Trade-Off Between Corporate Political Activities and Customer Orientation

Proceedings of the International Association for Business and Society 19:432-439 (2008)
  Copy   BIBTEX

Abstract

This paper addresses the relationship between corporate political activities (CPA) and a firm’s customer orientation (CO) from a strategy perspective. Focussing on the potential negative implications of CPA, the paper argues that CPA over time may result in path-dependency for the focal strategic system and lead to a low level of customer orientation and strategic rigidity to readdress an appropriate level of CO.

Categories

Keywords

Reprint years

ISBN(s)

21552568

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,440

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

Development and Measurement of Corporate Political Activity: Indications of a Path-Dependent Development.Jan Siedentopp - 2007 - Proceedings of the International Association for Business and Society 18:406-411.
Corporate and individual influences on managers' social orientation.Joachim W. Marz, Thomas L. Powers & Thomas Queisser - 2003 - Journal of Business Ethics 46 (1):1 - 11.
Customer And Employee Beliefs About Corporate Responsibility.Carola Hillenbrand & Kevin Money - 2008 - Proceedings of the International Association for Business and Society 19:464-469.
Antecedents of Corporate Political Finance Disclosure.Naomi A. Gardberg, Donald H. Schepers & Louis Lipani - 2011 - Proceedings of the International Association for Business and Society 22:424-435.
Corporate Community Involvment in Turkey: New Survey Evidenece.Bilge Uyan-Atay, Stephen Brammer & Andrew Millington - 2008 - Proceedings of the International Association for Business and Society 19:256-268.
An exploratory study of the impact of degree of religiousness upon an individual's corporate social responsiveness orientation.John Angelidis & Nabil Ibrahim - 2004 - Journal of Business Ethics 51 (2):119-128.
Understanding Insurance Customer Dishonesty: Outline of a Moral-Sociological Approach. [REVIEW]Johannes Brinkmann & Patrick Lentz - 2006 - Journal of Business Ethics 66 (2/3):177 - 195.
Corporate Community Involvement.Bilge Uyan-Atay - 2011 - Proceedings of the International Association for Business and Society 22:339-351.
Corporate Political Strategizing.Arnold Wilts - 2006 - Proceedings of the International Association for Business and Society 17:232-236.
Corporate responsibility perceptions in change: Finnish managers' views on stakeholder issues from 1994 to 2004.Johanna Kujala - 2009 - Business Ethics, the Environment and Responsibility 19 (1):14-34.

Analytics

Added to PP
2012-03-18

Downloads
29 (#540,498)

6 months
6 (#510,232)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references