Abstract
The first thing to note about Peirce’s semiotic aesthetics is that Peirce himself had very little to say about it. Two articles published in the Journal of Aesthetics and Art Criticism are concerned with determining Pierce’s views on aesthetic theory. The first was by Max Oliver Hocutt, in 1962, called “The Logical Foundations of Peirce’s Aesthetics.” This article has something less than an auspicious start, however, since its first sentence reads, “There is a sense in which it might be said that Charles Peirce had no aesthetics.” And since that sentence is followed in the next paragraph with one of the flattest—or, if you prefer, deadest of metaphors, to wit