This research tests a model of employee helping behavior (a component of Organizational Citizenship Behavior, OCB) that involves a direct path (Intrinsic Motives → Helping Behavior, the Good Samaritan Effect) and an indirect path (the Love of Money → Extrinsic Motives → Helping Behavior). Results for the full sample supported the Good Samaritan Effect. Further, the love of money was positively related to extrinsic motives that were negatively related with helping behavior. We tested the model across four cultures (the USA., (...) Taiwan, Poland, and Egypt). The Good Samaritan Effect was significant for all four countries. For the indirect path, the first part was significant for all countries, except Egypt, whereas the second part was significant for Poland only. For Poland, the indirect path was significant and positive. The love of money may cause one to help in one culture (Poland) but not to help in others. Results were discussed in the light of ethical decision making. (shrink)

Numerous studies have shown that people are more likely to fulfill requests made by a stranger when he or she touches their arm or forearm slightly while asking. In Poland, however, where male homophobia is widespread, interpersonal touch decreases compliance when man touches another man. It has also been demonstrated in previous studies that highly homophobic male participants are especially unwilling to fulfill requests while touched. In this paper the hypothesis that also confederates’ homophobia create an additional factor inhibiting compliance (...) with request formulated by men touching other men was tested in two experiments. No relations, however, was found between confederates’ level of homophobia and participants’ reaction. (shrink)

People in a freezer. Self-perception as an explanatory mechanism for the effectiveness of the foot-in-the-door technique According to the foot-in-the-door technique of social influence, everyone who wants to increase the likelihood of having their request fulfilled by another person should first present that person with an easier request. Granting the easier request will make that person more inclined to fulfill the subsequent escalated request. The results of numerous studies confirm this rule. In the psychological literature it is usually assumed that (...) this is possible thanks to the self-perception mechanism. People who comply with an easy request cannot find any external explanation for doing so and therefore draw the auxiliary conclusion that they are "people for whom it is normal to grant such requests". The author of this article, however, points out that the self-perception thesis implicitly assumes no impact of any other types of requests on the individual between the times they hear the two requests posed by the psychologists-researchers. Two simple studies presented here demonstrate that people are normally faced with several requests every day, of which some they fulfill and some reject. This constitutes a serious challenge for the self-perception interpretation of the foot-in-the-door technique. (shrink)

Two for the seesaw: requester and requested Research on emotion conducted so far has usually ignored situations where the person experiences a certain emotion, but where the external stimulus that evoked and upholds this emotion suddenly disappears. This kind of situation, however, is relatively common in everyday life. This article attempts to recognize certain consequences of those conditions under which the stimuli justifying our experience of such emotional states as fear or anxiety suddenly disappear. Research done to data by the (...) author and his colleagues indicates increased compliance of the subject when addressed with various requests, commands or suggestion in the situation termed here "emotional see-saw" or "fear-then-relief". (shrink)

Considering the large number of adverts inundating the average consumer every day, the marketing industry is seeking methods to reach clients in a more subtle manner than traditional marketing messages. One such tool is product placement. The article addresses issues of effectiveness of product placement in comparison to a traditional commercial. The objective of the study was to check how participants would recall the content of persuasive messages in conditions of artificially-inducted cognitive load (in conditions of traditional advertisement and product (...) placement). Two studies were conducted – a pilot study intended to assess the usefulness of the selected stimuli, and the main experiment. The experiment devoted to this question was planned using an ANOVA scheme 2 (Type of advert: traditional vs. product placement) x 2 (neutral conditions vs. cognitive load). It turned out that the commercial was better retained in neutral conditions than in conditions of cognitive load. The traditional commercial was remembered better than product placement. From the perspective of the study’s ecological validity, of importance is also comparison of retention of brands viewed in a traditional commercial in conditions of cognitive load with retention of brands in conditions of product placement without load. These comparisons indicate the superiority of product placement – brands presented in this manner were more frequently recalled by viewers. (shrink)