The intellectual debates on wise entrepreneurship behavior such as decision making tend to focus on the relationship between economic rationality and morality, while overlooking the important role affect plays. To fill in this gap, this paper proposes a theoretical framework based on the Confucian concepts of ren and yi and studies their practical manifestation in qing and li 1 for decision making. Drawing from 32 in-depth interviews and 52 vignettes with Chinese SME entrepreneurs, this study has found that qing plays (...) an essential role in decision making. Chinese entrepreneurs had to deal with the dilemma relating to qing and li 1 holistically to reach a balanced outcome in their everyday business practices. As a major contribution, this study extends the study of Confucian ethics by highlighting ren-yi as an important perspective for understanding Chinese entrepreneurial decision making and also for promoting the affective dimensions for entrepreneurial ethical decision making in general. (shrink)

With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...) elevation in influencing consumer attitudes. This model also incorporates product-cause fit and information transparency as moderators underpinning necessary conditions that are likely to lead to positive consumer attitudes. Four empirical studies were conducted to test our model. Our research results reveal that consumers have more positive attitudes toward the product associated with a sudden disaster than with an ongoing tragedy. Furthermore, the positive effect of cause acuteness on consumer attitudes is mediated by enhanced moral elevation, which occurs under the conditions of high product-cause fit and high information transparency. (shrink)

With the internationalisation of the Chinese market, Confucian ethics began to draw researchers' attention. However, little research has been conducted in the specific application of Confucian ethics in marketing communication. This article fills in the research gap by examining how Confucian ethics underpins the discourse of Chinese Expo invitations. Chinese sales managers' views are incorporated into the analysis as substantiation of findings. Confucian ethics embraces both qing (emotion) and li (reason) and relevant ethical values such as guanxi (connections), qing, and (...) mianzi (face) play an important role for advertising Expos and trade fairs. The study also highlights the complexities of Chinese Expo advertising that is embedded in inviting behaviour. These findings shed light on understanding Confucian ethics in marketing communications in general and have implications for ethical international marketing and advertising practices. (shrink)

Cross-cultural competence is often studied as part of the foreigner's one-way adaptation to the host culture while ignoring the dynamic nature of adaptation at the discourse level of interactions. To address this issue, this article proposes a conceptual model to study cross-cultural discursive competence exhibited in individual interactions in business settings. The model is based on relational empathy and genre theories and, in particular, it develops the notional concepts of `cultural space' and `text reconstruction' that stress a two-way cultural adaptation (...) underpinned by building relational empathy and intercultural alliances. In addition, the study proposes that the triangulation of cultural, institutional and sociocognitive spaces is the key to understanding and interpreting text reconstruction as a dynamic process of two-way cultural adaptation. The three-space model is exemplified through an analysis of cross-cultural interactions that occurred at a business negotiation meeting. (shrink)

Regardless of the increasing research attention paid to peer-to-peer accommodation worldwide, our understanding of consumer experiences across different languages and cultures is limited. Extant research tends to support the view that consumer experiences are homogeneous, while overlooking possible cultural divergence across cultures. To fill this gap, this study uses a cross-cultural perspective based on genre analysis and cross-cultural rhetoric study to compare English and Chinese reviews about users’ peer-to-peer accommodation experiences in two popular platforms in China, Airbnb and Xiaozhu. Through (...) analyzing 584 online reviews, we found similar moves in both sets of data, including reviews about the accommodation and about the host, expressing feelings, and making a recommendation. However, we found significant differences in expressing these moves in communication styles. We found that there was a stronger sense of a close and family- like relationship between the guest and the host in the Chinese reviews, while English reviews stressed the importance of space and privacy. (shrink)

This paper proposes a Confucian wisdom perspective to study entrepreneurship practice in the Chinese transition economy. It argues that existing research on Chinese entrepreneurship has not paid adequate attention to qing (positive affects), which is an integral part of Confucian wisdom. It is essential to investigate qing and its interaction with li (reason relating to rules and regulations) and cognitive processes within the institutional context of the transition economy. To address this issue, this paper integrates traditional practical Confucian wisdom and (...) Western institution theory to develop a theoretical framework for understanding practically wise entrepreneurship in China. The model is applied to the analysis of interview results with Chinese entrepreneurs, who indicated that they applied Confucian wisdom in starting up and developing their businesses. This finding has theoretical and practical implications for entrepreneurship development and training. (shrink)