Putting Corporate Responsibility into Practice: Examining the Gap Between Strategic Plans and Operational Actions

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Proceedings of the International Association for Business and Society 18:192-196 (2007)
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Abstract

The purpose of this paper is to analyse the gap between the strategic and operational levels of corporate responsibility. The strategic level of corporateresponsibility refers to the strategic plans concerning corporate responsibility which are examined by looking at the corporate responsibility documents. The operational level stands for the everyday actions of retailers which are analysed through interviews of nine retailers. The gap between the strategic plans and operational actions is described and analysed to understand why and how the gap exists and what could be done to overcome the gap in the future

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9780976326441

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