Plant-based milk alternatives–or mylks–have surged in popularity over the past ten years. We consider the politics and consumer subjectivities fostered by mylks as part of the broader trend towards ‘plant-based’ food. We demonstrate how mylk companies inherit and strategically deploy positive framings of milk as wholesome and convenient, as well as negative framings of dairy as environmentally damaging and cruel, to position plant-based as the ‘better’ alternative. By navigating this affective landscape, brands attempt to make mylk as simultaneously palatable and (...) disruptive to the status quo. We examine the politics of mylks through the concept of palatable disruption, where people are encouraged to care about the environment, health, and animal welfare enough to adopt mylks but to ultimately remain consumers of a commodity food. By encouraging consumers to reach for “plant-based” as a way to cope with environmental catastrophe and a life out of balance, mylks promote a neoliberal ethic: they individualize systemic problems and further entrench market mechanisms as solutions, thereby reinforcing the political economy of industrial agriculture. In conclusion, we reflect on the limits of the current plant-based trend for transitioning to more just and sustainable food production and consumption. (shrink)

Knowledge is a presumed motivator for changed consumption practices in ethical eating discourse: the consumer learns more about where their food comes from and makes different consumption choices. Despite intuitive appeal, scholars are beginning to illuminate the limits of knowledge-focused praxis for ethical eating. In this paper, we draw from qualitative interviews and focus groups with Toronto mothers to explore the role of knowledge in conceptions of ethical foodwork. While the goal of educating children about their food has become central (...) to Canadian and American discourses of “good” mothering, we identify a paradoxical maternal expectation surrounding meat consumption: to raise informed child consumers who know where their food comes from, and to protect children from the harsh realities of animal slaughter. Rather than revealing the story behind the meat on a child’s plate, mothers seek to shield children from knowledge of meat production. Our analysis of the child consumer contributes to ethical eating scholarship and illuminates a larger paradox surrounding knowledge of meat in an industrialized food system. In the practice of feeding children, mothers confront the visceral discomforts of meat consumption; their reactions speak to discordant feelings involved with eating meat in a setting far-removed from the lives and deaths of animals. Ultimately, the paper illustrates the limits of consumer-focused strategies for food-system change that call on individual mothers to educate young consumers and protect childhood innocence, all while getting ethically-sourced meals on the table. (shrink)

From a certifier’s perspective, this paper deals with the question of how to bring together the values of producers and consumers in globalized food markets. It is argued that growth and mainstreaming of organic food production cannot be achieved solely by ethically aware consumers signalling their more sustainable purchase decision to the market. In fact, the intrinsic motivation of producers is an indispensable requisite for such a development. It is then the organic movement’s and the certifier’s task to bring together (...) the values of consumers and producers. This challenge is explored in the following by using the example of organic aquaculture. Based on one of the author’s experience in the field of aquaculture certification since the late 1990s, in about twenty countries and with most aquaculture animal species, the paper examines critical value-based aspects that are prominent from the perspective of sustainability. These are: use of problematic substances in aquaculture production, stocking density, origin of feedstuff, certification procedure, and small-scale farming versus large aquaculture companies. On this basis, the paper describes and analyses attempts to formulate respective organic certification standards. In order to bring about organic aquaculture, it is argued that consumers’ choices alone are not sufficient and that successful transformation to sustainable aquaculture also needs to take into account values and preferences of producers. (shrink)

With the rise of environmental themes and the increasing support of the “sustainable development” objective, public institutions have shown a renewed interest in the sphere of consumption. During the 1990s, a new dimension in public regulation was developed for the more downstream part of economic circuits, precisely to eliminate the negative effects of consumption and to be able to subject it to criteria of “sustainability.” The initiatives taken thus far have in fact mainly targeted the general population, primarily considered as (...) a set of individual consumers. The latter are expected to become aware of their share of responsibility in the pressures exerted on natural resources and environments, and thus of the need to adapt their consumption habits in order to improve the situation. This article proposes to seize this dynamic, which seems to be expanding. It examines the discursive and programmatic frameworks, which together redefine the role of both the consumer and the citizen to arrive at an individual who can be interested and mobilized in favor of new recommendations. It analyzes the logic from which an effort attempting to make acts of consumption conform to renewed requirements has been established in its wake. This allows for a better understanding of the institutional devices that have been favored, in particular insofar as they appear to be the result of a constrained space of possibilities. In brief, it is a governmentality that tends to be deployed, although it is also likely to give rise to tensions. (shrink)

As ecologically and socially oriented food initiatives proliferate, the significance of these initiatives with respect to conventional food systems remains unclear. This paper addresses the transformative potential of alternative food networks by drawing on insights from recent research on food and embodiment, diverse food economies, and more-than-human food geographies. I identify several synergies between these literatures, including an emphasis on the pedagogic capacities of AFNs; the role of the researcher; and the analytical and political value of using assemblage and actor-network (...) thinking to understand the far-reaching forces and power disparities confronting proponents of more ethical and sustainable food futures. (shrink)

How do crisis conditions affect longstanding societal narratives about hunger? This paper examines how hunger was framed in public discourse during an early period in the COVID-19 crisis to mobilize attention and make moral claims on others to alleviate it. It does so through a discourse analysis of 1023 U.S.-based English-language posts dedicated to hunger on Twitter during four months of the COVID-19 pandemic. This analysis finds that Twitter users chiefly adopted hunger as a political tool to make moral claims (...) on the state rather than individuals, civil society organizations, or corporations; however, hunger was deployed to defend widely diverse political agendas ranging from progressive support for SNAP entitlements to conservative claims reinforcing anti-lockdown and racist “America First” sentiments. Theoretically, the paper contributes to understanding how culture and morality operate in times of crisis. It demonstrates how culture can be deployed in crisis to reinforce longstanding ideological commitments at the same time that it organizes political imaginations in new ways. The result, in this case, is that longstanding cultural narratives about hunger were used to defend dissimilar, and in some ways contradictory, political ends. Practically, the paper demonstrates how moralized calls to alleviate hunger are vulnerable to political manipulation and used to further conflicting political goals, yet may also offer opportunities to leverage support for bolstered state investments in food assistance during times of crisis. (shrink)

In this paper, we explore the entrepreneurial leadership strategies and routine work of actors located across a diverse array of organizational settings that combine to shape and sustain the Southern Arizona local food system. We use the theoretical principles of institutional entrepreneurship and logic multiplicity to show how the strategies and routine work of local food actors at the organizational level combine to negotiate system-level meaning and structure within and across the Southern AZ LFS, which is an otherwise seemingly fragmented (...) and contentious social space. We illustrate how the entrepreneurial work performed within multiple organizations and organizational types converge to form a hybrid local food logic. Implications are discussed and recommendations for practice are proposed. (shrink)

This paper engages with two contrasting approaches to conceptualising and studying consumer behaviour that appear to dominate existing research on consumption. On one hand, agency-focused perspectives take an individual consumer to be the primary author of practice and a basic unit of analysis. On the other hand, socio-centric paradigms focus on the social roots of consumption activities and the wider societal contexts in which they take place. The need to provide a more balanced view of consumption phenomena has been acknowledged, (...) yet not adequately acted upon. This paper begins to fill this gap through relevant theoretical and empirical contributions. First, we provide a critical review of the dominant theoretical perspectives on consumption in general and ethical consumption in particular, highlight their key ontological assumptions and explain how they preclude a fuller understanding of the ways in which consumer practices are moulded and shaped. Taking a critical realist approach, we then present the findings from qualitative analysis of consumers' ethical food practices to empirically demonstrate the role of human agency and social structure in creating and shaping ethical consumption. Thus, by means of theoretical analysis and empirical research this paper responds to the call for a more comprehensive understanding of consumption and provides a consolidated account of consumer behaviour which acknowledges and explains the complex ensemble of individual and systemic powers in which consumer practices are contained. (shrink)

Food citizenship is considered a helpful tool for extending the debate about the rights and duties of citizens to the field of food, and for fomenting participation of all actors in the governance of agri-food systems. Despite its generalized use, this concept has still to be systematically defined. The objective of this article is to apply the analytical framework of citizenship to the food dimension in order to identify the features which, from an analytical perspective, characterise food citizenship. By reviewing (...) the available literature, we identify which are the constituent elements associated with the current concept of citizenship and we explore the treatment that different food theory approaches give to them. We also analyze what are the characteristics attributed to food citizenship by scholars and food movement practitioners. In addition, we propose a theoretical model of food citizenship structured into eight propositions. These propositions have as core ideas an extended concept of the right to food, the assumption of obligations, the combination of public and private behavior, the individual and collective participation, the empowerment of all actors of the agri-food system, the promotion of justice, fairness and sustainability in food systems, and a cosmopolitan character of food citizenship. The theoretical model of food citizenship we propose is a framework under construction, but we believe it to be a useful tool to stimulate theoretical debate about the concept, guide empirical research and foment citizen awareness about food issues. (shrink)

On top of working longer hours in paid employment and spending more time actively caring for children, parents, especially mothers, also feel pressured to safeguard the health of their children and the planet through their food consumption choices. Surprisingly, little evidence identifies whether the health value and environmental impact of food consumption choices impact judgments of parents’ abilities, morality, or general worth. We address this gap by drawing on an experiment administered to an online convenience sample of the United States (...) adult population. We find that the health value of a parent’s consumption choices only influences judgments of mothers, not fathers. Judgments of mothers and fathers are influenced by the environmental impact of their consumption choices. To add depth to these findings, we draw on supplementary interview data collected from 63 socioeconomically diverse residents of Washington State. The qualitative data demonstrate that people tend to ascribe the responsibility to make consumption choices to mothers, not fathers, and that participants value eco-friendly consumption because it represents a substantial commitment to a healthy lifestyle. These findings demonstrate that in the parenting context, consumption decisions influence social judgments and that food’s presumed health and environmental impact shape “feeding ideals” in gendered ways. Our evidence suggests the social costs for not meeting these ideals are more severe for mothers than for fathers. (shrink)

There has been widespread academic and popular debate about the transformative potential of consumption choices, particularly food shopping. While popular food media is optimistic about “shopping for change,” food scholars are more critical, drawing attention to fetishist approaches to “local” or “organic,” and suggesting the need for reflexive engagement with food politics. We argue that reflexivity is central to understanding the potential and limitations of consumer-focused food politics, but argue that this concept is often relatively unspecified. The first objective of (...) this paper is to operationalize reflexivity and advance understanding of reflexivity as an important tool for understanding the lived experience of food shopping. Our second objective is to explore the range of reflexivity observed in a mainstream “shopping for change” market sector. To do this, we draw from in-depth interviews with shoppers at Whole Foods Market (WFM)—a retail venue with the stated goal of making consumers “feel good about where [they] shop.” This group is chosen because of our interest in investigating the reflexivity of consumer engagement with the corporatized arm of ethical consumption—a realm of concern to food scholars as alternative agricultural initiatives are absorbed (both materially and symbolically) into corporate institutions. Our analysis suggests that shopping at venues like WFM is primarily motivated by traditional consumer pleasures, even for politicized consumers, a finding that poses serious limitations for a consumer-regulated food system. (shrink)

There has been widespread academic and popular debate about the transformative potential of consumption choices, particularly food shopping. While popular food media is optimistic about “shopping for change,” food scholars are more critical, drawing attention to fetishist approaches to “local” or “organic,” and suggesting the need for reflexive engagement with food politics. We argue that reflexivity is central to understanding the potential and limitations of consumer-focused food politics, but argue that this concept is often relatively unspecified. The first objective of (...) this paper is to operationalize reflexivity and advance understanding of reflexivity as an important tool for understanding the lived experience of food shopping. Our second objective is to explore the range of reflexivity observed in a mainstream “shopping for change” market sector. To do this, we draw from in-depth interviews with shoppers at Whole Foods Market (WFM)—a retail venue with the stated goal of making consumers “feel good about where [they] shop.” This group is chosen because of our interest in investigating the reflexivity of consumer engagement with the corporatized arm of ethical consumption—a realm of concern to food scholars as alternative agricultural initiatives are absorbed (both materially and symbolically) into corporate institutions. Our analysis suggests that shopping at venues like WFM is primarily motivated by traditional consumer pleasures, even for politicized consumers, a finding that poses serious limitations for a consumer-regulated food system. (shrink)

In March of 2012, following a robust activist campaign, Arysta LifeScience withdrew the soil fumigant methyl iodide from the US market, just a little over a year after it had finally been registered for use in California. As a major part of the campaign against registration of the chemical, over 53,000 people, ostensibly acting as citizens rather than consumers, wrote public comments contesting the use of the chemical for its high toxicity. Although these comments had marginal impact on the outcome (...) of the case, these comments are of interest for what they say about public action at a time when efforts to address food and agricultural issues have been dominated by “voting with your fork.” Based on a qualitative textual analysis of approximately 3500 representative comments made available to us, we show that many of those taking action did not abandon consumer subjectivities associated with neoliberal governmentality. By threatening “personal boycotts,” some were acting in their capacity as individual consumers; in invoking their own and their children’s health many more were also acting on behalf of consumers, despite that the chemical in question is applied before strawberries are planted and thus leaves no residues. The emphasis that letter writers gave to their own bodies reinforces the idea that some bodies count more than others and thus reveals a biopolitical sorting. Having consumer lives matter is consequential in light of evidence that consumer concern about pesticides has historically led to formulations and regulations more protective of consumers than workers and neighbors. (shrink)

The defetishization thesis claims alternative markets can lead to a more honest, less mystified relationship with food production and, in turn, strengthen civil society. Drawing from Marxian political economic and environmental sociological theory, I make three general claims: capitalism is inherently ecologically and socially harmful; “ethical” commodities derived from alternative markets cannot fundamentally counteract the pervasiveness and scale of ; and, because of and, ethical consumerism does not defetishize the commodity form, but acts as a new layer of commodity fetishism (...) that masks the harms of capitalism by convincing society that the harms of capitalism can be rehabilitated with the commodity form itself. Prescriptively, I argue traditional, large-scale political tactics would be needed for “defetishization” to take place. (shrink)

In a recent review article, Jeff Popke (2006, p. 510) calls for a ‘more direct engagement with theories of ethics and responsibility’ on the part of human geographers, and for a reinscription of the social as a site of ethics and responsibility. This requires that we also continue to develop ways of thinking through our responsibilities toward unseen others—both unseen neighbours and distant others—and to cultivate a renewed sense of social interconnectedness. Popke suggests that a feminist-inspired ethic of care might (...) be instrumental in developing this expanded, relational and collective vision of the social, which is particularly prescient given the contemporary economic downturn throughout the globe. Thus, as the ‘moral turn’ in geography continues to evolve, this special issue seeks to bring together geographers working within feminist or feminist-inspired frameworks, and with a shared interest in the changing geographies of ethics, responsibility and care. The collection of papers has its origins in conference sessions on Care-full Geographies, organised by the Guest Editors at the Annual Meeting of the Association of American Geographers in 2007. In this editorial we seek to position the papers within broader debates about care, responsibility and ethics that have emerged in geography and the wider social sciences in recent years, and to highlight the key issues that have framed these debates. (shrink)

This article criticises the notion that critical/political/ethical consumerism can solve issues related to sustainability and food production. It does this by analysing the complexity of the concept of sustainability as related to food choices. The current trend of pursuing a sustainable food production through critical purchase decisions rather than through regulation is shown to be problematic, as shopping for a more sustainable food system might be much harder than initially believed due to the conflicting values and inherent trade-offs entailed in (...) the different notions of sustainability. Thus, critical consumerism may give way to false expectations as the complexity of choices transpires. One obvious way out is to let decisions regarding food choices be made earlier in the food production chain as well as through new modes of governance engaging members of civil society in their capacity as citizens rather than consumers. This entails complementing society’s reliance on critical consumerism with a citizen-oriented and political process in support of making more sustainable food choices. (shrink)

The contemporary industrialized global food system has sustained an onslaught of criticism from diverse parties—academic and popular, scientists and social justice advocates, activists and intellectuals—criticism that has only intensified in the late twentieth and early twenty-first centuries. Feminist voices have made substantial contributions to these critiques, calling attention to the cultural politics of food and health ; to the impact of the corporatization of agriculture on food quality, the environment, and the people of the Global South, especially women ; and (...) to the complicated relationship among cooking, eating, and gender, including how food.. (shrink)

A British coffee chain’s fundraising practices constitute a background for this study to examine ideological discourses behind British charitable giving. The charity executes projects in coffee growing communities by providing education for children in disadvantaged neighbourhoods. The study takes a critical stance from a discursive paradigmatic perspective to analyse visual contents used by the charity. The applied visual critical discourse analysis was inspired by Barthes’ semiotic theory. Findings suggest that the adverts’ interpretative repertoires can serve ideologies that sustain the donors’ (...) social-cultural dominance over the recipients by justifying group-based social hierarchies. The chains of signifiers do not question the spectators’ moral position but rationalise status quo and maintain undisturbed consumption. Findings suggest the possibility that the discourses of prosocial behaviour incited under consuming conditions do not challenge but may even justify global inequality. This finding presents challenges facing charitable organisations balancing their work within wider commercial and cultural contexts. (shrink)

Gary Francione is an abolitionist: he maintains that we ought to abolish the institutions and practices that support the exploitation of animals. He also believes that veganism is the “moral baseline” — that is, he thinks it’s morally required of nearly everyone in the developed world, and many beyond it. Luis Cordeiro-Rodrigues claims that abolitionism is guilty of racism, albeit “racism without racists.” I contend that his arguments for this conclusion aren’t successful.

This study develops and tests an empirical model of consumer punishing behaviours in third-party ethically questionable situations. The model examines the impact of perceived injustice, consumer-company identification, identification with the victim, and consumer involvement on punishing behaviours. A number of ‘real-life’ ethical scenarios are employed to generate over 1000 data responses from a self-administered questionnaire. The positive influence of perceived injustice on punishing behaviours is the most supported hypothesis of the study. The relation between consumer-company identification and punishment is in (...) part mediated through perceived injustice and also depended upon the employed scenario, with both negative and positive relations identified. An important positive relationship between identification with the victim and punishment behaviour was identified. No significant support exists for the influence of consumer involvement in the issue on punishing behaviours. (shrink)