Marketing, Reciprocity and Ethics

Business Ethics, the Environment and Responsibility 1 (2):110-116 (1992)
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Abstract

Manipulative behaviour towards people as instruments of profit rather than as sources of views, opinions and actions is not only unethical, but also constitutes bad marketing.

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10.1111/beer.1992.1.issue-2

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Totalité et Infini.Emmanuel Levinas - 1963 - Revue Philosophique de la France Et de l'Etranger 153 (4):127-131.

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