Abstract

The role of sustainability strategic management is receiving more attention from scholars and practitioners in recent years. However, several aspects of a possible integration of business strategy and sustainability strategy remain unclear. With the aim of filling this gap in the literature, a conceptual paper is proposed by analysing some barriers and possible managerial enablers, presenting a sustainable strategic management framework. The primary purpose of this paper is to develop a reasonable and integrated approach to corporate responsibility undertaken by companies actively operating in Poland. The integrated approach also means that the theoretical dimension is closely linked to practical aspects, based on experience in working with managers. It has some practical relevance—the perspectives on strategic approach to sustainability developed in this paper would help managers to design internal processes in a more effective and efficient manner. This paper can be useful to international scholars for further strategic management framework development and improvement.