Abstract

Prior research in strategic decision making has relied primarily on the application of economic and financial models within strategic decisions. Environmentaland social issues have, as a result, been force-fit into existing models, rather than developing a deep understanding of how these ‘soft’ issues are actually incorporated into strategic decisions. This study aims to fill this gap by investigating how social and environmental concerns are addressed in strategic decisions. It does so inductively, by interviewing 29 professionals addressing corporate social responsibility and 110 strategic decision makers in 19 companies in Canada. This paper reports some of the interim findings.