Fostering ethical marketing decisions

Journal of Business Ethics 10 (4):259 - 271 (1991)
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Abstract

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined.

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References found in this work

The Right and the Good.W. D. Ross - 1930 - Philosophy 6 (22):236-240.
The right and the good.W. Ross - 1932 - Revue de Métaphysique et de Morale 39 (2):11-12.
The Right and the Good.W. D. Ross - 1930 - International Journal of Ethics 41 (3):343-351.

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