An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.

Successful entrepreneurs of a large retail chain for clothing—the Lojas Renner, decided to address gender, as well as job and income generation issues, in a challenging experience that involved several stakeholders in the new markets where they established their business. In 2007 they launched the ‘Mais Eu’ social campaign aligned with the business, aiming to increase women’s professional qualifications, job and income generation. The key concern relied upon the content of the communication, in order to promote a deep adaptation to (...) regional tastes and habits, respecting the different lifestyles. The institutional advertising campaign focused on the concept of woman and her relationship with important symbols such as family, considering different phases of her life-cycle and different women’s styles. This approach nationalized the concept and the importance of women from all Brazilian regions, enabling identification and awareness. The objectives of this paper are: to present the campaign, as it could serve as a model to be replicated by other companies, in emergent or developing countries; and to analyze the campaign using the theoretical framework of the Ethics of Care. (shrink)

This book contemplates the ethics of responsibility in a large range of meanings, consequences and impacts. It reflects the perspectives and reasoning of 24 authors from all continents. All chapters are original papers presented at the Fifth World ISBEE Congress, that took place in Warsaw, Poland, at the Kozminski University, on 11-14 of July, 2012. In this book, ethics and responsibility are considered essential traits of character, not only in the business or governmental arenas but in any initiative, decision and (...) activity. The contributions to this book focus on a spectrum of themes, terms and concepts, the global corporate social responsibilities perspective covering impacts, challenges, analysis, criticism, consequences of important topics of real life, sustainability, international economy and regimes, corruption, poverty and violence, among others. The book is intended for academics, researchers and professionals in all continents who are dedicated to Ethics, Business Ethics, Corporate Social Responsibility, Social Innovation, and Sustainability Management. (shrink)

Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific concepts and programs to avoid them are neither concrete nor clear. Some Brazilian stockholders have become aware of the risks involved in unethical procedures and are adopting the Best Practices of Corporate Governance initiative. International agencies have intensively supported organizations and governments in an effort to define policies that inhibit illegal or corrupt cultural habits throughout (...) the world, but Brazilian practitioners show insufficient response. Skepticism may indicate a lack of understanding about how an ethical leadership can guide employees, setting high standards for the organizational culture and climate, clearly defining limits of correct behavior, and creating appropriate codes of ethics. Transparency still has to be discovered as a significant tool to encourage professionalism in performance and reporting of data in Brazilian companies. In this article, we analyze the ethical behavior of the purchasing department of a multinational company in its host country, Brazil. It focuses specifically on the supplier–buyer relationship. The results indicate that despite the negative reputation Brazilians have in business ethics, a company can still develop a positive and ethical relationship with its stakeholders. Communication, transparency, compliance with the company’s code of conduct as well as the supplier’s awareness of the buyer’s code of conduct are the factors which influence the supplier–buyer relationship. Transparency can be used as a tool to reduce corruption, thereby increasing ethical behavior and company image. Good ethical behavior can help to build up a company’s image. (shrink)

The Pão de Açúcar Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ 20.4 billion in gross sales. It has become the largest employer in the country with 140,000 of employees working in over 1,800 stores, in 18 of the 25 states in Brazil, and covering a sales area of over 2,800,000 m2 (Grupo Pão de Açúcar, GPA Consolidado. (...) Resultados 3T12. São Paulo, Brazil, p. 2. November, 1, 2012). The objective of this article is to analyze a business inclusion strategy of the Pão de Açúcar Group. The Caras do Brasil Program (Faces of Brazil) was created in 2002, by the Group directors as an effective initiative, aiming to develop a new sales channel for sustainably handling products. The Program opens opportunities for small suppliers, not only in the Pão de Açúcar chain but also among competitors and in other industries. The Program established some requirements for the producer to become a supplier, aiming to adapt the products to a regular commercialization with the Group. In this way, small producers can now rely on a complete business process, while beforehand the goods were sold mostly through small channels. (shrink)

The authors discuss the consistency of transnational companies in their home, as well as in less developed host countries, concerning ethics, values and social responsibility. Ethical behavior offers good reputation, credibility and tradition to the corporation. It leads to corporate social, environmental and economic responsibilities, cooperating to the desired sustainability. This paper analyzes the inversion of values that corporate governance systems have suffered. The meaning and implication of the corporate social responsibility is investigated and discussed. A "pyramid of values" is (...) built upon individual ethical values at the basis. Over them, the organizational ethical values should indicate the limits of operations, so that the corporate social responsibility can be sustained, in the top. The authors comment that ethical values no longer lead the organization. Its communication with the stakeholders, specifically through reports, has been gradually replacing the code of ethics and corporate values. These reports have taken the basis of the pyramid leading the organizations to socially irresponsible and unethical behavior. They do not guarantee transparency or communicate the needs of the society. It appears that transnational companies do not behave the same way in their home country as they do in host countries, particularly in less developed regions like Latin America and Africa. Lack of communication and transparency may induce employees to unethical decisions and transform the reporting system into a marketing instrument. In order to guarantee compliance with the codes, transparency and ethical responsibility, communication within the organization is essential. (shrink)

Normal 0 21 false false false MicrosoftInternetExplorer4 Este trabalho objetiva assinalar as pressões sociais e os valores culturais que participam do processo de construção das identidades brasileiras na sociedade hipermoderna das grandes cidades por meio da análise de um representante dela, que é o universo publicitário. Irei descrever alguns dos resultados encontrados em minha tese de doutorado (2007) em que, ao analisar as estratégias emocionais de persuasão publicitá­rias mais utilizadas nas revistas de maior circulação do país, levantei os conteúdos ideológicos (...) empregados nesses anúncios e, neste momento quero refletir sobre os possíveis modos de convivência social promovi­dos pelas identidades que são ressaltadas. Os meios de comunicação social são fonte de influência e manutenção de modos de viver, logo representam material rico de reflexão para se compreender os impasses dos relacionamentos sociais contemporâneos. Palavras-chave: identidade, publicidade, sociedade, hipermodernidade. (shrink)

O artigo investiga a proposta de releitura da teoria da democracia e do conceito do político feita pela filosofia belga pós-marxista Chantal Mouffe. O objetivo é analisar os argumentos da autora e a reabilitação do tema do conflito como constitutivo da democracia. Após a virada consensualista, procedimentos e princípios racionais passaram a reger a instituição do politico através de concepções deliberativas acerca da democracia, marcadas pela neutralização do conflito e identificação entre política e moral. Na contramão desse movimento, Mouffe promove (...) um inusitado encontro entre marxismo pós-estruturalista e algumas teses centrais da teoria política schmittiana. Em contraposição à compreensão do político como antagonismo entre amigos/inimigos, Mouffe propõe um modelo de agonismo adversarial, que segundo ela pode assumir a forma de uma democracia liberal. Pretendemos examinar sua proposta e discutir se de fato ela supera a crítica ao liberalismo feito por Schmitt. (shrink)

O objetivo desse trabalho é apresentar a proposta do filósofo Nelson Goodman para adeterminação da relação de confirmação válida entre hipóteses e enunciados de prova a partir dotratamento de David Hume para seu problema da indução. Goodman reconhece, no que ele chama de“velho” problema de Hume, uma possibilidade de se superar um grande desafio enfrentado pela filosofiada ciência: o de distinguir as inferências indutivas válidas das inválidas. Com a indicação do hábitocomo o responsável pela nossa confiança em certas inferências indutivas, (...) Hume abria passagem para aformulação, por parte de Goodman, de uma justificativa circular para a determinação da validadeindutiva. Como Goodman reconhece essa validade, e sob quais condições ela poderá ser determinada, éo que discutiremos ao longo desse artigo. (shrink)

One of the motivations for the researches leaded by the members of Vienna Circle with regard to the foundations of scientific language is found on Wittgenstein’s “Tractatus Logico-Philophicus”. Even though there are divergences about the legitimacy of this influence, thebook was, in effect, taken as a theoretical motivation for the structuring of scientific language, developed by logical empiricists. This paper will present the theories developed by members of Vienna Circle emphasizing the elements presents in Tractatusthat were taken, largely, as influence (...) over the “criterion of meaning” of a philosophical proposition adopted by logical empiricists in an attempt to set a foundation for knowledge. (shrink)

One of the motivations for the researches leaded by the members of Vienna Circle with regard to the foundations of scientific language is found on Wittgenstein’s “ Tractatus Logico-Philophicus ”. Even though there are divergences about the legitimacy of this influence, thebook was, in effect, taken as a theoretical motivation for the structuring of scientific language, developed by logical empiricists. This paper will present the theories developed by members of Vienna Circle emphasizing the elements presents in Tractatus that were taken, (...) largely, as influence over the “criterion of meaning” of a philosophical proposition adopted by logical empiricists in an attempt to set a foundation for knowledge. (shrink)

Donald Davidson foi um dos filósofos mais influentes da tradição analítica da segunda metade do século. A unidade de sua obra é constituída pelo papel central que reflexão sobre como podemos interpretar os proferimentos de um outro falante desempenha para a compreensão da natureza do significado. Davidson adota o ponto de vista metodológico de um intérprete que não pode pressupor nada sobre o significado das palavras de um falante e que não possui nenhum conhecimento detalhado de suas atitudes proposicionais. Neste (...) artigo, eu apresento inicialmente a estrutura e os pressupostos da filosofia da linguagem de Davidson; passo depois a uma discussão sobre a importância do princípio de caridade para seu projeto interpretativo e, por fim, procuro apontar as diferenças do projeto de Davidson com a hermenêutica filosófica. PALAVRAS-CHAVE – Interpretação radical. Princípio de caridade. Hermenêutica. ABSTRACT Donald Davidson was one of the most influential philosophers in the analytic tradition in the last half of the twenthy century. The unity of his work lies in the central role that the reflection on how we are able to interpret the speech of another plays in undestanding the nature of meaning. Davidson adopts the standpoint of the interpreter of the speech of another whose evidence does not, at the outset, pressupose anything about what the speaker’s words mean or any datailed knowledge of his propositional attitudes. This is the position of the radical interpreter. In this paper, I begin with an account of the assumptions and structure of Davidson’s philosophy of language; after this I discuss the philosophical importance of the principle of charity for the theory of radical interpretation and, at the end, I compare Davidson’s interpretative project to the philosophical hermeneutic. KEY WORDS – Radical interpretation. Principle of charity. Hermeneutics. (shrink)

Razón, poesía, historia.--La cuestión del estoicismo español.--El querer.

Por meio de processos-crime, reflete-se sobre a organização racial/racista da sociedade no passado. O assassinato de Vicente Crioulo, no ano de 1848, funciona como o primeiro paradigma para que se entenda que o Estado representa apenas um dos canais para a subjugação de povos não-brancos aos brancos dominadores. Esta abordagem filia-se à micro-história, e procura ver a vida cotidiana de homens e mulheres negras, escolhendo três casos paradigmáticos, que caminham da tortura e morte de um homem negro à uma rebelião (...) de escravos contra o seu feitor. Trata-se de uma narrativa de dor, mas também de resistência à ordem escravocrata. (shrink)

John Locke's account of personal identity is one of his most discussed theories. Opposing the Cartesian ontology of mind, Locke argued that the soul does not always think - for thinking is simply one of its operations, but not its essence -, and that personal identity consists in consciousness alone. Against Locke, an anonymous commentator published the Remarks upon an Essay concerning Humane Understanding charging Locke's view with possible immorality. Catharine Cockburn rebuffed the Remarker's objections, in her Defence of Mr. (...) Locke's Essay, depicting his view as more dangerous for morality than Locke's. This paper shifts the focus from Cockburn's defence of Locke's moral thought, to her apology for his theory of personal identity, including his probabilistic arguments in favour of the immortality of the soul. This shift of focus yields an alternative account of Cockburn's originality: first, because she offered a non-substance interpretation of Locke's theory of personal identity, that, for its time, was unusual, and remains relevant for contemporary philosophical debates over Locke; and second, because, following Kristeller, in the very act of defending and articulating anew Locke's theory, Cockburn in some sense appropriated it. (shrink)

Repensar la obra de un filósofo a la luz de sus influencias constituye una tarea que exige asumir los sentidos diferentes que conlleva la noción de influencia: la elección de los “antecesores”, con la que el filósofo configura su propio canon, las apropiaciones que realiza de las obras elegidas, así como también las reapropiaciones que los analistas críticos llevan a cabo respecto de las recepciones y apropiaciones de la obra del filósofo. Las tradiciones son relaciones causales construidas desde el presente. (...) Este trabajo expone un análisis de los modos en que María Laura Martínez Rodríguez se apropia de la obra de Ian Hacking para dar cuenta de cómo el filósofo canadiense enlaza su obra con la de Michel Foucault. A la vez, nuestra recepción del libro de Martínez Rodríguez destaca las aproximaciones de la filosofía hackiniana a los estudios sociales de la ciencia, la filosofía neomaterialista y la epistemología histórica. (shrink)

O presente artigo enfrenta a questão da distinção entre sentido e significado nas Investigações Filosóficas. Considerando a mudança radical na virada linguístico-pragmática ocorrida no pensamento de Wittgenstein, que passa a situar tanto o sentido quanto o significado no âmbito do uso que fazemos da linguagem, procura-se mostrar que distinguir as noções de sentido e de significado, nas Investigações Filosóficas, não somente é possível, mas também é de fundamental importância para uma mais ampla compreensão desses termos no pensamento do segundo Wittgenstein. (...) Por conseguinte, contrapõe-se a leitura atenta do parágrafo 556 das Investigações Filosóficas à interpretação tradicional, que não se preocupa em distinguir sentido de significado, desejando apontar e fundamentar tal proposta. (shrink)

Despite the economic relevance and distinctiveness of family firms, little attention has been devoted to researching their nature and functioning. Traditionally, family firms have been associated both to positive and negative features in their relationships with the stakeholders. This can be linked to different orientations toward corporate social responsibility. Thus, this research aims to identify the approaches that Spanish family firms maintain about social responsibility, based on the model developed by Quazi and O' Brien Journal of Business Ethics 25, 33-51 (...) (2000). An empirical study carried out for 112 Spanish family firms gives support to our initial assumption about these organizations not being a homogeneous group in terms of their orientation towards corporate social responsibility. The differences in perceptions do not seem to be associated to biographical characteristics. These results lead to some relevant academic and practical implications that suggest interesting lines for future research. (shrink)

The goal of this research is to know and compare the emotions and reactions to confinement due to the COVID-19 pandemic in children and adolescents with high abilities and community samples. This is a mixed study with an exploratory reach that is descriptive, and which combines survey and qualitative methodologies to examine the emotions and reactions to confinement experiences of children and adolescents aged between 5 and 14 years. An online poll was designed with 46 questions, grouped into three sections: (...) General Data, Reactions to the health contingencies of COVID-19, and Positive and negative emotions. This last section was included the Oros’ positive emotions questionnaire and the scales of the negative effect of the PANAS Schedule positive and negative affect on children and adolescents between 8 and 14 years old. Data were collected online with a convenience sample. Quantitative data were analyzed with the SPSS statistics program and qualitative data with Alceste software. Among the main findings is the fact that there are no significant differences between the groups by ability in terms of reactions and emotions; however, there are differences between age groups and sex. The study discusses the implications for educational intervention in situations like the current pandemic. (shrink)

El objetivo de esta investigación, desarrollada en el contexto de educación virtual, fue mejorar las competencias investigativas de estudiantes universitarios. Este estudio cualitativo y de diseño investigación-acción se basó en un diagnóstico inicial con el que se identificó plagio académico, además de una autopercepción de nivel medio o bajo respecto de las habilidades investigativas de los alumnos. Durante la ejecución de las estrategias diseñadas, se aplicaron las técnicas de focus group y análisis documental de los ensayos estudiantiles. Se concluyó la (...) efectividad de las estrategias en la mejora de las competencias básicas, de búsqueda y análisis de información, y actitudinales. (shrink)

Knowledge production is not free of political connotations. The researcher defines and moulds the research situation in which she will be gathering the data. Simultaneously, she will be also condit...

Este livro é o resultado de um estudo sobre a teoria da montagem cinematográfica.

Desde un enfoque neuropsicológico, este estudio busca describir las operaciones cognitivas aplicadas durante la lectura. Este es un estudio de caso mixto, orientado a una muestra de 200 estudiantes de Enfermería. Para el recojo de información, se aplicó una prueba y un cuestionario de autopercepción lectora a los estudiantes; así como una guía de entrevista semiestructurada, dirigida a docentes. Entre los resultados, destaca que la velocidad lectora, la memoria y la atención impactan en el acto lector, además de las emociones (...) y los saberes previos. En conclusión, las operaciones cognitivas se vinculan directamente con los procesos asociados a la lectura. (shrink)

A lo largo de los siglos XVII y XVIII se desarrollaron sucesivas reformulaciones del contrato social a partir de la propuesta hobbesiana, categorizadas hoy en día bajo el rótulo de contractualismo clásico. Dentro de tales propuestas se sostiene que fue con Rousseau con quien el contrato social alcanzó su momento de plena madurez, racionalizándose y profundizándose sus consecuencias democráticas. Así pues, el contrato social es —dentro de la filosofía política— el elemento más significativo para sustentar la teoría del Estado moderno. (...) Sin embargo, una importante consecuencia de dicha teorización es el hecho de que el naciente Estado moderno detente para sí el monopolio de la violencia. Así pues, es posible que un obscuro trasfondo de violencia se oculte tras la formulación contractualista. El artículo que sigue pretende desarrollar un análisis de la teoría del contrato social, particularmente en la formulación de Rousseau, a partir de la teoría mimética de René Girard, con el objetivo de encontrar en su obra más representativa El contrato social, rastros de la violencia mimética y el mecanismo de chivo expiatorio planteados en la teoría girardiana. (shrink)