Where changes in attitudes are observed, the relationships are in the opposite direction to that hypothesized. (shrink)

IN THIS ESSAY I ASSERT THAT AFFLUENT CONSUMER CULTURES INCULCATE in their residents certain forms of desiring. One of those forms tends to silence the complicity that the affluent enjoy through appropriating the material benefits that come to them through the labor and poor living conditions of people in domestic and global poverty. A prime example is the cheap food that political policy and economic structures promote. The affluent are themselves spiritually stunted through the dynamics of complicity. The essay (...) suggests that contrition is a gift of grace in the face of complicity. Consumerism blocks contrition; that is the operative dynamic here. The failure to be contrite blocks the work of grace in people's lives. However, contrition can slingshot those who experience the Christian vision of desire into a budding transformation which reeducates their desires. Some of those consequences involve a redirection of our sensory experience and an increase in community and compassion. (shrink)

By now it is clear that the word postmodern has a settled into an insurmountable usage in the field of architecture and this in addition to its continuing currency for art critics and theorists, social analysts, and political and literary theorists, not to mention journalists and philosophers. Nevertheless no one less influential for the real or built presence of postmodernism than Charles Jencks could complain that with respect to architecture, critics apply the term as a kind of catchall, so that (...) postmodernism is used for "everything that was different from high modernism, and usually this meant skyscrapers with funny shapes, brash colors, and exposed technology."1. (shrink)

O texto trata do lugar da religião na sociedade contemporânea a partir da reflexão sobre as relações entre o sagrado e a cultura do consumo, campo pleno de atualidade e que remete ao clássico tema das relações entre religião e modernidade. Parte da constatação da existência, na sociedade contemporânea, de uma ampla e variada plêiade de expressões/modulações religiosas e, na companhia de Featherstone, de Derrida e de Vattimo, entre outros, questiona a doxa corrente sobre religião, propondo outra via de entendimento (...) do sagrado na contemporaneidade, segundo a qual o sagrado, em plena sintonia com o espírito da época, possibilita experiências lúdicas, hedonistas e hibridizantes, pois que se acomoda ao mercado de consumo, ao lado de outros complexos significativos. Conclui com a ideia de que a religião continua a atuar sobre a vida, a ser fonte de sentido e de experiência, mas não necessariamente sob a forma exclusiva da religião institucional e tradicional, indicando a necessidade de, num plano eminentemente conceitual - para que compreendamos de um modo mais acurado e aprofundado a cultura contemporânea e o lugar que nela cabe à religião -, repensar nossas definições usuais de cultura e de religião, considerando sua ancoragem epistêmica. Palavras-chave: Religião; Cultura de consumo; Sagrado; Contemporaneidade; Pós-modernidade; EpistemeThe text deals with the role of religion in contemporary society from the reflection of the relationship between the sacred and the consumer culture, a current field that refers to the classic theme of the relationship between religion and modernity. It starts with the verification of the existence in contemporary society of a diverse and broad constellation of religious expressions/modulations, from which, and in the company of Featherstone, of Derrida and Vattimo, among others, it questions the current understanding about religion, suggesting another route to understand the sacred in contemporary society, according to which the sacred is in full harmony with the spirit of the time, facilitating enjoyable, hedonistic and hybridizing experiences, because it fits in the consumer market, alongside with other significant complexes. The paper concludes bringing the idea that religion continues to act on life, being a source of meaning and experience, but not necessarily and exclusively only in the form of formal institutional and traditional religion, indicating the need, in a highly conceptual level, in order to understand in a more accurate and detailed way the contemporary culture and the place where religion fits in it, to rethink our usual culture and religion definitions, considering its epistemic grounding. Keywords : religion; consumer culture; sacred; contemporality; post-modernity; episteme. (shrink)

Within the context of today’s world overwhelmed by the increasing importance of capitalism, the need to analyse the relationship between man and capital in order to better understand the transformations culture has been undergoing. This endeavour relies on the idea that many concepts and phenomena whose presence in our lives is increasingly felt, and which are defining for what we call postmodernism, have originated in the modern times. The capital is an illustrative example to this purpose: it was discovered (...) during the modern era at the time of the emergence of the production process and underlay all transformations of later modernism. The growth of capital circulation speed has resulted in leaving aside its relationship with production and in its being re-rethought from the viewpoint of man’s desires. Thus, the transition has been made from the becoming being paradigm, theorised by the modernists, to the concept of volatile being, whose effects are being experimented in postmodernism. (shrink)

The ethical climate in Turkey is beset by ethical problems. Bribery, environmental pollution, tax frauds, deceptive advertising, production of unsafe products, and the ethical violations that involved politicians and business professionals are just a few examples. The purpose of this study is to compare and contrast the ethical beliefs of American and Turkish consumers using the Ethical Position Questionnaire (EPQ) of Forsyth (1980), the Machiavellianism scale, and the Consumer Ethical Practices of Muncy and Vitell questionnaire (MVQ). A sample of (...) 376 subjects that consists of American consumers (n = 188) and Turkish consumers (n = 199) was used to compare the ethical beliefs and practices of the two samples. The MANOVA results for the two nationality groups found that five out of six criterion variables differed between the two groups. The implications of this study are intended to assist marketers to develop strategies that suit a particular market and lessen their risk of entry. (shrink)

Disparity in consumer ethics reflects cultural variations; these are differences in the collective programming of the mind that distinguishes one culture from another. This study explores the differences in consumer ethics across cultural dimensions using Hofstede's (in Culture's consequences: international differences in work-related values, Sage, Beverly Hills, 1980) model (collectivism, masculinity, power distance, and uncertainty avoidance) and Muncy and Vitell (in J Bus Res 24(4): 297-311, 1992) consumer ethics model (i.e., illegal, active, passive, and no (...) harm). This is the first study to empirically explore consumer ethics using these two major constructs. Seven hundred sixty one African American consumers were used to test the four major hypotheses developed in this study. Current research has revealed that there are significant differences in ethics between consumers who score high and consumers who score low on Hofstede's four cultural dimensions. In general, this research revealed that consumers who score high on collectivism, high on uncertainty avoidance, low on masculinity, and low on power distance scales reject questionable activities more than consumers who score low on collectivism, low on uncertainty avoidance, high on masculinity, and high on power distance. This study should prove valuable to international marketers because the Hofstede cultural model allows managers to identify differences in consumer ethics across different cultures and thus provides a theoretical base for designing effective marketing strategies. (shrink)

Anthropologists have long wrestled with their impact upon the people they study. Historically, the discipline has served and subverted colonial agendas, but views itself traditionally as an advocate for the disempowered and as an instrument of public policy. Marketing is now among the pre-eminent institutions of cultural stability and change at work on the planet. Currently, ethnography is assuming a growing importance in the marketer’s effort to influence the accommodation and resistance of consumers to the neocolonial forces of globalization. The (...) ethical consequences of market-oriented ethnography are explored in this essay. (shrink)

Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers'' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate eco-nomic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful (...) guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries. (shrink)

We explore the notion that culture influences people’s values, and their subsequent ideologies and ethical behaviors. We present the idea that culture itself changes with time, and explore the influence of culture and generational markers on consumer ethics by examining differences in these ethical dimensions between Australians, Indonesians, and Indonesian Migrants in Australia, as well as differences between Generation X versus Generations Y and Z. The present study addresses the need to investigate the role that (...) class='Hi'>culture plays in consumer ethics, and the interaction between culture and generational attitudes in determining consumer ethics. Results established a distinct multiculturality in our three cultural samples, including a generational cohort differences. This suggests that culture and generational markers influence ethical beliefs, ideologies, and consumer ethics. It further indicates that Indonesian Migrants have acculturated to Australian society both in terms of their values and consumer behaviors, illustrating a crossvergence effect; scores indicate that these Migrants have the highest cultural intelligence among our samples. Implications of the findings for consumer ethics theory and practice are considered and future directions identified. (shrink)

This article explores the legacy of ancient Egypt in popular culture, from the 19th century onwards - through the theme of consumption. A range of media is covered including literature, film and performance. I argue that Egypt has been a constant mirror for contemporary culture in terms of the body, sexuality and the Orient. In the West, Egyptian bodies have always been consumed, literally or metaphorically and in the 1990s a commodified Egypt has to extend beyond normative sexuality. (...) Thus, Egypt has to be queered and to illustrate this ultimate process of othering I consider the film, Stargate. (shrink)

What accounts for the apocalyptic angst that is now so clearly present among Americans who do not subscribe to any religious orthodoxy? Why do so many popular television shows, films, and music nourish themselves on this very angst? And why do so many artists—from Coldplay to Tori Amos to Tom Wolfe—feel compelled to give it expression? It is tempting to say that America’s fears and anxieties are understandable in the light of 9/11, the ongoing War on Terror, nuclear proliferation, and (...) the seemingly limitless capacity of science to continually challenge our conceptions of the universe and ourselves. Perhaps, too, American culture remains so permeated by Protestant Christianity that even avowed skeptics cannot pry themselves from its grip. In _A Consumer’s Guide to the Apocalypse,_ Eduardo Velásquez argues that these answers are too pat. Velásquez’s astonishing thesis is that when we peer into contemporary artists’ creative depiction of our sensibilities we discover that the antagonisms that fuel the current cultural wars stem from the same source. Enthusiastic religions and dogmatic science, the flourishing of scientific reason and the fascination with mystical darkness, cultural triumphalists and multicultural ideologues are all sustained by the same thing: a willful commitment to the basic tenets of the Enlightenment. Velásquez makes his point with insightful readings of the music of Coldplay, Tori Amos, and Dave Matthews and the fiction of Michael Frayn’s _Copenhagen,_ Chuck Palahniuk’s _Fight Club,_ and Tom Wolfe’s _I Am Charlotte Simmons._ Written with grace and humor, and directed toward the lay reader, _A Consumer’s Guide to the Apocalypse_ is a tour de force of cultural analysis. (shrink)