Journal of Business Ethics 17 (3):263-280 (1998)
Abstract |
While many models of ethical decision-making in marketing have been presented in the literature, no recent attempts have been made to explicitly account for ethical decision-making from a marketing research perspective. We present an ethical framework for marketing research, the various philosophies of ethics, and a few enduring marketing ethical decision-making models, thus laying the foundation for a descriptive model for ethics in marketing research. The authors then develop an integrated model of ethical decision-making that incorporates the perspectives of all parties involved in the process of making ethical marketing research decisions, the various philosophies, and external variables. The proposed model is compared with some of the models considered in the literature and illustrated with a marketing research application.
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Keywords | ethics decision-making marketing marketing research |
Categories | (categorize this paper) |
Reprint years | 2004 |
DOI | 10.1023/A:1005711311426 |
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References found in this work BETA
Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer. [REVIEW]Scott J. Vitell & James Muncy - 1992 - Journal of Business Ethics 11 (8):585 - 597.
Toward an Understanding of Cross-Cultural Ethics: A Tentative Model. [REVIEW]William A. Wines & Nancy K. Napier - 1992 - Journal of Business Ethics 11 (11):831 - 841.
A Model of Decision-Making Incorporating Ethical Values.David J. Fritzsche - 1991 - Journal of Business Ethics 10 (11):841 - 852.
A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement. [REVIEW]Randall S. Hansen - 1992 - Journal of Business Ethics 11 (7):523 - 534.
View all 8 references / Add more references
Citations of this work BETA
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.Bodo B. Schlegelmilch & Magdalena Öberseder - 2010 - Journal of Business Ethics 93 (1):1-19.
Ethical Perception: Are Differences Between Ethnic Groups Situation Dependent?Jo Ann Ho - 2010 - Business Ethics, the Environment and Responsibility 19 (2):154-182.
Generation Y Attitudes Towards E-Ethics and Internet-Related Misbehaviours.O. Freestone & V. Mitchell - 2004 - Journal of Business Ethics 54 (2):121 - 128.
A Nietzschean Re‐Evaluation of Values as a Way of Re‐Imagining Business Ethics.Payman Tajalli & Steven Segal - 2019 - Business Ethics: A European Review 28 (2):234-242.
I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions.Ruby Saine, Alexander J. Kull, Ali Besharat & Sajeev Varki - 2021 - Journal of Business Ethics 168 (4):721-732.
View all 13 citations / Add more citations
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