Does marketing ethics really have anything to say? – A critical inventory of the literature

Journal of Business Ethics 18 (3):315 - 334 (1999)
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The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics. Based on a comprehensive inspection of the marketing ethics literature, this "review note" (an uncommon genre of academic manuscript – a briefly-presented review highlighting a specific point) concludes that, in terms of pragmatic behavioral guidance as well as conceptual content, marketing ethics has nothing new nor distinctive to offer. Though an initially unexpected conclusion, perhaps, explanation is provided for why marketing ethics' absence of contribution is perfectly natural and appropriate. Evidence also is found to establish that the paper's contrarian-appearing position may not be extremist after all.



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References found in this work

Groundwork of the Metaphysics of Morals.Immanuel Kant - 1785/2002 - In Practical Philosophy. Cambridge University Press. pp. 37-108.
The Methods of Ethics.Henry Sidgwick - 1907 - Revista Portuguesa de Filosofia 30 (4):401-401.
The Methods of Ethics.Henry Sidgwick - 1874 - International Journal of Ethics 4 (4):512-514.
Economics.Paul A. Samuelson & William D. Nordhaus - 2009 - Mcgraw-Hill Irwin.
Implementing Business Ethics.Patrick E. Murphy - 1988 - Journal of Business Ethics 7 (12):907-915.

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