Previous studies on corporate social responsibility (CSR) communication suggest that firms’ social initiatives should be communicated through third-party, non-corporate sources because they are perceived as unbiased and therefore reduce consumer skepticism. In this article, we extend existing research by showing that source effects in the communication of social sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and trustworthiness of the message source and the brand helps predict consumer responses to a social sponsorship. (...) The results show that a non-corporate source (publicity) generates more positive brand evaluations than a corporate source (advertising) when the sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation analyses show that the interaction effect between CSR information source and brand reputation can be explained by sponsorship attitude, persuasion knowledge, and perceived fit between the brand and the cause. (shrink)

Sustainable products offered in today’s marketplace are labelled with product-related green attributes or non-product-related green attributes. The current research investigates consumers’ inferences about a product’s functional quality when its core attributes are green and when its peripheral attributes are green. Four experimental studies and an internal meta-analysis show that there is a sustainability liability effect in strength-dependent categories, and a sustainability asset effect in gentleness-dependent categories. Our research contributes to the current understanding of how consumers make inferences about product quality (...) when contemplating different types of green attributes. The findings have implications for how strength-dependent and gentleness-dependent products should be labelled as green. (shrink)

En skumrand (poem) av A. Larsen.--Platons øyeblikks-filosofi eller Dialogen Parmenides' 3. hypotese, av E.A. Wyller.--Gresk og israelittisk historiesyn, av T. Boman.--Lukrets, dikter og filosof, av E. Skard.--Amor og Psyche, elskoven og sjelen, av H.P. L'Orange.--Augustins liv og lære, av P. Dietrichson.--Thomas Aquinas' syn på naturvitenskapene, av D. Føllesdal.--Mester Eckehart, av A. Brynildsen.--Renessanse-humanistene og "humanitas," av P. Svendsen.--Striden mellom de gamle og de nye, av A. Aarnes.--Harmonitanken i Schillers filosofiske avhandlinger, av O. Koppang.--Grunntrekk i Wilhelm von Humboldts sprogfilosofi, av I. (...) Dal.--Noen bemerkninger til Dostojevskijs Storinkvisitoren, av E. Krag.--Speculum og analogi i Peer Gynt, av B. Blekastad.--Om pakt-begrepet i "Kristin Lavrandsdatter," av D. Haakonsen.--Subjektivitet og sanning, av H. Skjervheim.--Refleksjoner om helhetssyn, sannhet og kunnskap, av A. Næss.--I tid og rum (poem) av A. Øverland. (shrink)